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Connecting with Listeners: How Radio Stations Are Reaching Beyond the Dial (And Their Competitors) to Connect with Their Audience
Rochester Institute of Technology RIT Scholar Works Theses 8-13-2015 (Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience Alyxandra Sherwood Follow this and additional works at: https://scholarworks.rit.edu/theses Recommended Citation Sherwood, Alyxandra, "(Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience" (2015). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact [email protected]. Running head: (RE)CONNECTING WITH LISTENERS 1 The Rochester Institute of Technology School of Communication College of Liberal Arts (Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience by Alyxandra Sherwood A Thesis submitted in partial fulfillment of the Master of Science degree in Communication & Media Technologies Degree Awarded: August 13, 2015 (RE)CONNECTING WITH LISTENERS 2 The members of the Committee approve the thesis of Alyxandra Sherwood presented on August 13, 2015. ___________________________________ Patrick Scanlon, Ph.D. Professor of Communication and Director School of Communication ___________________________________ Rudy Pugliese, Ph.D. Professor of Communication School of Communication Thesis Advisor ___________________________________ Michael J. Saffran, M.S. Lecturer and Faculty Director for WGSU-FM (89.3) Department of Communication State University of New York at Geneseo Thesis Advisor ___________________________________ Grant Cos, Ph.D. Associate Professor of Communication Director, Communication & Media Technologies Graduate Degree Program School of Communication (RE)CONNECTING WITH LISTENERS 3 Dedication The author wishes to thank Dr. -
Listening Patterns – 2 About the Study Creating the Format Groups
SSRRGG PPuubblliicc RRaaddiioo PPrrooffiillee TThhee PPuubblliicc RRaaddiioo FFoorrmmaatt SSttuuddyy LLiisstteenniinngg PPaatttteerrnnss AA SSiixx--YYeeaarr AAnnaallyyssiiss ooff PPeerrffoorrmmaannccee aanndd CChhaannggee BByy SSttaattiioonn FFoorrmmaatt By Thomas J. Thomas and Theresa R. Clifford December 2005 STATION RESOURCE GROUP 6935 Laurel Avenue Takoma Park, MD 20912 301.270.2617 www.srg.org TThhee PPuubblliicc RRaaddiioo FFoorrmmaatt SSttuuddyy:: LLiisstteenniinngg PPaatttteerrnnss Each week the 393 public radio organizations supported by the Corporation for Public Broadcasting reach some 27 million listeners. Most analyses of public radio listening examine the performance of individual stations within this large mix, the contributions of specific national programs, or aggregate numbers for the system as a whole. This report takes a different approach. Through an extensive, multi-year study of 228 stations that generate about 80% of public radio’s audience, we review patterns of listening to groups of stations categorized by the formats that they present. We find that stations that pursue different format strategies – news, classical, jazz, AAA, and the principal combinations of these – have experienced significantly different patterns of audience growth in recent years and important differences in key audience behaviors such as loyalty and time spent listening. This quantitative study complements qualitative research that the Station Resource Group, in partnership with Public Radio Program Directors, and others have pursued on the values and benefits listeners perceive in different formats and format combinations. Key findings of The Public Radio Format Study include: • In a time of relentless news cycles and a near abandonment of news by many commercial stations, public radio’s news and information stations have seen a 55% increase in their average audience from Spring 1999 to Fall 2004. -
FY 2016 and FY 2018
