Japan Energy and Sports Drink Market: Sample Report

TABLE OF CONTENTS

1. Asia Energy and Sports Drinks Market Introduction

2. Asia Energy and Sports Drinks Market Size, 2007-2012

3. Japan Energy and Sports Drinks Market Introduction

4. Japan Energy and Sports Drinks Market Size, 2007-2012

5. Japan Energy and Sports Drinks Market Segmentation by Functionality, 2007-2012

5.1. For Consumers at Work, 2007-2017

5.2. For Consumers at Play, 2007-2017

5.3. For Consumers at Leisure, 2007-2017

6. Japan Quasi Drug Energy Drink Market Segmentation by Distribution Channel, 2007-2012

6.1. For Drug Stores, 2007-2017

6.2. For Convenience Stores, 2007-2017

6.3. For Supermarkets and Hypermarkets, 2007-2017

6.4. For Others (Small Independent Retailers and Conventional Grocery Stores), 2007-2017

7. Japan Energy Drink Market Segmentation by Distribution Channel, 2007-2012

7.1. For Vending Machines, 2007-2017

7.2. For Convenience Stores, 2007-2017

7.3. For Supermarkets and Hypermarkets, 2007-2017

7.4. For Others (Small Independent Shops and Retailers), 2007-2017

8. Japan Sports Drink Market Segmentation by Distribution Channel, 2007-2012

8.1. For Hypermarkets and Supermarkets, 2007-2017

8.2. For Convenience Stores, 2007-2017

8.3. For Vending Machines, 2007-2017

8.4. For Others (Small Independent Retailers and Grocery Stores), 2007-2017

9. Japan Energy and Sports Drinks Market Trends and Developments

Surge in the Number of Vending Machines in Japan

Increasing Number of Fitness Clubs and Programs

Increase in the Expenditure on Food and Beverage Products

10. Market Share of Major Players in Japan Energy and Sports Drinks Market, 2012

10.1. Market Share of Major Players in Quasi Energy Drink Market, 2012

10.2. Market Share of Major Players in Energy Drinks Market, 2012

10.3. Market Share of Major Players in Sports Drink Market, 2012

11. Company Profiles of Major Players in Japan Energy and Sports Drinks

11.1. Otsuka Pharmaceutical Company

11.1.1. Company Overview

11.1.2. Financial Performance

11.1.3. Business Strategy

11.2. Suntory Holdings Limited

11.2.1. Company Overview

11.2.2. Financial Performance

11.2.3. Business Strategy

11.3. Taisho Pharmaceutical Co Ltd

11.3.1. Company Overview

11.3.2. Financial Performance

11.3.3. Business Strategy

11.4. Coca- Cola Japan Co Ltd

11.4.1. Company Overview

11.4.2. Financial Performance

11.4.3. Business Strategy

12. Japan Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017

13. Japan Energy and Sports Drinks Market Macro-Economic Factors

13.1. Urban Population in Japan, 2007-2017

13.2. Consumer Expenditure on Food and Non-Alcoholic Beverages, 2007-2017

13.3. Gross Domestic Product, 2007-2017

13.4. Retail Food and Beverage Sales in Japan, 2007-2017

14. Asia Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017

14.1. Cause and Effect Relationship between Industry Factors and Asia Energy and Sports Drinks Market

14.2. Asia Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017

15. Appendix

15.1. Market Definitions

15.2. Abbreviations

15.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

15.4. Disclaimer

LIST OF FIGURES

Figure 1: Asia Energy and Sports Drinks Market Size on the Basis of Revenue in USD Million, 2007-2012 Figure 2: Japan Energy and Sports Drinks Market Segmentation by Functionality on the Basis of Revenue in Percentage, 2007-2012 Figure 3: Japan Energy and Sports Drinks Market Size for Consumers at Work on the Basis of Revenue in USD Million, 2007-2012 Figure 4: Japan Energy and Sports Drinks Market Future Projections for Consumers at Work on the Basis of Revenue in USD Million, 2013-2017 Figure 5: Japan Energy and Sports Drinks Market Size for Consumers at Play on the Basis of Revenue in USD Million, 2007-2012 Figure 6: Japan Energy and Sports Drinks Market Future Projections for Consumers at Play on the Basis of Revenue in USD Million, 2013-2017 Figure 7: Japan Energy and Sports Drinks Market Size for Consumers at Leisure on the Basis of Revenue in USD Million, 2007-2012 Figure 8: Japan Energy and Sports Drinks Market Future Projections for Consumers at Leisure on the Basis of Revenue in USD Million, 2013-2017 Figure 9: Japan Quasi Drug Energy Drink Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, 2007-2012 Figure 10: Japan Quasi Drug Energy Drink Market Size with Drug Stores as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 11: Japan Quasi Drug Energy Drink Market Future Projections with Drug Stores as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 12: Japan Quasi Drug Energy Drink Market Size with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 13: Japan Quasi Drug Energy Drink Market Future Projections with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 14: Japan Quasi Drug Energy Drink Market Size with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 15: Japan Quasi Drug Energy Drink Market Future Projections with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017

