FOODSERVICE CATALOG Foodservice Program to suit your needs.

From presentation chests to premium iced , Numi provides a full array of items to suit your foodservice needs. Numi makes -On-The-Go, Tableside, In-Room and Loose Tea Service easy and elegant while elevating the tea experience.

TABLE OF CONTENTS

OUR PHILOSOPHY ...... 3-4 TEA-ON-THE-GO ...... 5-6 TABLESIDE & IN-ROOM TEA SERVICE ...... 7-8 TEA & HERBAL TEASAN & BOXES ...... 9-12 LOOSE LEAF TEAS & TEA SERVICE ...... 11-14 FRESH-BREWED ...... 15-16 SAVORY TEAS ...... 17-18 MARKETING SUPPORT ...... 19-20

[email protected] 888.404.6864 numitea.com 888.404.6864

OUR PHILOSOPHY

Through authenticity, creativity, and commitment to people and planet, we bring you the purest, best-tasting organic tea. Elevate your tea experience with Numi!

3 PURE TEA PLANET PEOPLE Our exceptional tasting teas are Through thoughtful choices, we are Our dedicated tea’m shares our mission captured in unique blends that use only committed to reducing our impact on of bringing you the best-tasting organic the highest quality organic ingredients. the planet. We use organic ingredients, tea, sourced directly from Fair Trade We blend premium full-leaf quality teas packaged in verified non-GMO natural Certified™ gardens that guarantee and herbs with only 100% real fruits, compostable filter-paper tea bags, not livable wages and better opportunities flowers and spices. Our flavors balance GMO corn or plastic “see-through” bags. for farmers and their families. richness and nuance and allow the pure Our recyclable boxes are made of 85% taste of tea to shine through. Elevate post-consumer waste and printed with your palate with Numi! soy-based inks. Most elements of our ECO-responsibility AUDIT packaging can be recycled Through thoughtful choices, Numi annually conserves: Energy Water Net or composted! Trees Landfill Reduced Reduced Greenhouse Saved Reduced (lbs.) (000) BTU (gallons) Emissions

6,956 447,392 3,683 million 3,119,468 629,145 Environmental impact estimates were made using the Environmental Defense Fund Paper Calculator. For more information visit http://www.papercalculator.org 4 numitea.com 888.404.6864

TEA-ON-THE-GO

Numi’s premium, organic and fair trade tea program offers exceptional taste with on-the-go convenience. Our stylish displays are naturally appealing and add ambiance to any venue. See back of catalog for marketing support tools. 5 8-COUNT DISPLAY RACK (empty) 12-COUNT DISPLAY RACK (empty) Holds 8 tea boxes (see top 8 list below) Holds 12 tea boxes (see top 12 list below) Unit Dimensions: 15” x 6.75” x 16.5” Unit Dimensions: 15” x 10” x 22” Item # 40101 Item # 40107

100-CT. BULK TEA BAGS See complete list of bagged teas on pages 11-12 for a full range of Numi tea bag flavors.

LARGE STORAGE TIN (empty) Holds 60-ct. tea bags Labels for each flavor are available. STORAGE TIN DISPLAY RACK (empty) Please inquire. Holds 4 large storage tins that hold 4.2” x 4.2” x 7.75” Unit Dimensions: 60 tea bags each. 40141 Item # Unit Dimensions: 17.5” x 5” x 12.5” Item # 40161

Sturdy iron racks are compact and sit well on counter or TOP 8* & 12** FOODSERVICE FLAVORS: affixed to wall. *Aged Earl Grey™ *Chamomile Lemon Tea bags easily dispense through perforations at bottoms *Breakfast Blend *Moroccan Mint of boxes. *Gunpowder Green **Maté Lemon *Jasmine Green **Berry Black™ Refill with 100-ct Bulk Tea Bags to reduce packaging waste. *Orange Spice **Decaf Simply Green *Rooibos Chai **Decaf Earl Grey Large storage tins hold loose tea bags. Racks available for convenience. *Top 8 flavors ** Top 12 f lavors All top Foodservice blends are organic and Fair Trade CertifiedTM. See pages 11-12 of catalog for full range of Numi tea blends. 6 numitea.com 888.404.6864

TABLESIDE & IN-ROOM TEA SERVICE

Whether offered tableside at a restaurant or placed in a banquet hall for self-service, Numi’s elegant tea chests and premium teas bring a touch of class to tea service and leave a lasting impression. Amenity Cards are a hotel in-room treat. See back of catalog for marketing support tools. 7 4-COUNT VELVET GLASS TOP PRESENTATION CHEST (empty) Holds 4 tea bag flavors; 20 tea bags total (see top 4 list below) Unit Dimensions: 7.25” x 6.5” x 2” Item # 10147

100-COUNT BULK TEA BAGS See complete list on pages 11-12 for full range of Numi flavors.

