Travel Behavior Study of Route 9 and Route 116 Commuters: Before Coolidge Bridge Reconstruction. Project No. UMAR12-10 UTC Year 12 Emily Parkany University of Massachusetts/Amherst
[email protected] (610) 519-4957 October 2004 Submitted to New England (Region One) UTC Technical Report Documentation Page 1. Report No. 2. Government Accession No. 3. Recipient's Catalog No. 4. Title and Subtitle 5. Report Date Travel Behavior Study of Route 9 and Route 116 Commuters: Before Coolidge October 2004 Bridge Reconstruction 6. Performing Organization Code 7. Author(s) 8. Performing Organization Report No. Emily Parkany 9. Performing Organization Name and Address 10. Work Unit No. (TRAIS) University of Massachusetts/Amherst, Transportation Center, Marston Hall, Amherst, MA 01003 11. Contract or Grant No. DTRS99-G-0001 12. Sponsoring Agency Name and Address 13. Type of Report and Period Covered New England (Region One) UTC Final Report for UTC Year 12 Massachusetts Institute of Technology 77 Massachusetts Avenue, Room E40-278 Cambridge, MA 02139 14. Sponsoring Agency Code 15. Supplementary Notes Supported by a grant from the US Department of Transportation, University Transportation Centers Program 16. Abstract There is a huge body of literature in social psychology describing seventy years of theory and experimentation relating attitudes to behavior. Much of it suggests a stronger causal link between choices and attitudes than between attitudes and choices— attitude models conditioned on revealed choice explain more than knowing peoples’ attitudes and determining what choice they will make. Alternate analyses suggest that we need to use attitudinal and other data to determine respondents’ intentions rather than desires in order to better predict behavior.