National Radio Award winner: Charles Warfield JM: If we go back in time what was it that attracted you to this business in the first place?

CW: Well I have to say honestly Jack it was more or less being in the right place at the right time. My professional training is in finance and accounting and certainly not in the communica- tions. I started out in this business as a controller so it was an opportunity when I started to be a controller of a growing broad- cast company, Inner City Broadcasting in New York City. To be affiliated with a media company that you listen to on the radio was a great opportunity at that point for me.

JM: Now you started at the same company you’re at but you were off to several other places along the way, what brought you back to the place of origination in a much higher position?

CW: When I left Inner City Broadcasting back in 1989 I guess it was I really felt at that point that I had been in the company for 12 years and I felt there was a lot more that I needed to learn about broadcasting and had an opportunity to move to a number of other companies over an 11 year period which certainly broadened my understanding of all different aspects of our industry. I had some great opportunities during that period of time. I was given an op- This year’s recipient of the National Radio Award is portunity in 2000 to rejoin the company when it’s Chairman Pierre Charles Warfield, President and COO of ICBC Broad- Sutton had made it his decision internally to focus solely on radio cast Holdings, a privately held company better known broadcasting for the company, as the company had been involved in to most people in radio as Inner City Broadcasting. He a number of other interests such as the Apollo Theater at one point will receive the prestigious award during the Radio and cable franchises in New York and also in Philadelphia, but he wanted to make the company primarily a pure play radio company. Show Luncheon held Friday, October 1, the final day I felt at that point with the experience that I had gained from being of the 2010 Radio Show in Washington, DC. around the company that I could bring some, and he felt the same Warfield began his 32-year career in radio at way, that I could bring some discipline to the company and a broad- Inner City and is back there now, but there were other er breath of broadcast experience at a time that the company needed stops along the way. In a recent interview with RBR- it and the time that I was looking for another challenge. TVBR Executive Editor Jack Messmer, Warfield talked about the people who influenced his career and the bat- JM: Looking back across your career who do you point to as tle by Urban radio to achieve parity with general market your mentors? stations in ad buys. He also discussed some of the hot topics to- CW: We could be on this call for quite a while if you really go day: Arbitron’s PPM and the battle over the Perfor- through the list of people, certainly Percy Sutton who was the mance Rights Act. After all, he is the immediate past Chairman Emeritus prior to his passing late last year. His son Pierre Sutton but I had a number of people, Mike Goldstein Chairman of the NAB Radio Board. who at one point was the CEO of Toys R’ Us was a supporter CW = Charles Warfield - JM = Jack Messmer and a mentor. Owen Webber that I worked with at Summit Broadcasting George Pine at Interep Rep; Jimmy de Castro and

2 RBR-TVBR Kenny O’Keefe there were a lot of individuals along my career oversaw some stations in a variety of formats. From that who saw something and gave me the opportunity to reach for- perspective is selling general market radio really that much ward and to learn more and presented challenges to me but at easier than Urban? the same time provided the kind of support and guidance that was necessary to be successful in that. There were just so many CW: It’s absolutely easier to sell a good general market radio other people along the way that you learn from. A lot of times station versus a good Urban radio station. There are unique mentors are people who take an interest in you—they’re not challenges that Urban salespeople that Urban radio stations necessarily mentoring you but they’re people that you respect have unfortunately; it still exists today 33 years after I started and people that take time with you. They are people that lead in this industry that there isn’t a level playing field in that re- you down the right path, who correct you when you need cor- gard. We still have to qualify our audiences too often in many recting. I tell people, particularly in today’s environment in the ways with the buying community and with clients before we broadcast industry, I was very fortunate I learned this business can be on a level playing field and talk about the size or the from the bottom up and a lot of people look at that as sort of quantity of our audience or the listenership of our station. You the worst thing that can happen in a business to be so focused have to have a certain passion to understand the difficulties that from the bottom up, but I learned it that way and today’s envi- you’re going to encounter selling Urban radio and it’s still dif- ronment is that absolutely we all have to look at our business. ficult today as it’s ever been. I have been involved with general A lot of people along the way I’ve probably left out—a half market radio stations, but being involved with Urban was quite a dozen individuals. You know Mary Catherine Sneed when I honestly something that I’ve always had a passion for and have worked with Mary Catherine at Summit we always referred to sought various opportunities to continue to work with Urban Mary Catherine as our secret weapon back then. There are a lot radio stations and the communities those stations service. In of people that have played a role along these 33 years of being looking for people and working with people who shared that in the business. passion too consistently and doggedly seek fair value for the audiences that we service. JM: Now you spent most of your career working with ur- ban radio stations but when you were at Chancellor you JM: So what’s it going to take to get that level playing field?

