ZEE5 Sahaj Partnership

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ZEE5 Sahaj Partnership For internal training & circulation 1 The Online Video BOOM in India Indians watch over 5 hours of online video content per day, 01 most in the world Internet Based Video on Demand (OTT) has emerged as a 02 competitor to both TV and Box Office There are over 17 Cr OTT viewers in India with total market size of 03 4,250 Cr, expected to grow to Rs 23,700 Cr by 2025 OTT Revenue surpassed Box Office Revenue in 2020 and the 04 gap will further increase in the coming years Subscription revenue per user per month is already Rs 250, 05 equivalent to TV For internal training & circulation 2 Zee5 Strength Brand 01 Voted India’s Most Desirable OTT Platform Part of the well renowned Zee group Popularity 02 2nd Largest Ad based Video on Demand OTT Platform Content Leadership 03 4500+ Movies, 90+ live channels, 14 Languages Highest Number of Indian Original Releases in 2020 For internal training & circulation 3 ZEE5 in the OTT Landscape For internal training & circulation 4 Content Leadership ZEE5 is the most dominant platform for Originals and Regional content For internal training & circulation 5 Customer Proposition Old Aged Middle Aged Youngsters Kids • News • Before TV • ZEE5 & AltBalaji Original • Kids Shows • Movie Library • Catchup TV Movies & Shows • Games • 90+ Live Channels • 90+ Live Channels • Hipi • Online Education • Regional Content • Parental Control • Content Download to watch on the go For internal training & circulation 6 SM Payout Price to Sahaj SM Revenue Pack Type Customer (Incl GST) Monthly 89 12 Quarterly 269 65.40 Half-Yearly 400 90 Yearly 479 47.40 For internal training & circulation 7 Portal Process For internal training & circulation 8 Portal Process For internal training & circulation 9 Portal Process For internal training & circulation 10 Portal Process Quarterly Plan After selecting any plan, subscription charge amount will be auto populated Half Yearly Plan For internal training & circulation 11 Portal Process Yearly Plan Click on “Proceed to Pay” For internal training & circulation 12 Portal Process For internal training & circulation 13 Portal Process Plan wise Subscription charge will be deducted from SRL SKASH and money receipt will be generated Click on Print For internal training & circulation 14 Portal Process For internal training & circulation 15 Portal Process For internal training & circulation 16 Portal Process For internal training & circulation 17 ZEE5 Customer Activation Process Customer needs to fill up all the details and click on “Submit” button For internal training & circulation 18 ZEE5 Customer Activation Process Customer will select the preferred language Customer will land on the home page For internal training & circulation 19 For internal training & circulation 20 .

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Press Release 29.06.2019 – Altbalaji and Zee5 Announce Content Alliance to Grow the SVOD Business
C·13, BaIaJI House, Dalla Industrial Estate, Opp. Laxmllndustrtes. New Link Road, Andherl (West), Mumbai • 400 053. 1el.:40698000 Fax: 40698181 182 183 Website: www.balajitelefilms.eom crN No.: L99999MH1994PLC082802 July 29, 2019 To, BSE Limited. National Stock Exchange of India Ltd. Phiroze Jeejeebhoy Towers, "Exchange Plaza" I Dalal Street, Bandra-Kurla Complex, Bandra (East), Mumbai-400 001 Mumbai-400 051 Stock Code: 532382 Stock Code: BALAJITELE Sub: Corporate Announcement Dear Sir/Madam, Pursuant to Regulation 30 of Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are enclosing the Press Release of Balaji Telefilms Limited. Kindly take the same on record and upload it on your respective sites. Thanking you. Yours truly, For Balaji Telefilms Limited ~=~ ~~D Simmi Singh Bisht Group Head Secretarial Membership No. A23360 Enc1:'- a/a ALTBALAJI & ZEE5 ANNOUNCE CONTENT ALLIANCE TO GROW THE SUBSCRIPTION VIDEO ON DEMAND BUSINESS ~A first of its kind OTT collaboration to co-produce 60+ Originals ~ ~ Both players will co-create cutting edge content and share consumer insights ~ National, July 29, 2019: With an aim to leverage each other’s strengths in the OTT domain, ZEE5 and ALTBalaji have collaborated to co-create original content which will only be available on both platforms. The content sharing arrangement, includes co-creation of 60+ Original content series (in Hindi) which will be available exclusively to SVOD subscribers of both platforms. This association is a collaborative process of co- understanding consumer insights and co-marketing to serve the viewer better and resulting in improved monetisation for both. ZEE5 and ALTBalaji have established their content strength globally, and the synergy will result in two of the largest homegrown video streaming platforms coming together to expand their subscription base and grow the binge-watching culture globally.
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