REBOOT & REFRESH Seven ways to reset your mind & body JOSH WOOD on creating a well-being philosophy in your salon GLOBALLY AWARDED BY BEAUTY & SCIENCE The molecule that is revolutionizing hair color LIFE IN HARMONY YOUR 360° GUIDE TO WELL-BEING a

04 THE AGE OF INNOSENSE:  THE ‘INNER SENSE’ OF LIVING LIFE IN TOTAL HARMONY

06 REBOOT & REFRESH SEVEN WAYS TO RESET YOUR MIND AND THE PANEL BODY WITH NUTRITIONAL THERAPIST AND YOGA TEACHER, LIBBY LIMON LIBBY LIMON MARIA CASTAN Libby Limon is a degree certified nutritional As a Wella Scientific Communications therapist and yoga teacher and a whole- Manager, Maria develops materials which 08 JOSH WOOD hearted advocate for a balanced lifestyle. bring the science behind Wella’s color, OUR COLOR GURU, ON THE IMPORTANCE OF As well as having two -based care and styling to life. A regular presence nutrition clinics, she is the in-house at conferences and events, including the CREATING A WELL-BEING PHILOSOPHY IN SALONS nutritionist for Shoreditch’s hippest fitness, World Congress of Dermatology in June ’15, yoga and dance studio – Frame, and the Maria takes the science of haircare from the alkaline cookery guru, Honestly Healthy. Her signature holistic laboratories into the outside world and is passionate GLOBALLY AWARDED BY BEAUTY bootcamp – REBOOTCAMP has been running for 2 years with rave about exploring the ‘hidden science’ that is all around us. 10 reviews, sustained results and happy customers. & SCIENCE ME+ OUR COLOR TECHNOLOGY CERTIFIED

BELLA BLISSETT JOSH WOOD BY THE SKIN HEALTH ALLIANCE BY With nearly a decade of lifestyle journalism From London to Shanghai, Manhattan to MARIA CASTAN under her belt, Bella Blissett has covered , Josh Wood’s unique creative vision has everything from international Fashion Week led him to become one of the most influential trends to cosmetic surgery, haircare, spas, figures in the global beauty industry. ‘Power fitness, nutrition and why certain scents blondes’, ‘hyper real’ and ‘making grey OK’ are choose us not the other way around. Here she just some of the trends he has signatured, all taps into a forecast for the future, using her the while jet-setting between catwalk shows overarching sense of health and well-being to paint a picture of the for Jean-Paul Gaultier, Louis Vuitton and Alexander McQueen – newly emerging consumer world and explain how salons can tap and performing his role as color confidant to , Laura into the mindful mindset of tomorrow. Bailey and Dasha Zhukova. As Wella Professionals’ Global Creative Director, Color, he explains why Koleston Perfect Innosense signals a new era in color technology.

2 3 THE AGE OF INNOSENSE:

THE ‘INNER SENSE’ OF LIVING LIFE IN TOTAL HARMONY.

