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Paths to Innovation in Culture Paths to Innovation in Culture Includes Bibliographical References and Index ISBN 978-954-92828-4-9

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Paths to Innovation in Culture Paths to Innovation in Culture Includes Bibliographical References and Index ISBN 978-954-92828-4-9 Paths to Innovation in Culture Paths to Innovation in Culture Includes bibliographical references and index ISBN 978-954-92828-4-9 Editorial Board Argyro Barata, Greece Miki Braniste, Bucharest Stefka Tsaneva, Goethe-Institut Bulgaria Enzio Wetzel, Goethe-Institut Bulgaria Dr. Petya Koleva, Interkultura Consult Vladiya Mihaylova, Sofia City Art Gallery Malina Edreva, Sofia Municipal Council Svetlana Lomeva, Sofia Development Association Sevdalina Voynova, Sofia Development Association Dr. Nelly Stoeva, Sofia University “St. Kliment Ohridski” Assos. Prof. Georgi Valchev, Deputy Rector of Sofia University “St. Kliment Ohridski” Design and typeset Aleksander Rangelov Copyright © 2017 Sofia Development Association, Goethe-Institut Bulgaria and the authors of the individual articles. All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher. Contents Foreword .................................................................................................................... 6 Introduction: Paths to Innovation in Culture ....................................................... 8 Digital and Tech Innovation in Arts and Culture Vladiya Mihaylova, Overview ...............................................................................15 Stela Anastasaki Use of Mobile Technologies in Thessaloniki’s Museums. An Online Survey 2017 ..................................................................................... 17 Veselka Nikolova Digital Innovation in Culture .......................................................................... 30 Georgia Tsazi Putting Casual Gaming and 3D Printing in Heritage Interpretation: the “Touch the Past” Experience ........................................................................... 34 Mara Nedelcu Dance Clinic - a Stage Performance by Choy Ka Fai. On the Use of Technologies in the Context of Contemporary Dance .............................. 47 Thomai Nanasi Digital Innovation in Museums and Archaeological Sites. Cases from Thessaloniki Where Technology and Art Collide ........................................ 57 Social Innovation and New Audiences Dr. Petya Koleva, Overview ................................................................................... 65 Christina Chatzargyrou, Angeliki Kosma Mapping Experiences through Collective Intelligence ............................. 67 Grigoris Douliotis A Radio Station as Participatory Tool to Connect Citizens and Administration ................................................................................................... 78 Eirini Delidaki Euforia Project: The Experience of Film Education .................................... 90 4 Paths to Innovation in Culture Dimitra Billia Prespa Stories: a Cross-Border Social Innovation................................... 101 Alexandra Sagia Art as Social Practice. Victoria Square Project: a “Social Sculpture” in the Centre of Athens ............................................................................................. 111 Innovation Together – Policies and Partnerships Dr. Nelly Stoeva, Overview .................................................................................. 123 Agathi Gkouderi A Case Study of Museum Cluster and Citybranding ................................ 125 Anastasia Samara The School of Communitarianism and the Creative Initiatives Inside the Urban Fabric of Thessaloniki ....................................................................... 134 Iro Menegou City Network of Municipal Conservatories in Greece. The International Music Summer Academy ............................................................................... 143 Eleftheria Oupala Ecomuseum Zagori: an Enterprise Socially Sensitized. An Ecomuseum Operating as a Social Cooperative Enterprise......................................... 153 Dr.Nevena Dobreva Cultural Policies for Cultural Entrepreneurship. Case Study: Bulgaria 163 Plamen Radev, Elena Papadopova (Elena Pap) Alternative Opportunities for Financing the Cultural and Art Scene in Bulgaria: Donoring and Patronage. A Brief Overview of the Existing Legal Base and Practices in Bulgaria .................................................................... 173 Index ....................................................................................................................... 186 Abstract in Bulgarian, German, Romanian and Greek.................................. 