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(12) United States Patent (10) Patent No.: US 8,538,810 B2 FOX (45) Date of Patent: Sep

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(12) United States Patent (10) Patent No.: US 8,538,810 B2 FOX (45) Date of Patent: Sep US0085.3881 OB2 (12) United States Patent (10) Patent No.: US 8,538,810 B2 FOX (45) Date of Patent: Sep. 17, 2013 (54) METHODS AND SYSTEMS FOR 6,697.478 B1 2/2004 Meldrum et al. MEMBER-CREATED ADVERTISEMENT INA 6.799,1766,754.322 B1 9/20046/2004 PageBushnell MEMBERNETWORK 6,834,195 B2 12/2004 Brandenberg et al. 6,895.406 B2 5/2005 Fables et al. (75) Inventor: Kevin David Fox, Sunnyvale, CA (US) 6,912,505 B2 6/2005 Linden et al. 7,069,308 B2 6/2006 Abrams (73) Assignee: Google Inc., Mountain View, CA (US) 7,092,8217,080,117 B2 7/20068/2006 MizrahiDe Pinto et et al. al. 7,106,848 B1 9, 2006 Barlow et al. (*) Notice: Subject to any disclaimer, the term of this 7,113,917 B2 9, 2006 Jacobi et al. patent is extended or adjusted under 35 7,117,254 B2 10/2006 Lunt et al. U.S.C. 154(b) by 1371 days. 7,118,153 B2 10/2006 Lunt 7,139,252 B2 11/2006 Babu et al. 7,234,117 B2 6/2007 Zaner (21) Appl. No.: 11/093.949 7,269,590 B2 9/2007 Hull (22) Filed: Mar. 29, 2005 (Continued) 65 Prior Publication Dat FOREIGN PATENT DOCUMENTS (65) O DO CN 1949220 A 4, 2007 US 2006/0224446A1 Oct. 5, 2006 EP 1164767 A2 12/2001 (Continued) (51) Int. Cl. G06O 30/00 (2012.01) OTHER PUBLICATIONS (52) U.S. Cl. PCT International Search Report and Written Opinion, International USPC ....................................................... 705/1449 Patent Application No. PCT/US06/09385, Aug. 23, 2007. (58) Field of Classification Search (Continued) USPC .............. 705/14, 26, 78,27, 14.49; 709/225, 709/224, 223: 370,389, 725/36 Primary Examiner — Matthew L Hamilton See application file for complete search history. (74) Attorney, Agent, or Firm — Patent Law Works LLP (56) References Cited (57) ABSTRACT U.S. PATENT DOCUMENTS Methods and systems for members of a member network to 5.796.393. A 8, 1998 MacN t tal. create and target advertisement to other members of the mem 6,041311 A 3, 2000 MNash, al ber network. A member can target advertisement to other 6,073,138 A 6, 2000 de l'Etraz et al. members in the member network by establishing a member 6,092,049 A 7/2000 Chislenko et al. profile that includes associations and/or nexuses with the gigs f g39 WR targeted members. Fees can be charged to members who 6.421,678K-1 4 B2 7/2002 SmigaSO et al. create and disseminate advertisement to other members in the 6,442,567 B1 8/2002 Retallicket al. member network. 6,594,673 B1 7/2003 Smith et al. 6,658.423 B1 12/2003 Pugh et al. 31 Claims, 6 Drawing Sheets Receiving and storing member profile in a social / 310 network Receiving a request to create an ad from a / 320 member in the social network / 330 Providing options to create the ad / 340 Receiving selection of adoptions and ad content Providing options to target ad audience in the / 350 social network / 360 Receiving selection of targeted ad audience Creating ad based on selection of adoptions and 370 ad content and presenting the ad to the targeted ad audience US 8,538,810 B2 Page 2 References Cited 2011/0113113 A1* 5/2011 Ryan et al. .................... 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