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Media Value in Football Season 2014/15

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Media Value in Football Season 2014/15 MERIT report on Media Value in Football Season 2014/15 Summary - Main results Authors: Pedro García del Barrio Director Académico de MERIT social value Universitat Internacional de Catalunya (UIC Barcelona) Bruno Montoro Ferreiro Analista de MERIT social value Asier López de Foronda López Universitat Internacional de Catalunya (UIC Barcelona) With the collaboration of: Josep Maria Espina Serra (UIC Barcelona) Arnau Raventós Gascón (UIC Barcelona) Ignacio Fernández Ponsin (UIC Barcelona) www.meritsocialvalue.com 2 Presentation MERIT (Methodology for the Evaluation and Rating of Intangible Talent) is part of an academic project with vast applications in the field of business and company management. This methodology has proved to be useful in measuring the economic value of intangible talent in professional sport and in other entertainment industries. In our estimations – and in the elaboration of the rankings – two elements are taken into consideration: popularity (degree of interest aroused between the fans and the general public) and media value (the level of attention that the mass media pays). The calculations may be made at specific points in time during a season, or accumulating the news generated during a particular period: weeks, months, years, etc. Additionally, the homogeneity amongst the measurements allows for a comparison of the media value status of individuals, teams, institutions, etc. Together with the measurements and rankings, our database allows us to conduct analyses on a wide variety of economic and business problems: estimates of the market value (or “fair value”) of players’ transfer fees; calculation of the brand value of individuals, teams and leagues; valuation of the economic return from alliances between sponsors; image rights contracts of athletes and teams; and a great deal more. The usefulness of these rankings and measurements is clear, given the growing number of companies whose business relies on the exploitation of media impact as a source of potential income. In the context of football, MERIT addresses issues like: Ranking and media evolution of players, teams and leagues. Estimate of the market value (“fair value”) for contracting players. Appraisal in value of seasoned players and promising youngsters. Regional analysis of media value rankings of players and teams. Analysis of perception and reputation of players and teams in the media. Players’ individual brands and evaluation of strategic alliances with clubs. Measurement of the visibility of the sports sponsorship, etc. The approach adopted by MERIT allows us to reach where others cannot. Often, the crucial point is not to have more information at one’s disposal but to be able to rely on the appropriate methodology and capabilities for analysis. Our team includes analysts that apply a methodology verified in academic forums, providing valuable data for decision- making in professional sport. More information can be found in: www.meritsocialvalue.com | www.uic.es/merit 3 4 MERIT report on Media Value in Football (Season 2014/15) Presentation This report has been elaborated with large databases, whose gathering is made possible with the help of our own software and the potentialities offered by the new technologies. Using this methodology, the analysts of UIC Barcelona have examined millions of press articles and websites across the Internet in order to carry out this study. The conclusions presented here are the result of analysing extensive information, which includes millions of press articles from worldwide media sources as well as websites across the Internet. Contents 1. Ranking MERIT of media value - players and teams (2014/15). 2. Ranking MERIT of media value – team managers (2014/15). 3. Comparative position of the “Big Five” domestic football leagues in Europe 4. Media value share of the main player with respect to the total media value of his team. 5. Evolution in media value in 2014/15 and comparative evolution over the last 5 seasons. 6. Media value variation of Top 30 players between 2014/15 and the precedent season. MAIN RESULTS The following points summarize the main findings of the MERIT report on Media Value in Football (Season 2014/15): - Messi overtakes Cristiano Ronaldo and regains the first post in the media value ranking. - Real Madrid retains the leading condition as the club with greatest media value status in 2014/15. The Spanish giant is followed by FC Barcelona, Manchester United and Chelsea. - Drop of talent in the Spanish Liga BBVA: from 8 players in season 2013/14, to 6 within the Top 10 worldwide in 2014/15 (concerning of course the media value status). - FC Barcelona and Sevilla FC, winners respectively of the UEFA Champions League and UEFA Europa League, reinforce the media value supremacy of the Spanish Liga BBVA. - James, having performed an outstanding season (both with his club and his national team) emerges as the player with the biggest media value increase. - Alexis concentrates a very large share of Arsenal overall media value. - Mourinho keeps the first place in the ranking of team managers that he held last season. 