8-COUNT VELVET HARD TOP PRESENTATION CHEST (empty) Holds 8 tea bag flavors; 40 tea bags total (see top 8 list below) Unit Dimensions: 14.5” x 6.75” x 2.75” Item # 10157

8-COUNT VELVET GLASS TOP AMENITY CARD PRESENTATION CHEST (empty) FOR IN-ROOM TEA SERVICE Holds 8 tea bag flavors; Fold-out card holds Aged Earl 40 tea bags total Grey™ and herbal (see top 8 list below) Moroccan Mint tea bags Unit Dimensions: 14.5” x 6.75” x 2.75” Unit Dimensions: 3.5” x 6” Item # 10154 Item # 31303 Case pack: 100 cards

Velvet-lined presentation chests are made of pressed TOP 8* & 12** FOODSERVICE FLAVORS: bamboo with mahogany finish *Aged Earl Grey™ *Chamomile Lemon *Breakfast Blend *Moroccan Mint Velvet presentation chests available with wooden or glass **Gunpowder Green ***Maté Lemon top; holds 8 or 4 tea bag flavors **Jasmine Green ***Berry Black™ 4-count velvet glass top chest and Amenity Card are great **Orange Spice ***Decaf Simply Green for hotel in-room tea service **Rooibos Chai ***Decaf Earl Grey

Refill with 100-ct bulk tea bags to reduce packaging waste *4, 8 & 12-ct. chests **8 & 12-ct. chests only ***12-ct. chest only All top Foodservice blends are organic and Fair Trade Certified™. See pages 11-12 of catalog for full range of Numi tea blends. 8 numitea.com 888.404.6864

ORGANIC TEA & HERBAL TEASAN BAGS & BOXES

Celebrating our commitment to people, planet and pure tea, our packaging communicates the great taste of our premium-quality teas and herbal teasans as well as our dedication to sustainable values. 9 Tea Guide by Type

All tea comes from a single plant, the . An evergreen bush, tea is grown predominantly in Southeastern Asia. Harvesting, picking and processing this evergreen bush yields 5 classes of tea: white, green, , black and pu·erh.

WHITE GREEN OOLONG

Processing: Young tea leaf buds Processing: The top leaf and bud Processing: Broader tea leaves are picked in early spring are air dried then pan fried, picked later in the season are before leaves unfurl. The buds steamed or baked to prevent partially oxidized while be- are withered then steamed to oxidation. The leaves are then ing rolled, curled, twisted and prevent oxidation. rolled or curled and undergo fired into their final form. firing and drying to remove all Flavor: Delicate, smooth and moisture. Flavor: Smooth, savory and slightly sweet rich; or delicate, with notes of Flavor: Vegetal, grassy and nutty orchid and exotic fruits. “Tea Health: Contains polyphenol for Connoisseurs” antioxidants. Health: Contains polyphenol antioxidants. Most abundant Health: Contains polyphenol : Low in is EGCG. antioxidants.

Caffeine: Medium Caffeine: Medium

BLACK PU•ERH HERBAL

Processing: The top two leaves Processing: “Broad leaves” are Herbal: Containing no tea leaves, and bud are air dried, then picked from ancient wild tea herbal teas are herbs, fruits and rolled or bruised, allowing the trees in Yunnan, China. Leaves flowers. “Teasan” is our term, leaf to fully oxidize. are piled, dampened and from the French “tisanes”, turned - fermented for 60 days. for brewed herbal beverages. Flavor: Robust, soft and full- They are then left loose or com- bodied pacted into brick-like shapes. Processing: Herbs, fruits or flowers are fully dried and sifted of dust. : Earthy flavor; hints of malt Health: Contains polyphenol Flavor antioxidants. Health: Contains polyphenol Flavor Range: minty, earthy, tart, antioxidants; and is tradition- sweet, floral or fruity Caffeine: High ally known to have many other health benefits. Health: Varies depending on herb. Caffeine: High Caffeine: Naturally caffeine-free

