31 Augustus 2015 1 – 2 September 2015 JAKARTA 7 – 8 September 2015 BANDUNG
TECHNICAL BRIEFING
About Dilmah and PT. David Roy Indonesia How to Brew a Perfect Cup of TEA The Challenge Tea Presentation Food Presentation Timings Judging Criteria The Flow Winner & Prize Media Exposure
About Dilmah
. Family Owned Business . Fernando Family From SRI LANKA . “Tea From Garden to Your Cup” . Traditional TEA, Hand Picked and Made in the Orthodox Style! . Single Origin . Garden Fresh . Business is a Matter of Human
The story behind your cup of tea plucking withering rolling roll breaking fermentation drying & firing sifting 3-5 Minutes | 2 Minutes | 2 Minutes | 2 Minutes 100oC | 80oC | 80oC | 70 - 75oC
How to brew the perfect cup of tea
Since tea is the most important element in a Real High Tea here are some basic points on making the perfect cup of tea.
Whatever your guests’ preference may be these 5 basic rules will help you brew a tastier cup of tea
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
1. Quality of Water
Spring water, filtered water or good tap water directly from the cold tap – pour into the kettle.
2. Boil water just once
Why should one never re-boil water when brewing tea? Water is known to contain dissolved gases absorbed from the air. CO2 in water is gradually released during the boiling process. Re-boiling will in fact further reduce CO2 levels, resulting in changes in the colour as well as the character of the brew. WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
3. The water quantity against the tea quantity
A general rule to follow is to use 1 tea bag for every 200 – 250 ml of water which is equivalent to approximately a standard tea cup.
4 Brewing times
Black Tea at Boiling temperature for 3-5 minutes; Green Tea at cooler than Boiling temperature for 2 minutes *Brewing Green teas for more than 2 minutes can cause them to turn bitter
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
5. Enhancements (adding milk / sugar)
Use an enhancement that doesn’t overpower the taste and character of tea: •Green teas (Sencha, Jasmine Green Tea) are never recommended with milk •Should never add milk into infusions (Chamomile) •Strong black teas are served with milk and sugar (Brilliant Breakfast) •Flavoured Black teas (Rose with French Vanilla and Earl Grey) are best taken without milk
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT “The SINGLE BIGGEST MISTAKE in Brewing the Tea is that the Competitor FORGETS to STIR the Tea!” The Challenge . Looking for a Contemporary and Unique Approach to the Real High Tea for the 21st Century and Beyond…. . DO NOT FORGET THE TRADITIONAL ASPECTS . Table Setting . Displays . Key Elements . NOT Looking for a TAPAS presentation . You MUST Demonstrate and Have a Complete Understanding of : . The influence of the Terroir . The awareness of the brew ratio . Knowledge of the Taste of Different Teas . The Perfect Brew . The Use and Knowledge of Sustainable Ingredients
CONCEPT…… What is YOUR THEME? Tea Presentation
. You HAVE TO BREW the HOT teas in front of the Judges. . You will make 2 different drinks. . There are 1 HOT Tea and 1 COLD Teas either Cocktail or Mocktail . For Cocktails using cold teas these can be prepared in advance. . All 2 Teas MUST BE Paired with either a Sweet or Savory Dish. . The foods can be Hot, Warm or Cold
Tea & Food Presentation 1. 1 (straight) in loose leaf served HOT! . Not a flavored Tea . Not an Infusion Tea . Tea Brewed in front of the Judges . To Be Paired with 1 dish ( no need to be made by tea ) Could be sweet or savory either Main Dish or Light Dish , Serve in Canapé Size . These can be HOT, WARM or COLD. . using t Series Loose leaf
2. 1 Cold Cocktail (Tea Based with Alcohol) or 1 Cold Mocktail (Non Alcoholic) To Be Paired with 1 dish ( no need to be made by tea ) Could be sweet or savory either Main Dish or Light Dish , Serve in Canapé Size
Food Presentation
. Tea Inspired Cuisine 1 SWEET or SAVORY Dish to be made using TEA as an Ingredient. . The Tea Flavor Must come through! MUST TASTE THE TEA . These can be HOT, WARM or COLD. . Do Not need to pair with a TEA Drink! . Either Main Dish or Light Dish
POINTS TO NOTE
. You Must Make at least 4 PORTIONS of Each Item FOODS and BEVERAGES . There are 2 Judges . Each must be Served , use a different plate . There is a Photo Shoot for Drinks and Food . Picture Taking It’s your time…….. COPIES OF THE MENU 2 Set of Menu, Notes including Rational, Theme, Recipes, Sustainability Etc……. TIMINGS… Timings….
