ESRC SENSS-DTP IAA BUSINESS BOOST

Demystifying Student Engagement with Business and Industry Contents

Welcome 3

Conference Agenda 4-5

Industry Engagement Fund 6-10

Additional Funds 11

Business Engagement Mapping 13

Business Engagement Case Studies 14-16

Business Engagement Training 17-18

Thanks for support from Nifty Fox for their live scribing of the event ESRC SENSS-DTPWELCOME IAA BUSINESS BOOST

Welcome

In June 2018, the Impact Acceleration Accounts (IAAs) at the of , and Sussex were each awarded Business Boost funding from the Economic and Social Research Council (ESRC) to work with the South East Network for Social Sciences (SeNSS) Doctoral Training Partnership (DTP) to encourage greater collaboration and engagement between social science researchers – particularly postgraduate researchers – and businesses.

The project was conducted over a 12 month period and had the central aim of enabling social science postgraduate students to engage with the wider business community. Training events, workshops and funding was made available to students to equip them with the skills they need to shape their research for a business audience. To guide the long-term strategic direction and to prepare for forthcoming Industrial Strategy Funding opportunities, additional work was undertaken to map and assess barriers to business engagement. All three Universities collaborated between themselves and with the wider SeNSS network to achieve the various aims and objectives of the Business Boost. This also involved appointment of a Business Engagement and Impact Officer.

This showcase event marks the end of the period of funding, however the fund will leave a lasting legacy for SeNSS-DTP. An interactive online toolkit providing guidance for businesses, students and supervisors will go live on the SeNSS-DTP website.

We very much hope that you enjoy today’s conference and look forward to supporting existing and new partnerships in future.

THE BUSINESS BOOST TEAM ESRC SENSS-DTP IAA BUSINESS BOOST

Day How Academics Approach Business

TIME ACTIVITY SPEAKER / FACILITATOR 9.00-10.00 Welcome refreshments/registration 10.00-10.15 Introduction to Business Boost and outline of Kevan Williams, Senior Lecturer Norwich Business the morning School (UEA) & Richard Clarke, Relationship Manager (UEA) 10.15-11.00 What are businesses looking for? Lucy Marks, Norfolk Network 11.00-12.00 Impact & Knowledge Exchange – A ’s Nikki Pockett, Impact Officer () Perspective & Dorian Hayes, Knowledge Exchange Manager (University of Essex) 12.00-12.45 Lunch & Business ‘Expo’ 12.45-12.50 Outline of afternoon – Interactive Business Skills Richard Clarke, Relationship Manager (UEA) 12.50-13.45 Keynote Speaker with Q &A Doug Field, CEO East of Co-Op and Chair of New Anglia Local Enterprise Partnership 13.45-14.45 Breakout Session – Navigating IP for online businesses Nick Scharf, Lecturer in Law (UEA) Breakout Session – Facilitating research with Julian Campbell, Senior Lecturer in Management external organisations Consultancy (UEA) 14.45-15.00 Business ‘Expo’ & refreshments

15.00-16.00 15.00-15.30 Student Perspective on Business Engagement Phillipa Groome, PGR Student () 15.30-16.00 Report from the Essex Business Boost Cloud Chamber project Participants in the ‘Expo’ will be available to provide Drop-in Session* – Getting the Third Sector and Public one to one advice and feedback on how to present Sector to engage with your research your PhD research to third/public sector market 16.00-16.15 Wrap Up (Live Scribe) Live Scribe: Laura Evans, Nifty Fox Creative 16.15-16.30 Transfer to Anteros Centre for evening reception 17.00-17.30 Effective Networking – how this helped me start my business Kieran Miles, Founder of Duco Anteros Arts Centre 17.30-20.00 Networking with Business