10 GREEN TEA BLACK TEA PU•ERH TEA

JASMINE GREEN** AGED EARL GREY™* CHOCOLATE PU•ERH*†

Green tea scented with Assam black tea aged Velvety & smooth real jasmine blossoms with real bergamot orange 16 ct box Item # 10360 18 ct box Item # 10108 18 ct box Item # 10170 100 ct tea bags Item # 30360 100 ct tea bags Item # 30108 100 ct tea bags Item # 30170

GUNPOWDER GREEN** BREAKFAST BLEND** EMPEROR’S PU•ERH*†

& TEASANS Full leaf smooth Bold, rich & malty

BOXED TEAS TEAS BOXED Rich hearty blend of green tea pearls black teas 16 ct box Item # 10350 18 ct box Item # 10109 18 ct box Item # 10220 100 ct tea bags Item # 30350 100 ct tea bags Item # 30109 100 ct tea bags Item # 30220

MATÉ LEMON** BERRY BLACK™ ** CARDAMOM PU•ERH*† Yerba Maté, green tea Darjeeling black tea & Sweet, aromatic & spicy and lemon myrtle real berries 16 ct box Item # 10430 18 ct box Item # 10250 16 ct box Item # 10230 100 ct tea bags Item # 30430 100 ct tea bags Item # 30250 100 ct tea bags Item # 30230

TOASTED RICE* DECAF EARL GREY** GINGER PU•ERH*† Nutty & savory smooth Decaf Assam black tea aged Earthy, warm & peppery with real bergamot orange green tea and toasted rice 16 ct box Item # 10410 16 ct box 10320 18 ct box Item # 10300 Item # 100 ct tea bags Item # 30410 100 ct tea bags Item # 30300 100 ct tea bags Item # 30320

CHINESE BREAKFAST™ * DECAF SIMPLY GREEN** † BASIL MINT PU•ERH*† Full-bodied Yunnan Smooth, mellow and full- Herbal aromas & black tea bodied decaf green tea smooth flavor 18 ct box 10106 16 ct box Item # 10310 Item # 16 ct box Item # 10440 100 ct tea bags 30106 100 ct tea bags Item # 30310 Item # 100 ct tea bags Item # 30440

DECAF GINGER LEMON** GOLDEN CHAI™ ** JASMINE PU•ERH*† Decaf green tea, ginger Assam black tea & Sweet floral depth and lemongrass sultry spices 16 ct box Item # 10420 16 ct box Item # 10260 18 ct box Item # 10180 100 ct tea bags Item # 30420 100 ct tea bags Item # 30260 100 ct tea bags Item # 30180

DECAF BLACK VANILLA** Indian black tea and real vanilla beans 16 ct box Item # 10270 100 ct tea bags Item # 30270

LOOSE LOOSE LOOSE GREEN TEA BLACK TEA PU•ERH TEA

GUNPOWDER GREEN** CHINESE BREAKFAST™**† CHOCOLATE PU•ERH*† Full-leaf smooth green Full-bodied Yunnan black Velvety cocoa, vanilla tea pearls. tea with crisp floral notes. beans, orange peel and Item # 20109 Item # 20106 pu•erh tea. Item # 20360

JASMINE PEARLS* AGED EARL GREY™** AGED PU•ERH TEA Hand-rolled jasmine BRICK* LOOSE TEAS LOOSE Assam black tea aged with scented green tea has floral real bergamot orange peel Pu•erh tea leaves are flavor. (Gold Medal Winner) for citrus zest. aged and compressed for Item # 20580 Item # 20170 a traditional pu•erh tea experience. Item # 10390

DECAF GINGER LEMON** BREAKFAST BLEND** Decaf green tea, ginger and Rich hearty blend of black lemongrass. teas makes a robust brew. Item # 20260 Item # 20220 11 Top 12 Foodservice Flavors * Certified Organic ** Certified Organic & Fair Trade † Fair Labor Verified HERBAL ASSORTMENT

