ZEE5 Sahaj Partnership

For internal training & circulation 1 The Online Video BOOM in

Indians watch over 5 hours of online video content per day, 01 most in the world

Internet Based Video (OTT) has emerged as a 02 competitor to both TV and Box Office

There are over 17 Cr OTT viewers in India with total market size of 03 4,250 Cr, expected to grow to Rs 23,700 Cr by 2025

OTT Revenue surpassed Box Office Revenue in 2020 and the 04 gap will further increase in the coming years

Subscription revenue per user per month is already Rs 250, 05 equivalent to TV

For internal training & circulation 2 Zee5 Strength

Brand 01 Voted India’s Most Desirable OTT Platform Part of the well renowned Zee group

Popularity 02 2nd Largest Ad based OTT Platform

Content Leadership 03 4500+ Movies, 90+ live channels, 14 Languages Highest Number of Indian Original Releases in 2020

For internal training & circulation 3 ZEE5 in the OTT Landscape

For internal training & circulation 4 Content Leadership

ZEE5 is the most dominant platform for Originals and Regional content

For internal training & circulation 5 Customer Proposition

Old Aged Middle Aged Youngsters Kids

• News • Before TV • ZEE5 & AltBalaji Original • Kids Shows • Movie Library • Catchup TV Movies & Shows • Games • 90+ Live Channels • 90+ Live Channels • Hipi • Online Education • Regional Content • Parental Control • Content Download to watch on the go

For internal training & circulation 6 SM Payout

Price to Sahaj SM Revenue Pack Type Customer (Incl GST)

Monthly 89 12

Quarterly 269 65.40

Half-Yearly 400 90

Yearly 479 47.40 For internal training & circulation 7 Portal Process

For internal training & circulation 8 Portal Process

For internal training & circulation 9 Portal Process

For internal training & circulation 10 Portal Process

Quarterly Plan

After selecting any plan, subscription charge amount will be auto populated

Half Yearly Plan

For internal training & circulation 11 Portal Process

Yearly Plan

Click on “Proceed to Pay”

For internal training & circulation 12 Portal Process

For internal training & circulation 13 Portal Process

Plan wise Subscription charge will be deducted from SRL SKASH and money receipt will be generated

Click on Print

For internal training & circulation 14 Portal Process

For internal training & circulation 15 Portal Process

For internal training & circulation 16 Portal Process

For internal training & circulation 17 ZEE5 Customer Activation Process

Customer needs to fill up all the details and click on “Submit” button

For internal training & circulation 18 ZEE5 Customer Activation Process

Customer will select the preferred language Customer will land on the home page

For internal training & circulation 19 For internal training & circulation 20