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RBR-TVBR 3 CW: I don’t know Jack, to be honest, that we’ll ever get to that continuing to educating people about our audience. level playing field. I’d like to think that. You have certain people in the industry that will probably say there is a level JM: Now your company had been active in the PPM Coalition playing field. I’ve seen from the street up. I’ve seen it for 33 so now that you have a settlement with Arbitron are you satis- years and it isn’t there. I hold no delusions that it’s ever going fied with how that whole thing came out? to get there. What we still have to continue to do is seek peo- ple who share our passion. Our passion is the passion of any- CW: I can’t say I’m totally satisfied Jack. We believe we have one who is committed to seeking the value of our audiences made significant progress in working with Arbitron on improv- and servicing our audiences with entertainment and music and ing the methodology and that was our goal all along, improv- other programming and continuing to tell the story. It’s the ing the methodology. It was not about what was going to help constant education process that we’re doing with the buying Urban; we just felt that urban needed some particular attention community or any others that misinterpret, don’t understand, because it was not getting what we perceived to be proper rep- and don’t have the proper awareness of our audience. That is resentative in the panel as it was. So we think that what we going to be something which we’re going to continue to have fought for, what we think the settlement addresses is to improve to do. I’ve said this a lot and this is not calling anyone names the overall panel that is being measured by Arbitron which but in this country, this world racism is alive in 2010. It uses would help all broadcasters not just Urban. different words and people come about it different ways but it exists and again it’s a statement of fact, not an accusation JM: Now on another hot topic today what do you see happening about anybody and its part of what you have to understand in to radio if the Performance Rights Act passes? our business because you’re going to run into it. You can’t go around calling people names, we certainly don’t do that but CW: The Performance Royalty, and it’s a long way from being you have to understand what people are saying when they say passed Jack, it’s a real challenge to our industry. I think the to you that the environment on your radio station is not appro- reality of the Performance Act is the opposition is not going to priate for my client. That’s an actual quote that I’ve heard in go away. We don’t believe that the Performance Royalty legis- my career so you just have to be diligent and passionate about lation can stand a floor vote on its own but the proponents or

