sign in sign up
<<
Home , Aidy Boothroyd, Chris Hughton, Gary Speed, Laurent Blanc, Mark McGhee, Nigel Adkins

The magazine of the League Managers Association Issue 10: Winter 2011 £7.50 “Having a strong spirit is essential” M art in O ’ N ei ll Ossie Ardiles What do Aidy Boothroyd Leaders do? The big question... asked and answered Terry Connor second in Matt Lorenzo command Mark McGhee The assistant manager’s role revealed

boxing clever Team The changing face of the TV rights market Issue 10 : Winter 2011 spirited Martin O’Neill on learning from Clough, the art of team building and the challenges ahead SPONSORED BY We’ve created an oil so strong We had to engineer the tests to prove it.

engineered With

Today’s engines work harder, run hotter and operate under higher pressures, to demand maximum performance in these conditions you need a strong oil. That’s why we engineered Castrol EDGE, with new Fluid Strength Technology™. Proven in testing to minimise metal to metal contact, maximising engine performance and always ready to adapt wherever your drive takes you. Find out more at castroledge.com Recent economic and political events in Europe’s autumn THE have highlighted the dangers of reckless over-spending, poor debt management and short-sighted, short-term MANAGERS’ leadership. The macro-economic solutions being worked on in Europe’s major capitals have micro-economic lessons VOICE in them. Short-term fixes do not bring about long-term solutions, stability and prosperity. “We hope 2012 The LMA’s Annual Management Conference held in October at the magnificent , brought will not see a repeat football and business together for a day of discussion and debate on the subject of leadership. We heard from leaders of vast sums of from all walks of life, business, the armed forces, talent development and, of course, some of the LMA’s most money being wasted senior members. The delegates present gained a fascinating insight into from the game” the variety of challenges that leaders face and yet, despite the diversity of experiences on stage, a group of consistent themes appeared; the setting of realistic targets, the building of a winning culture; support from the top down and, most notably, clear and regular communication. All of the speakers pointed towards the value of building a long-term vision and sticking with it. As we approach the end of 2011, we have seen a year in which football clubs in England have spent a record amount on the payment of compensation and legal fees in the dismissal of managers across the leagues. This defies the principles of building for stability and success and, more worryingly, is an expense that clubs, certainly in the lower leagues, can ill afford. As the squeeze on finances, from the global institution to the man in the street, continues, we hope 2012 will not see a repeat of the vast sums of money being wasted from the game. The end of 2011 has also seen a uniting of the football family, in sadness, at the awful news of Gary Speed’s death. On behalf of the LMA and all of our members we offer our sincerest condolences and our full support to Gary’s family. We wish them strength in what must be the hardest of circumstances. Gary was highly respected and well liked, and it is a wonderful testament to the man and a legacy for his family, that the outpouring of grief has been so heartfelt and magnanimous is its praise of him. It wasn’t just that he was a great player and a very promising young manager, but also, that across the spectrum from fans to his peers he was much admired as a true professional, a ‘good bloke’ and gentleman of the game. Richard Bevan LMA CEO

