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ESTO SCORES INSIDE The Football Association The International Rugby Board KNVB K Sint-Truidense V.V. (STVV) Heracles Almelo The New Saints FC EDITION 1 Contents CONTENTS Thinking of using synthetic turf ? 4. 5 Welcome 5. Case Study: The Football Association 8. Case Study: The International Rugby Board (IRB) For the latest advice and information visit 12. 8 www.theESTO.com Case Study: KNVB 16. Case Study: K Sint-Truidense V.V. (STVV) 18. Case Study: Heracles Almelo 20. 18 Case Study: The New Saints Football Club 21. ESTO Full members ESTO - The European Synthetic Turf Organisation provide free impartial advice and information to help you make decisions regarding all aspects of synthetic turf. From choosing a supplier through to installation and maintenance. Keeping you up to date with products and developments in the marketplace. Including the latest case studies in all sports at professional and community level. www.theESTO.com 2 3 Welcome Case Studies The Football Association WELCOME Welcome to the first edition of ESTO Scores, the new publication from the European Synthetic Turf Organisation that highlights some of the great work our members and partners are delivering and the difference synthetic turf is making to the success of sports clubs, leisure facilities and pitches all across Europe. We all know that the benefits for synthetic turf are numerous and the impact installation after installation has, is positive across a wide range of benefits reflected in ESTO’s five key pillars: Community, Economics, Education, Environment and CASE STUDY Performance. The aim of ESTO Scores is to showcase these same benefits CASE STUDY: with real case studies, so our collective list of prospective The Football Association stakeholders and policy makers can better understand why they should consider and choose quality synthetic turf as they look to invest in new capital projects and the installation of synthetic turf. As the sport’s national “Promoting the development of the facilities and investment manager for governing body, The Football game amongst all ages, backgrounds The FA. In this inaugural issue we have highlighted projects in Wales, and abilities in terms of participation “Our aim is to provide every team Association (The FA) is and quality. This also involves the Netherlands, England, Belgium, Georgia and even an IRB with access to a synthetic turf promoting the availability of the sport supported project in New Zealand, to show the advantages responsible for all regulatory pitch, which we initially equate to to the greatest possible number of for professional sports clubs, community sports clubs, public aspects of football in approximately an average of 60 people.” authorities, rugby and football and in doing so, showcase the England. teams per pitch to meet their training versatility of synthetic turf across a range of applications. Therefore, the ability to ensure high or playing requirements.” Described as the country’s ‘National quality football facilities throughout Whilst The FA understands the Game’, English football has never both professional and amateur We hope that this new publication will form a useful tool for all as benefits of synthetic turf, the experienced such high numbers of levels is of utmost importance to the we aim to enlighten key stakeholders and policy makers to the challenge remains to ensure that spectators and participants - as well delivery of such objectives. long term benefits of synthetic turf. as vast levels of revenues and media clubs, managers and players alike are provided with the knowledge and interest - in its history. Consequently, Aims and targets If you would like to put forward case studies please do contact us factual awareness to make informed the scope of the game across all Working in partnership with England’s decisions regarding playing surfaces: as we would welcome the opportunity to hear the excellent work levels of participation is considerable: largest sports charity, the Football that is truly making a positive difference to players, athletes and Foundation, The FA has so far “We do have an issue whereby • 7 million participants plus 5 million developed more than 5700 projects there is a lack of knowledge and coaches that play on synthetic turf pitches right across Europe. in schools to the value of over £630m to improve understanding concerning synthetic THE EUROPEAN SYNTHETIC TURF ORGANISATION • 37,500 clubs playing facilities. In an increasing turf. One of The FA’s main aims is number of cases, such projects therefore to increase such levels by • 125,000 FA affiliated teams involve the installation of synthetic providing factual information directly • 45,000 pitches within 21,000 turf pitches. to key decision makers, especially facilities leagues. As a result, this will “We currently have around 450 encourage informed decision-making As part of its responsibility to develop full size 3G synthetic turf pitches regarding a club’s use of synthetic and regulate the sport at all levels in England, of which The FA has turf,” explains Mark. throughout England, The FA cites one helped to fund at least 30% of of its key activities as: these,” confirms Mark Pover, national 4 5 Case Studies The Football Association Case study 1: Case study 2: Planning for the future Sutton Coldfield Town FC Woodley Sports Centre As The FA commits to continuous and increased levels of investment In the summer of 2011, semi- Limited into synthetic turf throughout professional side Sutton Coldfield In the summer of 2005, Woodley England, in 2012, The FA’s Football Town FC installed a full size synthetic Sports Football Club installed a FIFA Services Division will release a guide 3G turf pitch at its Central Ground RECOMMENDED ONE STAR full size to the use of synthetic turf. playing facilities. synthetic turf pitch as part of a facility Designed to dispel rumours and raise As a replacement to the existing redevelopment at its ground in Stockport, Cheshire. awareness, the document has been natural turf surface, the new pitch produced to address one of The FA’s is used by two senior sides (both in Prior to the installation, the semi- main challenges, that is, a lack of the National League pyramid), local professional side was forced to knowledge and understanding football teams, schools and colleges. postpone an average of 10 games regarding the benefits of installing The pitch is also available for private per season as a result of the poor and using synthetic turf playing hire and hosts coaching courses and durability of the existing natural turf surfaces. private functions. playing surface. The document, which has been Since the installation, the pitch is also Since the installation, the club has written by The FA facilities and used for a weeknight 5-a-side league benefitted from a significant reduction investment team along with input and a new Sunday football league. in match cancellations, as well as from the industry, aims to answer a fall in maintenance costs. This “We have found the new playing any questions regarding the use of is combined with a rise in revenue synthetic turf; “We have produced the surface much safer than natural generation from the site through grass,” comments director and document so that it is fully accessible private pitch hire, which is facilitated and relevant to all parties; from general manager of Sutton Coldfield by the greater usage levels that Made up of six companies, the players and managers, clubs and Town FC, Neil Murrall. “Despite a Overcoming challenges the new synthetic turf surface can Framework is responsible for the leagues to groundsmen and officials. significant increase in pitch usage, we One of the existing issues faced by support. design, construction, installation and have seen fewer match cancellations The FA concerns the relationship “The document provides a maintenance of all FA-funded 3G As well as hosting semi-professional and have found the quality of between the pitch surface criteria Our synthetic turf pitch comprehensive guide to synthetic synthetic turf pitches. This is in line side Woodley Sports FC, the centre turf, answering all the frequently performance and durability of the and the level of play it is installed to with The FA’s focus on the provision is also used by Stockport County asked questions clearly and pitch first rate.” support; “A certain level of disparity is everything that we of quality facilities and also in the Ladies FC, Stockport College succinctly, using industry research to The installation, which was carried currently exists between these two support of the clubs who own and hoped it would be and Academy of Sport and a number of support the advice and information out following guidance from The factors,” acknowledges Mark Pover. use such pitches. football coaching companies. The provided,” confirms Mark. FA, is an example of the results that “For example, a 60m x 40m pitch “more. The surface gives pitch also meets the training and The document will be available elevated levels of knowledge and installed for a junior grass roots club Any installations that The FA is match day requirements for a number on The FA’s website and will be understanding regarding synthetic does not – and should not – need to involved in are tested to meet us a first-class pitch of local senior and junior clubs, as circulated to all leagues and clubs turf can deliver; “Sutton Coldfield be built to the standards required by the appropriate criteria for their well as hosting a number of school to use week in, week throughout England. Town FC is fully aware of the benefits international competitions. It does level of competition; The FA is and community sports days and and successes that synthetic turf however need to be safe for the also concerned with the business out and the additional events.