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Summary BBC Trained Journalist Accomplished Copywriter PR Summary ▪ BBC trained journalist ▪ Accomplished copywriter ▪ PR consultant for over 10 years ▪ Highly organised, proactive, diligent, creative and accountable professional ▪ Sociable and motivational leader, mentor and team member ▪ Adaptable and flexible, able to work with a variety of sectors and clients ▪ French speaker, some Italian I trained as a Broadcast Journalist with the BBC and worked on BBC Breakfast News, Breakfast with Frost and Watchdog. This experience gave me a good eye for a news story, the ability to research and interview and to write clear, concise copy. I have experience of writing a variety of literature, for both corporate and consumer projects and for a wide range of different audiences. I am used to seeing a copywriting project through from initial stages of research and interview, to writing and editing, liaising with designers to choose and place graphics or animation, and with printers to bring the project in under budget and to a high quality. I work quickly and accurately, and can turn my hand to anything from a manifesto on eco-paper manufacturing to a company annual report, copy for a new website or a product brochure for the beauty industry. Employment History (2007-present) Edelman, Copywriter Brand research and positioning strategy for Dove global projects – focus on messaging for women Blue Rubicon, Copywriter Investigation for and writing of strategy document for personal injury lawyer client Lawson Dodd, Copywriter Researching and writing half-yearly investment report for Barclays Private Equity Grayling PR, Copywriter Project manager and copywriter for new global, rebranded Grayling PR website following company merger with Trimedia and MmD. GolinHarris PR, Copywriter Copywriter for Nokia backgrounders and toolkits for global markets for a variety of consumer projects Cow PR, Consumer Team Copywriter for new business pitch to Heinz based around ‘Britishness’ Cartoon Network, organised PR for launch event for Ben10 film GCI UK, Corporate Team Copywriter for major Salvation Army report into homelessness Media outreach, digital media research, stakeholder communication & writing by-lined articles for BERR 3Monkeys Communications, Corporate Team Copywriter for consultation project exhibition for waste management company, Viridor Copywriter on Water Industry Commission for Scotland’s Annual Report and Competition Report Threepipe, Consumer Team Planning and implementing a nationwide public awareness campaign for client Energy UK, around electricity meter fraud. Involved primary client contact, project management for roadshow and stakeholder outreach and engagement. Bylined articles for regional media and stakeholder information packs Good Relations, Corporate Team Copywriter for website for luxury powerboat, bylined articles for luxury and lifestyle press Copywriter for comprehensive media and public education document for Meat & Livestock Commission for public awareness campaign Advocacy-based campaign to raise consumer awareness to buy British Pork under the Quality Standard Mark Roles prior to 2007 Royal Mail PLC – managed press office & various product launch campaigns Orange PLC – managed all media relations with trade & technology press One2One PLC – Managed prepay launch supporting £6million advertising campaign Grant Thornton UK LLP – Media outreach for the UK Government Treasury’s Budget Dixons (now DSG Retail) Ltd. – In-house Press Officer Ogilvy Public Relations Worldwide – ran Argos account for Christmas outreach Wyndham-Leigh Public Relations Ltd. - Accounts included Evans Halshaw and Citroen First Artist Corporation Plc. – Accounts included Ducati, Ruud Gullit sportswear Planet 24 Productions Ltd. (The Big Breakfast) – In house press officer BBC Breakfast News & Breakfast with Frost - Broadcast Journalist Education City University MSc Speech & Language Therapy University of London (RHBNC) BA Hons French and Italian (2:1) South Hampstead High School 9 GCSEs; 3 A Levels .
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