The magazine of the League Managers Association Issue 10: Winter 2011 £7.50 “Having a strong spirit is essential” M ART IN O ’ N EI LL Ossie Ardiles WHAT DO Aidy Boothroyd LEADERS DO? The big question... Herbert Chapman asked and answered Terry Connor Roy Keane SECOND IN Matt Lorenzo COMMAND Mark McGhee The assistant Gary Speed manager’s role revealed BOXING CLEVER Team The changing face of the TV rights market Issue 10 spirited : Winter 2011 Martin O’Neill on learning from Clough, the art of team building and the challenges ahead SPONSORED BY We’ve created an oil SO STRONG WE HAD TO ENGINEER THE TESTS TO PROVE IT. ENGINEERED WITH Today’s engines work harder, run hotter and operate under higher pressures, to demand maximum performance in these conditions you need a strong oil. That’s why we engineered Castrol EDGE, with new Fluid Strength Technology™. Proven in testing to minimise metal to metal contact, maximising engine performance and always ready to adapt wherever your drive takes you. Find out more at castroledge.com Recent economic and political events in Europe’s autumn THE have highlighted the dangers of reckless over-spending, poor debt management and short-sighted, short-term MANAGERS’ leadership. The macro-economic solutions being worked on in Europe’s major capitals have micro-economic lessons VOICE in them. Short-term fixes do not bring about long-term solutions, stability and prosperity. “We hope 2012 The LMA’s Annual Management Conference held in October at the magnificent Emirates stadium, brought will not see a repeat football and business together for a day of discussion and debate on the subject of leadership. We heard from leaders of vast sums of from all walks of life, business, the armed forces, talent development and, of course, some of the LMA’s most money being wasted senior members. The delegates present gained a fascinating insight into from the game” the variety of challenges that leaders face and yet, despite the diversity of experiences on stage, a group of consistent themes appeared; the setting of realistic targets, the building of a winning culture; support from the top down and, most notably, clear and regular communication. All of the speakers pointed towards the value of building a long-term vision and sticking with it. As we approach the end of 2011, we have seen a year in which football clubs in England have spent a record amount on the payment of compensation and legal fees in the dismissal of managers across the leagues. This defies the principles of building for stability and success and, more worryingly, is an expense that clubs, certainly in the lower leagues, can ill afford. As the squeeze on finances, from the global institution to the man in the street, continues, we hope 2012 will not see a repeat of the vast sums of money being wasted from the game. The end of 2011 has also seen a uniting of the football family, in sadness, at the awful news of Gary Speed’s death. On behalf of the LMA and all of our members we offer our sincerest condolences and our full support to Gary’s family. We wish them strength in what must be the hardest of circumstances. Gary was highly respected and well liked, and it is a wonderful testament to the man and a legacy for his family, that the outpouring of grief has been so heartfelt and magnanimous is its praise of him. It wasn’t just that he was a great player and a very promising young manager, but also, that across the spectrum from fans to his peers he was much admired as a true professional, a ‘good bloke’ and gentleman of the game. RICHARD BEVAN LMA CEO the manager WINTER 2011 Published by EDITOr’s SPONSORED BY LETTER The League Managers Association, The Camkin Suite, 1 Pegasus House, Ask a simple question... Tachbrook Park, Warwick CV34 6LW Throughout this issue, we continually return to one question... www.leaguemanagers.com ‘what do leaders do?’ The question first popped up at the LMA’s Opinions expressed by contributors Annual Management Conference back in October when it was are their own. Reproduction in whole or in part without written asked (and, to some extent, answered) by the leadership expert permission is strictly prohibited Jeff Grout. A summary of Grout’s presentation is included in our Editor: Ciarán Brennan look back at the conference, which begins on page 14. Art director: Andrew Philp Contributors: Ossie Ardiles, The asking and answering of that seemingly simple question Aidy Boothroyd, Michael Caulfield, isn’t confined to those pages, though; the newly-appointed Dr Dorian Dugmore, Daniel Finkelstein, Roberto Forzoni, Alice Hoey, Northampton Town manager Aidy Boothroyd asks it as part of Martyn Pert, Philip Smith, an absorbing conversation with the management and education Howard Wilkinson, Alexandra Willis guru Stuart Timperley (page 38), while sports psychologist FOR THE LMA