The 45Th Survey Report
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The Rural Video Influencers in China: on the New Edge of Urbanization
THE RURAL VIDEO INFLUENCERS IN CHINA: ON THE NEW EDGE OF URBANIZATION A Thesis Presented to the Faculty of the Graduate School of Cornell University In Partial Fulfillment of the Requirements for the Degree of Master of Arts by Xinwen Zhang May 2020 © 2020 Xinwen Zhang ABSTRACT On the new media platforms in China, especially the video platforms, some rural content has become quite influential, which is, to some extent, inconsistent with people's impression of the vulnerable position of rural areas the urban-rural inequality. This thesis studied some of the most popular the rural content producers with the close reading of their videos, explaining how they frame themselves and their artworks and what kind of "rurality" is performed to the audiences. While the audience might assign them as rural figures, these people were on the edge of the urban and the rural as they had a shared history as some people who were from the rural areas, spent a period of their lives as migrant workers, and finally became video influencers performing some kind of rural lifestyle. BIOGRAPHICAL SKETCH Xinwen Zhang was born in Shenyang, China, and spent the first 18 years of her life there. Then, she went to Sun Yat-sen University and entered Boya college, which sets no determined major and emphasizes on text close reading to explore potential for students. She finally chose anthropology as the major and researched the breakfast stalls in New Phoenix Village. She went to the village and had close contact with the migrant workers running breakfast stalls and people at breakfast, mainly focusing on the population identification, identity cognition, and community construction of the migrant population as well as their dilemma. -