Corporation for Public Broadcasting Appropriation Request and Justification FY2016 and FY2018 Submitted to the Labor, Health and Human Services, Education, and Related Agencies Subcommittee of the House Appropriations Committee and the Labor, Health and Human Services, Education, and Related Agencies Subcommittee of the Senate Appropriations Committee February 2, 2015 This document with links to relevant public broadcasting sites is available on our Web site at: www.cpb.org Table of Contents Financial Summary …………………………..........................................................1 Narrative Summary…………………………………………………………………2 Section I – CPB Fiscal Year 2018 Request .....……………………...……………. 4 Section II – Interconnection Fiscal Year 2016 Request.………...…...…..…..… . 24 Section III – CPB Fiscal Year 2016 Request for Ready To Learn ……...…...…..39 FY 2016 Proposed Appropriations Language……………………….. 42 Appendix A – Inspector General Budget………………………..……..…………43 Appendix B – CPB Appropriations History …………………...………………....44 Appendix C – Formula for Allocating CPB’s Federal Appropriation………….....46 Appendix D – CPB Support for Rural Stations …………………………………. 47 Appendix E – Legislative History of CPB’s Advance Appropriation ………..…. 49 Appendix F – Public Broadcasting’s Interconnection Funding History ….…..…. 51 Appendix G – Ready to Learn Research and Evaluation Studies ……………….. 53 Appendix H – Excerpt from the Report on Alternative Sources of Funding for Public Broadcasting Stations ……………………………………………….…… 58 Appendix I – State Profiles…...………………………………………….….…… 87 Appendix J – The President’s FY 2016 Budget Request...…...…………………131 0 FINANCIAL SUMMARY OF THE CORPORATION FOR PUBLIC BROADCASTING’S (CPB) BUDGET REQUESTS FOR FISCAL YEAR 2016/2018 FY 2018 CPB Funding The Corporation for Public Broadcasting requests a $445 million advance appropriation for Fiscal Year (FY) 2018. This is level funding compared to the amount provided by Congress for both FY 2016 and FY 2017, and is the amount requested by the Administration for FY 2018. -
New Solar Research Yukon's CKRW Is 50 Uganda
December 2019 Volume 65 No. 7 . New solar research . Yukon’s CKRW is 50 . Uganda: African monitor . Cape Greco goes silent . Radio art sells for $52m . Overseas Russian radio . Oban, Sheigra DXpeditions Hon. President* Bernard Brown, 130 Ashland Road West, Sutton-in-Ashfield, Notts. NG17 2HS Secretary* Herman Boel, Papeveld 3, B-9320 Erembodegem (Aalst), Vlaanderen (Belgium) +32-476-524258 [email protected] Treasurer* Martin Hall, Glackin, 199 Clashmore, Lochinver, Lairg, Sutherland IV27 4JQ 01571-855360 [email protected] MWN General Steve Whitt, Landsvale, High Catton, Yorkshire YO41 1EH Editor* 01759-373704 [email protected] (editorial & stop press news) Membership Paul Crankshaw, 3 North Neuk, Troon, Ayrshire KA10 6TT Secretary 01292-316008 [email protected] (all changes of name or address) MWN Despatch Peter Wells, 9 Hadlow Way, Lancing, Sussex BN15 9DE 01903 851517 [email protected] (printing/ despatch enquiries) Publisher VACANCY [email protected] (all orders for club publications & CDs) MWN Contributing Editors (* = MWC Officer; all addresses are UK unless indicated) DX Loggings Martin Hall, Glackin, 199 Clashmore, Lochinver, Lairg, Sutherland IV27 4JQ 01571-855360 [email protected] Mailbag Herman Boel, Papeveld 3, B-9320 Erembodegem (Aalst), Vlaanderen (Belgium) +32-476-524258 [email protected] Home Front John Williams, 100 Gravel Lane, Hemel Hempstead, Herts HP1 1SB 01442-408567 [email protected] Eurolog John Williams, 100 Gravel Lane, Hemel Hempstead, Herts HP1 1SB World News Ton Timmerman, H. Heijermanspln 10, 2024 JJ Haarlem, The Netherlands [email protected] Beacons/Utility Desk VACANCY [email protected] Central American Tore Larsson, Frejagatan 14A, SE-521 43 Falköping, Sweden Desk +-46-515-13702 fax: 00-46-515-723519 [email protected] S. -
Sheigra Dxpedition Report