Figure 16: Japan Quasi Drug Energy Drink Market Size with Others as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 17: Japan Quasi Drug Energy Drink Market Future Projections with Others as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 18: Japan Energy Drink Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, 2007-2012 Figure 19: Japan Energy Drink Market Size with Vending Machines as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 20: Japan Energy Drink Market Future Projections with Vending Machines as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 21: Japan Energy Drink Market Size with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 22: Japan Energy Drink Market Future Projections with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 23: Japan Energy Drink Market Size with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 24: Japan Energy Drink Market Future Projections with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 25: Japan Energy Drink Market Size with Others as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 26: Japan Energy Drink Market Future Projections with Others as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 27: Japan Sports Drink Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, 2007-2012 Figure 28: Japan Sports Drink Market Size with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 29: Japan Sports Drink Market Future Projections with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 30: Japan Sports Drink Market Size with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 31: Japan Sports Drink Market Future Projections with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017

Figure 32: Japan Sports Drink Market Size with Vending Machines as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 33: Japan Sports Drink Market Future Projections with Vending Machines as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 34: Japan Sports Drink Market Size with Others as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012 Figure 35: Japan Sports Drink Market Future Projections with Others as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017 Figure 36: Market Share of Major Brands in Japan Quasi Drug Energy Drink Market on the Basis of Revenue in Percentage, 2012 Figure 37: Market Share of Major Brands in Japan Energy Drink Market on the Basis of Revenue in Percentage, 2012 Figure 38: Otsuka Pharmaceutical Revenue from Nutraceutical Segment in USD Million, 2009- 2011

Figure 39: Revenue Generated by Suntory Holdings Ltd in USD Million, 2008-2012 Figure 40: Taisho Pharmaceutical’s Revenue from Lipovitan D Quasi Drug Energy Drink in USD Million, 2007-2011 Figure 41: Coca-Cola’s Revenue from its Operations in Eurasia and Africa in USD Million, 2007-2012

Figure 42: Japan Urban Population in Million, 2007-2017 Figure 43: Japan Consumer Expenditure on Food and Non-Alcoholic Beverages in USD Million, 2007-2017

Figure 44: Japan Gross Domestic Product in USD Million, 2007-2017

Figure 45: Japan Retail Food and Beverages Sales in USD Million, 2007-2017 Figure 46: Asia Energy and Sports Drinks Market Future Projections on the Basis of Revenue in USD Million, 2013-2017

LIST OF TABLES

Table 1: Japan Energy and Sports Drinks Market Size on the Basis of Revenue in USD Million, 2007-2012 Table 2: Total Number of Beverage Vending Machine in Japan along with the Sales in USD Million, 2012 Table 3: Region Wise Retail Sales of Food and Beverage Products in Japan in USD Million along with the Food Purchasing Power in USD, 2009-2011

Table 4: Market Share of Major Brands in Japan Sports Drink Market, 2012

Table 5: Key Energy and Sports Drinks Products produced by Otsuka Pharmaceuticals, 2012

Table 6: Marketing Areas and Launch Year of Pocari Sweat, 2012

Table 7: Product Description of Suntory Holdings Energy Drink, 2012

Table 8: Product Description of Taisho Pharmaceutical’s Quasi Drug Energy drink, 2012

Table 9: Product Description of Aquarius Sports Drink, 2012 Table 10: Japan Energy and Sports Drinks Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 Table 11: Cause and Effect Relationship between Industry Factors and Asia Energy and Sports Industry Prospects

Table 12: Correlation Matrix for Japan Energy and Sports Drinks Market

Table 13: Regression Coefficients Output

ASIA ENERGY AND SPORTS DRINKS MARKET SIZE, 2007-2012

The sports and energy drinks market in the Asia region has shown a growth of 8.1% over the period of 2007-2012. The energy and sports drinks market recorded revenue worth USD ~ million in 2007 which grown up to USD ~ million in 2012. This increase in the revenue during 2007-2012 was on an account of increasing…

Figure: Asia Energy and Sports Drinks Market Size on the Basis of Revenue in USD Million, 2007-2012

