Stony Point Fashion Park Richmond, While other cities have remade themselves with RUTHER GLEN, VA great fanfare, Richmond has been evolving

GLEN ALLEN, VA quietly. Named a top destination by numerous SHORT PUMP, VA

travel publications, Richmond has won kudos RICHMOND, VA for its vibrant restaurant scene and strong family orientation.

Already home to fine dining, entertainment and 10 MILES internationally known retailers including Saks Fifth Avenue and Tiffany & Co., Stony Point Fashion Park is in the midst of its own evolution, adding parks, an ice skating rink and stage, and reconfiguring tenants to become a welcoming village for families and more.

Stony Point Fashion Park Richmond, Virginia • Open-air regional mall combines luxury and better retailers with the best restaurants

• Undergoing a multi-million dollar renovation that will cement the property’s position in the market

• Easily accessible from the upper-income southwest suburbs, as well as the entire metro

Property Description

major roads Chippenham Parkway center description Open-air lifestyle center (Route 150) and Stony anchors Saks Fifth Avenue, Dillard’s, and Dick’s Sporting Goods Point Parkway key tenants CineBistro, Tiffany & Co., Brooks Brothers, Talbot’s, total sf 675,000 Anthropologie, Vineyard Vines, Sur La Table, H&M, # of stores 58 Brio Tuscan Grill, Fleming’s Prime Steakhouse & Wine Bar, and P.F. Chang’s # of parking 3,200

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park Redevelopment Highlights First phase of multi-million dollar renovation added: The only outdoor ice rink in Richmond A children’s play area A fenced dog park Public art installations Soft seating

Future plans include: Chef-driven fine dining restaurants Internationally-known fashion Unique-to-market specialty shops Entertainment options Enhanced landscaping Improved pedestrian accessibility

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park THE CENTER THE MARKET STARWOOD Stony Point Fashion Park ”This Old South town has basically become the Brooklyn of the Southeast. ... Richmond has the southern hospitality, the art, the food, and it’s still in Virginia.”

— Thrilling, “Best American Cities for Creatives (That aren’t NYC, LA or SF)” July 2016

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park • Home to only Saks Fifth Avenue in 100 miles

• Unique-to-market retailers and restaurants include Tiffany & Co., Brooks Brothers, Sur La Table, Fleming’s Prime Steakhouse, Vineyard Vines and Restoration Hardware

• An additional 300 luxury apartments, within walking distance of the center, opened Fall 2017

• Only authentic ice rink in Richmond

A Visible Partnership Accessible by 84,000 cars daily on Located near affluent suburbs includ­ Route 76, 61,000 vehicles on US 60, ing Southampton, Westham, Oxford, and 52,000 cars on Route 150 Wilton Road, Reed’s Landing, Hampton Gardens, Windsor Farms, and Tarrington Strong co-marketing efforts with retailers include regular features on local ABC affiliate

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park “Chefs and restaurant owners say they’re attracted by a wave of adventurous eaters moving in from the suburbs and by the relatively moderate cost of doing business.” — Washington Post, October 2016 • High job growth and affordable housing

• Economy driven by bio-sciences, financial services, law, healthcare, energy, state government and a growing tech corridor

• Above-average primary trade area household income of $104,200, jumps to $127,000 within 3 miles

• Epicenter for tourism and business visitors

A Capital Market Densely populated and growing trade More than 120,000 trade area households area of more than 1 million people earn $100,000+, and 2 in 3 residents are college educated 5 million people visit Richmond annually Daytime employees of 19,900 within 3 Above-average trade area household miles soars to 137,900 employees within income of $88,900, jumps to $127,000 5 miles within 3 miles

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park • Home to six Fortune 500 companies Primary Trade Area Average Household • One of the most rich and diverse cultural destinations in Expenditures Above US $2,781 on food away from the country home, 10% above US $2,131 on apparel, 8% above US • More than 200 historical sites and landmarks, museums, $1,137 on personal care products and services, 17% festivals and sporting events above US $1,102 on sports and • Flourishing fine dining scene, home to world-renowned chefs recreation, 27% above US $746 on home furnishings, 21% above US

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park GUM SPRING Distance to Competition ASHLAND Chesterfield Towne Center Driving – 6 mi, 11 min Regency Square Driving – 5 mi, 7 min The Shops at Willow Lawn Driving – 6 mi, 12 min LAUREL Short Pump Town Center Driving – 11 mi, 15 min Regency Square WWII Veterans Memorial Hwy (Route 288) 43,000 AADT The Shops at Willow Lawn Huguenot Road (Route 147) Stony Point Fashion Park 33,000 AADT RICHMOND MIDLOTHIAN RICHMOND INT’L AIRPORT Chesterfield Towne Center Midlothian Turnpike (US 60) 61,000 AADT Powhite Parkway (Route 76) 84,000 AADT

Chippenham Parkway (Route 150) 52,000 AADT Legend Primary Trade Area CHESTERFIELD Secondary Trade Area

Competition

Access Roads

(AADT= annual average daily traffic) 3 MILES

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park CarMax (HQ) I-295 Area Attractions Virginia State Capitol Capital One I-64 I-95 Richmond International Speedway (NASCAR) Genworth Financial (HQ) Richmond Coliseum

