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News Corp Australia Brisbane Metro Media Kit FY17 1. METRO MEDIA KIT Effective March, 2017 ADVERTISING SALES The Courier-Mail and The Sunday Mail audiences are For advertising enquiries please contact your more valuable than ever. They have a stable readership News Corp Australia account manager or phone 07 3666 6988 at scale reaching 1,920,000 Queenslanders. Source: emma™ conducted by Ipsos MediaCT, 12 months ending June 2016, All people 14+. Last four weeks net. News Corp Australia Brisbane Metro Media Kit FY17 2. Index ADVERTISING SPECIFICATIONS 38-52 Welcome WELCOME 3 EGN - layout restrictions 39 Tabloid, Stitch & trim 40-41 Our Brands OUR BRANDS 4-19 Newspaper magazine 42-43 TV Guide 44 Sections by day 5 Print Realestate & HOME 45 Letter from The Courier-Mail Editor 6 Stellar 46-47 The Courier-Mail sections 7-16 Material specifications 48-49 High Impact Letter from The Sunday Mail Editor 17 Display deadlines 50 The Sunday Mail sections 18-21 Classifieds deadlines 51 Digital Digital sizes & deadlines 52 PRINT ADVERTISING OPTIONS 22-24 News Corp Studios AD-NOTE AND INSERT SPECIFICATIONS 53-65 Brisbane HIGH IMPACT ADVERTISING OPTIONS 25-30 Ad-notes deadlines and conditions 54 Inserts quantities and distribution 55-65 Advertising Specs DIGITAL ADVERTISING OPTIONS 31-35 Desktop 32 TERMS & CONDITIONS 66-69 Adnote & Insert Specs Mobile 33 Tablet 34 Digital Integration 35 DIGITAL ADVERTISING GUIDELINES 70-72 Terms & Conditions NEWS CORP STUDIOS – QLD 36-37 CONTACTS 73-74 Digital Advertising Guidelines Contacts 214_06-15_M46965 News Corp Australia Brisbane Metro Media Kit FY17 3. Newspaper audiences are more valuable than ever More Australians do more with us. We’re part of their lives, their fun, work, relaxation, learning and hobbies. We’re in homes, in kitchens, on coffee tables, on laps and in hands. We connect with more people across print, web, broadcast, mobile and tablet Welcome with more depth, breadth and purpose than any other media organisation - our brands play a key role in the lives of Australians. Our Brands Newspaper audiences are more valuable than ever. If it is scale you need, reach more than 3 million people who read The Courier-Mail or The Sunday Mail via print or digital Print platforms. That’s 63% of the state (4 week readership*). High Impact Newspapers are the MOST TRUSTED paid medium^, offering your business an environment of influence to drive your advertising results. Newspapers are also great team Digital players; case studies show newspaper advertising significantly drives better campaign results when added to TV campaigns - increasing call-to-action, recall and brand familiarity. News Corp Studios Brisbane Further, newspaper advertising drives further research and enquiries online. We’re constantly innovating to offer our readers and advertisers world-class products Advertising Specs and solutions. Adnote & Insert Specs Talk to one of our News Corp Australia advertisers experts today for a tailored advertising solution across print, digital, social, video, integration or content. Terms & Conditions Digital Advertising Guidelines Contacts Print Advertising influence teamwork scale Innovations Sources: *emmaTM conducted by Ipsos MediaCT, June 2016, Nielsen Digital Ratings June 2016, All people 14+.; ^ 2015 Nielsen Global Trust in Advertising Report, Australian data; ¹Source: http://www.thenewspaperworks.com.au/highenergy ads switch on print power/Dec 2015; ¹News Corp QLD Modelling; ¹ Millward Brown for NewsWorks (UK) across 5000 respondents - Advertising Measure Call to Action “gives me a reason to go out and buy % top 2 box. News Corp Australia Brisbane Metro Media Kit FY17 4. Welcome Our Brands Print High Impact Our Brands Digital News Corp Studios Brisbane Adnote & Insert Specs Terms & Conditions Digital Advertising Guidelines News Corp Australia Brisbane Metro Media Kit FY17 5. Sections by day Sections Mon Tues Wed Thurs Fri Sat Sun body + soul ü BUSINESS ü ü ü ü ü ü Careers with SEEK ü ü ü ü ü ü ü Welcome Carsguide ü ü ü ü ü ü ü Classifieds ü ü ü ü ü ü ü Our Brands Escape ü Factor X ü Print Inspire ü Hit ü High Impact HOME GROUND NRL season^ moneysaverHQ ü Digital Money ü Prime Site ü News Corp Studios Brisbane QConfidential ü ü ü ü ü ü ü Queensland taste.com.au ü Advertising Specs Sport ü ü ü ü ü ü ü Switched On ü Adnote & Insert Specs Travel (appears in Qweekend) ü Weekend Extra ü Terms & Conditions Weekend Shopper ü Digital Advertising Guidelines Inserted Magazines Mon Tues Wed Thurs Fri Sat Sun QBM (Queensland Business Monthly) Last Friday monthly* Contacts Qweekend ü Realestate & HOME magazine ü Stellar ü TV Guide ü *QBM publishes on the last Friday of every month except December and January ^HOME GROUND publishes Thursdays weekly during the NRL season only. News Corp Australia Brisbane Metro Media Kit FY17 6. Letter from the Editor THE COURIER-MAIL Like a loyal family