SPONSOR PROSPECTUS

JULY 30–AUG 4 | EXPO: AUG 3–4 JULY 30–AUG 4 EXPO: AUG 3–4

SPONSOR PROSPECTUS

Black Hat provides briefings and training to leading corporations and government agencies around the world. Black Hat differentiates itself by working at many levels within the corporate, government, and underground communities. This unmatched informational reach enables Black Hat to be continuously aware of the newest vulnerabilities, defense mechanisms, and industry trends.

This summer, Black Hat will return to Las Vegas for the premier North American technical conference. Our flagship event will host more than 5,500 high-level security professionals for some of the most interesting and provocative presentations of the year. In addition, we anticipate 200+ media/analysts in attendance and hundreds more tracking news and covering the event.

THE BEST PLACE TO REACH ACTIVE INFORMATION SECURITY BUYERS

Industry Type

11% Financial Services Black Hat Delegates are Buyers 16% Service Provider / 89% have a role in purchasing Carrier services, hardware, software and applications. 1 in 6 has direct authority to approve the purchase 19% Public Sector of computer security services, hardware, software and applications. 27% General Business

27% Technology Black Hat Delegates Drive Security Strategy 48% drive the security strategy for their organizations

Job Function

9% Other Black Hat Delegates are High Quality, 16% C-Level & Above Guaranteed 12% VP/Director Level 100% of Black Hat delegates are paid (no “tire kickers” here). 43% Technical Security 100% of Black Hat delegates are focused Professionals on IT security. 20% IT Security Managers

*Black Hat 2011 Delegate Survey

FOR FURTHER DETAILS, CONTACT: Natalie N. Bustamante, Strategic Account Director OFFICE: 212.600.3031 // [email protected] // MOBILE: 908.220.2771 EMBEDDING SECURITY

THE BLACK HAT BRIEFINGS HAVE BECOME THE BLACK HAT’S PROVEN TRACK RECORD BIGGEST AND THE MOST IMPORTANT SECURITY CONFERENCE SERIES IN THE WORLD.

Black Hat Founder Tapped To Advise Homeland Security , founder of the Black Hat and Defcon security conferences, is one of 16 people appointed to the Department of Homeland Security Advisory Council, as the government casts a wide net for perspectives on cyber security. This was our first time exhibiting at Black Hat. It was — Information Week the best show we have ever been a part of. Black Hat is a valuable and important event for us as it provides great customer interaction, —DAVE AMSLER press and analyst contacts and numerous opportunities that help build awareness in CEO, Foreground Security the market. The folks who stopped by our booth were outstanding, as the event always draws quality attendees from the public and private sectors. We are definitely planning on attending next year. This event is already better — MIKE YAFFE, Director of Marketing, Core Security Technologies for us just within the first hour of its opening than the results DNS Holes, Web 2.0 Flaws Draw Interest at Black Hat we got from two entire days Dan Kaminsky Reveals DNS Flaw At Black Hat; More than 80 technology vendors launched of exhibiting at a well-known an unprecedented campaign to fix a flaw in widely distributed DNS software that could industry event last month. allow a form of attack called DNS cache poisoning. — BRIAN UFFELMAN, — PC World Marketing Programs Manager, Cisco Systems The Black Hat conferences are some of the premier security research events around. Microsoft sends a large number of its security engineers to Black Hat and has always found our attendance beneficial in terms of better understanding ways to provide our customers Black Hat continues to be the with more secure software. Event Norman looks forward — STEVE LIPNER, Senior Director of Security Engineering Strategy, Microsoft’s Trustworthy Computing Group to every year. The quality of the show and the social Tradition of Fearlessness opportunities are unmatched. Security researcher Mike Lynn roiled the Black Hat conference Wednesday when he — BRIAN BEARD, resigned from his job at Internet Security Systems to deliver a talk about a serious Director, Business Development, vulnerability in Cisco IOS, the operating system powering its routers, defying efforts by the Norman Data Defense router manufacturer and his former employer to block the presentation.

— Wired JULY 30–AUG 4 EXPO: AUG 3–4

2011 DELEGATE SNAPSHOT

Black Hat USA is the security professional’s Mecca, attracting IT security buyers from all industries and levels of the organization.

