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BUMBLE TRADING INC., Petitioner UNITED STATES PATENT AND TRADEMARK OFFICE ____________ BEFORE THE PATENT TRIAL AND APPEAL BOARD ____________ BUMBLE TRADING INC., Petitioner, v. MATCH GROUP, LLC, Patent Owner. ____________ Case IPR2019-00842 Patent No. 9,733,811 ____________ Mail Stop PATENT BOARD Patent Trial and Appeal Board U.S. Patent and Trademark Office P.O. Box 1450 Alexandria, Virginia 22313-1450 Submitted Electronically via the Patent Review Processing System PATENT OWNER’S UPDATED EXHIBIT LIST LIST OF EXHIBITS Patent Owner’s Exhibits 2001 Declaration of Trevor Smedley, Ph.D 2002 Curriculum Vitae of Trevor Smedley, Ph.D 2003 Scheduling Order for Case No. 6:18-cv-00080-ADA 2004 Defendant Bumble Trading Inc.’s Preliminary Invalidity Contentions 2005 Proof of Service of Complaint in Case No. 6:18-cv-00080 June 7, 2019 Hearing Transcript, Match Group LLC. v. Bumble 2006 Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) Plaintiff Match Group, LLC’s Original Complaint, Match Group LLC. 2007 v. Bumble Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) November 5, 2018 Hearing Transcript, Match Group LLC. v. Bumble 2008 Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) Declaration of Mr. Christopher M. Schmandt in Support of Defendants’ Opening Claim Construction Brief, Match Group, LLC v. 2009 Bumble Trading, Inc., No. 6:18-cv-00080-ADA (W.D. Tex. Aug. 15, 2019). Excerpts of the IEEE Authoritative Dictionary of IEEE Standards 2010 Terms, Seventh Edition (2000) Excerpts of Merriam-Webster’s Collegiate Dictionary, Eleventh 2011 Edition (2014) Declaration of Chris Schmandt Regarding U.S. Patent No. 8,473,552, 2012 Microsoft Corp. v. Windy City Innovations LLC, IPR2016-01146, Ex. 1003 (June 3, 2016) 2013 U.S. Patent No. 7,443,283 to Schmandt et al. Schmandt et al., “WatchMe: communication and awareness between 2014 members of a closely-knit group,” Proceedings of Ubicomp (2004) 2015 Excerpts of Oxford Dictionary of English (2010) 1 Plaintiff Match Group, LLC’s Opening Claim Construction Brief, 2016 Match Group, LLC. v. Bumble Trading Inc., Case No. 6:18-cv-00080- ADA (W.D. Tex.) (Apr. 26, 2019) Plaintiff Match Group, LLC’s Responsive Claim Construction Brief, 2017 Match Group, LLC. v. Bumble Trading Inc., Case No. 6:18-cv-00080- ADA (W.D. Tex.) (May 15, 2019) Defendants’ Opening Claim Construction Brief, Match Group, LLC. 2018 v. Bumble Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) (Apr. 26, 2019) 2019 Reserved 2020 Reserved Transcript of November 14, 2019 Deposition of Christopher M. 2021 Schmandt Declaration of Christopher M. Schmandt, Facebook, Inc. v. 2022 EVERYMD.COM LLC, IPR2018-00050, Ex. 1002 (P.T.A.B. Oct. 10, 2017) Markman Construction Order, Match Group, LLC. v. Bumble Trading 2023 Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) (Aug. 15, 2019) 2024 Reserved 2025 Reserved 2026 Reserved 2027 Reserved 2028 Reserved 2029 Reserved 2030 Reserved 2031 Reserved 2 Declaration of Trevor Smedley, Ph.D. in Support of Patent Owner’s 2032 Response 2033 Updated Curriculum Vitae of Trevor Smedley, Ph.D Hannah Furness, ‘Binge-watch’, ‘clean eating’ and ‘manspreading’ among 2015 Words of the Year, THE TELEGRAPH (Nov. 5, 2015), 2034 