4 RBR-TVBR the supporters of the performers are going to continue to come years where I’ve been involved in the Performance Tax chal- at our industry. As far as I’m concerned this is as much a lenge. I’ve been involved in bringing, I would say, bringing to financial—you know the record industry looking for financial the attention of a lot of people who didn’t fully recognize the support from wherever they can get it and they’re going after, potential impact of PPM to the broadcast industry, particularly trying to bite the hand that has fed the industry for so many to the minority broadcast industry too. I’ve been in that midst years. But that being said, we still have to do what is the best of that fight over the last six almost seven years quite honestly. interest of our industry. If there is some kind of solution out I feel very blessed and very proud to have been in some of these here that is not going to be harmful to radio and will allow ra- situations and to continue to be engaged in where our indus- dio to continue to grow both terrestrially and digitally I think try is going. I’ve had success in different markets, in different the industry should take a look at that and consider that but formats, in different radio stations, but I’m more proud of the we’re not at that point yet. relationships that have developed over the 33 years within the industry. No I’m not ready to retire by any means. I’m in an in- JM: The National Radio Award, of course you’re going to be re- dustry, we’re in an industry that doesn’t allow you to get old. If ceiving that, but you’re not really ready for retirement yet. Let’s you want to be successful in this industry you have to continue look back and what do you recall as some of the highlights of to understand what’s hot, what’s not in, what’s out, what young your career? people are interested in, what the older audience is interested in; what’s going on in our communities; what’s going on in our CW: One of the first things that comes to mind in my career, country; what’s going on in the world, the impact that all of that one thing I am very proud of, is that I have worked with some has on the audiences that you’re engaged with. So you have to of the best Urban radio stations in America and some of the best think contemporary in order to be relevant in our business. I’m people that have worked in our industry in those radio stations glad to have been in it. I’ve been in it for 33 years and I say be it in New York City with WBLS and WLIB and KISS FM often that in 33 years I’ve never had a day I didn’t want to do in Philadelphia with WDAS AM and FM when it was an urban what I’m doing and I have had some days I didn’t necessarily formatted radio station and Power 99 in Chicago and Cleveland want to get up in the morning and go do it, but I’ve never not and Los Angeles there’s some great people that have been in enjoyed what I do and the fact that every day in our industry is those radio stations that are still in those stations, still in our a different day. industry. I’ve been blessed to be able to work with many of those properties. I understand the differences in communities in JM: So how is business today? some of those and to learn successful radio. One of the things I learned and I’ll give this credit to Mary Catherine Sneed. One CW: Business has its ups and downs. It depends on the mar- of the things I’ve learned through the years is there’s two kinds ket that you’re in. Our business is becoming more locally of radio. There’s good radio and there’s bad radio regardless of oriented than ever before. This has always been the case. I what format that you might be in and I worked around some in- think it’s coming in the smaller and medium size markets, dividuals that really understood good radio from bad radio. I’ve but I think even in the larger markets as we’re getting en- worked with some great broadcasters in terms of with Owen gaged in digital platforms and as we’re looking at improving Webber I mentioned and Jimmy de Castro and Kenny O’Keefe opportunities in our industry we’ve got to focus more on and certainly the Sutton family that I’m working with today, the local. It’s a tough environment. We hear people talk about broadcasters that are part of the NAB. I look at the last three a recovery in our industry, I don’t go so far as to call it a

RBR-TVBR 5 recovery. It’s certainly a lot better than where we’ve been over the last two years but far from a recovery, we’re mov- ing forward but there’s still a lot of work that we have to do. The improvement in the economy when that turns around and we’re not there yet is, I think one thing in broadcasting if we see maybe before the politicians do is we talk about con- sumer confidence, we tend to sense that whether it’s good or bad simply by our relationships we have with the local retailers that we have in our communities. If people are con- fident in having a job and confident and secure in a future in terms of their employment they do tend to go out and spend money and the retailers are the first ones to react to that and our people are on the street. Things are better than they were certainly a year ago but we’re still going through these peaks and valleys, ups and downs. I’d rather be where we are today than where we were a year ago but we still have a lot to do.

JM: Let me close by asking you what excites you about radio today?

CW: I think some of the same things that have engaged me and kept me excited about the business over the years. The people like to talk about the good old days and we can all think back on periods of times it seems that 15 years ago was a lot better time in our industry than it is today but I look at today as potentially being the good old days. We still have to keep our people focused and engaged. We still have to be engaged and involved with our communities as I indicated before. We saw that we have a challenge as an industry of getting young people interested, passionate about our busi- ness. I think radio is certainly a good business. We have to tell the story. I like to talk to high school student. I like to talk to college students. I like to talk to younger people in our industry who want to have the opportunity to do what I’ve had an opportunity to do, the ability to mentor those students the ability to be available to broadcast professionals who want to be in this business. We’ve got to find a way to keep them engaged. We have to find a way to get them more passionate about our business. We have to be more acces- sible to them. We have to develop them so that one day I’ll retire and there will be four or five other Charles Warfield type people out here that maybe I had a hand in keeping them involved and engaged and loving this business. That’s the passion that gets me up every morning and gets me en- gaged in whatever the challenges of our industry our. One day we’re going to look back and talk about these days being the good old days I hope.

JM: Well Charles Warfield congratulations on the National Ra- dio Award and we will certainly see you at the Radio Show in Washington D.C. For RBR/TVBR this is Jack Messmer.