MOROCCAN MINT** ORANGE SPICE** NUMI’S COLLECTION

Refreshing sweet White tea, real orange Assorted melange from mint leaves peel & spice around TEA the world OOLONG 18 ct box Item # 10104 16 ct box Item # 10240 18 ct box Item # 10110 100 ct tea bags Item # 30104 100 ct tea bags Item # 30240

CHAMOMILE LEMON** WHITE ROSE** Sweet flowers and bright White tea and lemon myrtle leaves fragrant rose buds 18 ct box Item # 10150 16 ct box Item # 10280 100 ct tea bags Item # 30150 100 ct tea bags Item # 30280

ROOIBOS CHAI** Warming spices and earthy vanilla tones 18 ct box Item # 10200 PRODUCT SPECIFICATIONS: PER FLAVOR 100 ct tea bags Item # 30200 BOX TEA WATER TEMPERATURE: GREEN ROOIBOS* Case Pack: 6/16ct or 18ct Sweet healing South Box Dimensions: 3.26’’x 2.67’’x 5.15’’ White tea: Just under boiling (160-180° F) African herbs Case Size: 8.25’’x 7’’x 5.5’’ 18 ct box Item # 10210 Case Weight: 1.6 lb. (approx.) Green tea: 100 ct tea bags Item # 30210 Case Cubed: 0.18 ft³ Just under boiling (160-180° F) Cases/Pallet: 300 (25TI x 12HI) Green : ROOIBOS* Earthy vanilla South Just under boiling (160-180° F) African healer 100-ct TEA Dark Oolongs: 18 ct box Item # 10102 Case Pack: 100ct Boiling (185-204° F) 100 ct tea bags Item # 30102 Case Size: 8.25’’x 7’’x 5.5’’ Black tea: Case Weight: 1.2 lb. (approx.) Boiling (185-204° F) HONEYBUSH* Case Cubed: 0.18 ft³ Herbal teasan: Sweet honey South Cases/Pallet: 300 (25TI x 12HI) African nectar Boiling (204-212° F) 18 ct box Item # 10103 100 ct tea bags Item # 30103

DRY DESERT LIME™ ** Reviving citrus pleasure 18 ct box Item # 10101 100 ct tea bags Item # 30101

LOOSE LOOSE LOOSE WHITE TEA OOLONG TEA

TI KUAN YIN—IRON MOROCCAN MINT** ORANGE SPICE**

GODDESS OF MERCY*

Refreshing sweet White tea, real orange EmeraldTEA leaves haveOOLONG smooth spearmint leaves. peel and spice. body and sweet finish, Item # 20104 20240 Item # bright and floral. (Silver Medal Winner) Item # 20550 CHAMOMILE LEMON** Sweet flowers and lemon LOOSE LEAF TEA STEEPING INSTRUCTIONS myrtle leaves. Item # 20150 1. Place loose leaf tea into strainer QUANTITY: or tea sac. 10 oz. : 1 heaping teaspoon (3 grams) 2. Bring fresh water to a boil. For white, 16 oz. teapot: 2 teaspoons (5 grams) green and oolong teas, below boil, or 20 oz. teapot: 1 tablespoon (6 grams) allow water to cool slightly. ROOIBOS CHAI** 3. Pour water over tea and steep for STEEPING TIME: Warming spices and appropriate time. White tea: 2-3 minutes earthy vanilla tones. 4. Remove leaves from brew & place aside. Green tea: 2-3 minutes Item # 20200 5. White, green, oolong & pu•erh teas may Oolong tea: 2-3 minutes be re-steeped two more times. Black tea: 4-5 minutes Pu∙erh tea: 3-5 minutes Herbal teasan: 5-7 minutes 12 numitea.com 888.404.6864

LOOSE LEAF TEA SERVICE

Our premium selection of whole leaf teas and herbal teasans are from around the world, all certified organic and most fair trade, and sourced directly from the gardens-of-origin. Accessories make loose tea service easy, simple and elegant. See back of catalog for marketing support tools. 13 LARGE STORAGE TIN (empty) Holds up to 1 lb. loose leaf tea, depending on tea density. Labels for each flavor are available. Please inquire. Unit Dimensions: 4.2”x 4.2” x 7.75” Item # 40141