If an enlightened focus upon diet, What differentiates 2015 from enliven her senses and seek out ‘best Globally renowned for their pioneering exercise and the attainment of physical previous well-being movements is for her’ beauty products to complete breakthroughs over the past 135 WELCOME TO health has captured the recent news science and technology. In a post- the well-being circle. If modern day years, Wella are once again three steps agenda, now there’s a new chapter recessionary, post-digital revolution technology has empowered this ahead of this trend. With the additional THE ERA OF in the story of wellness – and one era, women have emerged stronger. ‘ingredient conscious’ consumer, shades in the acclaimed Koleston Wella is fully embracing. Since the Refusing to succumb the stresses of advancements in science mean she Perfect Innosense palette, Wella are MINDFULNESS: launch of the revolutionary ME+ today’s on-the-go lifestyle, they’re no longer has to compromise between throwing down the gauntlet to the hair molecule in the award-winning harnessing the capabilities of futuristic products, services and experiences industry as a whole. Trend-led, high AN AGE WHERE Koleston Perfect Innosense range, science and technology to regain that tick both ‘high performance’ performance color, balanced with the HOLISTIC WELL- Wella has continued their quest to control of their time. and ‘good for me’ boxes. well-being ME+ science for the truly set a new, truly holistic standard holistic Couture hair experience BEING AND in professional hair color – balancing The Koleston Perfect Innosense “The ME+ Molecule is the perfect today’s color clients desire. color results that never compromise woman is the early adopter of latest embodiment of this new consumer COUTURE BEAUTY with harmonious well-being. technologies. Relishing the dynamic desire for dedicated ‘me time’. This woman has the wisdom to know challenges of life, she nevertheless Salons that incorporate the essence that she no longer needs to strive COME HAND Welcome to the era of mindfulness: recognizes that sometimes she needs of Koleston Perfect Innosense into hopelessly to ‘have it all’. Instead, she An age that triumphs in a multifaceted to ‘disconnect’ to ‘reconnect’. And a Couture, holistic client experience can experience it all. Harmoniously. IN HAND. approach to well-being and beauty. thereby attain her ultimate goals. that taps into her need for 360° Mindfully. Intuitively. Which is, after Where the savvy, dynamic modern well-being have been – and will all, the very meaning of ‘inner sense’. woman respects what she puts into So how can salons tune into her continue to be – the greatest success and onto her body. A woman who desires? As Wella Professionals Global stories in the global beauty industry,” recognizes how the space around Creative Director for Color, Josh Wood says Wella Scientific Communications her shapes her own sense of self – explains, she may practice yoga, build Manager, Maria Castan. and makes intuitive choices that meditation into her daily routine, optimise her mind and body. nourish her body with foods that

4 5 As a nutritional therapist Snack smart: Just as they’re Libby’s Cashew Bites (Better than Cheesy Kale Chips and yoga teacher, Libby Limon increasingly conscious of what cookies any day…) Sprinkle kale with Nutritional Yeast they put on their bodies via Blend the following in a food and bake for a cheesy flavour without REBOOT is the pioneer of the Reboot 3their beauty regimen, women processor and form into balls. the calories. Camp: An inspirational guide are nourishing themselves with foods – 1 cup cashews for the intuitive, modern day that make for a healthy present – and – ½ cup gluten-free oats & REFRESH a healthy future. “Swap sugar-laden – ½ cup coconut manna women, designed to help her snacks in your salon for those that (a blend of the flesh and oil SEVEN IDEAS TO RESET hit ‘refresh’ on her lifestyle feed the mind and body – yet still in a delicious butter) by embracing positive, feel like a treat,” says Libby. – 1 teaspoon vanilla extract YOUR MIND + BODY attainable changes that make for a happier and healthier WITH LIBBY LIMON state of being overall. Koleston Perfect Innosense is one of the ways in which today’s Milk it: “In the same way Libby’s Recipe for Sustained that the ingredient-aware Energy Release ingredient-conscious client can consumer might choose This drink has been shown to aide begin to make these changes. 4Koleston Perfect Innosense, weight management and metabolism And it all starts in the salon… she’s increasingly selecting dairy as well as being extremely high in alternatives to add variety to her antioxidants, for liver detoxification diet – and stop sensitivities and anti-aging. developing,” says Libby. “Healthier milk choices such as almond, hazelnut, Mix half a teaspoon of Matcha Green oat or rice varieties can now be on Tea Powder with hot almond milk. tap in most progressive salons too.” Unlike your regular skinny latte, the Matcha contains calming amino acids that channel your energy – rather than leaving you wired.