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Day Two Into Business

TIME ACTIVITY SPEAKER / FACILITATOR 9.30-10.00 Refreshments 10.00-10.15 Introduction and outline of the morning Richard Clarke, Relationship Manager (UEA) 10.15-11.00 Tech Panel with Q&A Tim Robinson, COO Tech East, Brian Bush, Purple Tuesday, Chris Blincoe, Relationship Manager Digital Creative (UEA) 11.00-11.30 The experience of creating your own business – Callum Coombe, CEO Safepoint Former UEA Safepoint Student 11.30-12.15 Launching an Interdisciplinary Education Spin-out Brian Maddox, Senior Lecturer in Education & Development (UEA) 12.15-13.00 Lunch & Business ‘Expo’ 13.00-13.15 Outline of afternoon Richard Clarke, Relationship Manager (UEA) 13.15-14.30 13.15-14.00 An academic in Business-Centre for Vittoria Danino-Appleton, Anglian Water Anglian Water Drop-in Session* – Getting Business/Third and Public Participants in the ‘Expo’ will be available to

Sector to engage with your research provide one to one advice and feedback on how to present your PhD research to business/public/third sector market 14.30-15.00 Business ‘Expo’ & refreshments 15.00-16.00 Financial Services Panel with Q&A -Norwich Financial Naresh Pandit, Professor of International Business Institutions Group (UEA), Andrew Hunt, Aviva, Alex Broome, Barclays, Alastair Drew, Alan Boswell Insurance 16.00-16.15 Wrap Up (Live Scribe) Live Scribe: Laura Evans, Nifty Fox Creative

16.15-16.30 Business ‘Expo’ & refreshments

*students will have the opportunity to get individual feedback on presenting & marketing their research to business, third sector and public sector organisations. Students will be expected to spend up to 10 minutes preparing a poster of their research before having a one-to-one discussion with an adviser from the sector they are targeting.

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Industry Engagement Fund

As part of Business Boost activities, the Industry Engagement Fund was established via the University of Sussex, and administered with the University of Essex, to encourage business engagement of postgraduate PhD students in the social sciences from the universities within the South East Network for Social Science (SeNSS) Doctoral Training Partnership (DTP) network. Each student applied for up to £5,000 to undertake activities such as:

• exploring and understanding

business needs and how they can be Victoria Kasprowicz project. Photo credit: Kingo incorporated into research;

• understanding how to (better) Sixteen applicants successfully completed their projects: collaborate and co-produce knowledge; Student: Victoria Kasprowicz (Sussex) Student: Kejia Yang (Sussex) • undertaking social science-informed Industry: Energy – Guatemala Industry: Energy (China) projects and activities that would The fund connected Victoria with Kingo, a Kejia worked with CASTED and energy support the industry partner. Guatemalan company who provide rural, companies in both Inner Mongolia off-grid households with a prepaid solar and Jiangsu province to promote both energy service. 105 female customers institutional and market-friendly systems were interviewed on how Kingo’s clients for the significant integration of solar and use energy within the home, focusing wind power in China’s electricity system. on factors that promote and hinder their The project outcome provided valuable energy usage. The results aided better insights into understanding the barriers understanding of daily social practices, and further opportunities to scale-up and the relationship between gender local experimentation at a national level. and energy use in rural Guatemala were The project established two low-carbon illuminated. The depth of understanding transition research networks, and three has enabled Kingo to incorporate this business networks on distributed energy knowledge to improve its service to rural – Kejia continues to work with these new communities. connections and is currently facilitating a partner visit from CASTED to the UK.