TEAHOUSE GLASS TEAPOT Holds 14 fluid oz. (420 ml.) No strainer Unit Dimensions: 4.75” x 4.5” x 5.25” Item # 40170

STORAGE TIN DISPLAY RACK (empty) Holds 4 large storage tins Unit Dimensions: 17.5” x 5” x 12.5” Item # 40161

URBAN GLASS TEAPOT Holds 14 fluid oz. (414 ml.) No strainer Unit Dimensions: 4.75” x 4.5” x 5.375” Item # 40172

T-SAC TEA FILTER Size 2 (100 filters per box) Serves up to 16 fluid oz. Item # 40120

Twelve varieties of loose leaf teas and herbal teasans available. See pages 11-12 for full list.

Loose leaf tea sold in 1 lb. wax-lined foil bags.

Unique blown glass .

T-sac filters are made of 100% natural material and make serving loose tea simple and easy for to-go cups.

Air-tight storage tins with window. Rack available for convenience.

14 numitea.com 888.404.6864

FRESH-BREWED ORGANIC ICED TEA

Numi transforms iced tea into a premium and profitable beverage. Our iced teas are sourced from the finest organic tea leaves and blended with only real fruits and flowers for a refreshingly pure taste. Your customers will appreciate delicious flavors from an award-winning company steeped in sustainable and socially responsible values. 15 Elevate your iced tea program with Numi! CELEBRATE 97% PROFIT!

Traditional Collection Average Operator Cost per 16oz Cup = $0.07 Suggested Price to Customers = $2.50 Penny Profit per Cup = $2.43

Premium Collection Average Operator Cost per 16oz Cup = $0.09 Suggested Price to Customers = $2.75 Penny Profit per Cup = $2.66

TRADITIONAL COLLECTION PREMIUM COLLECTION high-quality, organic, fair trade tea, organic, estate-grown, full leaf teas, simply refreshing flavors! full-bodied, bold flavors!

CLASSIC BLACK CITRUS GREEN TROPICAL SUNSET HIGH MOUNTAIN BERRIED TREASURES™ Organic and fair Organic and fair Organic and fair trade, BLACK™ Organic blend of dried trade, brisk black trade, smooth green black tea blended with Organic, single-estate, hibiscus, currants and tea brews a smooth tea infused with a exotic fruits for a whole leaf tea brews a real fruits for a sweet, flavorful glass. refreshing lemon zest. tropical flavor. rich, deep flavor. tart flavor. Item # 21040 Item # 21041 Item # 21042 Item # 21001 Item # 21004 1.2 oz/pouch 1.2 oz/pouch 1.2 oz/pouch 1.2 oz/pouch 2 oz/pouch

Easy-to-brew 1 gallon-sized iced tea pouches for any PRODUCT SPECIFICATIONS: brewer or dispenser. Case pack: 24/1 gallon pouches Case size: 9” x 7” x 7” Brewing instructions included in pouch cases. Case weight varies Numi labels for your iced tea brewer or dispenser available. Case cube: 0.26 ft³ Caee/Palet: 150 (25TI x6HI) Iced tea flavors can be customized with accompanying fruit or syrup.

Specialized iced tea recipes available in our Beverage Recipe Guide! 16 numitea.com 888.404.6864

ORGANIC SAVORY TEA BOXES

These satiating veggie-spice-tea blends are inspired by recipes from around the world. Rich in flavor, they offer a delightful opportunity to mix up any tea offering. From office break rooms to foodservice establishments looking to provide their guests with new delicious options, Savory Tea is the perfect complement to any tea offering. 17 SAVORY TEATM Nourishing vegetable, spice and tea

6 ORGANIC FLAVORS AND 1 GARDEN SAMPLER!

TOMATO MINT CARROT CURRY SPINACH CHIVE A bright Mediterranean A rich exotic blend of Layers of steamed of tomatoes, curry, turmeric and spinach greens mint, a touch of ginger envelop sweet balance citrus notes cinnamon, lemon peel carrots, decaf green of lime and hints of and decaf black tea. tea and bright cilantro. coriander, dill and 12 ct box Item # 16004 12 ct box Item # 16002 decaf green tea. 100 ct tea bags 100 ct tea bags 12 ct box Item # 16005 Item # 36004 Item # 36002 100 ct tea bags Item # 36005