the manager WINTER 2011

Published by Editor’s

SPONSORED BY letter

The League Managers Association, The Camkin Suite, 1 Pegasus House, Ask a simple question... Tachbrook Park, Warwick CV34 6LW Throughout this issue, we continually return to one question... www.leaguemanagers.com ‘what do leaders do?’ The question first popped up at the LMA’s Opinions expressed by contributors Annual Management Conference back in October when it was are their own. Reproduction in whole or in part without written asked (and, to some extent, answered) by the leadership expert permission is strictly prohibited Jeff Grout. A summary of Grout’s presentation is included in our Editor: Ciarán Brennan look back at the conference, which begins on page 14. Art director: Andrew Philp Contributors: Ossie Ardiles, The asking and answering of that seemingly simple question Aidy Boothroyd, Michael Caulfield, isn’t confined to those pages, though; the newly-appointed Dr Dorian Dugmore, Daniel Finkelstein, Roberto Forzoni, Alice Hoey, Northampton Town manager Aidy Boothroyd asks it as part of Martyn Pert, Philip Smith, an absorbing conversation with the management and education , Alexandra Willis guru Stuart Timperley (page 38), while psychologist FOR THE LMA Michael Caulfield offers his own views on the subject (page 56). Publisher: Jim Souter Executive editor: Sue McKellar Away from that single question, Howard Wilkinson argues Commercial manager: Natasha Elliott Publishing enquiries that all managers benefit from that scarcest of commodities, time 01926 831556 (page 44) while Ossie Ardiles gives a fascinating insight into the [email protected] www.leaguemanagers.com border-crossing life of the and manager (page 68). Elsewhere within these pages we have an interview with Cover portrait: Henry Browne/Action Images Martin O’Neill (conducted just days before his appointment as Picture credits: manager of Sunderland) in which he reveals some of his own Action Images, Arsenal FC, iStockphoto management philosophies and lifts the lid on life as a player under (page 20). Another manager who learned his trade under Clough, Roy Tenacious Keane, was in fine, frank form at the LMA conference, where Design and production by: he was interviewed live on stage by Matt Lorenzo. For those of Tenacious Limited 677 High Road, N12 0DA you who weren’t there, we’ve included the edited highlights (page 020Tenaciou 8445 2061 s 24). Like all highlights, however, these are no replacement for www.tenaciousltd.co.uk being there and witnessing the event live. Next year, you should Print by: print-source try to make it along... it’s something that leaders do. 16 Hall Farm Court, Stanton-By-Dale, Ilkeston, Derbyshire DE7 4QH

The Manager is supported by

Ciarán Brennan

the manager WINTER 2011

— welcome —

THE BACK OFFICE 44 The Technical Area 24 30 Howard Wilkinson considers the one luxury which all managers need, but very few are granted... time 46 Media Matters ESPN’s senior executive producer Andrew Hornett on starting up 48 Financial Insights Philip Smith of Barclays Wealth 12 outlines some strategies for tax 28 32 planning in the ‘transfer window’ KICKING OFF 50 The Coach’s View 8 From The Dugout Having observed coaching around the News, numbers and developments world, Martyn Pert argues that the UK from both within the LMA and across needs to play to its strengths the full football spectrum 52 Health and Wellbeing 12 Gary Speed How clever thinking can lead to a A tribute to the manager, who healthy heart, by Dr Dorian Dugmore died on November 27th 54 Castrol Analysis 14 Management Conference Why Manchester United’s ‘treble’ was Highlights from the third annual LMA an even more impressive feat than Management Conference, which took you may have already thought place at The Emirates in November 56 Mind Games Michael Caulfield looks at the LEADERS pressures of management and offers 20 Martin O’Neill some strategies for dealing with them Shortly before his appointment, the newly-installed Sunderland manager took the time to talk to The Manager “You want to take on 24 Roy Keane the challenge time The former midfield general and and time again” Ipswich and Sunderland manager on his love of the game... and being 20 Martin O’Neill punched by Brian Clough 28 Terry Connor LMA PEOPLE Mick McCarthy’s right-hand man Reputation at Wolves lifts the lid on life as an 58 The Managers’ Cup Management assistant manager All the action from the recent Prince’s How to maintain Trust-backed tournament 30 The Insider your organisation’s The FA’s commercial director Stuart 61 Hall of Fame dinner good name Turner outlines the changing face of joins the Hall of Fame the broadcast rights market at the LMA’s gala event 32 The Outsider 64 Hall of Fame 34 38 British cycling’s consultant psychiatrist A retrospective on one of the game’s discussses his unique role as a mental greatest innovators, the former health practitioner in elite Arsenal manager Herbert Chapman 67 Jon Moss 50 THE BUSINESS The Barclays referee 34 Reputation Management helps launch an educational website How to maintain your company’s 68 The Voice of Experience reputation in a world of raised Ossie Ardiles offers some thoughts on expectations and near-universal today’s overseas players access to global media 71 Mark McGhee 38 “Mutual Self-interest” ...reports back from a recent German Northampton’s Aidy Boothroyd coaching conference speaks to a leading academic about 7312 Matt Lorenzo management education The experienced broadcaster takes 43 Transferable Assets the helm of the LMA’s podcast John Shepherd of Sport Mobile looks 74 Stoppage Time at how mobile technology is changing The countdown begins for Team GB’s the way we do business Olympic football campaign 56