Tune out to tune in: Strike a pose: “It’s not possible Hydration harmony: Consciously De-clutter: “Stop checking those emails, for busy, on-the-go women We all know we need to “At the end of the day, free Instagram can wait! Help your to just whip out their yoga drink plenty of water – but your mind from the concerns 2client capitalise on the holistic 5mat, any time, any place – 6sometimes it can feel dull 7of the day and you’ll increase experience of Wella’s in-salon offering encourage them to reap the benefits compared to sugary alternatives. the benefits of a good night’s rest,” with a moment of mindfulness to of the practice from the salon chair “Think smart with the drinks you says Libby. enjoy the moment – and re-energise in a few simple ways,” says Libby. serve in your salon by tailoring them for the day ahead,” says Libby. to your clients’ specific needs. You Before bed, imagine you’re standing Hand yoga can become their personal well-being on a railway platform. The trains ‘Press’ refresh: “The savvy, Libby’s Rise and Shine Superblend Libby’s 5-minute breathing exercise “To summon strength or energy, expert in mind, body and –of course- whizzing by represent your health-conscious woman – 50g spinach – a great source of Take a moment to focus on your put your hands in your lap, one on hair,” says Libby. thoughts. Throughout the day, we knows that a green juice is vitamin C for skin, hair and nails breathing, inhaling in for a count top of the other, allowing the tips metaphorically board these trains 1a great way to kick start the – 25g hemp seed – rich in essential of two and out for four seconds. of your thumbs to touch. This resets Smart salon drinks and engage with a barrage of ideas day. For the ultimate blend of energy, fatty acids for DNA repair Gradually try and increase the length the body to refresh you inside – Aid digestion: Drink fennel and worries. Now, try and imagine nourishing omega 3 fatty acids and – ¼ avocado – full of vitamin E of your exhale to re-set your body, and out,” says Libby. tea half an hour after meals. them passing you by, just entering healthy hair micro-nutrients, make a for resilient skin physically and emotionally. – Beat bloating: Add potassium-rich and leaving the station. Gradually, super blend for your clients using my – ½ banana – for a kick of energy parsley to a jug of filtered water. you’ll disengage emotionally, gaining favourite morning recipe,” says Libby. and sweetness – Satisfy sweet cravings: Infuse objectivity and a sense of calm – 10 almonds – provide protein raspberries in cold water for that’ll help you sleep tight all night. to balance blood sugar levels a subtle hint of sweetness. – To relax: Try a calming cup of Lemon Balm tea. 6 7 “Mindfulness for me… Means simply about multitasking and more better and make smarter choices a better way of living. It’s no longer about doing one thing to your best The new Koleston Perfect shades about punishingly unattainable goals ability, at any given time. The salon allow salons to be three steps ahead – following a ‘perfect’ diet or a can be a space that inspires this of their clients’ desires. They embody depleting exercise regimen. It’s about kind of focus.” the sense of ‘stealth wealth’ – an making balanced choices that help me authentic, yet luxurious Couture find a sense of peace, fun and energy look that’s the best possible version that facilitates my role as a salon OUR CULTURAL of themselves. The new shades are owner – and increases my happiness on trend, nature-inspired, mindful JOSH WOOD: as an individual. It’s about harmony AND SOCIAL and authentically beautiful.” – not perfection.” MARKERS ARE “The complete salon