The Performing Arts Industry – Selling a Show This sheet will give you useful links and resources to help you start your project. There are four stages to this project: 1. Research- finding out all about how marketing and publicity works in the performing arts industry. Choosing your production. 2. Idea development- creating ideas for your poster, ticket and review using information gathered from the research stage. You can create your poster and ticket on computer or on paper. 3. Evaluation- showing the work to your family, receiving suggestions for improvements. 4. Adjustment / improvement- making adaptations to your work based on your evaluation of the comments you have received.
Use the links below to find out more about each show:
The Lion King: https://thelionking.co.uk/london/about-the-show/
Matilda: http://uk.matildathemusical.com/about/the-story/
Wicked https://www.wickedthemusical.co.uk/london/about/synopsis
School of Rock https://uk.schoolofrockthemusical.com/the-show/
Use the links below for examples of posters:
https://www.google.com/search?q=west+end+posters&rlz=1C1CHBF_en- GBGB865GB865&source=lnms&tbm=isch&sa=X&ved=2ahUKEwi96Je0sL3oAhWKX8AKHVhMDWsQ_ AUoAXoECAwQA
Information that should be included on posters (remember that your show will be staged at the Lyceum theatre in Sheffield:
Title of production Venue Ticket price- adult / concession Box office telephone number Website address / email address A line from your review- 'Four stars, great production!'
Use the link below for examples of tickets
https://www.google.com/search?q=theatre+tickets&tbm=isch&ved=2ahUKEwixks6Ssb3oAhXE0OAK HTf_AL8Q2- cCegQIABAA&oq=theatre+tickets&gs_lcp=CgNpbWcQARgAMgIIADICCAAyAggAMgIIADICCAAyAggA MgIIADICCAAyAggAOgYIABAHEB46CAgAEAcQBRAeOgQIABBDUO2RAVjirgFg_78BaABwAHgAgAHtAYg B3gmSAQYxNC4wLjGYAQCgAQGqAQtnd3Mtd2l6LWltZw&sclient=img&ei=uF9_XrHWGMShgwe3_oP 4Cw&bih=608&biw=1366&rlz=1C1CHBF_en-GBGB865GB865
Information to be included on tickets:
Title of production Venue Ticket price Box office telephone number Row number Seat number
Example of a review used to promote a show:
Review - Mary Poppins starring Zizi Strallen and Charlie Stemp at the Prince Edward Theatre
Our critics rating: FIVE STARS! Date: Wednesday, 13 November, 2019, 23:31 Review by: Mark Shenton
Mary Poppins, the eponymous airborne professional nanny of the PL Travers stories and the 1964 live-action Disney feature, has flown back into the West End, to the original home - the Prince Edward Theatre where this frequently stunning stage version first took flight back in 2004. And just as Mary Poppins is on a magnificent mission to heal a divided family, so the show has returned at exactly the moment it is most needed. But for nearly three hours, at least, you can park some of your worries at the door, and simply bask in the gentle familiarity and delightful uplift of this story and the spit-spot production it has been given (to quote a phrase that Mary Poppins applies to herself). She also repeatedly tells us, in a mellifluous new song that George Stiles and Anthony Drewe have embellished the original film score of the Sherman Brothers with, "I'm practically perfect, in every way." As played by the delightful Zizi Strallen, you take her at her word: it may be as much a threat as a promise, but she's also as mischievous as she is magnificent. Strallen, who inherits a role that her older sister Scarlett once also played on this same stage, has previously played it in a UK tour, and now owns it with complete poise and assurance. Buy your tickets now for this marvellous show, you won’t be disappointed!