190 Paths to Innovation in Culture 5 Foreword I am thrilled to welcome this publication “Paths to Innovation in Culture”! First of all, thank you to all authors, editors, contributors, designers for making this happen. This is a proof that we in Sofia, but also our partners in Bucharest and Thessaloniki, take culture seriously as an important item on the urban growth agenda. We invite cultural managers to highlight opportunities and challenges for the future, and more importantly, we listen to them to develop more wide-reaching policies on culture. We are thus underlining a shared commitment to putting culture at the centre of our plans for the future development of our cities. Great cities are defined not only by their history but also by their innovation and experimentation, their entrepreneurial energy and risk taking. As I write, Sofia is thriving with music concerts, book releases and fairs, art and theatre shows and films, free festivals and events. Cultural managers are developing new exciting projects. For them to succeed, we as local government must be equally flexible, supportive, fast-moving and forward-looking. This is the reason we launched the Academy for Cultural Managers in Sofia in 2013, together with Sofia Development Association and Sofia University. I am happy that one year later Goethe-Institut Bulgaria became our major partner and thus we developed jointly a living sustainable programme, growing in scope and in depth. The city is investing in its cultural human capital, and also receiving its cultural managers’ invaluable advice, insight and support. Sofia’s culture and heritage make us proud and confident that we are on the right track. Since Sofia – Creative Capital, our cultural strategy, was published in 2013, much has been achieved. But there is still and always will be much more to do if we want Sofia, as well as Thessaloniki and Bucharest, to be among the leading European cultural cities. This book marks our progress, helps us learn from each other and sets out some of our big ideas for the future. Yordanka Fandakova, Mayor of Sofia 6 Paths to Innovation in Culture The Academy for Cultural Managers is actually a stroke of luck. When I came from Munich some three years ago, my idea was to find partners to strengthen my own job, more precisely, the management of cultural events, the creation of cultural networks, the joint effort for a good cultural policy. On occasion of the “First Future Workshop” of Goethe-Institut Bulgaria with participants from different genres in culture and society I met Malina Edreva and consequently Svetlana Lomeva and Sevdalina Voynova of Sofia Development Association. They already had a suitable format in which cultural actors could meet and continue their education together: the Academy for Cultural Managers. Goethe-InstitutBulgaria joined the initiative and brought other European cultural institutes into the new cooperation: British Council, Czech Center, Institut Français, Instituto Cervantes, Polish Institute, and the Austrian Embassy. Every partner brought in an expert from his country. Thus the Academy expanded its competences and perspectives. The underlying idea from its beginning has been to encourage operators both from public funded cultural institutions and from the independent scenes to be cultural entrepreneurs, to exchange experiences and to develop common projects. The second year more than 20 members of the growing Academy went on a “learning journey” to Berlin, where they met with activists of the “Coalition of the Free Scene” - an open platform that discusses and formulates cultural policy demands, develops concepts and organizes campaigns. The third year, a next group went to Warsaw and Krakow. By then, the neighboring countries Greece and Romania had joined the Academy through the cooperation between the three Goethe-Instituts in Thessaloniki, Bucharest and Sofia. In 2018 we shall welcome the next country sharing the Academy´s concept, Bosnia and Herzegovina. The trainings of the Bulgarian participants are certified by the Sofia University, as well as the Aristotle University certifies the trainings in Thessaloniki. Besides this, the Academy turned out to be a catalyzer for Goethe-Institut´s own programme concept. Many of the former participants of the Academy are now our close and reliable partners in cultural events and initiatives. So I want to thank the partners in the Municipality of Sofia, the participants of the Academy, the members of EUNIC ClusterBulgaria – the European Union of National Institutes for Culture – all the lecturers, facilitators and experts active in the Academy and my own colleagues at Goethe-Institut, for their commitment and energy they have spent on the project. I look forward to further fruitful cooperation. Enzio Wetzel, Director of Goethe-Institut Bulgaria Paths to Innovation in Culture 7 Introduction: Paths to Innovation in Culture Introduction Sevdalina Voynova is an expert in public policy for innovation, sustainable urban and social development. She has led numerous research and strategy projects at the
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