experience… OUR COLOR GURU ON “A challenge for me… Is that as a salon CHANGING. Is now available to this knowledgeable, owner, I’m constantly torn between tuned-in client. By extending Wella THE IMPORTANCE OF the creativity and commercial acumen SUCCESS IS Professionals Elements ‘free from’ needed to move the business forward. NO LONGER range into the salon service, we’re CREATING A WELL-BEING I’ve practiced yoga for about 10 years. able to offer her a complete Couture It’s 60-90 minutes when it’s just about SOMETHING YOU experience that both feels bespoke and me and the mat. I recharge, mentally resonates with the desire she has for PHILOSOPHY IN SALONS de-clutter, gain objectivity on the CAN JUST VALUE a complete way of great living.” challenges facing me – and leave with renewed impetus to get on with IN MONETARY “Educate your client… my day. Afterwards, I’m ready to TERMS. IT’S Our emphasis is on advising clients dedicate myself to the needs of the about what’s best for their hair, scalp client. I aim to help them leave the ABOUT BEING IN and well-being as a whole. Consumers salon with this same sense of mental now want an experience – not the freedom through a combination of hair HARMONY WITH hard-sell. As professionals we must services, beauty treatments and the YOURSELF AS learn ourselves and educate our clients design of the space.” on best available solutions to remain A PERSON trusted experts for them.” “The client mindset is changing… Women are increasingly aware of the “Wella… is driving the new era that need to nurture their mind as well “360° wellness in salon… We offer sees haircare becoming what skincare as their bodies these days; they’re facials, lash treatments, manicures has been in the past ten years: scheduling ‘me time’ to take care of and massages in addition to our hair it simply resets our expectations themselves. By creating a service menu offering. An in-house chef creates of the category. Koleston Perfect and environment that meets their hair, smoothies that enrich hair – just as Innosense is our biggest breakthrough beauty, dietary and emotional needs, Libby’s creative recipes combine in hair colour technology in over salons can become a home away from positive health with something that 20 years. It is truly where skill, home. A place where women want feels like a treat and stimulates our innovation and beauty meet in to spend time.” happy sensors. Greenery is also part perfect harmony and well-being.” of the design at my Ateliers. It’s both WITH JOSH WOOD “The need for me time… Has grown calming and reminds us of the need to out of the huge rise in technology mindfully appreciate nature and the and communication. While there world around us.” In addition to his role as Wella Professional’s Global Creative Director are some clients whose busy lifestyle for Color, in founding his two London Ateliers, Josh has pioneered a new means that they preface speed over “Koleston Perfect Innosense… Delivers concept in the in-salon experience – and one that anticipates the modern other concerns, others come to the in a way that no other hair color does. day Zeitgeist for 360° well-being. He explains how he builds this idea, salon for quality time. This latter For the ingredient-conscious consumer both in salon – and into his own life. group is the one we’re targeting with a who appreciates fine details and is more holistic Couture salon experience looking for a Couture Color experience, that also includes Wella Professionals it’s an essential means of offering her Elements range. Backed by scientific a scientifically backed option that study, the future for some will be less fits seamlessly with her desire to live

