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Experts Vol Lof Over Albert Heijn DE TELEGRAAF ZATERDAG23JULI 2016 DFT T37 NL RENTE 10 JR 0,0960 AMX-INDEX 625,05 GOUD IN US$ OUNCE 1320,75 NIKKEI 225 16627,25 MetDelhaize verdwijnt dit weekend een vande oudste Belgische multi- nationals. Jules en Auguste Delhaize open- den hun eerste winkel 149 bijna anderhalve eeuw geleden, in 1867. bron: vwd group SlotkoersAhold €21,70 Nieuwe combinatie in top-tien supermarkten index1991=100 SlotkoersDelhaize€102,80 Ahold +0,3% 600 500 Delhaize +0,3% 400 300 Fusiemet Delhaize 200 100 0 1991 1996 2001 2006 2011 2016 ©DETELEGRAAF BRON BLOOMBERGL.P. bekroning Ahold Blijvenhamsteren door RobGoossens en Martijn Klerks RETAILREUS OP HETWERELDTONEEL Beleggers en analisten Beleggers hopen nu op ROTTERDAM • Dertien jaar blijven onverminderd meer vanhet fusiebedrijf. geleden kostte $880 mil- enthousiast over de fusie De Amerikaanse toezicht- joen aan fictieve omzet bij tussen Ahold en Delhaize. houder gooit in elk geval U.S. Foodservices Ahold 3253 WINKELS 3512 Beide beursfondsen geen roetinhet eten bijna de kop. Na de sa- 236.000 maakten sinds begin vanwege een gebrek aan menvoeging met Delhaize MEDEWERKERS 154.000 jaren 90 een stevige concurrentie in deze voegt het bedrijf zich opmars. De daadkrachti- grote markt. Samen alsnogbij de grootste i j ZE i ge kruideniers metwor- hebben de supers 2000 winkeliers vandeVer- tels in Oostzaanbegon- winkels, 81 worden ver- enigdeStaten. nen tegen omgerekend kocht om kritiek overte Gisteren gafdeAmeri- €5 per aandeel, en ver- grote marktmacht te kaanse Federal Trade Com- viervoudigde die beurs- voorkomen.Ongetwijfeld mission (FTC) groen licht waarde sindsdien -on- heeft waakhond FTCde voor hun fusie. De FTC stel- danks hetboekhoud- uitspraak vanAhold- de als eis datAhold en Del- schandaal metU.S.Food- topmanDickBoer ge- haize 81 winkels vandehand service. Ahold heeft een hoord datzijn concern doen. Daar zijn volgens de marktwaarde van€17 ook in de VS nietuitge- FTC zeven kopers voor.Eer- miljard.Het kleinere kocht is. De grootgrutter derwerd noggerekend op Delhaize-met €10,8 verdientdaar onder de verkoop van86winkels. miljard marktwaarde- andere metaankopen Volgens een Ahold- sloeg destijds voor het Peapod,Stop&Shop en woordvoerder is de samen- ET GR L ZE eerst de gong bij intro- GiantFood Stores. Met smelting vooral een Ameri- ductiekoers €31,50 en hetvooruitzicht op groei kaanse. Daar komt twee den. Online wasAhold daar vocht zich in de markt geeft vande28analisten derde vandeomzet van- in zijn eentjealdegrootste.” ’Mogelijk producten van metscherpe marges die Ahold volgen er daan. „Het zijn Europese be- Waar Ahold meer kennis naar iets minder dan slechts een enkele een drijven die het vierde super- heeft vanonline en klant- €100per aandeel. verkoopadvies. marktbedrijf vandeVSwor- profielen, is Delhaize beter Delhaize in AH-schap’ in het verkopen vaneigen producten onder verschil- blijven voor consumenten mensen het niet. Dan hoeft lende merknamen. „Het zou een reden om naar Albert het ook niet in het schapte in de toekomst kunnen dat Heijn te gaan.” liggen.” Experts vollof overAlbert Heijn er Delhaize-producten in de Voor een deel draait dat Maandag, als ook de eer- Nederlandse schappen ko- om het verhaal, aldus Brou- ste handelsdag vanKonink- men te liggen. Andersom wer.„Anderen noemen dat lijke Ahold Delhaize plaats- Vanonzeverslaggevers geldt datnatuurlijk ook.” beleving, maar daar krijgik vindt, onthult het fusiebe- GuidoBrouwer, retaildes- jeuk van. Waar het om gaat drijf zijn nieuwe logo. Op ge- AMSTERDAM • „Drijvende kundige vancommunicatie- is datjeniet twee producten ruchten dathet kracht achter retailrevo- bureauGB10, ziet goede naast elkaar legt waarvan de Nederlandse kroontjedaar luties”,„een winkel met kansen voor Ahold Delhaize prijs het enige verschil lijkt. onderdeel vanis, antwoordt een winnaarsmentaliteit”, als het „afslankt en sportie- Het moet duidelijkzijn een woordvoerder ontwij- „lange tijd dé supermarkt ver wordt”.