Sheigra DXpedition Report 12 th to 25 th October 2019 - with Dave Kenny & Alan Pennington This was the 58th DXpedition to Sheigra in Sutherland on the far north western tip of the Scottish mainland, just south of Cape Wrath. DXers made the first long drive up here in 1979, so this we guess, was the 40 th anniversary? And the DXers who first made the trip to Sheigra in 1979 to listen to MW would probably notice little change here today: the single-track road ending in the same cluster of cottages, the cemetery besides the track towards the sea and, beyond that, the machair in front of Sheigra’s sandy bay. And surrounding Sheigra, the wild windswept hillsides, lochans and rocky cliffs pounded by the Atlantic. (You can read reports on our 18 most recent Sheigra DXpeditions on the BDXC website here: http://bdxc.org.uk/articles.html ) Below: Sheigra from the north: Arkle and Ben Stack the mountains on the horizon. Once again we made Murdo’s traditional crofter’s cottage our DX base. From here our long wire Beverage aerials can radiate out across the hillsides towards the sea and the Americas to the west and north west, and eastwards towards Asia, parallel to the old, and now very rough, peat track which continues on north east into the open moors after the tarmac road ends at Sheigra. right: Dave earths the Caribbean Beverage. We were fortunate to experience good MW conditions throughout our fortnight’s stay, thanks to very low solar activity. And on the last couple of days we were treated to some superb conditions with AM signals from the -
Hei N N Dier K Nes^ Iqur
h e in n nes^ T l JCICWIEIJCOM _ T w i n ^ ^ Ils, Idaho/lOOth year,ir. No. 155 __ ____________ Satufdrday, June 4, 2Q05 50 ccnts G o o d MO10RNING X T W eather:r ^ •.S . s o kdier kdckedIQurran G--man Todayiliiy:MUd _ iviihiOiinoEasing F eH tS r io n f °dier Intcrrogatoiators d u t guards tagon confirmjOS Guantanatrno Bay incid(L lC lU 'constanUy ^Qlccole die Qtmm.’ ■ ■ ■ emoon T h e d e ta in e e allegillegcddutlnone M M A cloudiuds.Hfgh72. W\SHIN(INGTON (AP) — The a two-w t>-w ord o b s c e n ity w as writ- InAf^umiston. in su m ce a fe m a le the ale mllilary guard ^ 4 7 , Pentnron1 «on Friday released tenin: l0W .4‘ I in En^ish o n th e biskle covcr* Hood said in a writtente n sta te - O uew a Q u ra n intoabogofwetint a A<9 new (ktailslils about mishandling ofaQiD Q u ra n . ment released Friday evening,e\ towels to anger page A2 ofiheQunir ser anodicr de- ran at the Guantanamo TheIhe findings, released aftert along wid) the new detail dutt tainee. and he alsoals a l i c ^ diat I I B a y j j ian ^ for tenor suspects, noinurnial business hours Fridayy his bivcsdgadon "revealedled a con- another siuud1 saidsa die Quran .I .C U ig that a soklier ddlb- cvcnin:ning, are am ong die results of m ily M agic V^ALLEYa ““igTa if sisten t, d o a m u n t e d m i)Ucyofre- k : bdonged in die>e toilett and that O cd the Muslim holy an InvestigationIm last month byy niccdul hancBlng of dieH eQ i^ guards virere orderdeitdiodoihese i-« 'i • Pleasant surprisethe: Canal SSlL3‘™d (hot an interrogator Brig.g. -
2021-04-06 @ COL Notes 005.Indd
ARIZONA DIAMONDBACKS (1-3) @ COLORADO ROCKIES (1-3) PROBABLE PITCHERS @ ROCKIES RHP Luke Weaver (First start) vs. RHP Germán Márquez (0-0, 2.25) April 7 - 5:40 p.m. Bally · 620 AM · 105.1 FM Tue., April 6, 2021 • 5:40 p.m. AZT • Coors Field • Denver, Colo. LHP Madison Bumgarner (0-0, 13.50) vs. Bally Sports Arizona • ESPN Phoenix 620 AM • TUDN Radio 105.1 FM RHP Antonio Senzatela (0-1, 18.90) Game No. 5 • Road Game No. 5 • Home: 0-0 • Road: 1-3 April 8 - 12:10 p.m. Bally · 620 AM · 105.1 FM RHP Merrill Kelly (0-1, 6.75) vs. HERE'S THE STORY: The D-backs won the series-fi nale of a TOUCHING ALL THE BASES RHP Jon Gray (0-0, 1.80) 4-game set @ Padres. D-BACKS ADDITIONAL HOME OPENER TICKETS ON SALE: VS. REDS The D-backs April 9 - 6:40 p.m. Bally · 98.7 FM · 105.1 FM ♦ The D-backs split the 2020 season series with the Rock- expanded the capacity at Chase Field to approximately ies, 5-5, going 3-4 at home and 2-1 on the road…in 2019, TBA vs. RHP Tyler Mahle (1-0, 3.60) 20,000 fans per game beginning with the home opener on TRIP (0-3) went 9-10 vs. Rockies, 5-4 at home and 4-6 on the road. April 9 vs. Reds and those additional seats went on sale on ♦ Ketel Marte has hit safely in 13 of his last 17 road games March 30. -
2021-08-28 @ PHI Notes 131.Indd
