DOCSLIB.ORG

Online Food Celebrities Cook up a Menu of Imagination to Whet Our Appetites, Xing Wen Reports

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Online Food Celebrities Cook up a Menu of Imagination to Whet Our Appetites, Xing Wen Reports Wednesday , September 4, 2019 | 17 YOUTH CHINA DAILY HONG KONG EDITION The ingredients of success Online food celebrities cook up a menu of imagination to whet our appetites, Xing Wen reports. hou Xiaohui has cooked up a and inspirational background music were surefire recipe for success. The added. “We could see from the increasing ingredients are a dash of hard numbers of followers and comments on work, a spoonful of imaginative each video platform that these adjust­ cooking, a good stock of personality, sau­Z ments worked well,” he says. teed and spiced up with popularity. During the process, he learned how to Zhou, 25, is one of a growing number of add music, edit videos and cook authentic Chinese gourmets who have successfully local Sichuan province dishes, such as served up a feast of content on YouTube. suanlafen, or sour and spicy rice noodles Based in Chengdu, Sichuan province, and laziji, chicken with chili peppers — in Zhou boasts more than 7.3 million online scenic areas in the mountains or by the followers, making her the most popular river. Chinese food blogger. The countryside­oriented visuals have Best known for her hit series of “office helped propel them to global recognition. cooking” videos, published under the “I seldom traveled to places outside of moniker, Ms Yeah, Zhou’s most famous Sichuan before,” says Li Junling, but now, video is one that she released in July 2017, due to their newly acquired fame, he has which notched up a total of 100 million been to California and shared stories with views within a week. foreign counterparts, which “broadened In the video, Ms Yeah, a female office both my horizons and my circle of worker, carries a cup and seems anxious friends”. as she waits in a long line to get a drink Li Guilong adds that the Shyo Video from a small soy milk machine stationed team has grown from the pair of them, in her workplace. Suddenly she gets a but still consists of friends who were flash of inspiration, and goes outside to mostly high school classmates. The mon­ buy watermelons from a vendor instead. ey has also started to come in. She then skillfully carves them into “The team’s monthly income has enticing offerings of flowers, dragons, and reached 200,000 yuan, mainly from even Angry Birds. She tempts her col­ advertisement and offline activities,” says leagues, still waiting in line, to gorge on Li Guilong. “I’m so delighted that I can the succulent sculptures. None can resist buy a big apartment in Mianyang for my and, minutes later, a giggling Ms Yeah has family now.” the soy­milk machine all to herself. The many languages in the videos’ com­ Versatility, ingenuity and the solving of ments show Shyo Video’s global appeal. conundrums are part of her cooking English, Thai, Korean, Japanese and Chi­ appeal. She can conjure up treats in the nese are just a few to be found offering most unlikely of settings. Making hotpot feedback. Timing, like good flavoring, is with a water dispenser, barbecuing meat of the essence when creating something with a garment steamer and cooking jian­ that appeals to a wide variety of tastes, as bing guozi, a snack consisting of deep one comment encapsulates. It reads: “I fried dough sticks rolled in a thin pan­ like your videos for two key reasons — cake, on a computer mainframe case. always a theater­scene­styled opening, “The novelty combination of cookery and in five minutes the video is complete, and the office setting appeals to curious compared to other vloggers who go on for audiences and foodies around the world,” longer. Fight on.” explains Zhou. According to Jin, it’s easy for high­qual­ Another advantage is that the short vid­ ity video producers to make a profit on eo is devoid of any dialogue, so there is no YouTube, which counts over 2 billion language barrier. “The lack of words monthly users. “And the platform has a makes my videos popular with foreign system that helps to match suitable viewers,” says Zhou. advertisers with vloggers’ content, which Instant fame is nothing new. Many in turn offers them more time to concen­ have tried, few have succeeded. Being trate on creating better videos,” Jin says. able to cook is no guarantee of success “However, the priority for vloggers and will not necessarily make someone always lies in ensuring the quality of the an overnight sensation like Zhou, Jin Xu content and trying to break through the points out. Jin is president of the interna­ noise in a very populated space.” tional department of the Onion Group, a leading multichannel network operator A modern view of ancient China in China. Li Ziqi, 29, another