https://www.telegraph.co.uk/news/newstopics/howaboutthat/1197573 4/Binge-watch-clean-eating-and-manspreading-among-2015-Words- of-the-Year.html (last visited Dec. 13, 2019) Swipe, Lexico Powered by Oxford, 2035 https://www.lexico.com/definition/swipe (last visited Dec. 13, 2019) John Bingham, ‘Tinder generation’ turns its back on sex, as millennials are less likely to be promiscuous than their parents’ 2036 generation, THE TELEGRAPH (August 2, 2016), https://www.telegraph.co.uk/news/2016/08/02/tinder-generation-turns- its-back-on-sex/ (last visited Dec. 13, 2019) Christopher Gulczynski, LINKEDIN, 2037 https://www.linkedin.com/in/christopher-gulczynski-05a39741/ (last visited Nov. 25, 2019) Valeriya Safronova, Tinder and Bumble Are Seriously at War, THE NEW YORK TIMES (Apr. 4, 2018), 2038 https://www.nytimes.com/2018/04/04/style/tinder-bumble-lawsuit- explainer.html (last visited Nov. 25, 2019) Clare O’Connor, Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App, FORBES (Nov. 14, 2039 2017), https://www.forbes.com/sites/clareoconnor/2017/11/14/billion- dollar-bumble-how-whitney-wolfe-herd-built-americas-fastest- growing-dating-app (last visited Dec. 13, 2019) Sarah Mick, LINKEDIN, https://www.linkedin.com/in/sarahmick/ (last 2040 visited Nov. 25, 2019) About Sarah – Sarah Mick, SARAMICKDESIGN.COM, 2041 https://web.archive.org/web/20180819203940/https://sarahmickdesign .com/about/ (last visited Dec. 9, 2019) Whitney Wolfe-Herd, LINKEDIN, 2042 https://www.linkedin.com/in/whitney-wolfe-herd-1791a299/ (last visited Nov. 25, 2019) 3 Garett Sloane, Tinder Founder Says More Than 20% of Users Swipe Right On Brands, ADWEEK (June 22, 2015), 2043 https://www.adweek.com/digital/tinder-founder-says-more-20- percent-users-swipe-right-brands-165488/ (last visited Dec. 16, 2019) Jordan Crook, Bumble Is Exactly Like Tinder Except Girls Are In Charge, TECHCRUNCH (Dec. 2, 2014), 2044 https://techcrunch.com/2014/12/02/bumble-is-exactly-like-tinder- except-girls-are-in-charge/ (last visited Nov. 25, 2019) Camila Domonoske, The Tinder-Bumble Feud: Dating Apps Fight Over Who Owns The Swipe, NPR (Oct. 30, 2018), 2045 https://www.npr.org/2018/10/30/660006488/the-tinder-bumble-feud- dating-apps-fight-over-who-owns-the-swipe (last visited Nov. 25, 2019) Sarah Hepola, How Whitney Wolfe-Herd Changed The Dating Game, TEXAS MONTHLY (Jan. 17, 2018), 2046 https://www.texasmonthly.com/articles/how-whitney-wolfe-herd- changed-the-dating-game/ (last visited Nov. 25, 2019) Chris Mills, There is no good reason to link online dating to Spotify, 2047 BGR (June 15, 2016), https://bgr.com/2016/06/15/bumble-vs-tinder- spotify-integration/ (last visited Dec. 16, 2019) Melissah Yang, Whitney Wolfe Says Goodbye Tinder, Hello Bumble, LOS ANGELES BUSINESS JOURNAL (Jan. 29, 2015), 2048 https://labusinessjournal.com/news/2015/jan/29/whitney-wolfe-says- goodbye-tinder-hello-bumble/ (last visited Nov. 25, 2019) Video Excerpts of Fireside Chat: Bumble & Badoo – NOAH17 London, YOUTUBE (Nov. 7, 2017), 2049 https://www.youtube.com/watch?v=g1UoU4KI18k (last visited Dec. 16, 2019) Frank Cardona, The Rise of Online Dating, and the Company That Dominates The Market, VISUAL CAPITALIST (Mar. 23, 2019), 2050 https://www.visualcapitalist.com/online-dating-big-business/ (last visited Dec. 9, 2019) Mansoor