ARIZONA DIAMONDBACKS (44-86) at PHILADELPHIA PHILLIES (64-64) PROBABLE PITCHERS AT PHILLIES RHP Humberto Mejía (0-0, 3.60) vs. RHP Kyle Gibson (3-2, 3.77 ERA) 8/29 10:05a Bally (+) 98.7 FM 105.1 FM Sat., Aug. 28, 2021 • 3:05 p.m. AZT • Citizens Bank Park • Philadelphia, Pa. LHP Madison Bumgarner (7-8, 4.17) vs. Bally Sports Arizona • Bally Sports Arizona Plus • 98.7 FM Arizona's Sports Station • TUDN Radio 105.1 FM LHP Ranger Suarez (5-4, 1.46 ERA) Game No. 131 • Road Game No. 68 • Home: 27-36 • Road: 17-50 VS. PADRES 8/30 6:40p Bally 98.7 FM 105.1 FM HERE'S THE STORY: The D-backs are 3-5 in their 10-day trip at TOUCHING ALL THE BASES 8/31 6:40p Bally 98.7 FM 105.1 FM 9/1 12:40p Bally 620 AM 105.1 FM Rockies (1-2), Pirates (1-2) and Phillies (1-1). SEPT. 23 TIME CHANGE: The D-backs/Braves game time for ♦ Arizona is 9-6 in its last 15 games. Sept. 23 has been changed from 6:40 p.m. to 12:40 p.m. (all TRIP (3-5) The D-backs have won 6 of their last 7 games vs. Phil- ♦ times local)…the change was made to assist Atlanta with AVG/OBP/SLG .................... .253/.329/.448 lies, including a 3-game sweep from Aug. 17-19 @ Chase traveling due to construction at the San Diego airport… RISP .................................... .216 (16-for-74) Field. -
The Public Radio Format Study Financial Patterns
SSRRGG PPuubblliicc RRaaddiioo PPrrooffiillee TThhee PPuubblliicc RRaaddiioo FFoorrmmaatt SSttuuddyy FFiinnaanncciiaall PPaatttteerrnnss A Six-Year Analysis of Performance and Change By Station Format By Thomas J. Thomas and Theresa R. Clifford July 2006 STATION RESOURCE GROUP 6935 Laurel Avenue Takoma Park, MD 20912 301.270.2617 www.srg.org The Public Radio Format Study Financial Patterns Table of Contents Key Findings 1 Overview 4 Different Formats: Big Picture on Cost and Listening 6 The Productivity Equation Programming Costs Drive the Pattern The Public Radio Format Study is part of A Growing Stream of Listener Support 9 Charting the Territory, a system-wide planning project supported by the Corporation for Public Broadcasting and It Takes Money to Raise Money SRG member stations. Net Support – What We Spend on Public Service Listener Value and Fundraising Productivity Audience estimates used in this analysis are reported Business and Nonprofit Underwriting 14 and copyrighted by Arbitron and were provided by Accounting for the Costs Audience Research Analysis/AudiGraphics. Diverging Paths in Net Underwriting A Premium for News Copyright © 2006 Station Resource Group A Mixed Story with Other Development Activity 18 STATION RESOURCE GROUP Sustaining Public Radio’s Service 20 6935 Laurel Avenue Different Combinations of Net Revenue Takoma Park, MD 20912 The Role of Development in Paying the Bills 301.270.2617 www.srg.org About the Study – Approach and Methods 24 Stations Included in Financial Patterns – By Format 27 The Public Radio Format Study Financial Patterns Key Findings Different formats lead to different economies. There is a huge difference in net underwriting per listener hour between public radio’s news stations and public radio’s music stations. -
2009-2010 WCNY COMMUNITY REPORT 1 a Message from the Chairman of the Board of Trustees
WWW.WCNY.ORG . 2009-2010 WCNY COMMUNITY REPORT 1 A MESSAGE FROM THE CHAIRMAN OF THE BOARD OF TRUSTEES To the friends and supporters of WCNY: I am proud to serve as the Chairman of the Board for this unique – and very successful – PBS station. As a native of the Syra- cuse area, I’m particularly proud of WCNY and the many ways it serves our community. When I began my term as chairman in April of 2010, I was excited about the tremendous opportunities to educate, entertain, and inspire. Furthermore, I commit- ted myself as chairman to push our organization to continue to serve the public in a manner that reaches beyond everyone’s expectations. For the record, we have done far more over the past year than just to sustain our programs; instead we have dared to grow by adding a Public Affairs bureau in Albany, which covers New York State politics and reports back not just to Central New York audiences, but to media markets across the state; to produce a new entertainment series and three new regional specials that enlighten audiences of every age with public affairs, school study, and the psychology of military service; and to increase time spent with the community at a number of our special events. As we look ahead, our opportunities continue with the building of a new Broadcast and Education Center on the Near West Side that will provide Central New York with state of the art experiential learning opportuni- ties, public media labs, and cost saving operation measures that will position WCNY as a leader of public media and community impact. -