8 9 Congress of Dermatology highlight the development*, making it Wella’s a distance from the root, to reduce scientific and technological success of smart choice, especially for first-time contact between the dye and the scalp. GLOBALLY AWARDED ME+, exclusively in Koleston Perfect permanent color clients. Essentially, some women are willing to Innosense – our smart choice for both risk their health for the sake of their hair salon and their client. WHO IS THE KOLESTON color, which is very worrying. After BY BEAUTY & SCIENCE: PERFECT WOMAN? 20 years of research, Koleston Perfect She is intuitive, mindful consumer Innosense offers women a way of who makes positive decisions – in getting unbelievable color that covers ME+ our color technology certified ULTIMATELY, terms of her diet, beauty and exercise up to 100% of greys – with a reduced KOLESTON regimen – to invest in her health for risk of developing allergy.* They get the by the Skin Health Alliance the future. The ritual of beauty for best the industry has to offer today. PERFECT her is a means of problem prevention, rather than quick solution. Taking the HOW HAS KOLESTON PERFECT INNOSENSE HAS time to nurture and nourish her mind INNOSENSE IMPROVED THE PROVEN TO BE and body is a priority for her. With SALON EXPERIENCE OVERALL? the ME+ molecule and a couture salon Thanks to the new professional salon A FORMULA experience, she gets her mindful ‘me concept Couture Color, having your MARIA CASTAN, WELLA PROFESSIONALS THAT ENABLES time’ and completes the story of this hair colored has now become more SCIENTIFIC COMMUNICATIONS MANAGER 360° lifestyle trend. luxurious. Perfect for the modern SALONS TO woman who’s tuned into her emotional ON ME+: THE MOLECULE THAT IS HOW HAS KOLESTON PERFECT as well as physical needs, Koleston EDUCATE THEIR INNOSENSE TRANSFORMED Perfect Innosense has dovetailed REVOLUTIONIZING HAIR COLOR HAIR COLOR INTO A LIFESTYLE seamlessly with Wella Professionals CLIENTS MOVEMENT? new Elements range. Sitting under the Whether it’s pioneering partnerships with leading science Working with dermatologists, hair umbrella of ‘good for me’ formulations, industry organizations, presentation at the World Congress salons and a number of worldwide together they add up to this idea WHY ARE SO MANY SALONS of Dermatology, or winning global beauty awards, Koleston Perfect Innosense has taken the organizations such as the Skin Health of ‘me time’. The client gets an CHOOSING KOLESTON PERFECT Alliance, we’ve discovered a number experience that feels both world of hair color by storm since its launch. Our resident science expert, Maria Castan, INNOSENSE? of new trends that are sparking decadent and empowering. reveals the secrets behind the brand’s success and what’s next for ME+, the miracle molecule. The concern with allergy reduction an increased demand for Koleston dyes in the past has been that they Perfect Innosense. Women who might didn’t produce the results in terms experience allergies have developed aving been at the forefront of formers alike,” says Wella Scientific WHY DOES THE SKIN HEALTH of color pay-off. Thanks to the ME+ a number of ‘avoidance strategies’. hair innovation for 135 years, Communications Manager, Maria ALLIANCE SUPPORT ME+? molecule, colorists are attaining This may be taking an anti-histamine outstanding performance and a formula before having their hair colored – or Wella have done it again Castan. “Now we have new findings ME+ has been globally awarded by that carries a reduced risk of allergy asking for highlights to be applied Hwith the pioneering Koleston to reveal in this – the next chapter of a few prestigious scientific bodies Perfect Innosense formula. Combining the hair color revolution”. in the past two years, including perfect hair color performance with So here comes the science part… ECARF (European Centre for Allergy a reduced risk of developing allergy*, Research Foundation) and now the Koleston Perfect has attracted global WHAT NEW FINDINGS ARE Skin Health Alliance. The Skin Health GLOBALLY AWARDED BY BEAUTY & SCIENCE science and beauty recognition – and THERE FROM THE SCIENTIFIC Alliance works with international is now setting a new industry standard WORLD? dermatologists, researchers and skin for all dye products. Where Wella leads The dermatologists we collaborate scientists to independently review and The world of beauty and science is taking notice. In two years Koleston – others will follow. with are reporting an increasing provide dermatological recognition Perfect Innosense and the breakthrough ME+ molecule has become an awareness of skin and scalp sensitivity. and support for product research. It incredible success story, with recognition from leading beauty and CELEBRATING WELLA’S science experts: BIGGEST SALON This may be indicative of the fact is the perfect fit for Wella to build that sensitivities are on the rise – and awareness of the new breakthrough – Winner of the Allure US Beauty Breakthrough Award (2014) BREAKTHROUGH: KOLESTON – Winner of the Vogue Spain Best Hair Color Award (2014) PERFECT INNOSENSE AND ME+ that the savvy consumer is now more technology among experts, and for aware of ingredients causing this. SHA to review the latest technological – Exclusive ME+ technology endorsed by ECARF and the Skin Health Alliance “A year on from launching, Koleston Koleston Perfect Innosense provides advances in the industry. The global Perfect Innosense has proven to be a the simple, tailored solution to all recognition from the Skin Health worldwide success story for salons, *Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test her questions in reducing the risk Alliance, ECARF and presentation of consumers and leading opinion 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/innosense. If you have ever experienced an allergic reaction to of developing allergy.* our exclusive technology at the World hair colorants, you should not color. ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand.

10 11 WELLA Professional Care · Daisy Leverage · Trade-Ad 1/1 · DAI_LEV_TAD.indd · Size 210 x 280 mm + Bleed 3 mm C M Y K