Aviation Risk Management to Comparative Performance in Air China with American Airlines

International Business Research; Vol. 9, No. 2; 2016 ISSN 1913-9004 E-ISSN 1913-9012 Published by Canadian Center of Science and Education Aviation Risk Management to Comparative Performance in Air China with American Airlines Qussay A. B. Alnuaimi1, 2, Xinping Xia1 & Firas Aziz M. Jawad 1, 3 1 School of Management, Huazhong University of Science and Technology, 1037 Luoyu Road, Wuhan, P. B. 430074, P. R. China 2 College of Administration and Economics, University of Diyala, Diyala, Iraq 3 College of Administration and Economics, University of Mosul, Mosul, Iraq Correspondence: Qussay A. B. Alnuaimi, College of Administration and Economics, University of Diyala, Iraq. E-mail: [email protected] Received: November 25, 2015 Accepted: December 31, 2015 Online Published: January 25, 2016 doi: 10.5539/ibr.v9n2p114 URL: http://dx.doi.org/10.5539/ibr.v9n2p114 Abstract This paper presents a model comparison between the Air China and American Airline. The aim of this study is to research on strong and weak points of these companies on the grounds. Both the countries are from in the continent of Asia and North America and the world. It also concentrates on the domestic and international aviation sector to comparative both Air China and American Airline with political and economic volatility. The sample of SWOT is used to test indexes and to measure volume of strengths and weakness to both the firms. The model represents one of the tools of Aviation Risk Management to evaluate Air China through find all the elements of development and address the weaknesses and shortcomings of the Chinese aviation company in order to compete with the major international airlines. Keywords: ARM comparative, methodology comparative, SWOT comparatives 1. Introduction Given the magnitude level of economic and social backgrounds of China and America, The transport by airlines can partly patterns progress country in different aspects that air companies transport are leading for comprehensive transport access, mobility, and positive impacts as well as the information about networks transport is for understanding and grasping airline companies behaviour and the kind of products and services that they produce to people, tourism and economic. Aviation Risk Management measures operating efficiency for Air China and American Airline as well as identifies the sources of efficiency, inefficiency within each airline So that we conduct a research on comparison between both the two airlines companies. In this aspect Kun and Xingli (2014) wrote last 20 years ago the airlines companies in China had wide growth skills that pushed the country’s rapid expanding economy. In market volume, the number of air ridership grew at an annual average around 15% among 1990 and 2010. In 2005 Chinese Airlines companies had been the world’s second-biggest aviation market, after the United States. Chinese airlines are now between the most earnings airlines in the world. Since 2011 the total profit reached more than (34.1 million RMB) about USD 5 billion representing around 60% of the industry’s global gain. In 2013 the Chinese airlines earnings were twice those of airlines companies in the USA. Laura (2012) adds although one of the joint characteristics between the carriers is the concentrate on operating as a business in level first, the airline conducting the comparison between airlines companies the means of achieving the firm’s goals. Barry and others,(2006) studied comparisons between various different areas of aviation and goals achieved, where he says a lot of airlines in developed countries release regular reports about their achievement in environmental in conjunction with the achievement of the basic goals of competition and achieve growth and maintain market value improvements. In the literature of aircraft companies industry the prime goal is to map the status of environmental reporting by airlines based in Europe and the Asia-Pacific region to identify the major components of the reports and to examine the performance indicators comparisons of the units operating in the Asia-Pacific and the with units in Europe. Winai and others (2013) argued competition and comparative between airlines he said in 1970 Southwest Airlines in USA present the sample commercial low-price carrier has been employed by airlines in much markets as a competitive alternative to the traditional complete-service airline business pattern. On broadly (LPC) supply low-pay air journey services 114 www.ccsenet.org/ibr International Business Research Vol. 9, No. 2; 2016 without providing different (frills) like in-flight hospitality and free meals offered by these airlines. Cristina at al. (2008) add analysis performance by comparative tools to show efficiency of airlines in big market looking at a great model of airlines using different methods of measuring showing efficiency. In this study, we conduct a comparison between two of the largest airlines in the world for the performance and the search for opportunities and minimize the weaknesses to assess what is left in order to compete with international airlines. The