vlogger has also The group has signed up more than 200 tapped into the appeal of rural settings. Li vloggers in bid to help them to become has garnered more than 18 million follow­ influencers, Jin says, pointing out that Ms ers on Sina Weibo, the Chinese equivalent Yeah is one such example. Zhou has been of Twitter, and boasts more than 6 million working at the company since graduating subscribers on YouTube. These numbers with a broadcasting and TV directing major make Li the second most influential vlog­ from Sichuan Normal University. The crea­ ger from China on the international vid­ tion of Ms Yeah is the result of careful and eo­sharing platform. calculated teamwork by the company. Li started shooting short videos in Zhou is the leader of a 10­member team 2016, inspired by the self­sufficient lifes­ who creates the office cooking videos, tyle of ancient Chinese people. A young each episode of which has garnered about woman of the post­1990 generation, she 6 million views on YouTube. looks elegant with long braids in her hair She also serves as a “chief career plan­ and always clad in exquisite traditional ner” for the vloggers that are signed up dresses. In her short videos, she has with the company. “I feel so excited that I picked ripe cherries to make jam and has could explore more possibilities in fields From top: Zhou Xiaohui, better known as Ms Yeah, is the most popular Chinese vlogger on the video platform harvested peaches to make sweet wine. that once were unfamiliar to me,” says YouTube. Li Junling usually cooks in the wild and lives off the land. Li Ziqi, who has garnered over 6 million She has also showed how to grind beans Zhou, who admits that the work helped subscribers on YouTube for her pastoral lifestyle, peels beans to make tofu. PHOTOS PROVIDED TO CHINA DAILY to make soy milk and then condense the her acquire more skills, such as logical liquid to create tofu. thinking and better communication, Most viewers found that the lifestyle which fit well with her appealing, down­ depicted and the picturesque landscapes to­earth personality. whose meme­worthy “fake smile” has food with gusto. The dialogue­free videos displayed in Li Ziqi’s videos help them Last June, she became the only Chinese made him an internet­famous celebrity. show him running around, living off the find inner peace and give them a psycho­ vlogger invited by Facebook to attend Vid­ When he gets hungry, she makes him a land, and catching fish, chickens or rab­ logical break from their stressful and busy Con in the United States — a major multi­ burger utilizing a USB­powered “heating I am proud that I bits to cook and eat. urban routine. genre online video conference for digital pad” that people use for keeping warm in One subscriber, Liam Lowentha, com­ content creators worldwide. “I am proud areas of China where offices are not cen­ could represent Rise of a factory worker ments: “I have insurmountable respect that I could represent Chinese creators trally heated. Chinese creators to These hit videos are the combined and admiration for this woman. Not just and share my ideas about how to produce Like Zhou, other online personalities effort of Li and his high school classmate, from what I see in the videos, but the fact hit videos at the conference,” she says. with significant domestic appeal have also share my ideas about Li Guilong, a freelance photographer who she’s bringing back to life an archaic way “Meanwhile, I feel a strong sense of sought the spotlight of the global stage. how to produce hit initially invited him to shoot videos in of doing things. Because of her I’ve responsibility to produce work featuring The secret to success, though, lies in 2017, because of Li Junling’s “offbeat sense learned a lot about culture, process and Chinese characteristics with an interna­ food. “Food emotionally connects us. For videos at the of humor”. reaction. I’ve also gained several new tional outlook.” instance, people will often choose to enjoy conference. Li Junling used to labor for 12 hours a skills.” Many viewers leave comments, hoping food with their friends or family mem­ day in the factory. “Although I earned a Aside from showcasing how to cook, Li to interact with their favorite vloggers. bers,” says Jin. Meanwhile, I feel a stable salary, it was a professionally fallow Ziqi has even demonstrated other ancient One of them, Tabassum Shaikh, says: “Hi, Chinese cuisine has a unique appeal in strong sense of period during which I could hardly make skills, such as embroidery, movable­type Ms Yeah, your videos are just amazing. the West, Jin adds. “That explains why culi­ further progress or get promotion,” he printing, dyeing cloth and making furni­ They give me a sense of relief from the nary videos produced by Chinese creators responsibility to recalls, adding that, with a pregnant wife, ture.