member, The Courier-Mail is at the heart of Queensland. Welcome We’re there for all the moments that matter, whether they make you cry, laugh or gasp in shock. And, importantly, we’re always there to fight for Queenslanders. Our Brands We have a long and proud legacy of campaigning to make the state a better place for our readers. Print Today we do that in a bright, engaging and edgy manner in print, on tablet, mobile phone and desktop at every hour of the day. High Impact With more journalists than anyone else in the state, we have the experience and quality to make a difference to lives and tell the stories that matter and lead the state every day. From uncovering the latest political scandal, to providing the best food reviews, and sometimes just telling the stories that bring a smile to your Digital face, we are Queensland’s favourite source for news, sport, lifestyle, culture and business. That’s why, every four weeks 3,013,000 people are reading The Courier-Mail and The Sunday Mail News Corp Studios Brisbane in print and online. Lachlan Heywood Advertising Specs Editor of The Courier-Mail Adnote & Insert Specs Terms & Conditions Digital Advertising Guidelines Contacts Source: emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016, Nielsen Digital Ratings June 2016, All people 14+ News Corp Australia Brisbane Metro Media Kit FY17 7. EXCLUSIVE BIKIES UNITE TO CAMPAIGN FOR LABOR I P2 THE COURIER-MAIL THURSDAY, JUNE 23, 2016 // $1.50 INCL GST // COURIERMAIL.COM.AU The Courier-Mail has long been the favourite newspaper of Brisbane and Queensland. We deliver the latest breaking news that is driving the public Advertisers can connect with a large Queensland audience agenda. Dedicated sections make it easy for our readers to every day. navigate the latest breaking news, headlines and issues of the Leverage the power of our well-known and trusted brand to day with smart, savvy, affluent and relevant content. Welcome ensure your products reach our readers regularly, in a highly This is because we share the aspirations and values of our trusted environment. readers, and a love for this city and state. With our fresh, clean, Our Brands modern design, The Courier-Mail is better positioned than ACCORDING to their critics, they were past their prime. Too old to win another Origin. And yet this ever to deliver the best daily combination of news, sport, greatest generation of Maroons proved again last night that age has not wearied them, as they put NSW to the sword 26-16 – securing their 10th series win in 11 years. Print Six of the Maroons who ran on to Suncorp Stadi- um were aged over 30, compared to just four of celebrity and business coverage, in printed and digital form. the Blues. And while the Blues were on top for peri- ods in the first half, the Queenslanders dominated a pulsating second 40 minutes – yet again proving wrong former NSW coach and commentator Phil Gould, who had said the Maroons were “nowhere near as formidable as ... in previous seasons”. NEVER FULL COVERAGE IN SPORT Print Web Tablet Mobile GETS OLD Format Day of Publication Circulation* Readership^ High Impact Newsprint Monday - Friday (Avg.) 147,122 603,000 Digital Saturday 179,149 589,000 TM Source: ^emma conducted by Ipsos MediaCT, 12 months ending June 2016. *ABC, Apr - Jun 2016. News Corp Studios Brisbane COURIERMAIL.COM.AU Advertising Specs The essential part of any Queenslander’s day. Adnote & Insert Specs Twenty-four hours a day, seven days a week, • An important voice for the community, with interactive polls couriermail.com.au provides: and surveys, user blogs, comments, videos and picture Terms & Conditions • Up to the minute, local, national and international news galleries Digital Advertising • Expert analysis on local current affairs • Extensive sports coverage, now powered by Fox Sports, Guidelines including unique video and picture galleries • Direct access to Queensland’s most respected journalists Contacts • A rich news experience through video and picture galleries The audience on couriermail.com.au is engaged and active, and you can choose from a range of placements that enable • Lifestyle, shopping, fashion and entertainment news, activities specific targeting of your nominated market segment. and events, with online style gurus and bargain hunters Unique Audience Page Views Page Views Per Person Time Per Person 1,450,000 17,688,000 12 20:41 Source: Nielsen Digital Ratings, July 2016 News Corp Australia Brisbane Metro Media Kit FY17 8. 26 BUSINESS MONDAY SEPTEMBER 5 2016 COURIERMAIL.COM.AU MUTUAL BANKS BUSINESS HAVE A RECIPE FOR SUCCESS MONEY SAVER HQ, P33 Business news that matters. PICKING PROFITS FROM The Courier-Mail Business section is for young, urban • Commentary and analysis on the marketplace by respected Mine slump INSURANCE WRECK JACINDA TUTTY professional Australians who want to keep up with business, authorities.
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