DIGITAL ENTERPRISE | In Focus Onkar Sharma [email protected]

Indian Version of OpenWorld to Focus on Digital India and Smart Cities Oracle has for the first time brought its most popular event to India in the hope to boost its prospects in the economy which has seen a number of quick changes in the past few years

racle has brought OpenWorld to India for the initiatives like Smart Cities and Digital India. It would be first time. The company wants to capitalize interesting to hear Safra Catz and know her plans for the on the new opportunities in the local market India market. Othrough one of its most successful events where stakeholders from all parts of the world take part. If Why in India Oracle is to be believed, Oracle OpenWorld India will bring The biggest question is as to why Oracle has brought its together the best business and technology strategists biggest event to India. Is it a sign of its renewed focus from India and the world - including customers, partners, in India or the new opportunities which it sees in the analysts and thought-leaders. government-led programs such as Smart Cities and Oracle OpenWorld India will witness keynotes from Digital India? After being in India for over 30 years, we Oracle’s senior leaders Safra Catz, CEO, Oracle and now have nearly 700 partners in India and the largest Thomas Kurian, President – Product Development, Oracle, workforce outside the US. What’s particularly exciting is on how the company is helping fast-track government that India is at the cusp of a digital transformation, and the

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What’s particularly exciting is that India is at the cusp of a digital transformation, and the Indian government is leading from the front with initiatives such as Digital India and Smart Cities. This push towards digitalization, along with a digitally savvy population seeking better citizen engagement and experience, has created a massive opportunity for technology companies in the country. —Shailender Kumar, MD, Oracle India.

Top Ministries in the Indian Government run on Oracle products; we work with over 20 state governments across areas such as treasury management, education, modernizing municipal corporations etc. As public sector organizations modernize operations and enhance services, Oracle’s complete solutions enable them to become more responsive, efficient, and accountable. —Niraj Prakash, Director - Applications Sales Consulting, Oracle India

Indian government is leading from the front with initiatives ernment sector. While top ministries in the Indian gov- such as Digital India and Smart Cities. This push towards ernment already use Oracle solutions, the company digitalization, along with a digitally savvy population is looking at more opportunities in the center and at seeking better citizen engagement and experience, has the state-level. At OpenWorld, it plans to showcase its created a massive opportunity for technology companies government push. “Top Ministries in the Indian Govern- in the country,” said Shailender Kumar, MD, Oracle India. ment run on Oracle products; we work with over 20 While Oracle’s previous investments were about state governments across areas such as treasury man- serving global customers from India, Oracle now believes agement, education, modernizing municipal corpora- that the future is about growing the Indian economy tions etc. As public sector organizations modernize from within India and for all of India. These prospects operations and enhance services, Oracle’s complete became even more compelling and exciting when Safra solutions enable them to become more responsive, ef- Catz, met with Narendra Modi and several government ficient, and accountable. It helps them to take advan- officials during her maiden visit to India in 2016. “Itis tage of digital transformations enabled by the cloud,” then that Oracle recognized the need to bring Oracle says Niraj Prakash, Director - Applications Sales Con- OpenWorld to India. Oracle is absolutely committed sulting, Oracle India. to make the Digital India dream a reality. The idea for In order to make most of the government opportunity, bringing Oracle OpenWorld here was to offer a platform Oracle has already launched ‘Smart City in a Box’ that would encourage collaboration between public and solution that offers cities a holistic way to expedite private players to accelerate the digitalization process in their journey towards becoming smart cities. This the country,” adds Kumar. solution allows government bodies to run all smart Oracle claims that OpenWorld will allow all stakeholders city applications, such as, smart transportation, smart to come together, deliberate and work towards India’s parking, smart waste and water management as well digital future. as the necessary digital technology services like IoT, mobile services, cloud services, Big Data and analytics, Partnering with Government which allows convergence across multiple solutions for Oracle wants to strengthen its presence in the gov- a smart city.

| A CyberMedia Publication www.dqindia.com May, 2017 | 57 DIGITAL ENTERPRISE | Insights Compiled By: Malavika Sacchdeva [email protected]

India’s Business has Growth Potential: Gartner in India will represent 62% of all Sales in 2018

s the Indian cellular market goes through “With the slowdown in sales in major markets, consolidation and aggressive 4G roll out, including the U.S., China and mature Western Europe, demand for smartphones will continue to grow. India represents the largest opportunity because it is the AWith smartphone penetration maturing in many second-largest mobile phone market after China,” said developed markets (see Table 1), continued growth in the Anshul Gupta, research director at Gartner. world’s third largest smartphone market makes India an In addition demonetization in India through the attractive market to device manufacturers. Smartphones elimination of 500 and 1,000 rupee notes caused an in India are expected to account for 62% of all mobile increased push from the government for digital currency, phones sales in India in 2018. as well as people becoming more open to using digital

