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YES BANK & YES FOUNDATION Win the 'Corporate Social Crusader Of Press Release YES BANK & YES FOUNDATION win the ‘Corporate Social Crusader of the Year Award’ at the 6th Annual Olive Crown Awards 2016 Mumbai, 14 March, 2016: YES BANK, India’s fifth largest private sector bank, and its social development arm YES FOUNDATION have been awarded the ‘Corporate Social Crusader of the Year’ at the 6th Annual Olive Crown Awards 2016 organised by International Advertising Association (IAA), India Chapter on March 09, 2016 in Mumbai. At the award ceremony from left to right: Rajat Mehta, Senior President, Marketing & Corporate Communication, YES BANK; Prerana Langa, CEO, YES FOUNDATION; Diya Mirza, Actor & Green Environment Activist; Amruta Fadnavis, wife of Honourable Chief Minister of Maharashtra; S.K. Swamy, President, IAA – India Chapter; Amit Shah, Senior President & Country Head, Marketing & Corporate Communication, YES BANK YES BANK has received this prestigious recognition for its unique YES COMMUNITY clean India initiative. In line with the Government of India’s national cleanliness campaign initiated by the Honourable Prime Minister, Shri Narendra Modi, YES BANK branches launched cleanliness drives through its YES COMMUNITY platform by partnering with Local Municipal Authorities, RWAs, youth clubs, colleges, schools, Traders Associations and NGOs. YES COMMUNITY Clean India campaign encouraged individuals to keep surroundings clean, sort disposal of the waste and promote health through hygiene and contribute to protect and preserve the ecology and environment. The campaign attracted participation of over 100,000 individuals in the cleanliness drive and reached out to 41,100 people at corporate offices, Resident Welfare Associations and Clubs through 411 activities. YES FOUNDATION is the only Corporate Foundation across India to have received this coveted award for its flagship program YES! i am the CHANGE. This nationwide mindset transformation program drives the spirit of positive social change amongst the youth through the impactful medium of films. In 2015, YES! i am the CHANGE emerged as the World’s Largest Social Film Movement with over 3,100 films and participation of over 5 lakh individuals from 2,500 cities and towns across India. Chief Guest Ms. Amruta Fadnavis, wife of Honourable Chief Minister of Maharashtra Shri. Devendra Fadnavis, and Guest of Honour Ms. Dia Mirza, Green Environment Activist and Actor, launched the YES FOUNDATION Media for Social Change Fellowship program in the presence of stalwarts from the marketing and communications fraternity. YES FOUNDATION Media for Social Change Fellowship is a high impact program to develop socially conscious youth leadership and sustained social engagement. Youth with high potential will be selected and trained by industry experts to support the communication efforts of the Non-Profits and maximise their social impact. The program is in association with ISDI-WPP School of Communication and is supported by International Advertising Association (IAA)-India Chapter. To know more about the program, please visit – http://yesfoundation.in/program/fellowship.html. About YES FOUNDATION: YES FOUNDATION is the social development arm of YES BANK, India’s fifth largest private sector bank. Under the visionary guidance of its Chief Mentor, Mr. Rana Kapoor, Managing Director & CEO, YES BANK, the Foundation follows a differentiated approach focusing on stimulating entrepreneurship and innovative use of media initiatives, to bridge gaps and act as a force multiplier towards an empowered and equitable India. YES! i am the CHANGE (YIAC), the flagship program of the Foundation is a nationwide mindset transformation program to drive the spirit of positive social change amongst the youth through the medium of films. In 2015, YES! i am the CHANGE emerged as the World’s Largest Social Film Movement with over 3,100 films and participation of over 5 lakh individuals from 2,500 cities and towns across India. About YES BANK YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Finest Quality Large Bank of the World in India” by 2020. To learn more, visit YES BANK’s website and follow them on LinkedIn and Twitter For further information, please contact: YES BANK Adfactors Sonali Shome Delna Irani Mob: +91 8879972130 Ph:+91 9820660467 Email: [email protected] Email: [email protected] .
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