• A1SYNC — Chief Architect & Sr. Director Security • Experian — Director, Information Security North • Oracle Corporation — Information Security & Privacy • 33NWS/DOK [USAF] — Deputy Directory Intrusion/ America Manager Prevention Flight • Experian — Vice President • Oracle Corporation — IT Security Director • AAMC — Diretor of Information Security • F5 Networks — Sr. Software Engineer • Orbitz Worldwide — Manager of Information Security • Abbott Laboratories — Director -- Collaboration • Federal Aviation Administration — CTO • Overstock.com — CTO Infrastructure • Finnish Communications Regulatory Authority — • Overstock.com — Director of Software Development • Abbott Laboratories — Director, Corp IT Security Information Security Adviser • Panda Security, S.L — Pandalabs Director Office • GameFly, Inc. — Director, Network Operations • Paradigm Solutions — President and CEO • ACLU of Washington — Technology & Liberty Policy • GameFly, Inc. — SVP, Product Development and • Qualcomm — Senior Director Technology Director Technology • Raytheon — SysAdmin • adidas Group — Security Engineer • GE — Chief Security Officer EMEA • Riverside Research — Director of Cyber Research Lab • Adobe — GPM • General Motors — Manager Enterprise Security and • Sallie Mae — Director, and • Adobe — Sr Computer Scientist ATL Architecture Vulnerability Mgmt • aeris-capital — CTO • Gerdau — Director IT Security & Compliance • Securadigm — EVP • Air Force — Chief IPT • Gotham Digital Science — Co-Founder • Secure Mission Solutions — VP Cyber and Intelligence • Alert Logic Inc. — Director of Security Research • Idaho National Laboratory — Cyber Security Solutions • Amalgamated Bank of Chicago — VP--IT Security Researcher • Securicon LLC — IT Director & Security Engineer • Amazon — Principal TPM, Information Security • Intel Corporation — Security Validation Engineer • Siege Technologies — CEO Compliance • JPMorgan Chase — IT Risk Manager • Sony Electronics — Manager Information Security • Amazon.com — Principal Security Engineer • JPMorgan Chase — VP • Southwest RMC — Information Assurance Director • AOPTS — CISO • Kratos Defense — Director, Technical Solutions • Special Ops Security — CTO • API Healthcare — Chief Security Architect • Lawrence Livermore National Laboratory — Computer • State Farm — Risk Manager • appledreams — CEO Scientist • Stroz Friedberg — Director, Digital Forensics • Archer Daniels Midland — Director- I.T. Security • Lockheed Martin — Director, Global Operations, NCITE • Symantec — Director, Cyber-Threat Response • AT&T — Director, Technology Security • Lockheed Martin — IT Security Manager • The Boeing Company — Computer Security & • BAE Systems — Director, Transformational Concepts • Lockheed Martin Information Systems and Global Information Protection Specialist • BancorpSouth — ISO Solutions — VP/CTO Cyber & NexGen Innovation • The Boeing Company — Information Security • Bank of America — Vice President • Malice Afterthought, Inc. — CTO/DSS Assessor • Best Buy Canada — Manager, Information Security • Mantech — Computer Forensic Engineer • The Center for Internet Security — Director of CERT • BT PLC — GM Security Technology & Strategy • Marathon Info Tech & Security — CEO • The DINI Group — President • CDS — Senior Vice President, IT • McAfee — Director of IPS reserach • The MITRE Corporation — Netwk Sys&Dist Sys Eng • Center for Infrastructure Assurance and Security — • McAfee — EVP, WW CTO • Thomson Reuters — Manager, Inc.idet Response & Sr. Information Security Technical Lead • McAfee — SVP/GM Risk and Compliance Forensics • CipherLogix, Inc. — CEO • McAfee, Inc. — Senior Director Solution Services • TIAA-CREF — Director - • Cisco — Sr. Information Security Engineer & Risk • Mobile Messenger — Global Systems & Infrastructure • T-Mobile US — Principal Architect, Mobile Security Management Specialist Manager • TriGeo Network Security — Director of Product • Citrix Systems — Chief Security Architect • Mobile Messenger — Vice President Cyber Security, Management • Citrix Systems Inc. — Director, Engineering Compliance & Consumer Protection • TVA — Director Cyber Security • ClearNet Security — Principal • Morningstar — Information Security Officer • U.S. DOC/NOAA — ISSO • Command Information — EVP - cyber security • Mozilla Corporation — QA Engineer Lead • Union Savings Bank — VP - IT Security Officer solutions • NARUS — Senior Cyber Engineer • US Air Force — Flight Commander • Compuware — SaaS Network Engineering Manager • NetApp — Information Security Manager • US Army — CND • ConformIT Inc. — President • Netragard, LLC — Chief Hacking Officer • US Gov — Computer Forensics • Dept of Air Force — Computer Scientist • NetSPI — CEO • USAF — Computer Programmer • Digi International — Director; iDigi Device Cloud • NOAA/CSG — Sys Security Specialist • USAF — Cyber Operations Controller • Digital Defense, Inc. — EVP, Operations • Nokia — CTO Office, Product Security - Director, • Verisign — Incident Response Manager • Digital Defense, Inc. — Principal, Enterprise Security Head of Nokia Product Security • Verizon — DMTS and Special Projects • North Shore LIJ Health System — IT Security manager • VMware, Inc. — Director, Platform Security • Direct Supply, Inc. — Information Security • Northrop Grumman — Director, Cybersecurity • Vonage Networks — Director of Software Administrator Strategy & Planning Development • DirectCash Payments Inc. — CTO • NSO Group — Co-Founder • WebMD — Application Security Architect • Emcore Corp. — Director, IT Security & Compliance • OfficeMax, Inc.— Vice President • Webroot — CTO & SVP Engineering • EmeSec — President • Omnitec Solutions Inc. — Chief of Enterprise Security • Yahoo! — VP Service Engineering, Search & • Ernst & Young, LLP — ASC Financial Services Leader • Oracle — Manager Threat Management Marketplaces