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Student: Aarni Tuomi (Surrey) Student: Jo Cutler (Sussex) Phillippa has also been instated as the Industry: Hospitality and AI Industry: Technology (Apps) ICG-EDI Working Groups Co-ordinator, Aarni explored the current and potential Created by the company Better Good, further embedding her research. future use of technology, especially Sparrow is an app which enables and and AI, in the UK hospitality encourages users to donate to effective Student: Konrad Maliszewski (UEA) industry. The project consisted of in-depth charities, then provides information Industry: Food and Technology interviews, field observations, and two about the impact of their donations. Jo Konrad utilised the fund to support ideation workshops. To engage with conducted two projects to close the gap the ongoing engagement with the food industry stakeholders more broadly, Aarni between the lab research and the app; industry in Norfolk – Shop Norfolk. Shop attended various relevant industry events, findings suggested important differences Norfolk is a pilot loyalty scheme for small conferences and workshops in the UK and between what motivates giving, independent retailers. On its surface, further afield, including in Finland, Ireland, relationships between these differences, the project pilots a loyalty scheme in 10 the US, Cyprus, and Czech Republic. The and potential ways to detect differences retail outlets across Norfolk. The project project identified many areas of future with simple questions which could be goals were to: expose retailers to the collaboration with industry, and the ‘Hack used in the app. Outcomes included best business practices; demonstrate Hospitality’ initiative, launched as part increased coproduction, insight into the value of making decisions based on of the project, will continue to facilitate each others’ ways of working, and goals hard evidence; and encourage them to critical industry-led engagement with and discussion of future collaborative fully use the technology and functionality another three events planned in 2019. projects and change to the methodology available to them. A new technological within the app. solution for the loyalty scheme was Student: Fatima Tresh (Kent) tested with a new consumer engagement Industry: Financial Services Student: Phillippa Groome (Sussex) industry partner, Thyngs. Fatima worked with a mulitnational Industry: Construction financial services firm to identify some Under their ‘Gender Balance Initiative’ of the psychological barriers faced in and in close collaboration with the Major recognising the potential of women Projects Association, Phillippa facilitated and minority groups’ leadership in the an Industry Stakeholder workshop workplace. Interrogation of data on the addressing the pipeline development of the underrepresentation of women also female talent within the UK construction highlighted the level at which women industry. Attendees included the were stagnating in their progression. Infrastructure Client Group (ICG) Equality, Workshops were developed on inclusive Diversity and Inclusion (EDI) Working leadership and managing workplace Group. The workshop resulted in a identities for better identification of personal invitation to join ‘Project X’, as leadership potential. The project has a member of their research group and led to further collaborations with large increased contacts for Phillippa within multinational firms operating in the UK. Government, industry and academia. Konrad Maliszewski project

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Student: Lucia Macchia (City) Student: Narayan Bhattarai Student: Pablo Pereira-Doel (Surrey) Industry: Employee Incentives (Royal Holloway) Industry: Hotel and Technology Collaborating with Richoa and Maritz, Industry: Service Pablo’s behavioural science intervention Lucia explored the links between Narayan’s engagement has had explored the effectiveness of persuasive redemption of employee awards and a significant impact on both the communications in encouraging hotel subjective well-being, and higher levels researchers and business owners. guests to exhibit more pro-environmental of motivation, productivity and job 26 entrepreneurs were visited, and behaviour while showering. Working in satisfaction. Redeemable items were emerging findings shared from Narayan’s partnership with Aguardio ApS, a Danish then coded into categories: discretionary research on varying experiences of technological company, and seven tourist vs necessity, hedonic vs utilitarian, the digitally-empowered Nepalese- accommodations around the world, 237 high vs low brand and time vs non-time origin entrepreneurs. These findings smart water-saving devices were installed saving items. Findings have led to further enabled entrepreneurs to learn in 237 hotel rooms to nudge a reduction projects that aim to seek evidence that various techniques to boost business of shower time. Analysis of how different explains why rewards for self-courage and performance in the digital age. An scenarios characterised by specific integrity and performance are associated increase in opportunities connecting persuasive messages affect shower to the redemption of items that are them within the business communities, behaviour was undertaken, the findings linked to higher happiness, in order to and share best practices, especially from which are now aiming to inform TUI, design interventions that encourage about adopting digital means and Scandic and Hilton Worldwide’s future people to redeem the items that will utilising them in the fullest by addressing environmental strategies. increase their wellbeing, productivity and possible challenges have arisen from this job satisfaction. work. Student: Mallika Tamvada (Essex) Industry: Energy (India) The fund supported Mallika’s visit to Powergrid Corporation of India’s offices and rural locations where their corporate social responsibility (CSR) activities had been implemented. There she collected the required information to support the development of a quick and easy reference on CSR and business and human rights (BHR) practices, within the scope and ambit of mandatory CSR legislation in India. A follow-up academic-industry conference on CSR and BHR lead to Mallika being invited by the Executive Director of the United

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Nations Global Compact Network, India (UNGCN-I), to engage in promoting collaborated CSR activities of Indian companies. Mallika is current working on drafting a mechanism and designing a strategy for promoting collaboration between Indian companies for CSR activities to be shared with the UNGCN-I.