6 RBR-TVBR Preparing for the Radio Show: NAB Radio Board Chair Caroline Beasley Caroline Beasley is Executive Vice President and CFO of pub- 50 break-out sessions. Me personally I am looking forward to licly traded Beasley Broadcast Group Inc, which her father, the “C” is for Commission, Cookies and Conversation Session. George, founded in 1961. She joined the company in 1983. It’s about getting together with the FCC regulators and asking Caroline Beasley is also the current Chair of the National As- questions and talking about the issues at hand. sociation of Broadcasters (NAB) Radio Board. In a recent interview with RBR-TVBR Executive Edi- JM: How has registration been going this year? You’re a CFO tor Jack Messmer, Beasley gave her views on the first-ever joint so you know the economy’s still been a little soft. Is that having NAB/RAB Radio Show, taking place in Washington, DC, Sep- much impact? tember 29th through October 1st. CB: Well actually this year we are tracking ahead of where CB - Caroline Beasley / JM - Jack Messmer we were at this time for last year’s Radio Show and last year I think that we had a little over 2,500 people in attendance JM: What is the advantage of having a single combined show? so we’re looking forward to being a good successful show this year. CB: The advantage really is we’re offering one event for all mem- bership to attend. It’s what membership wanted and it enables them JM: And for the first time we noted it also includes the sales to save a little bit of money. They are not having to go to two differ- side from the Radio Advertising Bureau as well as everybody ent events, one event that has everything for everyone. in the management side from NAB which a lot of people cross over anyway, but it’s going to be a very different show with JM: How has it all come together? Has it been pretty much an RAB and NAB both involved this year. adventure having the two groups working side by side? CB: It will be, but I think it will be very successful, very infor- CB: I think it’s come together very nicely. Everyone is work- mative and as I said on the outset when we just started that this ing together professionally and I think we’ll have a great, great is what the membership has been wanting, has been asking for show. in the past, so I feel very, very positive about it.

JM: Now it’s been a long time since the Radio Show was held JM: As we noted you’re a CFO, so how is business in radio this in Washington, DC so what is being in the Nation’s Capital go- year? ing to mean as far as the attendees are concerned? CB: Well we just finished the first half of the year so radio post- CB: Well first of all the end of September, Fall, is a beautiful ed very good results for the first half and Q3 we’ll see how Q3 time of year in DC. It’s a little cooler then, not so hot and there ends up but I think with the political environment that we have are a lot of great places to visit if you have free time in DC. going on now with the upcoming elections etc. then I think that Also it’s going to offer the attendees the ability to go over to we will be able to finish the year up nicely for 2010. Capitol Hill to visit with their Congressman and even go over to the FCC is they wish. JM: Which is a lot better than what we saw the last couple of years. JM: I remember spending much time there when I was in DC. I’m sure you’ve been looking at the schedule of the sessions CB: Definitely, definitely it’s been a very, very tough time but a and everything going on during the few days of the Radio Show good year so far for radio. so what in particular are you looking forward to? JM: Caroline Beasley thank you very much. This is Jack Mess- CB: Okay so first the entire line-up is very strong, there’s over mer for RBR & TVBR.

RBR-TVBR 7 Preparing for the Radio Show: RAB Chair Weezie Kramer

Her driver’s license may say Louise, but everyone in ra- calls on folks regarding their political dollars there are a lot dio knows her as Weezie Kramer. She is a Regional Vice of consultants in that area so that represents a revenue op- President of Entercom Communications, a publicly traded portunity. It also means that we have the ability to populate radio company, and the current Chair of the Radio Adver- panels with more experts on the legislative agenda than ever tising Bureau (RAB). before. You probably know that Christiane Amanpour is go- Kramer spoke recently with RBR-TVBR Executive ing to be hosting a newsmaker interview on Friday so that’s Editor Jack Messmer about the first-ever joint RAB/NAB Ra- another example of being able to tap into some of the great dio Show, taking place in Washington, DC, September 29th talent. Finally of course if you haven’t been to DC in a while through October 1st. as a tourist you can add some down time and take advantage of all the great history, culture, art and all the fantastic sites WK = Weezie Kramer / JM = Jack Messmer to see in that area.

