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Top Ott Players and the Their Financial Resurgence in the Pandemic

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Top Ott Players and the Their Financial Resurgence in the Pandemic REPORT: OTT MARKET TOP OTT PLAYERS AND THE THEIR FINANCIAL RESURGENCE IN THE PANDEMIC The year gone by i.e., 2020 has hit the entertainment sector badly due to the pandemic and the repercussions will be felt this year also. The OTT players have registered phenomenal growth in the pandemic in terms of revenues and addition in subscribers. We have tried to profile some of the top OTT players and catalogue their financial performance during the Covid pandemic. Over–the–top media services Netflix faces tough competition (OTT) platforms have become quite with other OTT platforms in India such popular in India since last few years. as Amazon Prime, Hotstar, Voot and An over-the-top (OTT) media service Eros Now, each of which charge lower is a streaming media service offered subscription rates than Netflix. directly to viewers via the internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a launched Amazon Prime Music in controller or distributor of such February 2018. You can join Prime to content. Due to COVID-19 outbreak in watch the latest movies as well as the country, many filmmakers are now award-winning Amazon Originals at ` releasing their movies on major OTT 129/month or ` 999/year. Prime platforms, instead of waiting for the subscription presently also includes (Netflix has reported theatres to re-open. India has lots of free Amazon music alongside unlimited significant growth in India revenue options when we talk about OTT free, quick delivery. from IN` 58.04 Cr in FY2018, to IN` services. Here are the Top 10 OTT Netflix 470 Cr in FY2019 and then IN` 900 platforms in India. Netflix is one of the popular Cr in FY2020. India falls in the Asia Amazon Prime Video streaming services in India. The OTT Pacific region for the US-based Amazon Prime Video is a very platform offers three subscription plans company, which was the second- popular video streaming service or including Basic, Standard HD and largest contributor to the yearly tally OTT service in India. Amazon Prime Premium Ultra HD. The Basic plan with 93 Lakh new subscribers in 2020. Video was launched in 2016 in India. comes with a price tag of ` 500, while The company had added a record 3.7 Besides English, Prime Video is the Standard HD pack is priced at ` 650 Cr paid memberships in last year. The available in six Indian languages as of and the Premium Ultra HD plan is company had also offered a two-day December 2018. Amazon India available for ` 800 per month. free streaming offer in India, which led BROADCAST AND FILM20 MARCH - APRIL 2021 REPORT: OTT MARKET to 8 Lakh downloads of the Netflix in its financial statement, has claimed introduced paid subscription service app..) that its operations were hit during the called Voot Select. Voot Original series pandemic due to health in sporting are made available only to paid Disney+ Hotstar events worldwide. The pause on the subscribers. Some TV shows are being Disney+ Hotstar is an Indian shooting of shows between March 19 streamed a day before TV for its paid over-the-top streaming service to July 13, 2020, also impacted the subscribers. owned by Novi Digital company’s revenues. Its freemium service Voot Entertainment, a subsidiary of While Hotstar claims that Select was launched this quarter. ` Disney's Star India. It features two since the easing of restrictions, the 13 crore was invested into Voot Select paid subscription plans— "VIP", production of shows has resumed and Kids (and in Kannada and which focuses on domestic and many have released on the Gujarati movie channels). programmes and sports content platform, it added the impact from the Operational revenue from “digital, (including Indian Premier League pandemic will be assessed on an print, others and & intercompany cricket), and "Premium" featuring ongoing basis. elim.” fell 16.6% QoQ and 20% YoY premium international films and to ` 40 crore. Now Viacom18's Voot television series (including HBO, Voot expects 50% revenue from new Showtime and other American Voot is an Indian subscription subscription-led service Voot Select. original series). video on demand (SVOD) service. Earlier, it used to be all free. It was Launched in March 2016, it forms the just an ad-supported platform. online arm of Viacom 18. It is Viacom Voot has 100 million monthly 18's advertising-led video-on-demand active users and aims to be one of platform that is available as an app for the leading Indian OTT players. iOS, KaiOS (JioPhone) and Android Currently driven by an Advertising users, and a website for desktop supported video-on-demand model, consumption. Voot Select will cost ` Voot will