10,000.0 9,000.0 8,000.0 6,521.5 7,000.0 6,000.0 5,000.0 4,000.0 USDMillion 3,000.0 2,000.0 1,000.0 0.0 2007 2008 2009 2010 2011 2012

JAPAN ENERGY AND SPORTS DRINKS MARKET SIZE, 2007-2012

The total energy and sports drinks market in Japan has grown at a CAGR of 4.9% during 2007- 2012. Japan energy and sports drinks market witnessed revenues worth USD ~ million in 2012, growing from USD ~ million in 2007. Japan is the leading market for energy and sports drinks in Asia and held a contribution of 62.8% in 2012. The rising health awareness amongst the people has contributed to a …

Table: Japan Energy and Sports Drinks Market Size on the Basis of Revenue in USD Million, 2007-2012

Category 2007 2008 2009 2010 2011 2012 Sports Drinks Market 2,258.7 Energy Drinks Market 1,337.5 Quasi Drug Energy Drink Market 1,100.4 Total Energy and Sports Drinks 4,927.4 Market

JAPAN ENERGY AND SPORTS DRINKS MARKET SEGMENTATION BY FUNCTIONALITY, 2007-2012

The energy and sports drinks are mainly consumed at play, at work and at leisure in Japan. At work, these drinks are consumed by working professionals and by students. The energy and sports drinks market in Japan was mainly dominated by … Working professionals remained the key contributor to the growth of energy and sports drinks market in the country during 2007-2012. The contribution by the end users at work to the energy and sports drinks market in Japan was ~% in 2012.

Figure: Japan Energy and Sports Drinks Market Segmentation by Functionality on the Basis of Revenue in Percentage, 2007-2012

100.0%

90.0% 25.3% 80.0% 70.0% 60.0% 27.0% 50.0% 40.0%

Percentage 30.0% 52.5% 20.0% 10.0% 0.0% 2007 2008 2009 2010 2011 2012

At Work At Play At Leisure

FOR CONSUMERS AT WORK, 2007-2017

Energy and sports drinks consumption by people at work has increased in Japan. The energy and sports drinks sales in the market by this category have grown at CAGR of 3.9% during 2007- 2012. Long working hours have led to … Some famous energy and sports drinks brand in Japan are Oronamin C, Pocari Sweat, Aquarius and Red Bull. The energy and sports drinks market in Japan witnessed revenue worth USD ~ million in 2012, inclining from USD ~ million in 2007.

Figure: Japan Energy and Sports Drinks Market Size for Consumers at Work on the Basis of Revenue in USD Million, 2007-2012

3,000.0

2,500.0 2,325.2

2,000.0

1,500.0

USDMillion 1,000.0

500.0

0.0 2007 2008 2009 2010 2011 2012

JAPAN QUASI DRUG ENERGY DRINK MARKET SEGMENTATION BY DISTRIBUTION CHANNEL, 2007- 2012

Drug stores and convenience stores continued to be the prime distribution channel for quasi drug energy drinks in Japan. One of the leading quasi drug energy drinks is Lipovitan D by Taisho Pharmaceuticals. One of the most important ingredients in this drink is … Quasi drug energy drinks are mainly sold through drug stores in Japan. Drugs stores held a share of ~% in 2012, and remained the key distribution channel for these drinks during 2007-2012.

The major drug store chains in Japan include Matsumoto Kiyoshi, Kokumin and Sun drug. The sales of quasi drug energy drinks reached USD ~ million in 2012 from drug stores in Japan.

Figure: Japan Quasi Drug Energy Drink Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, 2007-2012

100.0% 90.0% 13.6% 9.3% 80.0%

70.0% 22.7% 60.0% 50.0% 40.0% Percentage

30.0% 55.0% 20.0% 10.0% 0.0% 2007 2008 2009 2010 2011 2012

Drug Stores Convenience Stores Supermarket and Hypermarkets Others

FOR DRUG STORES, 2007-2017

The main ingredient in quasi drug energy drinks are taurine and vitamin –B group compounds. Taurine helps in converting fats into energy at a faster rate and helps in improving the functioning of liver. These specially formulated energy drinks mainly target… The quasi drug energy drink market has grown at a CAGR of 4.5% with drug stores as distribution channel. The revenue generated from drug stores in Japan for such drinks in 2012 was USD ~ million.