the manager WINTER 2011

t t

e n k e c op s e ro ti ro Applications opened on Applications 53 The total number of The total number of managerial movements in the top four divisions of English football during the 2010/11 season (of which 38 were dismissals). This is remarkably close to the figure from the previous season when there was a total of 51 movements (36 of which had been due to dismissals). During that season, the average tenure of a dismissed manager rose slightly, but was still less than 18 months. See ‘The (on Area’ Technical page 44) for more. sit eu Fans of the competing Fans nations in next year’s Championship European for tickets can apply now 16 separate ‘portals’ through been set up on which have website. the UEFA 12th and will December open until February remain 29th. The tickets will be a distributed through each with fans from lottery, nation guaranteed at least 16 capacity per cent of ground games. for each of the group n a l panish panish S p al systems al systems y wspaper wspaper A has two A has two g AB will vote AB will vote F F I I o w with the l R 2011 E — NT no WI g off , Blatter , Blatter Deportivo l Mundo n i E k News News f the final decision is made, it can f the final decision is made, it can om the 2012-13 season.” I ech — Kic t peaking to the German ne peaking to the German n a separate intervie e t is believed that the two riv t is believed I I S the manager publication , Blatter revealed that: “There are now now are that: “There revealed , Blatter Bild speed systems that combine precision, in now are We uncomplicated. and are the testing phase and the be used fr technology 2014 will have added: “Brazil phantom goals. F to avoid which Blatter referred to are from the the from to are referred which Blatter and its German company Hawk-Eye British Cairos. technology rival to the match officials (via the referee’s referee’s to the match officials (via the vibration and visual signal). watch, by using this 2012 in London over in March resource. good systems that meet all the demands we immediacy and not being set: reliability, difficult to use.” in

all o g

s news and views from the dugout from and views news . eal v epp Blatter e S r ch of this year, nine systems nine systems ch of this year, e ing off ing off AB). These systems have to meet to meet AB). These systems have F nternational Football Association nternational Football k I I tt A president A president F I ince Mar S

The introduction of goalline technology would put an endThe introduction of goalline technology would put an as into incidents where legitimate goals are not counted, Cup the England v Germany tie in the 2010 World

bla r four basic requirements: that the technology that the technology four basic requirements: applies solely to the goalline and only to determine whether a goal has been scored or not; that the system must be accurate; that the indication of whether a goal must be immediate and has been scored automatically confirmed within one second and that the indication of whether a goal will only be communicated has been scored Board ( Board Goalline technology could be in use from technology could be in use from Goalline as early as next season, and will definitely in Cup World be in operation for the 2014 statements made to recent according Brazil, F by a testing process been put through have the by FIFA boss outlines provisional timeframe boss outlines provisional timeframe FIFA for adoption of goalline technology Kic 9

8 — News —

9.62 The The average number of expatriate players on the pitch for Arsenal during the Executive 2010/11 season, the highest figure in Europe. The top five in this list contained three further English teams; Wigan Athletic, Blackburn Rovers and Chelsea. COACH with ROBERTO FORZONI random thoughts In his book Fooled by Randomness, Nassim Nicholas Taleb argues that – no matter how clever we believe we are, or how much success is a consequence of what we do – chance plays a far larger part in life than we might care to admit. So, how does this fit in with the concept of having a strong work philosophy and using strategy to achieve your objectives? Having a vision, strategy and The LMA hosted an event in October for its business partner the commitment to achieve remain the New Stock Exchange at the French national football centre at three underlying areas which I believe Clairefontaine. During this event, chief executive Richard Bevan are the foundations for any success. met with the manager of the team Laurent Blanc However, this book highlighted for (centre) and one of his predecessors, Gerard Houllier (right), to me that on occasion, no matter what discuss Clairefontaine’s integral contribution to the success of French we do, success and achievement can football in light of the impending opening of St George’s Park. be the consequence of a completely random occurrence; a chance meeting in a restaurant leading MANAGER OF THE MONTH to a contract, your defence being A run-down of the managers whose results and performances have uncharacteristically distracted in the most impressed the judging panels during recent months final five minutes of a game and conceding three goals, or simply an October 2011 unexpected and unplanned call. AWARDS CLUB DETAILS Manager of the Month W D L Manchester City Develop a realistic Roberto Mancini 4 0 0 Manager of the Month W D L vision and philosophy Birmingham City 4 1 0 and commit totally to Manager of the Month W D L ownT 5 1 0 achieving success... but Manager of the Month W D L Crawley Town Steve Evans 5 1 0 be prepared for chance to have some impact. September 2011 I’ve worked with numerous AWARDS CLUB DETAILS managers (in both sport and business) Manager of the Month Tottenham W D L Hotspur 3 0 0 who have tried to replicate every Manager of the Month W D L detail of a particularly rewarding Middlesbrough 2 2 0 phase, only to fail to achieve the Manager of the Month W D L same level of accomplishment; all Notts County 4 1 0 because they’ve misunderstood the Manager of the Month W D L Southend United impact of context and timing. 4 1 1 www.robertoforzoni.com