continue to build scale by 99 a month after a three-day free trial, diversifying from 1 business model or 499 for the full year after a 14-day ` of AVOD to 4 - VOOT AVOD, VOOT free trial. Kids, VOOT International and VOOT Freemium. With the freemium model, As of July 2020, VIP Plan costs Voot plans to invite more first-time 399 for a year and Premium Plan costs ` users, and give them a preview of 1,499 per year or 299 for a monthly ` ` their original, exclusive content. The plan. As of March 2020, Disney+ monetization and revenue plan will Hotstar has at least 300 million active largely be advertisement driven, but users. premium services for pay-per-view Disney+ Hotstar has reported a subscribers will also bring in money. revenue of IN 1628 Cr for FY2020, with Voot is available only in India, ` “The current digital advertisement losses narrowing in comparison to the and hosts over 40,000 hours of video market is around ` 1,200 crore and previous year. content that includes shows from will push up to ` 6,000 in the next 2- The company saw relatively channels like MTV, Nickelodeon and 3 years. We hope to exploit that,” slower growth in subscription revenue Colors. Content is also available in Gandhi said. for FY20, in comparison to over 50% multiple languages like Kannada, growth in ad revenue. Marathi, Bengali, Gujarati, Telugu ZEE5 According to a recent study, and Tamil. Voot has content from ZEE5 is an Indian video on Disney+ Hotstar could become the Colors TV, MTV India, Nickelodeon demand service run by Essel Group second-highest revenue-earning video India and other Viacom 18 owned via its subsidiary Zee Entertainment platform in India by 2025. television channels. It also hosts Enterprises. It was launched in India However, it is difficult to predict many Bollywood films for streaming. on 14 February 2018 with content in whether Hotstar will be able to keep up It has produced several 'Voot 12 languages. ZEE5 recently with the revenue growth in FY2021, Original' shows for streaming as well. announced the launch of ‘ZEE5 ending in March 2021. The company, In February 2020, Voot Club’ at ` 365 per year. ZEE5 Club BROADCAST AND FILM21 MARCH - APRIL 2021 REPORT: OTT MARKET will enable its consumers to have movies during the quarter. However, starring Chris Pratt and Jennifer exclusive access to most popular the average watch time per user per Lawrence. shows before telecast on TV, apart month was 152 minutes in Q2 has slid Sony Liv Premium subscription from select ZEE5 and Alt Balaji to 133 minutes in the third quarter. costs you ` 299 per month, ` 699 for six shows, - 1000+ blockbuster movies, While an investor pointed out that months, and ` 999 per year. ZEE Zindagi shows and over 90+ Live the engagement is lagging compared MX Player TV channels. to other platforms with similar content, Goenka said that the low performance of some linear TV shows of the network has impacted the catch-up TV consumption, leading to lower engagement. Zee5 revenues were at 117.8 crore, up 19 per cent quarter-on- quarter, while EBITDA loss was at ` 175.7 crore versus ` 189.4 crore in MX Player is an Indian video Q2. The EBITDA losses continue due streaming and video on demand to higher investment in content.) platform developed by MX Media & Sony LIV Entertainment. It has over 280 million users globally. The platform currently With ZEE5 Club, subscribers operates on an ad-supported model and will be able to enjoy entertainment has a streaming library of over 150,000 content without any intrusive ads hours across 12 languages. It is and across devices. Some of Zee’s available on iOS, Android and the web. popular TV shows like Kumum The online Feature of MXPlayer is Bhagya and Kundali Bhagya in Hindi, available absolutely free of cost for our Sembaruthi in Tamil, Jothe Jotheyali users to explore. in Kannada and Mazya Navryachi In 2018, Times Internet acquired Bayko in Marathi and many more a majority stake in MX Player for $140 would be now available on ZEE5 Club million. On 20 February 2019, MX before telecast on Television. Player was relaunched as an OTT Zee5 had 54.7 global million platform with original programming. It monthly active users (MAU), and 5.2 Sony Liv (marketed as SONY has licensed contents from various million global daily active users LIV and formerly as SonyLIV) is an Indian and International studios (DAU) in the September 2020 quarter, Indian general entertainment, video including FilmRise, Sonar the MAUs and DAUs stood at 65.9 on-demand service that is owned by Entertainment, Screen Media Films, million and 5.4 million respectively in Sony Pictures Networks India Pvt. Goldmine, Hungama, Shemaroo, December 2020. Genka shared that Ltd., based in Mumbai, Maharashtra, Paramount Pictures and Sony the lack of TV content during Q1 India.
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