Figure: Japan Quasi Drug Energy Drink Market Size with Drug Stores as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012

800.0

700.0 627.6 600.0

500.0 400.0 300.0 USDMillion 200.0 100.0 0.0 2007 2008 2009 2010 2011 2012

JAPAN ENERGY DRINK MARKET SEGMENTATION BY DISTRIBUTION CHANNEL, 2007-2012

Energy drinks are dispensed primarily by vending machines in Japan. Vending machines contributed a share of ~% to the energy drink market in 2012. These machines are widely available in Japan and offer a variety of …

Figure: Japan Energy Drink Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, 2007-2012

100.0% 90.0% 18.5% 15.9% 80.0% 18.9% 70.0% 60.0% 50.0% 40.0% Percentage 30.0%

20.0% 34.9% 10.0% 0.0% 2007 2008 2009 2010 2011 2012

Vending Machines Convenience Stores Supermarket and Hypermarkets Others 13

FOR VENDING MACHINES, 2007-2017

Due to the fast changing lifestyles, especially among the working population of Japan, the sales of beverages such as energy drinks have witnessed an incline during 2007 to 2012. The energy drink market revenues from vending machines in Japan have grown at a CAGR of 6.9%during 2007-2012 The revenue generated by the energy drink market with vending machines as distribution channel has grown from USD ~ million in 2007 to USD ~ million in 2012.

Figure: Japan Energy Drink Market Size with Vending Machines as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012

700.0

600.0

464.1

500.0

400.0

300.0 USDMillion 200.0

100.0

0.0 2007 2008 2009 2010 2011 2012

JAPAN SPORTS DRINK MARKET SEGMENTATION BY DISTRIBUTION CHANNEL, 2007-2012

Sports drinks in Japan are sold mainly through supermarkets, convenience stores and vending machines. Supermarkets offer a variety of products and thus have succeeded in attracting a huge footfall. The sports drink market in Japan is dominated by hypermarkets and supermarkets, which contributed a share of ~% to the sports drinks market in 2012.

Figure: Japan Sports Drink Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, 2007-2012

100.0% 90.0% 24.9% 80.0% 70.0% 60.0% 50.0% 40.0% Percentage 30.0% 20.0% 43.7% 10.0% 0.0% 2007 2008 2009 2010 2011 2012

Supermarket and Hypermarkets Convenience Stores Vending Machines Others

MARKET SHARE OF MAJOR PLAYERS IN JAPAN ENERGY AND SPORTS DRINKS MARKET, 2012

MARKET SHARE OF MAJOR PLAYERS IN QUASI ENERGY DRINK MARKET, 2012

The quasi drug energy drinks market is largely dominated by Lipovitan D with a share of ~% in 2012. Lipovitan D is manufactured by Taisho Pharmaceuticals. The main ingredient in this drink is taurine. Taurine is essential for …

Figure: Market Share of Major Brands in Japan Quasi Drug Energy Drink Market on the Basis of Revenue in Percentage, 2012

Lipovitan D

Alinamin

Tiovita

Others

MARKET SHARE OF MAJOR PLAYERS IN ENERGY DRINKS MARKET, 2012

Energy drink market in Japan is dominated by Oronamin C drink, which held a share of ~% in 2012. This drink is manufactured by Otsuka Chemical Holdings Co Ltd. Oronamin C is one of the most popular energy drinks in Japan. The drink is packed in …

Figure: Market Share of Major Brands in Japan Energy Drink Market on the Basis of Revenue in Percentage, 2012

Oronamin C

Dekavita C

Redbull

Match

Others

MARKET SHARE OF MAJOR PLAYERS IN SPORTS DRINK MARKET, 2012

The sports drink market in 2012 was led by Aquarius with ~% contribution to the total market in Japan. Aquarius sports drink is manufactured by Coca Cola and was first introduced in Japan and is also sold in different countries which include …

Table: Market Share of Major Brands in Japan Sports Drink Market, 2012

Market Share of Leading Sports Drink Brands 2012 (In Percentage) Aquarius Pocari Sweat Love sports from Kirin Super H20 VAAM Amino vital

Others Total

JAPAN ENERGY AND SPORTS DRINKS MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017

The energy and sports drinks market in Japan is estimated to be worth USD ~ million in 2017. It is expected that the energy drinks will register strong sales owing to rising stressful working conditions amongst the working population of the country. Although the economy has countenanced severe supply constraints in the last two years, including supply chain disruptions and electricity shortages due to earthquake and tsunami, economic activity is projected to …

Table: Japan Energy and Sports Drinks Market Future Projections on the Basis of Revenue in USD Million, 2013-2017

Future Projections (USD Million) 2013 2014 2015 2016 2017 Energy Drinks Market Quasi Drug Energy Drink Market Sports Drinks Market Total Energy and Sports Drinks Market 6,812.8

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