5 6 1. MERIT media value ranking of football players and clubs (2014/15) Messi leads the MERIT ranking in 2014/15 while Ronaldo drops to second place. Hazard’s and James’s brilliant seasons put these players on the spotlight in terms of media value. The following table shows the results of the MERIT media value index of the main international football players for the 2014/15 season. Rank MERIT media Player Team 2014/15 value index 1 Lionel Messi FC Barcelona 52.78 2 Cristiano Ronaldo Real Madrid 49.92 3 Wayne Rooney Manchester United 36.94 4 James Rodríguez Real Madrid 33.99 5 Luis Suárez FC Barcelona 29.94 6 Neymar FC Barcelona 26.50 7 Gareth Bale Real Madrid 22.13 8 Alexis Sánchez Arsenal FC/FC Barcelona 21.03 9 Diego Costa Chelsea FC / Atletico Madrid 17.79 10 Kun Agüero Manchester City 17.61 11 Radamel Falcao Man United / Monaco 16.37 12 Cesc Fàbregas Chelsea FC 16.27 13 Eden Hazard Chelsea FC 15.75 14 Robin van Persie Manchester United 14.95 15 David Silva Manchester City 14.83 16 David de Gea Manchester United 14.83 17 Steven Gerrard Liverpool FC 13.60 18 Mesut Özil Arsenal FC 13.18 19 Manuel Neuer Bayern Munich 10.78 20 Iker Casillas Real Madrid 10.58 21 Yaya Touré Manchester City 10.33 22 Mario Balotelli Liverpool FC 10.28 23 Sergio Ramos Real Madrid 10.00 24 Dani Alves FC Barcelona 9.65 25 Paul Pogba Juventus FC 8.95 26 Marcelo Real Madrid 8.84 27 Pepe Real Madrid 8.59 28 Gerard Piqué FC Barcelona 8.57 29 Andrés Iniesta FC Barcelona 8.29 30 Karim Benzema Real Madrid 7.93 31 Xavi Hernández FC Barcelona 7.17 32 Carlos Tévez Juventus FC 6.58 33 Didier Drogba Chelsea FC / Galatasaray 6.48 34 Zlatan Ibrahimovic Paris Saint-Germain 5.92 35 Ángel di María Man United / Real Madrid 5.49 36 Francesco Totti AS Roma 4.64 37 Petr Cech Chelsea FC 4.63 38 Juan Mata Manchester United 4.30 39 Frank Lampard Manchester City 4.30 40 Andrea Pirlo Juventus FC 4.16 41 Arjen Robben Bayern Munich 3.98 42 Toni Kroos Real Madrid / Bayern Munich 3.93 43 Franck Ribéry Bayern Munich 3.58 44 Thiago Silva Paris Saint-Germain 3.41 45 Arturo Vidal Juventus FC 3.39 46 Thibaut Courtois Chelsea FC 3.36 47 Marco Reus Borussia Dortmund 3.18 48 Raheem Sterling Liverpool FC 3.13 49 Luka Modric Real Madrid 3.10 50 Arda Turan Atlético Madrid 3.09 Source: MERIT social value - Data collection 7 The values for the MERIT index are expressed in terms of the average among the 2,500 players with the highest media value from our database of more than 5,000 players. Individual indices are expressed as the number by which the player multiplies the number of news of the normal or representative (average) player in the sample. According to our data, during the 2014/15 season Leo Messi had a mass media presence which was a whopping 52.78 times higher than the average player. The other media giant, Cristiano Ronaldo, came a close second at 49.92. On this past season, and thanks in part to Barcelona’s great performance, Messi managed to climb to the top of the list. Within the top 10 we see Real Madrid and Barcelona as big contributors with three players each, making the BBVA league the one with the largest number of star players among the first ten. Among the players it is worth mentioning James’s great season, both with his national team and as Real Madrid’s new golden boy striker, which boosted him to the fourth place. Barcelona’s Suarez and Neymar, in turn, put up great performances which helped them climb to the fifth and sixth places respectively. As far as team media value is concerned, each team’s index is obtained by adding the individual indices (2014/15 season) of the highest 15 players in the team’s roster. The following table lists the major teams according to their media value index. Rank MERIT media value 2014/15 Team League index 1 Real Madrid Liga BBVA 170.3 2 FC Barcelona Liga BBVA 160.2 3 Manchester United Premier League 105.2 4 Chelsea Premier League 81.5 5 Manchester City Premier League 61.8 6 Arsenal Premier League 56.8 7 Liverpool Premier League 44.3 8 Bayern Munich Bundesliga 41.1 9 Juventus Serie A 36.6 10 Paris Saint Germain Ligue One 26.1 11 Atlético Madrid Liga BBVA 20.5 12 Roma Serie A 19.4 13 Napoli Serie A 13.0 14 Tottenham Premier League 12.8 15 Borussia Dortmund Bundesliga 12.6 16 Fiorentina Serie A 12.0 17 Everton Premier League 11.8 18 Valencia Liga BBVA 10.9 19 AC Milan Serie A 10.7 20 Inter Milan Serie A 10.7 Source: MERIT social value - Data collection Real Madrid, once again, finds itself on the highest spot of world media value.
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