Iqbal, Tinder Revenue and Usage Statistics (2018), BUSINESS 2051 OF APPS (Feb. 27, 2019), https://www.businessofapps.com/data/tinder- statistics/ (last visited Dec. 9, 2019) Tinder on the App Store, APPLE.COM, 2052 https://apps.apple.com/us/app/tinder/id547702041 (last visited Dec. 9, 2019) 4 Annie Palmer, Tinder results add more than $5 billion to Match market cap, CNBC.COM (Aug. 7, 2019), 2053 https://www.cnbc.com/2019/08/07 /tinder-results-add-more-than-5- billion-to-match-market-cap.html (last visited Dec. 10, 2019) Alex Heath, Tinder Privately Valued at Roughly $10 Billion by Match Group: Sources, CHEDDAR (Mar. 6, 2019), 2054 https://cheddar.com/media/tinder-privately-valued-at-10-billion-by- match-group (last visited Dec. 10, 2019) Blackstone to Take Majority Stake in Magic Lab, Owner of Bumble and Badoo, at $3 Billion Valuation, BUSINESS WIRE (Nov. 8, 2019), 2055 https://www.businesswire.com/news/home/20191108005410/en/Black stone-Majority-Stake-MagicLab-Owner-Bumble-Badoo (last visited Dec. 16, 2019) Steve Thomas, In Tinder vs. Bumble, a Texas Showdown Takes Shape, D MAGAZINE (July 2018), 2056 https://www.dmagazine.com/publications/d-ceo/2018/july/in-tinder- vs-bumble-a-texas-showdown-takes-shape/ (last visited Nov. 25, 2019) Melissa Lin, Online Dating Industry Breakdown, TOPTAL, 2057 https://www.toptal.com/finance/business-model-consultants/online- dating-industry (last visited Dec. 9, 2019) J. Clement, Most popular online dating apps in the U.S. 2019, by audience size, STATISTA (Nov. 22, 2019), 2058 https://www.statista.com/statistics/826778/most-popular-dating-apps- by-audience-size-usa/ (last visited Dec. 9, 2019) Emily Witt, Love me Tinder How the Tinder App Became a Success, 2059 GQ (Feb. 11, 2014), https://www.gq.com/story/tinder-online-dating- sex-app (last visited Dec. 13, 2019) Matt Wesson, The Strange Significance of Tinder, MEDIUM (June 6, 2060 2014), https://medium.com/content-marketing-culture/the-strange- significance-of-tinder-720d0a7cd0c6 (last visited Dec. 13, 2019) Liz Gannes, For Mobile Apps Like Tinder, Cards and Swipes Rule the Day, VOX (Mar. 14, 2014), 2061 https://www.vox.com/2014/3/14/11624524/for-mobile-apps-like- tinder-cards-and-swipes-rule-the-day (last visited Dec. 13, 2019) Paul Adams, Why Cards Are the Future of the Web, INTERCOM, 2062 https://www.intercom.com/blog/why-cards-are-the-future-of-the-web/ (last visited Dec. 13, 2019) 5 Janel Torkington, Small Data: Why Tinder-like Apps Are the Way of the Future,” MEDIUM (Mar. 18, 2014), 2063 https://medium.com/appszoom-insights/small-data-why-tinder-like- apps-are-the-way-of-the-future-1a4d5703b4b (last visited Dec. 13, 2019) Tom Ajello, Good user experience design: UX can do what, now?, 2064 MAKEABLE, www.makeable.com/unconventional-wisdom/good-user- experience-design-ux-can-do-what-now/ (last visited Dec. 13, 2019) Robert Hayes, Does Bumble Notify the Man When There Is A Match?, 2065 TECHJUNKIE (Apr. 30, 2019), https://www.techjunkie.com/bumble- notify-guy-match/ (last visited Dec. 16, 2019) Tinder – The Webby Awards, WEBBYAWARDS.COM (2015), https://www.webbyawards.com/winners/2015/special- 2066 achievement/special-achievement/webby-breakout-of-the- year/tinder/?/ (last visited Dec.
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