JM: So let me ask you first Weezie what is the advantage of JM: Now traditionally NAB has been the lobbying organiza- having a single combined radio show? tion, but a lot of legislation impacts the bottom line from the sales point of view, also so I’m sure that everybody is going to WK: For the first time ever the combined show is going to have an opinion on the Performance Rights Act and anything allow broadcasters to bring their entire team to the show. I else that affects tax policy or anything dealing with money and think that gives them a great opportunity to learn, to bond, just about everything deals with money I guess. to idea share across all the different functions or disciplines in the business. It’s also a really efficient way to leverage WK: Well at the end of the day it all comes down to the bottom your travel or training or meeting budget so the individual line doesn’t it? So you’re right about that. companies can hold meetings pre or post the conference or in conjunction with it. In the past the RAB show was just JM: What sessions in particular are you excited about? sales and marketing and the NAB show was really on the legislative, programming, engineering issues and bringing WK: I went to the web site, the web site’s fantastic it’s Radio- them both together brings the best of both shows into one. showeb.com for those folks who haven’t visited it. You can It’s unique because it hasn’t happened before and we’re see that there is over 50 sessions and I think 7 or 8 different real excited about it. functional areas. As you go through it you’re going to see that it’s going to be really, really hard to chose. I was just looking JM: It’s been a long time since the radio show was held in at a handful of the sessions in the sales area and was like, well Washington D.C. I don’t know if you were at that one. I was these are awesome. Edison Media is going to do their Youth actually living in DC at the time so what is the advantage this Study. There’s a radio role in media mixed modeling, tapping year of being in the nation’s capital and what particular ventures into fan engagement, enviro marketing tools. Larry Rosen is will people be doing while they’re there and having Congress going to do actionable mobile strategies, of course all the Dick- nearby and available to talk to? stein Shapiro sessions, it’s just chocked full. One of the things that I would suggest is using a strategy that we did at Enter- WK: First ringing that efficiency bell again. DC’s pretty com a few years ago at one of the RAB sales meetings. We easy to get to; it’s serviced by three airports and you also selected a group of 15, 20, 24 high potential folks from sales or have rail services for folks up and down the east coast. So I sales management. We reviewed the sessions in advance and think that’s one advantage. Another obviously is that it’s a selected the ones that we thought were most relevant to our great opportunity to call on your Congressmen. Its political mission. Then we held a conference before the meeting with all season, their doors are going to be open to you so that’s an the people that we were going to be sending and triaged those opportunity for advocacy. It’s also a chance to make sales sessions across the group and sort of said here’s ones that we

8 RBR-TVBR think would make sense for you to attend. At the conference WK: Well you’ve seen many of the announcements that have itself we held post-game reviews everyday so everybody would come out certainly for first and second quarter across both ra- meet at 5:30 and download on what they learned and we started dio and television. Radio certainly has seen come nice growth a blog so that we could knowledge share back to the people in over the past year with national leading above local. We’re the markets. It was just really successful. It created peak levels seeing that continue into Q-3 and Q-4 the local is continuing to of engagement and I think maximized the ROI for the event. If gather steam. The digital revenues continue to grow albeit it’s folks are looking at going I highly recommend that as a strategy a smaller portion of the total dollars. We anticipate with politi- to maximize the opportunity. cal that Q3 and Q4 is going to continue to grow throughout the year, so it’s nice. It’s not super hot on the local level as it is on JM: How is the coordination going with RAB and NAB? Was national but we’re seeing nice growth and a lot of positivity in that new or have you always been somewhat attuned anyway the market. since you always had presentations at each other’s shows? JM: Well at least everybody should be a little more upbeat at WK: I think in the past RAB was more of a vendor to the NAB this show than they were a couple of years ago. show and this is a fully integrated effort across both organiza- tions. I think they’ve worked really hard to bring the best in WK: I’d say a lot more upbeat, up is good. breed from both and I think it’s probably caused both RAB and NAB to both step up their games to make sure that this show is JM: Yes. Thank you very much Weezie Kramer. going to be the best ever. WK: Thanks a lot. JM: Of course the most important thing for everybody in the business is seeing improvement in the economy and in the ad- JM: Weezie Kramer is Chair of the Radio Advertising Bureau vertising marketplace, so how is business these days? and this is Jack Messmer for RBR/TVBR.