FOR FURTHER DETAILS, CONTACT: Natalie N. Bustamante, Strategic Account Director OFFICE: 212.600.3031 // [email protected] // MOBILE: 908.220.2771 EMBEDDING SECURITY

BRIEFINGS SPONSORSHIP AND SPONSOR OPPORTUNITIES

DIAMOND SPONSORSHIP PLATINUM SPONSORSHIP GOLD SPONSORSHIP • Featured placement of company logo in the • Prominent placement of company logo in • Placement of company logo in the Official Official Show Guide, email promotions and the Official Show Guide, email promotions Show Guide, email promotions and advertisements where appropriate and advertisements where appropriate advertisements where appropriate • Exclusive sponsorship of Black Hat • Exclusive sponsorship of one continental • Co-sponsorship of Gala Reception or an luncheon including signage; table tent breakfast, coffee service or comparable ancillary sponsorship cards imprinted with sponsor logo; ancillary sponsorship • Banner location prominently located in high- acknowledgments on website • Co-sponsorship of the delegate bags traffic area (sponsor supplies banners— • Introduction of Black Hat keynote speaker including company logo Black Hat supplies labor to hang and • Co-sponsorship of the delegate bags with • Banner location prominently located in high- remove banners) featured logo position traffic area (sponsor supplies banners— • Logo and link displayed on Black Hat • Co-sponsorship of the Gala reception on the Black Hat supplies labor to hang and website with 500 word company description evening of Day 1 of the Briefings remove banners) • 7 Full-Briefings Passes, allowing admission • Banner location prominently located in • Logo and link displayed on Black Hat for staff or VIP guests to all Briefings the registration area and second banner website with 750 word company description functionsSOLD (Briefings only, does not include location located in another high traffic area • 10 Full-Briefings Passes, allowing admission Training or DEFCON) (sponsor supplies banners—Black Hat for staff or VIP guests to all Briefings • Display space 8’ x 20’ size in featured supplies labor to hang and remove banners) functions (Briefings only, does not include location including two 6’ draped tables, • 15 Full-Briefings Passes, allowing admission Training or DEFCON) 4 chairs, electrical power up to 10 amps for staff or VIP guests to all Briefings • Display space 8’ x 20’ size in featured and basic lead capture unit (additional lead functions (Briefings only, does not include location including two 6’ draped tables, retrieval equipment available for purchase) Training or DEFCON) 4 chairs, electrical power up to 10 amps • 10 Booth Staff Passes • 15 Booth Staff Passes and basic lead capture unit (additional lead retrieval equipment available for purchase) • Featured display space—first choice among SILVER SPONSORSHIP • 10 Booth Staff Passes sponsors—8’ x 20’ area—including two 6’ • Placement of company logo in the Official draped tables, 4 chairs, electrical power Show Guide, email promotions and up to 10 amps and basic lead capture unit advertisements where appropriate (additional lead-capture equipment available • Logo and link displayed on Black Hat for purchase) website with 250 word company description • Logo and link displayed on Black Hat • 5 Full-Briefings Passes, allowing admission website with 750 word company description for staff or VIP guests to all Briefings functions (Briefings only, does not include Training or DEFCON) • Display space 8’ x 10’ size including one 6’ draped table, 2 chairs, electrical power up to 5 amps and basic lead capture unit (additional lead-capture equipment available for purchase) • 6 Booth Staff Passes JULY 30–AUG 4 EXPO: AUG 3–4