Load more

Recommended publications
  • The Rural Video Influencers in China: on the New Edge of Urbanization
    THE RURAL VIDEO INFLUENCERS IN CHINA: ON THE NEW EDGE OF URBANIZATION A Thesis Presented to the Faculty of the Graduate School of Cornell University In Partial Fulfillment of the Requirements for the Degree of Master of Arts by Xinwen Zhang May 2020 © 2020 Xinwen Zhang ABSTRACT On the new media platforms in China, especially the video platforms, some rural content has become quite influential, which is, to some extent, inconsistent with people's impression of the vulnerable position of rural areas the urban-rural inequality. This thesis studied some of the most popular the rural content producers with the close reading of their videos, explaining how they frame themselves and their artworks and what kind of "rurality" is performed to the audiences. While the audience might assign them as rural figures, these people were on the edge of the urban and the rural as they had a shared history as some people who were from the rural areas, spent a period of their lives as migrant workers, and finally became video influencers performing some kind of rural lifestyle. BIOGRAPHICAL SKETCH Xinwen Zhang was born in Shenyang, China, and spent the first 18 years of her life there. Then, she went to Sun Yat-sen University and entered Boya college, which sets no determined major and emphasizes on text close reading to explore potential for students. She finally chose anthropology as the major and researched the breakfast stalls in New Phoenix Village. She went to the village and had close contact with the migrant workers running breakfast stalls and people at breakfast, mainly focusing on the population identification, identity cognition, and community construction of the migrant population as well as their dilemma.
    [Show full text]
  • Here Has Been a Substantial Re-Engagement with Ibsen Due to Social Progress in China
    2019 IFTR CONFERENCE SCHEDULE DAY 1 MONDAY JULY 8 WG 1 DAY 1 MONDAY July 8 9:00-10:30 WG1 SAMUEL BECKETT WORKING GROUP ROOM 204 Chair: Trish McTighe, University of Birmingham 9:00-10:00 General discussion 10:00-11:00 Yoshiko Takebe, Shujitsu University Translating Beckett in Japanese Urbanism and Landscape This paper aims to analyze how Beckett’s drama especially Happy Days is translated within the context of Japanese urbanism and landscape. According to Routledge Encyclopedia of Translation Studies, “shifts are seen as required, indispensable changes at specific semiotic levels, with regard to specific aspects of the source text” (Baker 270) and “changes at a certain semiotic level with respect to a certain aspect of the source text benefit the invariance at other levels and with respect to other aspects” (ibid.). This paper challenges to disclose the concept of urbanism and ruralism that lies in Beckett‘s original text through the lens of site-specific art demonstrated in contemporary Japan. Translating Samuel Beckett’s drama in a different environment and landscape hinges on the effectiveness of the relationship between the movable and the unmovable. The shift from Act I into Act II in Beckett’s Happy Days gives shape to the heroine’s urbanism and ruralism. In other words, Winnie, who is accustomed to being surrounded by urban materialism in Act I, is embedded up to her neck and overpowered by the rural area in Act II. This symbolical shift experienced by Winnie in the play is aesthetically translated both at an urban theatre and at a cave-like theatre in Japan.
    [Show full text]
  • Rural Microcelebrities, Short Video, and the Spectacle-Ization of the Rural Lifescape on Chinese Social Media
    International Journal of Communication 14(2020), 3769–3787 1932–8036/20200005 From Disenchantment to Reenchantment: Rural Microcelebrities, Short Video, and the Spectacle-ization of the Rural Lifescape on Chinese Social Media HAN LI Rhodes College, USA Facilitated by the explosive growth in mobile devices and social media, the rise of rural China’s microcelebrities and the accompanying short videos of the country’s rural lifescape disseminated through various social media platforms have generated astonishing viewership figures and taken Chinese netizens by storm. These digital productions, despite a wide range of filming techniques and production quality, employ sophisticated narrative strategies and visual languages. This article examines the cultural politics behind the production, circulation, and consumption of these videos and the sociospatial dynamics reflected in the rediscovering and repackaging of rural life on Chinese social media. This article contends that these videos, rather than bridging the urban–rural gap, as they seem to, in fact reveal the predicaments of China’s urbanization process and suggest further (though subtle) urban–rural discrepancies. Keywords: microcelebrity, social media, short video, rurality, gentrification Following the 2016 breakout of microcelebrities (Senft, 2008) such as Papi Jiang, short videos, and the livestreaming industry in China (Iresearch, 2017; A. K. Li, 2019; Qin, 2016),1 the Chinese social media landscape experienced another wave of Internet sensation—short videos depicting rural content,
    [Show full text]
  • The Sea Wind Is Still Blowing
    The Sea Wind is Still Blowing -Stories of a Chinese South African Community in Port Elizabeth Dan Wang Supervisor: Ruth Becker Student ID: 1883225 A research report submitted in partial fulfilment of the requirements for the degree of the University of Witwatersrand’s Master of Arts by Coursework and Research Report in Journalism and Media Studies Johannesburg, June 2020 CONTENTS ABSTRACT ..................................................................................................... IV DECLARATION ................................................................................................ V APPRECIATION ............................................................................................ VI THE THEORETICAL REVIEW ..................................................................... 1 1. INTRODUCTION ...................................................................................................................... 2 2. BACKGROUND .......................................................................................................................... 3 2.1 Who are Chinese South Africans? .............................................................................. 3 2.2 Apartheid and the Chinese: Racism and Privileges ............................................ 5 2.3 The Group Area Act and Kabega in Port Elizabeth ............................................. 6 2.4 The Identity Transitions of the Chinese .................................................................. 7 3. NARRATIVE AIM ....................................................................................................................