FENNEL SPICE BROCCOLI CILANTRO BEET CABBAGE A crisp concoction Hearty flavors of A buttery blend of of fennel and celery broccoli, celery leaves beets, cabbage and root are finished and cilantro are accented decaf black tea is with slivers of by decaf green tea and delicately spiced orange peel and turmeric for a peppery with mustard seed, decaf green tea. roundness. cloves and apple. 12 ct box Item # 16006 12 ct box Item # 16003 12 ct box Item # 16001 100 ct tea bags 100 ct tea bags 100 ct tea bags Item # 36006 Item # 36003 Item # 36001

GARDEN SAMPLER This cornucopia of nourishing vegetables, herbs and spices features all six blends. 12 ct box Item # 16110

PRODUCT SPECIFICATIONS: Numi’s Savory Tea can be enjoyed a number of ways: Case Pack: 6/12ct • As a great complement to a light lunch. Box Dimensions: 3.26’’ x 2.67’’ x 5.15’’ • As a delicious brew for cooking rice or noodles. Case Dimensions: 8.25’’ x 7’’ x 5.5’’ • As a satisfying snack alternative to hold you over. Case Weight: 1.7 lb. Case Cubed: 0.18 ft³ • As a comforting cup when you’re feeling under the weather. Cases/Pallet: 300 (25TI x 12HI) • As a great companion to keep at your desk or take on the road.

18 numitea.com 888.404.6864

MARKETING SUPPORT

We offer a variety of customized marketing support materials to educate your sales reps, wait staff and customers. From customized menu cards and distributor stock sheets, to innovative tea-based beverage recipes and table tents; we are here to support your success and maximize your profits. Please inquire 19 with our foodservice sales tea’m for more details. AMENITY CARD OFFICE SAMPLER CARD MINI SAMPLER Our compact and elegant hotel This compact sampler card is designed This small miniature box contains amenity card features our premium for the office foodservice supply 8 tea bags of our top-selling food- signature teas - Aged Earl Grey™ and channel. Containing one tea bag, it is service flavors. This is a great leave- herbal/caffeine-free Moroccan Mint. It a give-away card so employees can behind and sampling tool for your is also a great and inexpensive sampling savor the taste of Numi tea and accounts to become familiar with tool to encourage your customers to request it be served in their offices. our premium organic teas. taste the Numi Difference. Unit Dimensions: 3.5” x 6” Unit Dimensions: 2.5” x 2” x 3” Unit Dimensions: 3.5” x 6” Item # 99870 Item # 10012 Item # 31303

Our exceptional tasting teas are captured in unique blends Our exceptional tasting teas are captured in unique blends Our exceptional tasting teas are captured in unique blends Tea Guide by Type that use only the highest quality organic ingredients. We that use only the highest quality organic ingredients. We that use only the highest quality organic ingredients. We blend premium full-leaf quality teas and herbs with only 100% blend premium full-leaf quality teas and herbs with only 100% blend premium full-leaf quality teas and herbs with only 100% real fruits, flowers and spices. Our flavors balance richness and real fruits, flowers and spices. Our flavors balance richness and real fruits, flowers and spices. Our flavors balance richness and nuance, allowing the pure taste of tea to shine. nuance, allowing the pure taste of tea to shine. nuance, allowing the pure taste of tea to shine. All tea comes from a single plant, the Camellia Sinensis. An evergreen bush, tea is grown predominantly in Southeastern Asia. Harvesting, picking and processing this evergreen bush yields 5 classes of tea: white, green, oolong, black and pu·erh.

Aged Earl Grey™ Aged Earl Grey™ Aged Earl Grey™ Assam aged with real bergamot. Assam aged with real bergamot. Assam aged with real bergamot. GREEN BLACK HERBAL Higher caffeine. Steep 4-5 minutes. Higher caffeine. Steep 4-5 minutes. Higher caffeine. Steep 4-5 minutes.

Berry Black Berry Black Berry Black Darjeeling black tea and real berries. Darjeeling black tea and real berries. Darjeeling black tea and real berries. Medium caffeine. Steep 4-5 minutes. Medium caffeine. Steep 4-5 minutes. Medium caffeine. Steep 4-5 minutes.