„Winkels moe- waarom het ene product kend. „Er blijft iets konink- vanNederland”:sector- ten verkopen watdeklant duurder is, anders kopen lijks zichtbaar.” expertsputtenzich uit in wil. Datblijft geen honderd superlatieven voor Albert jaar hetzelfde. Als winkelier Heijn, waarvan het moe- moet je dusmeebewegen.” derbedrijf officieel sa- Daarbij mag het assorti- Analisten zijn ’Consument kan mensmeltmet Delhaize. mentbest ingekrompen enthousiast niet verliezen’ „De opkomst vanAHbete- worden, stelt hij.„De afgelo- kende het einde vandeklei- pen jaren werd ’meer’ gelijk BRUSSEL • De fusie van ZAANDAM • Klanten van ne zelfstandigen”,zegt re- gesteld aan ’beter’, maar dat Ahold en Delhaize kan op Albert Heijn en Delhaize taildeskundige Cor Mole- valt te betwijfelen. Als je applaus vanhet analisten- profiteren vrijwel zeker naar.„Maar het bedrijf is ’Supermanager’ Harry Piekema dookopnahet boekhoudschandaal. klanten verwartdoorzete gilde rekenen. Alan Van- vandeNederlands-Belgi- ook een vandefounding fa- FOTO ALBERTHEIJN veel keuze te geven, lopen denberghe, vanKBC Secu- sche fusie, zegt retaildes- thers vande ze misschien wel naar bui- rities in Brussel, bevestig- kundige Paul Moers in Airmiles in ons Heijn zit dicht op de markt, ten zonder iets te kopen.” de gisteren zijn koopad- gesprek met deze krant. land, en heeft ’Super kreeg ons volgt in binnen-enbuiten- Hij noemt het bovendien vies voor het nieuwe „De nieuwe combinatie Nederland aan land de ontwikkelingen.” zonde vandebeschikbare aandeel ’Koninklijke heeft zo’nenorme inkoop- de wijn gekre- „Ondanks de opkomst van kennis. „Er werken daar al- Ahold Delhaize’, datmaan- kracht, datzemet leveran- gen. En het be- land aan de wijn’ Jumbo blijven ze hun eigen lemaal knappe koppen die dag zijn eerste handelsdag ciers raamcontracten drijf zag, anders dan con- vernieuwing. „Stel je voor spel spelen”,sluit Moers heus wel weten waar klan- zalgaan beleven. De kunnen opstellen voor de currenten Simon de Wit en hoeveel gezinnen er nu in zich daarbij aan. „Ze lokken ten op zitten te wachten. marktvorser prijst onder hele wereld. De prijzen De Gruyter, datsupermark- tijdnoodzouden komen als de mensen met aanbiedin- Dan moet je wel uitleggen meer „het dynamische zullen zeker niet omhoog ten best buiten het stads- datniet zou bestaan. En de gen en waanzinnig goede, waarom je van éénproduct profiel, de zeer gezonde gaan.” De Koninklijke centrum konden staan.” avocado’s en mango’s, ook leuke spaaracties – vande twintig soorten verkoopt.” balans en de verborgen Ahold Delhaize wordt een Marketingdeskundige datbegon allemaal bij AH.” wuppies tot de moestuin- Diversiteit is niettemin waarde in de online activi- bedrijf met een omzet van PaulMoers zette eind jaren Over de toekomst vanAl- tjes. En komt er een zware een belangrijk wapen voor teiten”.ING’er Matthias €54 miljard en heeft win- negentig als manager bij de bert Heijn maakt Molenaar klap, zoals het boekhoud- de supermarkten in het ho- Maenhaut verwacht datde kels vanIndonesië tot de grootgrutter de eerste kant- noch Moers zich zorgen. schandaal vandestijds, dan gere segment. „Bij de Lidl verkoop van86Ameri- Verenigde Staten. De auto- en-klaarmaaltijden in de „Met Bol.comhebben ze een veertAHdaaraltijdvan te- vind je éénsoortwasmiddel. kaanse winkels, nodig om riteiten in datlaatste land markt. Hij noemt AH’sin- schataan kennis over de on- rug. Voor deze supermarkt- AlbertHeijn heeft een heel de lokale autoriteiten wachtten tot het laatste troductie vanpanklare line markt in huis gehaald”, keten maak ik een diepe schapvol.Het uitgebreide tevreden te stellen, $500 momentmet hun goedkeu- groenten als belangrijke meentMolenaar.„Albert buiging.” aanbod en versproducten miljoen oplevert. ring..
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