the manager WINTER 2011

ne ne

rs O

ge remier nited, nt ’s ’s P a U . e n sp ity or C hampion ma m

C anchester g M wo managers lasting, on wo managers lasting, on

isit T V

anchester kin The average amount of The average amount of money spent by supporters of visiting League teams during their trips to games against either M according to figures released by c £776 a ost £100 ost ctober and carries on until the end ctober and carries on until the end ying 1.67 years and Barclays and Barclays ying 1.67 years ebruary; the LMA’s figures show that that show figures ebruary; the LMA’s O This figure combines the costs incurred combines the costs incurred This figure begins season’ ‘sacking The traditional for the length of manager The figures who lose their jobs take an Managers erage, for 1.33 years, npower League npower erage, for 1.33 years, ost of managerial dismissals places places ost of managerial dismissals alm s on of F enjo av C finances huge strain on football’s divisions of English Clubs in the top four on of £99m football spent in excess the 2010/11 changing managers during to LMA data. season, according in paying compensation, legal fees and one manager’s (where contracts’ ‘double for a period after contract is honoured another), but does by been replaced he’s not include the cost of fees to agents or the expense of hiring and firing backroom with the new staff to work managers. in 25 clubs changed manager in that period than 100 during last season, with more coaches losing their job in the same period. equally worrying, are with the tenure of a manager in the npower tenure average having fallen to Championship now are only 12 months. The figures below slightly better for the other divisions, with League npower League managers lasting 2.07 years. to be reemployed, of 1.63 years average while almost half first-time managers never find a second management position.

R 2011 ER? E G — NT A

? WI N ?

? ? ed ed News News th st i iv — nc o e e w i c m

BE A MA re u

O per the manager o x RKED er y e

v O

uddersfield e e H

TED T ed W ’v o? u N e u nc o A ’v y o lark’s

her u y C

e

lue U W o d d y O

vic n

oo inf u i? ad W Y yer o

yh anchester ’s Nottingham Forest in 1977-1978 ’s Nottingham r has o M ess

NO g pla b

best M with er lough

r C U K g ur best a O o

, I’ll never forget the atmosphere that more than , I’ll never forget the atmosphere that more than best o the

n y a

D Y rexham fan and used to watch the likes of Joey Jones, rexham fan and used to watch the likes of Joey Jones, I as the

as ma the on

asides w s D ’ s w h ’ t t N o ic o h ha ha h h arad eople won’t be surprised that Sir is the manager is the manager be surprised that Sir Alex Ferguson eople won’t WHE  Messi is the best player in world football and everyone should try to see him ply his trade live at some point in the near future if they can. He has a rare talent. Only time will tell if he will be as revered as Maradona (who I played against when he was at Barcelona) because he was able to carry his national team almost single-handedly to all his talent, Messi currently struggles to Cup success. For World influence the current Argentina team to the same degree. 70,000 Welsh fans generated when we beat Italy 2-1 at the the fans generated when we beat Italy 2-1 at 70,000 Welsh in a 2004 European Championship qualifier. Mickey Thomas and Bobby Shinton at the Racecourse Ground. M W W W When the role was thrust upon me after the resignation of the then When the role was thrust upon me after the . Myself and were manager, Wales and although we lost I given the job for one game against Denmark my playing experience I really enjoyed the experience. I felt that with I applied for the job and got it. so could offer something, me the most. whose drive, work ethic and presence has influenced players; I have been fortunate to work with many great just two. But as a football technician, to name and Brad Friedel stands comparison with anyone I have worked or played with. Tugay Be the best you can be. I was a W W W P As a manager ity manager takes our test C The former Wales and The former Wales

1. 6. 7. 2. 3. 4. 5.