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payment methods. The rise of digital currency is bringing decrease in smartphone market share for in a new use case for smartphones, which, in turn, is set to India (see Table 2). trigger higher demands for smartphones. This opens the “With an exclusive focus on the market from the device opportunity for service providers to launch mobile wallet manufacturers, we expect more customized smartphones solution or even vendors to launch their exclusive mobile to come to market and remain key to win in this highly payment solutions like Android Pay or Apple Pay to build competitive market,” said Mr. Gupta. an ecosystem. Table 2: Top smartphone vendor share by unit sales to Table 1: Smartphone Unit Sales as a Percent of Overall end users in India Mobile Sales in Selected Markets, 4Q16 Smartphone Vendor 2014 2015 2016 Country Smartphone Penetration of Samsung 24.4% 21.2% 17.3% Overall Mobile Phone Sales (%) Micromax 18.3% 16.7% 11.9% China 96 1.6% 7.3% 8.1% India 50 2.9% 10.1% 6.9% US 96 Karbonn Mobiles 11.6% 3.4% 5.2% Indonesia 68 Source: Gartner (March 2017) Brazil 92

Source: Gartner (March 2017) As opposed to earlier falling mobile phone average selling price (ASP) trends led by the rush to low cost mobile phone, Leading global vendors, Samsung and Apple, have we have noted a change in consumer spending. Our recently made exclusive plans to grow their shares in the market. concluded consumer survey showed, users are willing to Major Chinese manufacturers, such as , , spend more to get a smartphone with better features than , BBK (Vivo), , Lenovo etc., have committed simply rushing for lowest price smartphones. big investments to exploit the growth opportunity. “The growing ASP trend will be maintained in the Ever rising competition from Chinese manufacturers coming years with the increasing middle class population has not only troubled top local brands such as Micromax, and rising per capita income leading to more disposable Intex, Lava and Karbonn mobile but also resulted in a income to be spent on electronic goods,” Gupta said.

| A CyberMedia Publication www.dqindia.com May, 2017 | 59 Digital Enterprise | In Focus Onkar Sharma [email protected]

MATLAB EXPO 2017 Puts Spotlight on Simulation MathWorks’ eighth annual conference, MATLAB EXPO 2017 held in where the focus was on the improved capabilities in Matlab and Simulink

athWorks’ eighth annual conference, MATLAB simulation to avoid unwanted scenarios that might cost EXPO 2017 in Bangalore focused on the organizations. “If the heavy machinery could be handled improved capabilities in Matlab and Simulink using IoT and AI, it can save manufacturing companies Mas a number of cases hogged spotlight. The millions of dollars otherwise spent on the unexpected cases were discussed to explain the growing importance damage to parts of the machinery,” said Tung while of simulation using advanced analytics. The MATLAP Expo addressing the gathering. 2017 brought together scientists, engineers and experts Today Big Data is used to extract insights, recognize to deliberate on latest industry trends and advancements patterns and useful information from business, engineering in MATLAB and Simulink. and scientific data. “Big data is enabling many industries to In his keynote address, Jim Tung, MathWorks fellow develop smarter business plans, products and services. A focused on the real cases to highlight the role of lot has been talked about big data being used for business,

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Kishore Rao, Managing Director of MathWorks India, addressing the audience

| A CyberMedia Publication www.dqindia.com May, 2017 | 63 Digital Enterprise | In Focus

Jim Tung, Fellow Member of MathWorks, addressing the audience

but conversations on analytics enabling engineers of analytics with embedded control systems and sensors to various sectors like automotive, aerospace and defence, automate actions and decisions based on the patterns, electronics and communications are rarely mentioned,” insights and information extracted. “MathWorks helps said Tung in a conversation during the event. engineers design their products leveraging MatLab. With The event had a lot of tracks on use cases of Matlab platforms MATLAB and Simulink, engineers can create where engineers and scientists from different organizations products which are smarter and efficient and are constantly were present. In another session by TeamIndus, the role of evolving as more and more data is fed into the system,” artificial intelligence in exploring the space was manifested. said Kishore Rao, Managing Director of MathWorks India. The session caught the attention of the members in the “The interest level for MathWorks in India has increased audience who asked a numerous questions from the significantly. We are constantly growing and increasing speaker. our numbers.” At the core of the discussions was the role of analytics. MATLAB EXPO 2017 featured key industry players Using analytics, engineers today can describe and predict including Robert Bosch, Philips, Tata Motors, IFB and a system’s behaviour. They further combine predictive others.

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