MARKETING AND PROMOTIONAL OPPORTUNITIES EXCLUSIVE SPONSORSHIPS

BLACK HAT CO-BRANDED BADGE HOLDERS CHARITY POKER TOURNAMENT: INQUIRE FOR PRICING This high profile sponsorship ensures maximum visibility at the Sponsor the Official Black Hat Charity Poker Tournament! Space event—your company logo in front of every single delegate. Badge for the event as well as acknowledgement in the Official Program Holders are produced by the sponsor, to Black Hat specifications. Guide, on the conference website, onsite signage and through social media is included. Proceeds go to charity chosen by BLACK HAT CO-BRANDED OFFICIAL BLACK HAT SHIRT: sponsor—$25 minimum donation per player, sponsor encouraged Sponsor the official Black Hat T-shirt to be included in the to match total. Black Hat will send co-branded invites to pre- conference bags—and in front of every single delegate! Black Hat registered delegates, which will include company logo and short produces the T-shirts, which will feature your company logo (along message. with the Black Hat logo). PROGRAM GUIDE BELLY BAND BLACK HAT CO-BRANDED OFFICIAL CONFERENCE ITEMS: Company logo will be featured on an eye-catching belly band Features your company logo (along with Black Hat’s branding, if wrapped around the Official Black Hat Program Guide. Perfect desired) on an official conference item of your choice. The item will opportunity to publicize booth activities and location. be distributed in the delegate bags and will be exclusive – the same item may not be sponsored or included in the bag by any other WIRELESS SPONSORSHIP company. Available items, including pens, notepads, and baseball Company logo and link displayed on Black Hat conference site caps provide unlimited branding exposure during the conference pre-event; Onsite signage as Official Black Hat Wireless Provider— and after. Items are produced by sponsor, with Black Hat approval. includes 2 meter boards and 5 additional signs.

AISLE SIGNS SPONSORSHIP SPONSOR A COMPANY RECEPTION TUESDAY – THURSDAY Aisle signs featuring your company logo are visible to all delegates NIGHTS as they make their way through the show floor. This is a great Sponsor a company reception Wednesday or Thursday night. opportunity for premium exposure and visibility. Black Hat to Sponsorship includes space in a Caesar’s Palace restaurant or produce with sponsor’s artwork. bar, two drink tickets per attendee, canapés, and promotion to the Black Hat audience through the conference site, social media, email campaign, and in the Official Black Hat Program Guide.

FOR FURTHER DETAILS, CONTACT: Natalie N. Bustamante, Strategic Account Director OFFICE: 212.600.3031 // [email protected] // MOBILE: 908.220.2771 EMBEDDING SECURITY

MARKETING AND PROMOTIONAL OPPORTUNITIES ADDITIONAL OPPORTUNITIES

AT-A-GLANCE SIGNAGE HANGING BANNERS Maximize visibility with featured company logo placement on large Display a company banner in a high-traffic area for added branding signs posted in the Briefings session rooms area. exposure. Banner is produced by the sponsor, to Black Hat specifications. Cost varies by location. BLACK HAT CIRCUIT The “Black Hat Circuit” sponsorship includes space for your HOTEL ROOM DROP SPONSORSHIP reception and promotion to the Black Hat audience through Ensure your company’s message makes it to Black Hat delegates the website, social media, signage and in the Official Black Hat – in their hotel rooms. Hotel room drops are offered Tuesday and Program Guide. The event will be held Wednesday August 3rd, Wednesday nights – pricing is per day and includes ‘outside’ or 2011 from 7-10 pm. Sponsors are required to “theme” their rooms— ‘under the door’ room drops. Inside room drops and multiple item Black Hat is happy to provide guidance on which themes are most drops are available at an increased rate. Room drop item to be appropriate. Food and beverage costs are separate. provided by sponsor.

BLACK HAT VIP PARTY (LIMITED TO TWO SPONSORS) MEETING ROOMS: FULL DAY / HALF DAY Co-sponsorship of full beer, wine, cocktail and deluxe hot/cold Reserve a private meeting room for client meetings or as a meeting canape service for 300 VIP’s. A signature Black Hat event, the night point for staff during the event. Meeting rooms will be in the general preceding the opening of the Briefings. includes acknowledgement conference area and are available for half or full days. with logo on the conference website, signage and tent cards during the party. Logo invites will be provided to all invitees via email and OFFICIAL PROGRAM GUIDE ADVERTISING sponsor has ability to invite 15 guests and/or staff (sponsor will be Full Page Ad, Outside Back Cover Position; Full Page Ad, Inside provided with wristbands to distribute). Sponsorship also includes Front Cover Position; Full Page Ad, Inside Back Cover Position; Full two Full-Briefings passes (does not include Training or DEFCON). Page Ad; Half Page Ad

CONFERENCE BAG INSERTS OFFICIAL PROGRAM GUIDE – SPECIAL EVENTS LISTING Increase brand awareness with a cool bag insert—items should Planning a party during Black Hat? Include your activity on the be of value to the delegates, no larger than 6x9, and may not be Special Events page in the Official Program Guide. This is a great literature only. Excludes Black Hat co-branded official conference opportunity to encourage booth traffic and interest in your event, items. including RSVP only events. Listing includes 75 words and logo.

PASSPORT TO PRIZES Be a part of the “Passport to Prizes” and ensure maximum traffic to your booth. Delegates will be provided with Passports at registration and as a participant, will be required to visit your booth for a stamp to enter one of many drawings for sponsor-provided prizes ($150 min. value). BLACKHAT.COM

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