Michael Caulfield offers his own views on the subject (page 56). Publisher: Jim Souter Executive editor: Sue McKellar Away from that single question, Howard Wilkinson argues Commercial manager: Natasha Elliott Publishing enquiries that all managers benefit from that scarcest of commodities, time 01926 831556 (page 44) while Ossie Ardiles gives a fascinating insight into the [email protected] www.leaguemanagers.com border-crossing life of the football player and manager (page 68). Elsewhere within these pages we have an interview with Cover portrait: Henry Browne/Action Images Martin O’Neill (conducted just days before his appointment as Picture credits: manager of Sunderland) in which he reveals some of his own Action Images, Arsenal FC, iStockphoto management philosophies and lifts the lid on life as a player under Brian Clough (page 20). Another manager who learned his trade under Clough, Roy Tenacious Keane, was in fine, frank form at the LMA conference, where Design and production by: he was interviewed live on stage by Matt Lorenzo. For those of Tenacious Limited 677 High Road, London N12 0DA you who weren’t there, we’ve included the edited highlights (page 020Tenaciou 8445 2061 s 24). Like all highlights, however, these are no replacement for www.tenaciousltd.co.uk being there and witnessing the event live. Next year, you should Print by: print-source try to make it along... it’s something that leaders do. 16 Hall Farm Court, Stanton-By-Dale, Ilkeston, Derbyshire DE7 4QH THE MANAGER IS SUpported BY Ciarán Brennan the manager WINTER 2011 — WELCOME — THE BACK OFFICE 44 The Technical Area 24 30 Howard Wilkinson considers the one luxury which all managers need, but very few are granted... time 46 Media Matters ESPN’s senior executive producer Andrew Hornett on starting up 48 Financial Insights Philip Smith of Barclays Wealth 12 outlines some strategies for tax 28 32 planning in the ‘transfer window’ KICKING OFF 50 The Coach’s View 8 From The Dugout Having observed coaching around the News, numbers and developments world, Martyn Pert argues that the UK from both within the LMA and across needs to play to its strengths the full football spectrum 52 Health and Wellbeing 12 Gary Speed How clever thinking can lead to a A tribute to the Wales manager, who healthy heart, by Dr Dorian Dugmore died on November 27th 54 Castrol Analysis 14 Management Conference Why Manchester United’s ‘treble’ was Highlights from the third annual LMA an even more impressive feat than Management Conference, which took you may have already thought place at The Emirates in November 56 Mind Games Michael Caulfield looks at the LEADERS pressures of management and offers 20 Martin O’Neill some strategies for dealing with them Shortly before his appointment, the newly-installed Sunderland manager took the time to talk to The Manager “You want to take on 24 Roy Keane the challenge time The former midfield general and and time again” Ipswich and Sunderland manager on his love of the game... and being 20 Martin O’Neill punched by Brian Clough 28 Terry Connor LMA PEOPLE Mick McCarthy’s right-hand man Reputation at Wolves lifts the lid on life as an 58 The Managers’ Cup Management assistant manager All the action from the recent Prince’s How to maintain Trust-backed tournament 30 The Insider your organisation’s The FA’s commercial director Stuart 61 Hall of Fame dinner good name Turner outlines the changing face of Carlo Ancelotti joins the Hall of Fame the broadcast rights market at the LMA’s gala event 32 The Outsider 64 Hall of Fame 34 38 British cycling’s consultant psychiatrist A retrospective on one of the game’s discussses his unique role as a mental greatest innovators, the former health practitioner in elite sport Arsenal manager Herbert Chapman 67 Jon Moss 50 THE BUSINESS The Barclays Premier League referee 34 Reputation Management helps launch an educational website How to maintain your company’s 68 The Voice of Experience reputation in a world of raised Ossie Ardiles offers some thoughts on expectations and near-universal today’s overseas players access to global media 71 Mark McGhee 38 “Mutual Self-interest” ...reports back from a recent German Northampton’s Aidy Boothroyd coaching conference speaks to a leading academic about 7312 Matt Lorenzo management education The experienced broadcaster takes 43 Transferable Assets the helm of the LMA’s podcast John Shepherd of Sport Mobile looks 74 Stoppage Time at how mobile technology is changing The countdown begins for Team GB’s the way we do business Olympic football campaign 56 the manager WINTER 2011 KICKING OFF — NEWS — KICKING OFF news and views from the dugout EURO TICKET SITES OPEN Fans of the competing nations in next year’s European Championship can apply now for tickets through 16 separate ‘portals’ which have been set up on the UEFA website.