The number of league games which Lee of league games which The number 43 November 2011, beating between January and went unbeaten by Brian the record set 11

10 — News — £92,000,000,000 The predicted revenues generated by the global sports business between now and 2015, according to a report by the professional services firm Price Waterhouse Coopers. prozone and amisco host debate on the application of statistical data in football €900m Performance analysis specialists use believe in the Moneyball philosophy, The net revenue which screening of baseball film to spark debate Glick emphasised just how important a UEFA expects to collect on the use of data in football consistent methodological approach is to over the four years achieving sustained success; Wilkinson between 2014 and The potential for the use of empirical cited Barcelona as an ideal model while 2018 as a result of data in football management was debated McClaren lauded the coherent structure the collective selling by a gathering of LMA members and he found in place during his time as of TV rights on behalf other experts at an event hosted by two manager of FC Twente. of its 53 member of the UK’s leading providers of sports nations. This new performance analysis systems, Prozone and agreement covers the Amisco, on November 21st. rights to all qualifying The event followed a private screening games (both World of the film Moneyball, which tells the story Cup and European of the successful implementation of such Championship) and methods in Major League Baseball by a number of friendly the Oakland Althletics and their general matches. If achieved, manager, Billy Beane (portrayed in the film the figure of€ 900m by Brad Pitt, opposite). would represent a Chaired by professor Chris Brady (Dean major increase on of BPP Business School), the post-screening the estimated €540m discussion panel consisted of former previously raised by England manager Steve McClaren, LMA individual agreements chairman Howard Wilkinson, the Barclays over a similar period. Premier League’s director of Youth Ged Roddy MBE and Tom Glick, CEO of Derby County. The panel discussed the Performance of the Week importance of statistical analysis to their From basement battles to title deciders, FA Cup heroics to own roles and how it has enabled football European exploits – any team’s efforts could earn them the clubs to make increasingly informed LMA’s Performance of the Week award. Recent winners are... decisions in terms of their team selection Week and player recruitment. Ending Manager Performance Glick highlighted the fact that statistical 01/12 Dougie Freedman Manchester United 1 Crystal Palace 2 ( Carling Cup) scrutiny works equally well when deployed 24/11 Lee Clark Huddersfield ownT 2 Notts County 1 to assess the progress of academy players 17/11 Owen Coyle Bolton Wanderers 5 Stoke City 0 as it does with the first team squad. Roddy agreed, stating that there’s a 03/11 Arsène Wenger Chelsea 3 Arsenal 5 direct benefit in the use of technology 27/10 Roberto Mancini Manchester United 1 Manchester City 6 in player education, as detailed analysis 20/10 Southampton 1 United 0 often facilitates vast improvements in the 06/10 Fulham 6 Queens Park Rangers 0 development of young talent. 29/09 Dougie Freedman Brighton & Hove Albion 1 Crystal Palace 3 The panel agreed that, should football clubs more fully adopt the principles 15/09 Andy Hessenthaler Hereford United 1 Gillingham 6 of performance analysis, it must be The F&C Thames River Performance of the Week is decided by a five-man implemented top-to-bottom throughout panel consisting of Sir Alex Ferguson, Howard Wilkinson, , and . The winner receives an engraved crystal vase, an organisation. Citing Beane’s in a presentation screened on ’ Soccer Saturday programme. difficulties in convincing his coach to

the manager WINTER 2011 TO CONTINUE READING THE MANAGER MAGAZINE DOWNLOAD THE APP NOW

SUBSCRIPTION OFFER!

12 MONTHS FOR JUST

£12.99£11.99