Breakfast Blend Breakfast Blend Breakfast Blend Rich hearty blend of black teas. Rich hearty blend of black teas. Rich hearty blend of black teas. Higher caffeine. Steep 4-5 minutes. Higher caffeine. Steep 4-5 minutes. Higher caffeine. Steep 4-5 minutes. Processing: The top leaf and bud Processing: The top two leaves Herbal: Containing no tea Chinese Breakfast Chinese Breakfast Chinese Breakfast are air dried then pan fried, and bud are air dried, then leaves, herbals are herbs, fruits steamed or baked to prevent rolled or bruised, allowing the and flowers. “Teasan” is our Full leaf black tea with floral notes. Full leaf black tea with floral notes. Full leaf black tea with floral notes. oxidation. The leaves are then leaf to fully oxidize. term, from the French “tisanes”, Higher caffeine. Steep 4-5 minutes. Higher caffeine. Steep 4-5 minutes. Higher caffeine. Steep 4-5 minutes. rolled or curled and undergo for brewed herbal beverages. firing and drying to remove all Flavor: Robust, soft and full- Decaf Black Vanilla Decaf Black Vanilla Decaf Black Vanilla moisture. bodied Processing: Herbs, fruits or flow- ers are fully dried and sifted of Indian black tea and real vanilla beans. Indian black tea and real vanilla beans. Indian black tea and real vanilla beans. : Vegetal, grassy and Caffeine free. Steep 4-5 minutes. Caffeine free. Steep 4-5 minutes. Caffeine free. Steep 4-5 minutes. Flavor Health: Contains polyphenol dust. nutty antioxidants. Flavor Range: minty, earthy, tart, Decaf Earl Grey Decaf Earl Grey Decaf Earl Grey Health: Contains polyphenol Caffeine: High sweet, floral or fruity Decaf assam aged with real bergamot. Decaf assam aged with real bergamot. Decaf assam aged with real bergamot. anti-oxidants. Most abundant Caffeine free. Steep 4-5 minutes. Caffeine free. Steep 4-5 minutes. Caffeine free. Steep 4-5 minutes. catechin in green tea is EGCG. Health: Varies depending on herb.

Caffeine: Medium Caffeine: 0, naturally caffeine-free Golden Chai Golden Chai Golden Chai Assam black tea and sultry spices. Assam black tea and sultry spices. Assam black tea and sultry spices. Medium caffeine. Steep 4-5 minutes. Medium caffeine. Steep 4-5 minutes. Medium caffeine. Steep 4-5 minutes.

Jasmine Green Jasmine Green Jasmine Green WHITE PU•ERH OOLONG Green tea scented with real jasmine blossoms. Green tea scented with real jasmine blossoms. Green tea scented with real jasmine blossoms. Medium caffeine. Steep 2-3 minutes. Medium caffeine. Steep 2-3 minutes. Medium caffeine. Steep 2-3 minutes.

Gunpowder Green Gunpowder Green Gunpowder Green Full leaf smooth green tea pearls. Full leaf smooth green tea pearls. Full leaf smooth green tea pearls. Medium caffeine. Steep 2-3 minutes. Medium caffeine. Steep 2-3 minutes. Medium caffeine. Steep 2-3 minutes.

Processing: Young tea leaf buds Processing: “Broad leaves” are Processing: Broader tea leaves are picked in early spring picked from ancient wild tea picked later in the season are before leaves unfurl, buds are trees in Yunnan, China. Leaves partially oxidized while being withered then steamed to are piled, dampened and turned - rolled, curled, twisted and fired proudly offers NUMI ORGANIC TEA proudly offers NUMI ORGANIC TEA proudly offers NUMI ORGANIC TEA prevent oxidation. fermented for 60 days. they are into their final form. then left loose or compacted to Flavor: Delicate, smooth and brick-like forms. Flavor: Smooth, savory and slightly sweet rich; or delicate, with notes of Flavor: Earthy flavor; hints of malt orchid and exotic fruits. “Tea Health: Contains polyphenol for Connoisseurs” antioxidants. Health: Contains polyphenol antioxidants; and is tradition- Health: Contains polyphenol Caffeine: Low ally known to have many other antioxidants. health benefits. Caffeine: Medium Caffeine: High