Rethink's Radio Book
THE RADIO BOOK ReThink Media’s guide to the public affairs programs you need to know 2016 Edition The Radio Book ReThink Media’s guide to the public affairs programs you need to know 2016 - First Edition The research for this book was undertaken by ReThink Media staff, fellows, and interns between 2013 and 2015. Although we made every effort to speak directly with a producer of each show we list, we were not always successful. The “Features” tags included with many entries are complete to the best of our abilities—but some shows lack them when we could not be sure of a feature. Similarly, pitching intel is available for shows with which we were able to make contact. We would like to acknowledge Alyssa Goard, Katherine O’Brien, Daniel Steiner, and Lisa Bergstrom, who each had a big hand in bringing this project to completion. Thank you so much for all your hard work! Designed and formatted by ReThink Media. Printed by Autumn Press in Berkeley, CA. Soundwave front cover image designed by Freepik. Table of Contents Introduction 4 Ohio 160 Understanding Radio 5 Oklahoma 165 Pitching Radio 8 Oregon 168 Pennsylvania 171 Nationally Syndicated 11 Rhode Island 175 News 12 South Dakota 176 Feature Stories 22 Tennessee 177 Interviews 38 Texas 181 Utah 187 State and Regional 45 Vermont 192 Alaska 46 Virginia 194 Arizona 49 Washington 196 Arkansas 51 West Virginia 199 California 53 Wisconsin 201 Colorado 67 Wyoming 209 Connecticut 68 District of Columbia 70 Community Radio 210 Florida 73 Georgia 79 Podcasts 221 Hawaii 80 Index 227 Idaho 82 Illinois 84 Indiana 88 Iowa 94 Kansas 98 Kentucky 102 Louisiana 104 Maine 108 Maryland 111 Massachusetts 114 Michigan 117 Minnesota 124 Mississippi 127 Missouri 128 Montana 132 Nevada 134 New Hampshire 136 New Mexico 139 New York 148 North Carolina 157 North Dakota 159 3 Part 1: Introduction Understanding Radio In order to maximize the potential of radio, it’s critical to first understand the landscape. -
State of the Media: Audio Today a Focus on Public Radio December 2014
STATE OF THE MEDIA: AUDIO TODAY A FOCUS ON PUBLIC RADIO DECEMBER 2014 STATE OF THE MEDIA: AUDIO TODAY Q4 Copyright © 2014 The Nielsen Company 1 THE ECLECTIC AUDIO LANDSCAPE In today’s fragmented media world, where consumers have more choices and more access to content than ever before, audio remains strong. 91.3% of all Americans (age 12+) are using radio during the week. Since the beginning of 2010, the national weekly radio audience has grown from 239.7 million to 243 million listeners tuning in across more than 250 local markets in every corner of the country. 243 MILLION AMERICANS LISTEN TO RADIO EACH WEEK In a time of changing habits and new digital platforms, radio’s consistent audience numbers are quite remarkable. With the holidays just around the corner, consumers will be turning to the radio to catch their favorite sounds of the season or stay in touch with what’s happening in their local community each day. PUBLIC RADIO OFFERS AN UNCOMMON MIX OF PROGRAMMING FOR 32 MILLION LISTENERS This year we have profiled the overall radio landscape, multicultural audiences and network radio listeners, and for our final report we turn our attention to Public Radio; the more than 900 rated stations which offer an eclectic mix of news, entertainment, music and cultural programming in markets large and small. Public Radio is a unique and relevant part of the lives of 32 million Americans and exists in large part due to the financial support of the listeners we examine in the following pages. Source: RADAR 123, December 2014; M-SU MID-MID, Total