Altria Group (HQ) American Civil War Center The Fan – largest collection Bon Secours of Victorian homes in the Health System country University of Richmond Historic and recreational James River 150 Virginia Museum of Fine Arts J. Sergeant Reynolds Community College Colleges Stony Point Fashion Park Virginia Commonwealth University Virginia Commonwealth VCU/MCV Health Systems NewMarket Corp (HQ) University Dominion Resources (HQ) 288 WestRock (HQ) J. Sergeant Reynolds Federal Reserve Bank 147 Community College John Tyler Community College

60 University of Richmond Combined enrollment 62,700

John Tyler Community College 76 Legend Primary Trade Area

Secondary Trade Area

Colleges Dupont Key Employers 3 MILES

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park Demographics PTA1 STA2 TTA1 US Avg Population 2017 estimate 351,569 688,844 1,040,413 Richmond named #1 2022 projection 368,587 723,583 1,092,170 destination for global food % growth 2017–2022 4.8% 5.0% 5.0% 3.8% travelers in 2016 Population White 73% 54% 61% 70% — National Geographic Traveler By Race Black 18% 34% 28% 13% Asian 4% 5% 5% 6% Named a Top Global Hispanic Ethnicity 6% 7% 7% 18% Destination in 2014 Median Age 40 38 39 38 — Frommer’s % age 15-24 13% 14% 14% 14% % age 25 to 44 26% 27% 27% 26% No. 4 Hottest Housing % age 45 to 64 28% 27% 27% 26% Market 2016 Households 2017 estimate 139,643 269,741 409,384 — Zillow 2022 projection 146,457 283,395 429,852 No. 3 Top Places to Travel 2017 households with kids under 18 33% 33% 33% 34% 2016 Average 2017 estimate $104,238 $80,976 $88,911 $80,853 Household — Travel & Leisure % earning $100,000+ 36% 27% 30% 26% Income 2022 projection $111,759 $87,247 $95,599 $87,464 Education % college educated 73% 61% 65% 59%

1-MILE 3-MILE 5-MILE 10-MILE Business & business establishments 531 1,863 12,020 35,181 Employment daytime employment 5,194 19,871 137,877 436,549

1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park Predominant Market Lifestyle Segments

Young Achievers & Accumulated Wealth—20% Accumulators —22% • Families & couples age 50+ • Married, upper-middle class • Upscale, college-educated families with children baby boomers • Tech savvy singles and couples • Sprawling suburban homes • Mix of mid-career, professional • Disposable cash and and managerial jobs sophisticated tastes • Enjoy the outdoors and • Enjoy top-of-the-line entertainment activities electronics, sporting • Favor team sports and kid- equipment, cars and friendly technology vacations

Cautious Traditionalists—15% Affluent Empty Nesters—10% • Over 55 year-old mix of • Upscale couples age 45+ singles and couples with children • High rate of home ownership • College-educated holding • Fans of reading, home-based executive and professional hobbies and travel positions • Enjoy eating out at family • Disposable cash with active restaurants lifestyles • Pursue entertainment outside • Involved in the community the home • Indulge in travel, cultural events, and exercise equipment

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park Starwood Retail Partners: A New Kind Of Owner For A New Generation Of Retail

Starwood Retail Partners is not your father’s — or your grandfather’s — landlord. We’re acquiring, redeveloping, managing, leasing and operating the next generation of shopping centers for a new generation of shoppers: active, exciting community cores for an increasingly interconnected consumer.

Owned by Starwood Capital Group, we’ve grown our portfolio to 30 centers in 16 states across the United States since our founding in 2012, working with top-tier investment firms to help finance our properties, and employing the talents and skills of the most creative professionals in the business to maximize their value.

We build solid relationships and partner with our retailers to ensure that they are in the right property at the right time, with the right deal to support their success now and in the future. We invest in innovative technologies that help our properties become more productive, our stores more exciting and our shoppers more engaged.

We understand that ultimately, as an owner, as an employer and as a citizen of our communities, it’s not about property, it’s about people.

California Illinois North Carolina Metreon The Arboretum of South Barrington Northlake Mall Jonathan Kaplan / Senior Director, Leasing / 508.653.2474 / Northridge Mall Chicago Ridge Mall [email protected] Parkway Plaza Louis Joliet Mall Ohio Belden Village Mall Plaza West Covina The Promenade Bolingbrook / Director, Leasing / 312.265.2231 / Solano Town Center Franklin Park Mall Mark Salman Indiana Great Northern Mall [email protected] Colorado Southlake Mall SouthPark Mall Belmar Kentucky Texas Bill Cikalo / Director, Big Box Leasing & Development / 312.283.5121 / Connecticut Hamburg Pavilion The Shops at Willow Bend [email protected] Blue Back Square Michigan Virginia Florida Fairlane Town Center MacArthur Center Tim Martin / Director, National Restaurant and Entertainment Leasing – The Mall at Wellington Green The Mall at Partridge Creek Stony Point Fashion Park East / 813.455.0651 / [email protected] Westland Mall Montana Washington Georgia Rimrock Mall Capital Mall Bryant Siragusa / Vice President, National Restaurant and The Collection at Forsyth Kitsap Mall Entertainment Leasing / 214.771.2003 / [email protected] Nebraska Gateway Mall Joe Nicchetta / Vice President, Leasing - East / 312.242.3182 / [email protected]

Sources: The Nielsen Company; State Department of Transportation; State and Local Economic Development Resources 02/13/18 Starwood Retail Partners 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com

THE CENTER THE MARKET STARWOOD Stony Point Fashion Park