BRAND GUIDELINES Wartburg College Identity | revised Oct. 2020 TABLE OF CONTENTS Contents BRAND FOUNDATION Our Mission 04 Our History 05 Sir Victor 06 Worth It 07 Welcome EDITORIAL STYLE GUIDE Writing Guide 09 We are pleased to present the Wartburg College Brand LOGO AND IDENTITY Logo Formats 17 Guidelines, which have been developed by members of our Logo on Different Backgrounds 18 community who are called and gifted to advance the mission of Minimum Size and Clear Space 19 Wartburg College through excellence in visual communications. Improper Logo Usage 20 Logo on Image 21 This document includes important brand guidelines for logo usage, Color Palette 22 typography, color palettes, and photography style with a variety The College Seal 23 of sample templates. It has been carefully designed to ensure a Athletic Logo 24 balance of consistency and flexibility. Adhering to these guidelines Other Marks 25 will guarantee that all materials produced with the Wartburg College PRINTING AND POSTING name represent our brand consistently, resulting in a unified, Publication Guidelines 29 File Types 30 professional appearance. Poster Policy 21 Table Tents and Digital Signs 32 Thank you for your part in helping to strengthen and support Wartburg College. If you have questions regarding these guidelines, DESIGN ELEMENTS Typography 34 please contact the Marketing & Communication Office at Publication Examples 35
[email protected]. Photography 36 Let us know how this guide works for you and what we can do to WEB + VIDEO Social Media 38 improve future versions. We hope it serves you well. Video Guidelines 39 Cell Phone Video 40 Click on any section to jump directly to that page of this PDF.