    [Show full text]
  • Parasocial Relationship: an Analysis of Li Ziqi and Her
    PARASOCIAL RELATIONSHIP: AN ANALYSIS OF LI ZIQI AND HER AUDIENCES by Tianyi Wang The Degree of Master of Science of Media and Communication Middle Tennessee State University May 2020 Thesis Committee: Dr. Sally Ann Cruikshank, Chair Dr. Sanjay Asthana Dr. Hanna Park ABSTRACT Li Ziqi, as a successful Chinese influencer, already obtained 9.66 million subscribers on YouTube and more than 69 million fans in China by April 11, 2020. This thesis explored why Li Ziqi is popular around the world. Using textual analysis, the construction of three of her videos and selected comments (1332 in total) on YouTube were analyzed. This thesis argued that the audiences had positive attitudes and affective connections with the life and the lifestyle portrayed in her videos, as well as with the Li Ziqi as a character in the films and the Li Ziqi as a real person in reality. Furthermore, they helped the audiences build a parasocial relationship with Li Ziqi’s world and Li Ziqi herself through legaliZing the authenticity of them. This kind of long-term relationship contributed to the popularity of Li Ziqi. Keyworks: Li Ziqi, parasocial relationship, parasocial interaction, social media influencer, culture exchange, culture export ii TABLE OF CONTENTS LIST OF FIGURES & TABLES ............................................................................................................ iv INTRODUCTION ................................................................................................................................... 1 LITERATURE REVIEW .......................................................................................................................
    [Show full text]
  • The 45Th Survey Report
    Statistical Report on Internet Development in China (April 2020) Preface In 1997, China’s competent departments authorized China Internet Network Information Center (CNNIC) to organize relevant Internet entities to jointly carry out the statistical survey on internet development in China and regularly release the Statistical Report on Internet Development in China (hereinafter referred to as the “Report”) at the beginning and middle of each year. Ever since then, CNNIC has published 44 reports. The Report has reflected the process of building up China’s strength in cyberspace through core data. It has provided an important reference for Chinese government departments, domestic and foreign industry institutions, experts and scholars to understand the development of China’s Internet and formulate relevant policies. 2019 is the 70th anniversary of the foundation of New China and the 25th anniversary of China's full access to the Internet. Over the past 25 years, China's Internet has grown from nothing and from weak to strong, profoundly changing people's production and life. Under the guidance of Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era, especially the important thought on cyber development, China’s Internet and information undertakings have achieved historic achievements. The national strategy for cyber development has reached a new level. The main theme of cyberspace is in high spirits. The core technologies in the field of information continue to have breakthroughs. People have fully benefited from the Internet. As a faithful recorder of implementing the national strategy for cyber development, CNNIC has followed the development of China’s Internet, expanding the scope of research and subdividing research areas.
