UNITED STATES PATENT AND TRADEMARK OFFICE ______

BEFORE THE PATENT TRIAL AND APPEAL BOARD ______

BUMBLE TRADING INC., Petitioner,

v.

MATCH GROUP, LLC, Patent Owner. ______

Case IPR2019-00842 Patent No. 9,733,811 ______

Mail Stop PATENT BOARD Patent Trial and Appeal Board U.S. Patent and Trademark Office P.O. Box 1450 Alexandria, Virginia 22313-1450

Submitted Electronically via the Patent Review Processing System

PATENT OWNER’S UPDATED EXHIBIT LIST

LIST OF EXHIBITS

Patent Owner’s Exhibits

2001 Declaration of Trevor Smedley, Ph.D

2002 Curriculum Vitae of Trevor Smedley, Ph.D

2003 Scheduling Order for Case No. 6:18-cv-00080-ADA

2004 Defendant Bumble Trading Inc.’s Preliminary Invalidity Contentions

2005 Proof of Service of Complaint in Case No. 6:18-cv-00080 June 7, 2019 Hearing Transcript, Match Group LLC. v. Bumble 2006 Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) Plaintiff Match Group, LLC’s Original Complaint, Match Group LLC. 2007 v. Bumble Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) November 5, 2018 Hearing Transcript, Match Group LLC. v. Bumble 2008 Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) Declaration of Mr. Christopher M. Schmandt in Support of Defendants’ Opening Claim Construction Brief, Match Group, LLC v. 2009 Bumble Trading, Inc., No. 6:18-cv-00080-ADA (W.D. Tex. Aug. 15, 2019). Excerpts of the IEEE Authoritative Dictionary of IEEE Standards 2010 Terms, Seventh Edition (2000) Excerpts of Merriam-Webster’s Collegiate Dictionary, Eleventh 2011 Edition (2014) Declaration of Chris Schmandt Regarding U.S. Patent No. 8,473,552, 2012 Microsoft Corp. v. Windy City Innovations LLC, IPR2016-01146, Ex. 1003 (June 3, 2016) 2013 U.S. Patent No. 7,443,283 to Schmandt et al.

Schmandt et al., “WatchMe: communication and awareness between 2014 members of a closely-knit group,” Proceedings of Ubicomp (2004)

2015 Excerpts of Oxford Dictionary of English (2010)

1

Plaintiff Match Group, LLC’s Opening Claim Construction Brief, 2016 Match Group, LLC. v. Bumble Trading Inc., Case No. 6:18-cv-00080- ADA (W.D. Tex.) (Apr. 26, 2019) Plaintiff Match Group, LLC’s Responsive Claim Construction Brief, 2017 Match Group, LLC. v. Bumble Trading Inc., Case No. 6:18-cv-00080- ADA (W.D. Tex.) (May 15, 2019) Defendants’ Opening Claim Construction Brief, Match Group, LLC. 2018 v. Bumble Trading Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) (Apr. 26, 2019) 2019 Reserved

2020 Reserved

Transcript of November 14, 2019 Deposition of Christopher M. 2021 Schmandt Declaration of Christopher M. Schmandt, , Inc. v. 2022 EVERYMD.COM LLC, IPR2018-00050, Ex. 1002 (P.T.A.B. Oct. 10, 2017) Markman Construction Order, Match Group, LLC. v. Bumble Trading 2023 Inc., Case No. 6:18-cv-00080-ADA (W.D. Tex.) (Aug. 15, 2019)