residue of the study is organized as follows: Section 2 reviews the related literature; Section 3 characterizes the study methodology and the detail of the tests conducted; Section 4 presents the study’s results; and Section 5 summary and conclusions. Results Domestic American Domestic Air china Airline Comparing & evaluating by ARM International International Air American china Figure 1. ARM comparing between Air China and American Airline 2. Literature Review Due to the importance of comparative studies between the different airlines in order to assess performance and achieve the goals we review some of the previous studies and the task carried out by the risk management in this task. McFadden (1996) wrote lately, investigators have begun treat the issue of how surely airline safety data pattern. Although Former studies have discovered pilot-specific factors like driving background, a pilot’s gender, and others using the comparison characteristics between of the company’s sections. Rico and others (2006) studied advantages of allocative efficiency said main advantages of allocative efficiency compared to parametric methods that it does not request any presumption on the functional form of product, results or cost frontiers, and it also does not have to assume that firms always aim to minimize cost. Also does not request any information on prices, which is the most useful in data base for example sensitive industries like airlines. Joyce (2013) application a fuzzy multi-criteria decision-making method to evaluate the financial performance of local Taiwan airlines based on clusters of financial ratios acquired from logical analysis by measuring volume comparative study in period 2001-2005. Yee (2008) studied on competition and comparison in China’s domestic aviation market airlines firms consecrate large magnitude of resources in provided high services to expand customer satisfaction and increase their income and revenues. In the literature there is a few studies about customer satisfaction regarding to the service quality of the airlines companies. In China aviation market changed in 2000 like carriers competing, ticket prices compete with service quality to gain customer satisfaction. Carlos (2015) used analyses the efficiency and competence of airlines of Africa by Technique for Order Preference by comparison to the Ideal Solution (TOPSIS). This studied of airline has adopted a lot of methods like factor product, econometric border These studies have analyzed airlines from different countries and regions in the world including African Airlines have yet to be fully analyzed for that this research give to airline efficiency by analyzing (TOPSIS). Barros and others (2013) add a lot of cases have been addressed by this method in these regions or countries like US Airlines, Canadian, European and Asian Airlines. Besides efficiency rankings, regulatory measures on the execution and slack comparisons, the impact of network gage or volume was done. Review Jiao et al. (2015) for competition and comparison they said In 1970, US has been Deregulation and in other Anglo Saxon economies that means best quality airline services, achieve lower air fares and big competition with the airlines of China have widely grown and tremendously in 1980 and expanded the ridership size from 10.3 billion person-km to 499 billion person-km, between 1985 and 2012. The rapid growth of passengers is a result of the increase in the numbers of flights, by using big airplanes. Fu and others (2010) add 115 www.ccsenet.org/ibr International Business Research Vol. 9, No. 2; 2016 China’s Airlines have market power nationally, internationally, more than mature airlines in the USA and the Europe where liberalization began the latter two have a much more extensive international network of routes, more market power, financial resources and the larger fleets. China wishes to create national champions competing and comparing with internationally. On the other hand Fu (2012) wrote on the comparison of income between Chinese Airlines with the US and Europe Airlines confirmed this paper by illustrative diagrams to Chinese airline the top of the US and Europe domestic airline flight Unlike the US and Europe Airline they achieve income profit more than international flights. In the same context Zhang (2009) study, confirmed that there are some limitations still exist in China’s aviation industry and some airlines are still owned by the state unlike European and American Airlines, but at the same time, Chinese airlines has significant growth rates, which helps to the prosperity and development in this industry. The study of Rogers (1997), adopted the style of the comparison between American Airlines and Air China to preserve the environment and the methods used for this purpose. The results obtained from this study affirmed the obligation of environmental standards developed by the United Nations, to maintain the integrity of the environment of air in both the countries and neighboring countries to leave the environment through high levels of pollution and illustrations emphasize this fact, which was used in this study.

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