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RBR-TVBR 9 Marconi Heroes By Carl Marcucci

RBR-TVBR asked station management why they think their nominated Marconi Radio Award talent should win - and to provide some color and background on why these heroes of local broadcasting were picked this year. The Marconi Radio Awards honor both radio stations and on-air personalities for excellence in broadcasting. The win- ners will be announced September 30 at the NAB Marconi Radio Awards Dinner & Show held during the 2010 NAB-RAB Radio Show in Washington, DC. See the full list and commentaries in our 9/30 RBR-TVBR epaper. Major Market Personality of the Year

Gene and Julie, KVIL-FM, Drive on The Ticket in Dallas for 13 years. The Ticket Dallas (CBS Radio) is a little 9k watt AM signal...the “little” Ticket is what we call it. Its like the little train that could. Going on 16 From Kurt Johnson, VP/Pro- years in the DFW market”... gramming, CBS Radio/Dallas: “Dynamic duo Gene & Julie Ronn Owens, KGO-AM, San are celebrating 15 years as an Francisco (Citadel Media) award-winning morning show. This unique married couple From Jack Swanson, KGO OM: lives their lives out loud on the air, and listeners can’t “As a versatile talk host and au- get enough. They dominate the Dallas market, rank #1 thor, Ronn covers everything from with Women 25-54, and boast KVIL’s highest morn- politics to pop culture and his ing ratings in 13 years”.... show has been called the “ultimate town hall meeting”. Similar to our Dean and The Morning Team, KLUV-FM, Dallas listenership, Ronn is unpredictable and has long been (CBS Radio) the voice of reason in the Bay Area”...

From GM Peter Zolnowski: Pierre Robert, WMMR-FM, “Jody Dean & the Morning Team is uniquely DFW. Philadelphia (Greater Media) Jody is born and raised here and has been active in the media since his mid-teens. As a producer for Ron From Bill Weston, WMMR PD: Chapman, he learned what really pushes the market’s “Pierre Robert is in the midst of hot-buttons”... a 28 year run on the same station, heritage rocker 93.3 WMMR-FM Dunham, Miller & Keith, KTCK-AM, Dallas (Cu- in Philadelphia. He is a key mulus Media Dallas) component in MMR’s 5+ de- cades position as Philly’s rock From Jeff Catlin, PD, Sportsradio 1310 The Ticket; station. Pierre embodies the independent and in- OM 99.5 The Wolf, 570 KLIF, FM 93.3: timate relationship with listeners the same way “Craig Miller, George Dunham and Gordon Keith are Greater Media’s family owned company conducts The Dunham and Miller Show. They have been on AM business in market #8”....

10 RBR-TVBR Large Market Personality of the Year

Mike Rosen, KOA-AM, Denver Susan Wise, WLYF-FM, (Clear Channel) Miami-Ft. Lauderdale (Lin- coln Financial Group) From Jenny Godehn, Director of Promotions, 850 KOA, AM 760, From Rob Sidney, Director/Pro- 630 KHOW: gramming & Operations: “In his 22 years of broadcast- “For nearly 13 years, Susan Wise ing, Mike Rosen has chal- has been a top-rated mainstay of lenged listeners, local news- Miami morning radio at 101.5 makers, luminaries, and even presidents on the LITE FM -- breaking barriers as one of the market’s first most critical issues of the day. Those that would female morning-drive hosts. With her upbeat conversa- debate Rosen are advised to proceed carefully tional style, Susan makes rush hour better for her listen- and be prepared to defend positions with facts ers ... and strikes a blow for victory in the ‘battle of the and figures, rather than platitudes and emotional sexes’. Joined by her co-host (and good-natured foil), statements”... Jeff Martin, each morning becomes a spirited take on relationships, careers and life in South Florida”... Mike Trivisonno, WTAM-AM, Cleveland (Clear Channel) Doug Wright, KSL-A/FM, Salt Lake City (KSL Broadcast Company Radio Group) From PD Ray Davis: “Mike Trivisonno started at From Steve Poulsen, VP/Marketing and Promotion: WTAM in 1994 and moved “I have had the pleasure of working with Doug to p.m. drive in the summer Wright since 1985 here at KSL. Doug is an amaz- of 1996 but he really started ing broadcaster, fun personality, and stimulating talk in radio as a caller to the Pete show host, but more importantly Doug is a genuinely Franklin show on 3WE (1100 AM now WTAM remarkable individual. He is loved and adored by his again). He was known as “Mr. Know It All” and listeners and clients”... was a regular caller for than 13 years never afraid to unload biting commentary on any sports situa- Drew and Mike in the Morning, WRIF-FM, Detroit tion or personality in the news”... (Greater Media)

RBR-TVBR 11