2024 Reserved

2025 Reserved

2026 Reserved

2027 Reserved

2028 Reserved

2029 Reserved

2030 Reserved

2031 Reserved

2

Declaration of Trevor Smedley, Ph.D. in Support of Patent Owner’s 2032 Response

2033 Updated Curriculum Vitae of Trevor Smedley, Ph.D Hannah Furness, ‘Binge-watch’, ‘clean eating’ and ‘manspreading’ among 2015 Words of the Year, THE TELEGRAPH (Nov. 5, 2015), 2034 https://www.telegraph.co.uk/news/newstopics/howaboutthat/1197573 4/Binge-watch-clean-eating-and-manspreading-among-2015-Words- of-the-Year.html (last visited Dec. 13, 2019) Swipe, Lexico Powered by Oxford, 2035 https://www.lexico.com/definition/swipe (last visited Dec. 13, 2019) John Bingham, ‘Tinder generation’ turns its back on sex, as millennials are less likely to be promiscuous than their parents’ 2036 generation, THE TELEGRAPH (August 2, 2016), https://www.telegraph.co.uk/news/2016/08/02/tinder-generation-turns- its-back-on-sex/ (last visited Dec. 13, 2019) Christopher Gulczynski, LINKEDIN, 2037 https://www.linkedin.com/in/christopher-gulczynski-05a39741/ (last visited Nov. 25, 2019) Valeriya Safronova, Tinder and Bumble Are Seriously at War, THE NEW YORK TIMES (Apr. 4, 2018), 2038 https://www.nytimes.com/2018/04/04/style/tinder-bumble-lawsuit- explainer.html (last visited Nov. 25, 2019) Clare O’Connor, Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App, FORBES (Nov. 14, 2039 2017), https://www.forbes.com/sites/clareoconnor/2017/11/14/billion- dollar-bumble-how-whitney-wolfe-herd-built-americas-fastest- growing-dating-app (last visited Dec. 13, 2019) Sarah Mick, LINKEDIN, https://www.linkedin.com/in/sarahmick/ (last 2040 visited Nov. 25, 2019) About Sarah – Sarah Mick, SARAMICKDESIGN.COM, 2041 https://web.archive.org/web/20180819203940/https://sarahmickdesign .com/about/ (last visited Dec. 9, 2019) Whitney Wolfe-Herd, LINKEDIN, 2042 https://www.linkedin.com/in/whitney-wolfe-herd-1791a299/ (last visited Nov. 25, 2019)

3

Garett Sloane, Tinder Founder Says More Than 20% of Users Swipe Right On Brands, ADWEEK (June 22, 2015), 2043 https://www.adweek.com/digital/tinder-founder-says-more-20- percent-users-swipe-right-brands-165488/ (last visited Dec. 16, 2019) Jordan Crook, Bumble Is Exactly Like Tinder Except Girls Are In Charge, TECHCRUNCH (Dec. 2, 2014), 2044 https://techcrunch.com/2014/12/02/bumble-is-exactly-like-tinder- except-girls-are-in-charge/ (last visited Nov. 25, 2019) Camila Domonoske, The Tinder-Bumble Feud: Dating Apps Fight Over Who Owns The Swipe, NPR (Oct. 30, 2018), 2045 https://www.npr.org/2018/10/30/660006488/the-tinder-bumble-feud- dating-apps-fight-over-who-owns-the-swipe (last visited Nov. 25, 2019) Sarah Hepola, How Whitney Wolfe-Herd Changed The Dating Game, TEXAS MONTHLY (Jan. 17, 2018), 2046 https://www.texasmonthly.com/articles/how-whitney-wolfe-herd- changed-the-dating-game/ (last visited Nov. 25, 2019) Chris Mills, There is no good reason to link online dating to Spotify, 2047 BGR (June 15, 2016), https://bgr.com/2016/06/15/bumble-vs-tinder- spotify-integration/ (last visited Dec. 16, 2019) Melissah Yang, Whitney Wolfe Says Goodbye Tinder, Hello Bumble, LOS ANGELES BUSINESS JOURNAL (Jan. 29, 2015), 2048 https://labusinessjournal.com/news/2015/jan/29/whitney-wolfe-says- goodbye-tinder-hello-bumble/ (last visited Nov. 25, 2019) Video Excerpts of Fireside Chat: Bumble & Badoo – NOAH17 London, YOUTUBE (Nov. 7, 2017), 2049 https://www.youtube.com/watch?v=g1UoU4KI18k (last visited Dec. 16, 2019) Frank Cardona, The Rise of Online Dating, and the Company That Dominates The Market, VISUAL CAPITALIST (Mar. 23, 2019), 2050 https://www.visualcapitalist.com/online-dating-big-business/ (last visited Dec. 9, 2019) Mansoor Iqbal, Tinder Revenue and Usage Statistics (2018), BUSINESS 2051 OF APPS (Feb. 27, 2019), https://www.businessofapps.com/data/tinder- statistics/ (last visited Dec. 9, 2019) Tinder on the App Store, APPLE.COM, 2052 https://apps.apple.com/us/app/tinder/id547702041 (last visited Dec. 9, 2019)