. Judges will come to your place as a special Guest . You will get the participants number with the itinerary of the competition from Dilmah Team . The exact time of the competition to be confirm during the competition day and the crew will let you know one hours before your turn. . Dilmah will give each participants a signboard for Dilmah Real High Tea Challenge for Cafes & Restaurants 2015 with a blank space to be filled with your competition Promo. . The Signboard shall be display for 2 weeks starting the competition
Timings….
. To PRESENT the Tea Drinks and Food to the JUDGES. . The order of presentation and service is up to you, based on your concept and theme and the JOURNEY that you want to take the Judges on . Start with Hot Tea . Be Aware of the Strengths and Flavors of both FOOD and DRINK as some items will overpower the taste buds when you select the presentation flow . TEA is the KEY . Participant must communicate with the Judges . Please explain your process of how you made the item. Timings….
. REMEMBER to give at 1 Judge 1 copy of . Menu . 1 will be part of the table décor and set up . Recipe Sheets . Concept . Judges should not ask you any questions in this stage, UNLESS they are CONFUSED and need to CLARIFY Something
Please Provide …….. 1 Set Presentation Table With 2 Chairs for the judges JUDGING CRITERIA READ VERY CAREFULLY! JUDGING CRITERIA 1. Table Layout, Menu Design, Rational and Quality of Written NOTES (15 POINTS). 2. Quality and Creativity of the Pairing of TEA with FOOD (20 POINTS) 3. TEA Presentation, Brewing Method Emphasis on TEA (20 POINTS) - Judges will see how to brew a perfect cup of tea 4. Menu Items (Variety and Portion Size) to Compliment THE REAL HIGH TEA Concept. (20 POINTS) portion not too small/big
JUDGING CRITERIA
5. Quality of TEA Inspires Food Items in Respect to TEA and the Combination (10 POINTS) -> 1 food items have to taste the tea using tea for cooking brew more tea leaves e.g 6 gr for >5 minutes 6. Presentation and Concept of TEAS (15 POINTS) -> can make Western style/ Indonesian style
No High Tea can be a Real High Tea without the Perfect Cup of Tea
Winner’s Rewards:
The winner will be announced within a week from the close of the competition.
The winner will received : 1. Cash Money 2. Special Design Samovar from Dilmah 3. Dilmah Tea Products 4. Dilmah Tea Accessories 5. Certificate
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
Winner’s Rewards:
Winner Category : Best Team City Winner ( Jakarta & Bandung ) 1. Cash Money : Rp. 5.000.000,- 2. Special Samovar Design : Rp. 25.000.000,- 3. Dilmah Tea Products : Rp. 1.000.000,- 4. Dilmah Accessories : Rp. 1.000.000,- 5. Certificate
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT Winner’s Rewards:
Winner Category : Best Food Pairing 1. Cash Money : Rp. 2.000.000,- 2. Dilmah Tea Product Exc : Rp. 1.000.000,- 3. Certificate
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
Winner’s Rewards:
Winner Category : Best Mocktail or Cocktail 1.Cash Money : Rp. 2.000.000,- 2.Dilmah Tea Products : Rp. 1.000.000,- 3.Certificate
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
Winner’s Rewards:
Winner Category : Best Tea Inspired Cuisine 1.Cash Money : Rp. 2.000.000,- 2.Dilmah Tea Products : Rp. 1.000.000,- 3.Certificate :
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
Winner’s Rewards:
Winner Category : Favorite Social Media 1.Dilmah Gift : Rp. 1.000.000,- 2.Certificate
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT
What’s in it for you?
Media Exposure: We will promote your venue via various online platforms and a variety of media as a Dilmah Real High Tea venue. This is done with the objective of increasing the footfall to your venue and getting more people to experience the high tea you have created.
Support and knowledge: Once the competition is over if you would like to continuing serving Dilmah Real High Tea at your venue we can assist you in setting up what is necessary..
WHAT MAKES IT SO REMARKABLE THE HUMAN ELEMENT Dilmah Real High Tea Challenge Cafes & Restaurants Indonesia 2015 Media & Bloggers Privilege Card Social Media Info For More info About this Dilmah Real High Tea Challenge Cafes & Restaurants Follow : IG : @DilmahTeaIndonesia Twitter : @DilmahTeaID FB : Dilmah Tea Indonesia Twitter : @Bisnis_tv PT. DAVID ROY INDONESIA
Thank you for your attention and participant