TO LEARN MORE ABOUT OUR COMMITTMENT TO PEOPLE, PLANET AND PURE TEA, VISIT US AT NUMITEA.COM. ®

P.O. Box 20420, Oakland, CA 94620 NUMI BROCHURE NUMI DIFFERENCE OPERATOR MENU CARDS TEA EDUCATION CARD Our all-in-one brochure POSTER Beautifully designed customized menu From our distributor part- highlights Numi’s premium This poster depicts the cards feature the Numi Difference ners to servers at dining organic teas, describes the soothing aspects of hot along with descriptions of your tea establishments, this tool company’s sustainable val- tea while highlighting offerings, steeping times and caffeine is the perfect way to learn ues and provides educa- the Numi difference. content. The menu cards can be cus- more about the basics tion on Numi’s innovations. Frame and hang this tomized with your logo and are avail- of tea. This piece can fit easily in poster on your wall and able in 3 sizes: wall mount, booklet or Unit Dimensions: 8.5” x 5.5” any standard holder. boost your tea sales. skinny. Please inquire with your Numi Item # 99720 Unit Dimensions: 4” x 8.25” Unit Dimensions: 22” x 28” representative. Numi can print and trim Item # 99957 Item # 99939 cards for your location. Wall-mount Menu Dimensions: 11” x 17” Booklet Menu Dimensions: 5.25” x 8” Skinny Menu Dimensions: 3.5” x 8.25”

®

Beverage Recipe Guide DISTRIBUTOR STOCK SHEET TABLE TENTS BEVERAGE RECIPE GUIDE We can consolidate your offerings These pop-up table tents sit equally Containing over 20 beverage recipes into one sheet and provide it to your well on café counters or tables. Featur- using our tea bags and iced tea pouch- sales reps for easy selling. Features ing hot tea or iced tea, they are another es, this creative concept is available as the Numi Difference along with the great merchandising tool designed a booklet or downloadable pdf. From items you carry, pictures, and your to boost your tea sales and educate hot drinks for your café to refreshing exact item numbers. Numi can your guests. iced tea-based creations and tasty provide 20 print outs or a pdf. Unit Dimensions: 4” x 7” marTEAnis, spruce up your beverages Unit Dimensions: 8.5” x 11” Hot Tea Table Tent Item # 99931 with these inspiring tea offerings. Iced Tea Table Tent Item # 99930 Unit Dimensions: 5.5” x 8.5” pdf also available Item # 99726

MARKETING SUPPORT FTP SITE Our FTP site contains all of the above elements for viewing and download. Contact our foodservice tea’m for access. [email protected] or 888.404.6864 numitea.com/foodservice 20 Ease flows through a cup of tea and I find my life large enough to hold me.

COMPANY VALUES Celebrating People: We Nurturing Growth: Numi are eclectic individuals who provides a learning culture encourage each other to be and supportive environment ourselves while celebrating that encourages personal our differences and similarities. enrichment and expects We have a generous spirit and professional growth as we infuse kindness and respect into collectively strive for excellence. all of our interactions. Embracing Possibilities: Be the Change: We are Steeped in innovation, we obligated to create a positive are forward-thinking, open- impact on the planet and our minded and willing to take risks. communi’Tea. Positive change Entrepreneurial in our approach, is achieved through inspiration, we embrace promising ideas transparency and consistency of and creatively realize them as words and actions. Our energies a Tea’m. Each of us has the are focused on finding solutions. responsibility to share our ideas and ask, “What if?”

FOUNDERS’ STORY Numi is a labor of love by a brother and sister. She is the artist and he is the alchemist behind all of Numi’s blends. They named their company Numi after a Middle Eastern dried lime herbal teasan they drank as children. Photograph below of Numi’s founders, Ahmed and Reem Rahim as children, with their mother.

To inquire about our products, contact your regional sales representative or us at: [email protected] or 888.404.6864 TO LEARN MORE ABOUT OUR COMMITMENT TO PEOPLE, P.O.Box 20420, Oakland, CA 94620 PLANET AND PURE TEA, VISIT US AT NUMITEA.COM. All Rights Reserved. © 2013, Numi, Inc.

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