4

Annie Palmer, Tinder results add more than $5 billion to Match market cap, CNBC.COM (Aug. 7, 2019), 2053 https://www.cnbc.com/2019/08/07 /tinder-results-add-more-than-5- billion-to-match-market-cap.html (last visited Dec. 10, 2019) Alex Heath, Tinder Privately Valued at Roughly $10 Billion by Match Group: Sources, CHEDDAR (Mar. 6, 2019), 2054 https://cheddar.com/media/tinder-privately-valued-at-10-billion-by- match-group (last visited Dec. 10, 2019) Blackstone to Take Majority Stake in Magic Lab, Owner of Bumble and Badoo, at $3 Billion Valuation, BUSINESS WIRE (Nov. 8, 2019), 2055 https://www.businesswire.com/news/home/20191108005410/en/Black stone-Majority-Stake-MagicLab-Owner-Bumble-Badoo (last visited Dec. 16, 2019) Steve Thomas, In Tinder vs. Bumble, a Texas Showdown Takes Shape, D MAGAZINE (July 2018), 2056 https://www.dmagazine.com/publications/d-ceo/2018/july/in-tinder- vs-bumble-a-texas-showdown-takes-shape/ (last visited Nov. 25, 2019) Melissa Lin, Online Dating Industry Breakdown, TOPTAL, 2057 https://www.toptal.com/finance/business-model-consultants/online- dating-industry (last visited Dec. 9, 2019) J. Clement, Most popular online dating apps in the U.S. 2019, by audience size, STATISTA (Nov. 22, 2019), 2058 https://www.statista.com/statistics/826778/most-popular-dating-apps- by-audience-size-usa/ (last visited Dec. 9, 2019) Emily Witt, Love me Tinder How the Tinder App Became a Success, 2059 GQ (Feb. 11, 2014), https://www.gq.com/story/tinder-online-dating- sex-app (last visited Dec. 13, 2019) Matt Wesson, The Strange Significance of Tinder, MEDIUM (June 6, 2060 2014), https://medium.com/content-marketing-culture/the-strange- significance-of-tinder-720d0a7cd0c6 (last visited Dec. 13, 2019) Liz Gannes, For Mobile Apps Like Tinder, Cards and Swipes Rule the Day, VOX (Mar. 14, 2014), 2061 https://www.vox.com/2014/3/14/11624524/for-mobile-apps-like- tinder-cards-and-swipes-rule-the-day (last visited Dec. 13, 2019) Paul Adams, Why Cards Are the Future of the Web, INTERCOM, 2062 https://www.intercom.com/blog/why-cards-are-the-future-of-the-web/ (last visited Dec. 13, 2019)