Student: Frank Donkor (Kent) Industry: Pharma (UK & Ghana) Frank visited leading pharmaceutical companies and those connected with the supply chain, in both the UK and Ghana. Observation of operational activities and interviews with key stakeholders highlighted the problems faced regarding internal and external supply chain integration activities, and subsequent sustainability in a country context. Through this project, new links were created with UK and Ghanaian-based leading pharmaceutical associations Student: Shaaba Lotun (Essex) million potential participants. This project (such as the European Federation Industry: Social Media has enabled Shaaba to link with RSPH of Pharmaceutical Industries and Shaaba utilised the fund to formally to co-host a future conference, and to Association), and work to devise practical collaborate with industry contacts secure YouTube’s agreement to continue measures that can be used to solve/ resulting in a secured formal in future discussions on how they can mitigate the critical sustainable problems collaboration with the Royal Society better protect the mental health of their is planned for the future. for Public Health (RSPH), and advisory viewers. and impact collaboration with YouTube LLC. Shaaba hosted a ‘creator briefing’ event and recruited YouTube creators to create experiment stimuli, take part in studies, and promote online surveys to their viewers. A total of 18 creators were involved with a collective reach of over 1

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Student: Bashair Ahmed (Sussex) Student: George Siantonas (Sussex) Industry: Emerging Markets Industry: Virtual working Bashair utilised the fund to hold a The focus of the project was on global networking event in collaboration with firms that are genuinely trying to AFFORD and SOAS-. encourage knowledge creation across The event was a great success with 150 multiple sites where language, time attendees, representing development difference, and culture vary considerably. and humanitarian sectors, and business George was able to speak to five representatives from fashion, talent participants of his original research to management, matchmaking and explore whether findings were consistent advertising sectors, who are interested with current perceptions. He found that in diaspora marketing or connecting participants viewed new practices of Chao Ling project with them as a springboard into entering virtual working (not working in the same emerging markets. A new website and place) as fundamentally different from co- podcast series (‘Mind the Gap’) were located communities, requiring a greater Student: Chao Ling (Surrey) created, bridging a communications void degree of codification of information, and Industry: AI and Robotics with BAME/diaspora-led businesses and dealing with the complex problem of time The fund supported Chao to initiate research. New partnerships are emerging pressure. partnerships with businesses in the from this work including, but not limted field of artificial intelligence (AI) and to, ADEPT, a platform for African diaspora chatbots through attending various organisations in Europe. related events, workshops, and conferences all focussing on AI and chatbots. Chao engaged with various AI/ chatbot companies based in the , Finland, Greece, Cyprus, China, Israel, among others, and conducted in-depth interviews with eight chatbot experts. Chao also organised two ‘Hack Hospitality’ workshops in the UK, which identified the current technology trends, discussed human-chatbot conversations and built future collaboration and partnerships with industry, facilitating knowledge exchange and networking between academics and industry practitioners.

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Additional Funds

Each of the three IAA Universities also ran their own internal funding scheme for student – business engagement:

UNIVERSITY OF ESSEX UNIVERSITY OF SUSSEX UNIVERSITY OF EAST ANGLIA As part of their work package, the At the University of Sussex, 10 social Following on from the Business Boost University of Essex offered Essex- science PhD students were granted the workshop on “How to run a consultancy based social science, PhD students internal funding of up to £750 each to project”, the UEA students were given the opportunity to apply for funding to develop new relationships, or continue the opportunity to apply for a consultancy create/increase business engagement. established links, with industry. The traineeship, to experience working for The fund supported three students to fund supported projects including: four businesses. Eight students applied the total value of £3,500, to engage with “residencies” at Wired Sussex, which and took part in the traineeship, industry partners from the Employee entailed working in a shared workspace which was funded to the total value Assistance and Wellbeing industry; at the FuseBox, collaborating with of £8,000. Students worked in pairs International investment companies businesses, understanding how creative and were matched up with start-up relating to business and human rights; digital SMEs work across Brighton; businesses which were being supported and student entrepreneurs – linking engaging with energy-related businesses by the UEA Enterprise team. They were students to businesses based at Studio and other organisations on understanding mentored during the project by an X, home to the university’s digital creative what factors influence a company’s academic who runs her own consultancy collaborative studio and student start-up choice of voluntary greenhouse gas business. The consultancy projects programme, within the university’s new mitigation activities; attending VidCon included the production of marketing £12 million business centre, designed London to understand how YouTube and sustainability plans for; Coral, a to bolster the region’s emerging science, influences are impacting children and company producing recycled glasses technology and digital creative industries. their critical thinking; working with a frames; e-surgery, an online pharmacy large Swiss energy provider on modelling which is already revenue generating; of natural gas prices in Europe; two Amazing Soul Games, a gaming company; students jointly explored the direction and Safepoint, a company providing of commercially projected identity in support for lone workers through an children’s animation and toy production; app. Students had to agree the scope and working with a Brighton-based social of work with the clients and then deliver enterprise (Diversity and Ability, DnA) the consultancy report within a tight two on neurodiverse learners and the role week timeframe. of assistive technologies in escaping homelessness.

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Business Engagement Mapping

As part of the University of Essex’s work package, the expertise of external consultants Cloud Chamber was commissioned to conduct a mapping exercise to identify key types of collaborations between social science post-graduate researchers and commercial businesses.

From this, a checklist was developed to Research found that there is a positive Speaking to the wider ESRC’s strategy to support doctoral students, supervisors appreciation of the value of engaging widen participation, external consultants and businesses in their efforts to create with private industry, although challenges ASPIRE were commissioned to evaluate successful research collaborations. remain around alignment of research diversity and widening participation The toolkit is designed to enhance goals, timescales of doctoral research approaches across the SeNSS-DTP the capability for private sector projects and the translation of research consortium, and at individual SeNSS engagement, increase the understanding into meaningful outputs for industry. The member institutions. The outputs from among businesses of the benefits of toolkit will help the different stakeholders this study have provided a set of best collaboration with Higher Education, to think through how best to overcome practice guidance, and has informed and to enable the SeNSS-DTP network these challenges, whilst ensuring the SeNSS-DTP strategy in its drive to to respond to the UK government’s successful collaborations. There are become a ‘centre of excellence’ for Industrial Strategy and related funding clear advantages for all stakeholders widening participation amongst doctoral opportunities. when they undertake collaboration training partnerships. We are confident with doctoral researchers including the that further impact will occur beyond the expansion of networks, the solving of consortium in the longer-term. real world problems, gaining industry experience, impact and enhancing career opportunities.

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Business Engagement Case Studies

Emerging market investments through diaspora engagement

Bashair reports that additional funding engage with them and explore further PhD student: Bashair Ahmed she received enabled her to organise opportunities. Crucially Bashair believes University: University of Sussex events and build networks making it that the research boosted her skillset Company: Companies seeking to relevant for a wider audience. across a range of areas and that there invest in emerging markets are opportunities to further develop or IMPACT leverage the research in a number of CONTEXT areas: Bashair focused on bringing people together to raise awareness of This research explored activism among • Bringing people together through investment opportunities and understand children of migrants from the Horn of networking the motivations for the children of Africa based in London and Washington, • Exploring research needs for migrants looking to invest. Bashair aimed D.C. Findings applicable to the private businesses that provide evidence- to help people see that they can have a sector include that children of migrants based information which has been positive social impact through supporting are not content to just send remittances, reviewed by an expert businesses and collaborating with the they are looking to have more impact • Providing consultancy and advice with their skills, knowledge and finances. private sector specifically: Children of migrants are interested in socio-economic development • Identification of future sustainable opportunities in countries and regions of business origin and can be allies for companies • Opportunities: Clearer ideas for market who want to enter new markets. leaders on how an innovative focused research can open new opportunities RESEARCH for business to operate in markets that can have significant returns in the “Working in different sectors Bashair met numerous businesses as long-term. part of her research including diaspora- can seem scary but it’s not such a big thing, it doesn’t take much. led companies to explore how to market Research collaborators arose from You can think about smaller their services to the diaspora. This existing networks as well as through businesses and incubators rather project, linked to her doctorate, allowed attending conferences, organising than big companies like Google. her to understand how research can networking events, recording a podcast Outreaching through technology be valuable to people who, for example, and launching a website. This helped hubs to reach certain audiences want to work or invest in Ethiopia. Bashair to understand how to make the like disabled people for example. research relevant for different It doesn’t have to be a big step.” communities so that she could

