Global opportunities for sports marketing and consultancy services to 2022 Ardi Kolah A management report published by IMR Suite 7, 33 Chapel Street Buckfastleigh TQ11 0AB UK +44 (0) 1364 642224
[email protected] www.imrsponsorship.com Copyright © Ardi Kolah, 2013. All rights reserved. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publisher. 2 About the Author Ardi Kolah BA. LL.M, FCIPR, FCIM A marketing and communications practitioner with substantial sports marketing, business and social media experience, he has worked with some of the world’s most successful organisations including Westminster School, BBC, Andersen Consulting (Accenture), Disney, Ford, Speedo, Shell, The Scout Association, MOBO, WPP, Proctor & Gamble, CPLG, Brand Finance, Genworth Financial, ICC, WHO, Yahoo, Reebok, Pepsi, Reliance, ESPN, Emirates, Government of Abu Dhabi, Brit Insurance, Royal Navy, Royal Air Force, Defence Academy, Cranfield University, Imperial College and Cambridge University. He is the author of the best-selling series on sales, marketing and law for Kogan Page, published worldwide in 2013 and is a Fellow of the Chartered Institute of Marketing, a Fellow of the Chartered Institute of Public Relations, Liveryman of the Worshipful Company of Marketors and Chair of its Law and Marketing Committee.