    [Show full text]
  • Understanding Chinese Consumers: Growth Engine of the World Special Edition
    China consumer report 2021 Understanding Chinese Consumers: Growth Engine of the World Special edition 2020 November 2020 China consumer report 2021 Understanding Chinese Consumers: Growth Engine of the World Special edition Chief editors: Daniel Zipser, Felix Poh Authors: Antonio Achille, Caleb Balloch, Lambert Bu, Cherry Chen, Guang Chen, Lucille Chen, Will Enger, Johnny Ho, Xin Huang, Daniel Hui, Dymfke Kuijpers, Nick Leung, Lavonda Li, Joanna Mak, Joe Ngai, Felix Poh, David Pountney, Alex Sawaya, Steve Saxon , Jeongmin Seong, Sha Sha, Kay Tu, Jonathan Woetzel, Chenan Xia, Lei Xu, Hai Ye, Jackey Yu, Stefano Zerbi, Cherie Zhang, Jia Zhou, Daniel Zipser Managing editors: Glenn Leibowitz, Lin Lin, Zhijuan Lu Project management: Johnny Ho, Kay Tu, Pauline Chen, Hao Xu, Chloe Chan Copyright © 2020 McKinsey & Company China consumer report 2021 Understanding Chinese Consumers: Growth Engine of the World Special edition 2 China consumer report 2021 Contents Foreword 5 China: Still the world’s growth engine after COVID-19 Revving the engine: The COVID-19 impact 8 Fast forward China: How COVID-19 is accelerating 5 key 10 trends shaping the Chinese economy How COVID-19 has changed Chinese consumption 34 How Chinese consumers are changing shopping habits in 44 response to COVID-19 Winning the future of grocery retail in China 56 What can other countries learn from China’s travel recovery 68 path? A perspective on luxury goods companies during and after 80 coronavirus The driver’s seat: Leadership perspectives 88 Leading through a crisis: How McDonald’s
    [Show full text]
  • Tianjin Polytechnic University
    Frontiers in Art Research ISSN 2618-1568 Vol. 2, Issue 4: 01-04, DOI: 10.25236/FAR.2020.020401 Research on Short Video Content and Communication--Taking Li ziqi as an example Li Xueying, Zhang Wanyu College of Humanities, TianGong University, 300387 ABSTRACT. The development of new media has greatly enhanced the speed and effectiveness of information transmission, cultural transmission, and emotional communication. The characteristics of short video duration and sophisticated content are in line with modern people's living rhythms and consumption habits, and have gradually become one of the most important information dissemination styles. The development of the market makes the content of short videos more and more rich, and the vertical segmentation of video content in different categories is more and more specific. The ancient style gourmet short video is the product of vertical segmentation of content and categories under the market, in order to enrich the Chinese tradition Characteristic gourmet cooking is the main content, telling about the origin of food and diet culture, and awakening the audience’s yearning and desire for poetic pastoral life in the transmission and interaction, which makes them obtain short-term spiritual satisfaction and attract a wide audience. This article takes “Li Ziqi” as an example to analyze the brand value by exploring its video content, brand characteristics, and communication methods. KEYWORDS: Li ziqi, Short gourmet video, Dissemination content 1. Short video of ancient cuisine 1.1 Concept and Differentiation Mobile short video has gradually risen since 2011. With the development of mobile terminals and communication services and the emergence of short video application tools, a large number of outstanding original content bloggers have appeared, and the short video industry has shown a trend of popularity.
    [Show full text]
  • Network Red Marketing Strategy Analysis —Taking Li Ziqi, a Well
    Advances in Social Science, Education and Humanities Research, volume 352 International Conference on Advanced Education, Management and Humanities (AEMH 2019) Network Red Marketing Strategy Analysis —Taking Li Ziqi, a Well-known Food Blogger on Weibo, as an Example Qiangnan Zhan* and Youli Xu School of business, Jiangxi Normal University, Nanchang, China *Corresponding author Keywords: Web celebrity, Web celebrity marketing, 4P marketing theory. Abstract. Driven by the rapid development of mobile Internet and consumption upgrading, the group of network celebrities has gradually transformed from a social phenomenon into an economic industry by virtue of its own advantages -- huge traffic and fans effect. In this process, web celebrity marketing emerged as The Times required. Compared with the traditional marketing model, web celebrity marketing is a new model with low cost and fast cash flow, which can not only overcome the limitations of time and space, but also has a high degree of interaction and efficiency. Yet because the audience focus on web celebrity, the contents of the web celebrity fresh not endure, how content accumulated flow, do not weak sustainable development, how to in such a comprehensive three-dimensional information age to rise and guarantee the quality and preservation, the fans and audience more into consumers, become the future each web celebrity and web celebrity behind is worth thinking about. This paper will use weibo well-known food bloggers plums and pure as an example, through the plums and pure personal and plums and pure Tmall flagship store development course of the introduction, USES the 4 p marketing theory to carry on the analysis, to find its edge in the marketing process, and points out its strategy may appear some problems, and finally sums up its marketing strategy, which can be used for reference in the hope to give some enlightenment to other web celebrity groups.