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Communicating the need for and impact of charity donations

CONTEXT Jo and Better Good collaborated on PhD student: Jo Cutler, these remotely and in person, with Jo explored a business collaboration Psychology final year Jo visiting the team in California. In to ensure that work she did in the University: University of Sussex addition to these specific studies, more lab reflected real world challenges. Company: Better Good informal collaboration took place through Collaborating on the use of technology the development of ideas, theoretical was a significant motivator. A synergy Jo collaborated with Better Good, a concepts, and having problem solving between her interests and the business US based technology company, to test discussions. led to a thesis that used Better Good’s an app which promotes personalised data-rich environment to understand charitable giving by allowing users to IMPACT charitable giving behaviours. For Better set rules based on personal values and Good the collaboration was driven by a Jo’s knowledge on the psychology of choices. Giving is tied to discretionary desire to optimise their application to charitable giving was highly valued. spending. Examples include: maximise charitable giving, as well as an Through regular communication, Jo and academic interest in the subject area. Better Good were able to talk through • At the bar: Getting drinks with friends? conceptual issues, helping to speed up Help a community get access to RESEARCH the development and refinement process clean drinking water by automatically for the app. Other more intangible rounding up your tab. The collaboration’s two studies were impacts were described as: • Netflix and Charity: Waste 30 minutes mutually beneficial both to Jo’s PhD and the refinement of the app: on Netflix, automatically move a quarter “Jo might say something that to help educate a child. could be the one thing that might • The first extended and combined two • Game Winner: When your team save your company – it’s really concepts from Jo’s existing PhD work wins, pass on the good luck with an valuable, but harder to measure.” automatic donation. in the lab to better understand the motivations for charitable giving and (Business) how these differ between people. • The second was inspired by giving “ Having Jo involved in the behaviour in the beta version of development process has been the app; how the way information awesome; she’s a great person is presented differs from traditional to bounce ideas off.” fundraising methods and the impact (Business) this has on donations.

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Engagement with digitally empowered entrepreneurs

IMPACT Businesses have already benefited PhD student: Narayan Bhattarai from collaboration and an IT support Narayan’s research has had tangible University: Royal Holloway project between 3 or 4 businesses has benefits to the Nepalese business University of London developed. It is unlikely this would have community. He has acted as a facilitator; Company: 31 Nepalese small taken place without Narayan’s input. businesses across a range of helping the network grow and succeed: sectors “For Narayan it was a very “We [Narayan and I] involved worthwhile exercise. He applied the local communities. We did a for the additional funding which CONTEXT half-day programme – we would helped him to develop his skills present some basic stuff, sharing Narayan wanted to undertake research – managing the money and our knowledge. If someone that would benefit businesses by delivering what he said he was wants to know about something, supporting them to grow and develop. going to do. It helps PhD students Narayan will refer us. If someone The shared common interest between grow for the future. This sort need an accountant, he will put Narayan and the business owners helped of project is important for skills us in contact, give us a lead. He to drive a range of collaborations, development, it improved his CV” complementing his doctoral research. introduced me to other community leaders and business people” (PhD Supervisor) RESEARCH (Business) In addition, the engagement has Narayan’s research explores the needs improved the quality of the research: of migrant entrepreneurs from Nepal. There is an appetite from the business community for Narayan to remain He collaborated with small businesses “If a student can use these applied involved. They recognise his facilitation including accountants, lawyers and ideas, what they write in their skills and there is opportunity to share education providers to understand their thesis can be more powerful, more learning within the community: experiences of using digital technology. interesting” “They [business community] (PhD Supervisor) want me to be their mentor long term. They want me to create a network […] They want to share their experiences and different practices” (PhD Researcher)

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Business Engagement Training

As part of the University of East Anglia’s work package, training workshops and online training events were developed.