5

Janel Torkington, Small Data: Why Tinder-like Apps Are the Way of the Future,” MEDIUM (Mar. 18, 2014), 2063 https://medium.com/appszoom-insights/small-data-why-tinder-like- apps-are-the-way-of-the-future-1a4d5703b4b (last visited Dec. 13, 2019) Tom Ajello, Good user experience design: UX can do what, now?, 2064 MAKEABLE, www.makeable.com/unconventional-wisdom/good-user- experience-design-ux-can-do-what-now/ (last visited Dec. 13, 2019) Robert Hayes, Does Bumble Notify the Man When There Is A Match?, 2065 TECHJUNKIE (Apr. 30, 2019), https://www.techjunkie.com/bumble- notify-guy-match/ (last visited Dec. 16, 2019) Tinder – The , WEBBYAWARDS.COM (2015), https://www.webbyawards.com/winners/2015/special- 2066 achievement/special-achievement/webby-breakout-of-the- year/tinder/?/ (last visited Dec. 16, 2019) Tinder – The Webby Awards, WEBBYAWARDS.COM (2016), https://www.webbyawards.com/winners/2016/mobile-sites- 2067 apps/features-categories/best-user-interface/tinder/ (last visited Dec. 16, 2019) , MoS Episode Transcript: Whitney Wolfe Herd, MASTERS OF SCALE (2019), https://mastersofscale.com/wp- 2068 content/uploads/2019/07/mos-episode-transcript-whitney-wolfe-herd- .pdf (last visited Dec. 16, 2019) 3 things you need to know about Tinder and its Chinese clone Tantan, MEDIUM (Nov. 24, 2015), https://medium.com/act-news/3-things-you- 2069 need-to-know-about-tinder-and-its-chinese-clone-tantan- e97d87be9267 (last visited Dec. 16, 2019) Josh Horwitz, China’s Tinder is trying to teach men looking for hookups better manners, QUARTZ (Nov. 16, 2015), 2070 https://qz.com/551867/chinas-tinder-is-trying-to-teach-men-looking- for-hookups-better-manners/ (last visited Dec. 16, 2019) Nico Prins, The Evolution of Mobile App Design, USABILITY GEEK 2071 (June 8, 2015), https://usabilitygeek.com/the-evolution-of-mobile-app- design/ (last visited Dec. 16, 2019) Excerpts of Microsoft Computer Dictionary Fifth Edition, MICROSOFT 2072 PRESS (2002) Excerpts of Merriam Webster’s Collegiate Dictionary Eleventh 2073 Edition (2014)

6

Sarah Perez, Tinder becomes the top-grossing, non-game app in Q1 2019, ending ’s reign, TechCrunch (Apr. 11, 2019), 2074 https://techcrunch.com/2019/04/11/tinder-becomes-the-top-grossing- non-game-app-in-q1-2019-ending-netflixs-reign/ (last visited Dec. 18, 2019) E-mail from Sarah Mick to Whitney Wolfe et al., Nov. 24, 2014, 2075 Match Group LLC v. Bumble Trading Inc., Case No. 6:18-cv-00080- ADA (W.D. Tex.) E-mail from Christopher Gulczynski to Whitney Wolfe et al., Nov. 12, 2076 2014, Match Group LLC v. Bumble Trading Inc., Case No. 6:18-cv- 00080-ADA (W.D. Tex.) E-mail from Dave Killeen to Sergey Frolovichev et al., Mar. 12, 2013, 2077 Match Group LLC v. Bumble Trading Inc., Case No. 6:18-cv-00080- ADA (W.D. Tex.) Partial Transcript of February 11, 2020 Deposition of Sergey 2078 Frolovichev, Match Group LLC v. Buble Trading Inc., Case No. 6:18- cv-00080-ADA (W.D. Tex.) Transcript of May 19, 2020 Deposition of Christopher M. Schmandt 2079 in IPR2019-01537 Settlement and License Agreement (CONFIDENTIAL) executed June 2080 12, 2020

Date: June 16, 2020 Respectfully submitted, BAKER BOTTS L.L.P. Attorneys for Patent Owner

Chad C. Walters Reg. No. 48,022

7

CERTIFICATE OF SERVICE

In accordance with 37 C.F.R. § 42.6(e), the undersigned certifies that on

the 16th day of June, 2020, a complete and entire copy of PATENT

OWNER’S UPDATED EXHIBIT LIST and related documents were

served on Petitioner via electronic mail at the following addresses:

[email protected];

[email protected];

[email protected];

[email protected]; and

[email protected].

June 16, 2020 ______Date Chad C. Walters (Reg. No. 48,022) Baker Botts L.L.P. 214.953.6500 2001 Ross Avenue, Suite 900 Dallas, Texas 75201

Attorneys for Patent Owner, Match Group, LLC