    [Show full text]
  • EJ Social Media Marketing (Pdf)
    The Entrepreneur’s Journey • She is a Vlogger (video blogger), entrepreneur, and Internet celebrity. • Her YouTube channel has more than 2.2 billion views and 14.8 million subscribers. • She is known for creating food and handicraft preparation videos in her hometown. • She lives in a remote area in Sichuan province. 1 The Entrepreneur’s Journey 2 Week 9 Social Media Marketing 3 Influencer business 5 Influencer business • Rely completely on social media; • Start from content output with modest cost before a real product shows up; • Good looking or charming, reliable personalities; • Business market: Followers; • Continuous good content outputs; • Close connection between personal reputation and the product. 6 Bilibili, also nicknamed B Site in China, is a Chinese video sharing website based in Shanghai, themed around animation, comic, and games (ACG), where users can submit, view and add overlaid commentary on videos. In September 2020, the company launched its first Bilibili Video Satellite 首先 顾问 7 (Wikipedia, 2021) YouTube is an online video platform owned by Google. It is the second most-visited website in the world. In total, users watch more than one billion hours of YouTube videos per day, and hundreds of hours of video content are uploaded to YouTube servers every minute. 首先 顾问 8 “I’m Chen Ou, I’m my own ambassador.” Fake product scandal Performance and stock price suffered Retreat from social media 9 Traditional business 10 Traditional business • Social media is an approach to promotion; • Innovation • Market research, specific target market, understand customers, Product-market fit • Need start-up funds in the first place • Adopt Influencer marketing strategy 11 Traditional business 12 RED Xiaohongshu, also known as RED is a social media and e- commerce platform.
    [Show full text]
  • Department of Informatics and Media Master's
    Department of Informatics and Media Master’s Programme in Social Sciences, Digital Media and Society specialization Two-year Master’s Thesis Pastoral Nostalgia and Digital Media: A Case Study Exploring Nostalgia Communication in Li Ziqi’s Online Short Videos Student: Jinpei Deng ​ Supervisor: Helga Sadowski ​ August 2020 Abstract The primary goal of this study is to observe how the meaning of nostalgia is negotiated and remediated in Li Ziqi’s short videos, and understand the construction and expression of pastoral images in the video, by examining its social modality of the audiencing site and the compositional and social modalities of the image site through a Critical Visual Approach(CVA). Except for CVA, Remix as a thinking tool helps to frame data selection, mixed methods and theories throughout. To be specific, the aim of this study is to examine Li Ziqi’s communication of nostalgia online via short videos, showcases how the pastoral characteristics are evoked in the videos and the relationship between nostalgia of pastoral life and short videos. Moreover, it is of interest to think about what nostalgia communication on short videos say about society. When it comes to the two sites, firstly, an ethnographic method of thick descriptions is used to study media text and selected comments on the audiencing site. Secondly, on the image site, compositional analysis on selected visual materials is used to examine its compositions and then signs and meanings embedded in them are analyzed through semiotic analysis and interpreted by thick descriptions. As for theories, nostalgia and media, the logic of social acceleration, remediation and new media, and simulacra and simulation are applied to facilitate discussion.
    [Show full text]
  • International Journal of Arts and Humanities
    International Journal of Arts and Humanities ISSN: 2581-3102 Volume:04, Issue:12 "December 2020" LI ZIQI AND HER SHANGRI-LA He Huan Foreign Language Department of Sichuan University of Science and Engineering, Yibin, Sichuan, China https://doi.org/10.46609/IJAH.2020.v04i12.002 ABSTRACT Li Ziqi is very popular in china and overseas because of her short videos featuring a pastoral life which is exactly opposite from a material life, her simple, quiet and perfect life that is the envy of modern city people who live a fast-paced life，and also the harmony among people and between human beings and nature reflected in her videos. This paper will introduce her to reveal why she is so admired and adored by a number of followers across the world, explore how the ancient Chinese philosophies influence Li Ziqi living a bucolic lifestyle and attempt to find out how Internet celebrities can gain popularity through short videos. Key Words: Li Ziqi; a pastoral lifestyle; ancient Chinese philosophies; Internet celebrities 1 The Introduction to Li Ziqi 1.1 Li Ziqi’s life Li Ziqi was born in Mianyang, north-central Sichuan Province, China in 1990, a creator of short videos, Well-known food blogger on Weibo, independent media entity contracting with Weibo, known as “Life Artist of Oriental Foods ”.Her videos focuses on traditional Chinese food and showcases the bucolic life of Chinese rural communities. After her biological parents deserted her when she was very little, she was adopted by her foster mother who did not treat her very well，and her elderly grandparents decided to take her home and attend to her.
    [Show full text]