The workshops focused on increasing the The aim of the ESRC IAA Business Boost HOW TO WORK ON A understanding, confidence and motivation Online Training Programme was to enable CONSULTANCY BASIS of post-graduate researchers students to PhD students to develop skills and with Julian Campbell, MBA Director, engage with business. These included: confidence to use their research expertise , UEA in the business world. COLLABORATING WITH BUSINESS This session focussed on how to IN YOUR RESEARCH The programme offered knowledge and offer your expertise and knowledge to insight into research in the business another organisation through acting as a Talks included: ‘How businesses world in a ‘live-taught’ online format, consultant. Topics covered included: the see research and why they want to delivered via a virtual classroom. The consultant’s personal value proposition, be involved’, How do I explain my interactive, online sessions covered the consultancy process, the toolkit, research to business?’, ‘Practical steps the fundamentals of business, client management and offering a in collaborating with business’ and commercialising research output and professional service. The session also ‘Converting your research into a business making an impact in the business world. covered developing client proposals, project’. These included: drawing up services contracts, liability and charging fees. RESEARCH IMPACT THROUGH BRANDING BASICS FOR BUSINESS BUSINESS ENGAGEMENT FINANCE BASICS FOR BUSINESS with Professor Robert Jones, Brand Talks included: ‘Research with Business Management, Norwich Business School, with Andrea Finegan, Business Boost Impact’, ‘The best strategies for linking UEA & Brand Consultant at Wolff Olins UEA Academic Lead, Norwich Business academia and business’, Juggling School research and enterprise projects’, From Apple to Zara, branding is one ‘Stakeholder Management’ and ‘Who are of the most powerful forces in today’s Have you wondered where financing your Stakeholders?’. business world. In this webinar, Robert for businesses comes from and which Jones talked about his own story – from type of finance is most appropriate at HOW TO RUN A CONSULTANCY PhD student to brand strategist. Then the different stages, from start up to PROJECT showed how, and why, branding has PLC? This session introduced the types become so important. Robert made of finance, including equity and debt, Talks included: “Introduction to suggestions on how you can build your who provides the financing, and how Consultancy – Preparation for your own personal brand. the choice of financing will impact a project”, “Stakeholders and the Role business. of the Mentor” “Start-up companies in context”, Consultancy Themes – Marketing”.

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EVERYTHING YOU WANTED TO COMPETITIVE ADVANTAGE INTELLECTUAL PROPERTY BASICS KNOW ABOUT MACROECONOMICS with Dr Kevan Williams, Senior Lecturer with Dr Nick Scharf, Lecturer & Course BUT WERE AFRAID TO ASK in Strategy, Norwich Business School, Director for Information Technology & with Professor Naresh Pandit, Professor UEA Intellectual Property, Law School, UEA of International Business, Norwich This session explored how strategy and Intellectual Property (IP) deals with Business School, UEA marketing are connected and together the protection and encouragement of This highly interactive session covered determine the fate of a business. innovation in technology, business, the main macroeconomic problems that Strategy is about creating a purpose for the arts, and the creative industries. an economy faces and discussed the the business and managing its future Intellectual Property Rights (IPRs) are main macroeconomic policy options development; but most importantly, also ubiquitous and can be incredibly that are used by government to address strategy about winning and sustaining important commercially; especially in these macroeconomics problems. The competitive advantage. Marketing is light of evolving technologies, markets macroeconomic environment is complex communicating the purpose of the and the knowledge economy. Although with many interrelated variables. business to our chosen customers – and it is a diverse area of law, this session Influencing one can have an impact on we chose our customers, not the other introduced IP and covered the basic another and so governments have to way around! principles over its three main areas of form clear priorities. Participants were copyright, patents and trademarks. asked to browse current macroeconomic news stories before the session. CORPORATE SUSTAINABILITY with Andrea Finegan, Business Boost UEA Academic Lead, Norwich Business School This session covered what corporate sustainability means in different contexts, looking at triple bottom line, corporate responsibility and ethics. How companies can engage with and ensure corporate sustainability adds value to their business, the environment and the community.

18 13 We gratefully acknowledge the support of the ESRC.