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Mediaportal Report THU 02 JULY 2015 Mediaportal Report Newspaper (2 items) FED:Mitula shares lift on ASX debut AAP Newswire, Australia, Business & Finance, AAP 01 Jul 2015 278 words • ASR N/A • Photo: No • Type: AAP Newswire • National • Australia • Mitula Group - Press • ID: 428254608 View original - Full text: 278 word(s), ~1 min Audience N/A CIRCULATION Soared like a rocket Adelaide Advertiser, Adelaide, Business News 02 Jul 2015 Page 42 • 97 words • ASR AUD 565 • Photo: No • Type: News Item • Size: 38.00 cm² • SA • Australia • Mitula Group - Press • ID: 428300053 View original - Full text: 97 word(s), <1 min Audience 143,041 CIRCULATION Online News (5 items) Market Wrap: Aus shares climb on takeover talk Finance News Network by finnewsnetwork.com.au editor 01 Jul 2015 2:00 AM 1109 words • ASR AUD 8,799 • Mitula Group - Internet • ID: 428266230 Read on source website Audience N/A UNIQUE DAILY VISITORS, N/A AV. STORY AUDIENCE COPYRIGHT This report and its contents are for the internal research use of Mediaportal subscribers only and must not be provided to any third party by any means for any purpose without the express permission of Isentia and/or the relevant copyright owner. For more information contact [email protected] DISCLAIMER Isentia makes no representations and, to the extent permitted by law, excludes all warranties in relation to the information contained in the report and is not liable for any losses, costs or expenses, resulting from any use or misuse of the report. Mitula shares lift on ASX debut Yahoo! 7 Finance by AAP 01 Jul 2015 8:45 AM 276 words • ASR N/A • Mitula Group - Internet • ID: 428246356 Read on source website Audience N/A UNIQUE DAILY VISITORS, N/A AV. STORY AUDIENCE Mitula shares soar on ASX debut The Australian 01 Jul 2015 12:25 PM 279 words • ASR AUD 8,110 • Mitula Group - Internet • ID: 428123622 Read on source website Audience 73,410 UNIQUE DAILY VISITORS, 3,681 AV. STORY AUDIENCE Mitula lists with $153.7 million market capitalisation ITWire by Peter Dinham 01 Jul 2015 2:06 PM 330 words • ASR AUD 4,101 • Mitula Group - Internet • ID: 428178303 Read on source website Audience N/A UNIQUE DAILY VISITORS, N/A AV. STORY AUDIENCE Mitula shares lift on ASX debut (AAP) Yahoo! News Australia 01 Jul 2015 4:45 PM 19 words • ASR AUD 71 • Mitula Group - Internet • ID: 428210696 Read on source website Audience 386,470 UNIQUE DAILY VISITORS, 1,225 AV. STORY AUDIENCE COPYRIGHT This report and its contents are for the internal research use of Mediaportal subscribers only and must not be provided to any third party by any means for any purpose without the express permission of Isentia and/or the relevant copyright owner. For more information contact [email protected] DISCLAIMER Isentia makes no representations and, to the extent permitted by law, excludes all warranties in relation to the information contained in the report and is not liable for any losses, costs or expenses, resulting from any use or misuse of the report. 01 Jul 2015 AAP Newswire, Australia Author: AAP • Section: Business & Finance • Article type : AAP Newswire • Audience : 0 Page: 0 • Printed Size: 0.00cm² • Market: National • Country: Australia • ASR: N/A Words: 278 • Item ID: 428254608 ©AAP, All Rights Reserved. Page 1 of 1 back FED:Mitula shares lift on ASX debut MELBOURNE, July 1 AAP - "Vertical search" website operator Mitula has started trading well - up 20 per cent within minutes. Mitula shares opened at 85 cents and climbed as high as 95 cents before closing at 80 cents, five cents above their issue price. The company raised $26.4 million from the share offer, which was oversubscribed by three times. Chief executive Gonzalo del Pozo said the successful listing meant the company could operate with greater flexibility, grow rapidly, and pursue acquisitions. "Through our successful IPO (initial public offer), we now have a strong foundation to accelerate organic and acquisitive growth," Mr del Pozo said on Wednesday. "It will enable us to strengthen and improve our current offerings, as well as accelerate the rollout of new product and technology innovations." Users of Mitula's websites can search for real estate, automotive, employment, and holiday rental classifieds - each a "vertical" - from multiple advertisers through a single search query. Mitula has 51 websites in 38 countries, in 14 languages. In April 2015, the websites received 51 million visits and featured 234 million aggregated classifieds listings from about 13,000 advertisers. The company's two main brands are Mitula and Nestoria. Mitula generates revenue through two main sources: "click outs" and Google AdSense advertisements. A "click out" occurs when a user clicks on a listing displayed on a website and is redirected to another website where the listing is hosted. Mitula also generates revenue when a user clicks on a Google AdSense advertisement appearing on the websites. The ads are managed by Google and are targeted to website users, based on the website's content and the user's search query. AAP tsc/cdh/gfr Content Supplied by Australian Associated Press © AAP, All Rights Reserved. See disclaimer at http://aap.com.au/disclaimer.asp 02 Jul 2015 Adelaide Advertiser, Adelaide Section: Business News • Article type : News Item • Audience : 143,041 • Page: 42 Printed Size: 38.00cm² • Market: SA • Country: Australia • ASR: AUD 565 • Words: 97 Item ID: 428300053 Copyright Agency licensed copy (www.copyright.com.au) Page 1 of 1 back Soared like a rocket “VERTICAL search” website operator Mitula soared 27 per cent on debut on the ASX yes- terday – only to plummet near- ly all the way back to earth at the close of trading. Mitula shares opened at 85c – up 10c on its issue price – and quickly hit a high of 95c before “stag” punters cashed in and the stock ended at 80c, up 6.7 per cent. The company raised $26.4 million from the share offer, which was oversubscribed by three times. Users of Mitula’s websites can search for real es- tate, automotive, employment, and holiday rental classifieds..
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