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WHO IS WHO Round Table ‘Encouraging and Sustaining Healthy Food Choices’ Experts CB Bhattacharya Professor of Marketing at Boston University School of Management; E.ON Chair Professor in Corporate Responsibility, ESMT European School of Management and Technology Julie Caswell Professor and chairperson, Department of Resource Economics, University of Massachusetts Amherst. Louise Fresco Professor of international sustainable development, University of Amsterdam Klaus Grunert Professor at Department of Marketing and Statistics, Aarhus School of Business, University of Aarhus, director of MAPP Jean Kinsey Professor of applied economics, University of Minnesota; Director, The Food Industry Center Frans Kok Professor of nutrition and health and Head of the Division of Human Nutrition at Wageningen University R Craig Lefebvre Adjunct Professor of Prevention and Community Health at George Washington University Paul Madden Director of Advocacy & Education/Empowerment for PepsiCo Gert Meijer Vice-President R&D Nutrition at Unilever Barbara Rolls Professor of Nutritional Sciences and the Helen A. Guthrie Chair in Nutrition, The Pennsylvania State University Henning Steinfeld Head Livestock Information and Policy Branch of the Food and Agriculture Organization, Rome Hans van Trijp Professor of Marketing and Consumer Behaviour at Wageningen University Ricardo Uauy Professor of public health nutrition at the London School of Hygiene and Tropical Medicine and at the Institute of Nutrition and Food Technology INTA U of Chile Luk Warlop Professor of marketing at the University of Leuven Josephine M. Wills Director General European Food Information Council Ulrich Witt Director Evolutionary Economics Group at Max Planck Institute; Professor for Economics at University of Jena Hosts Dick Boer President and CEO of Ahold Netherlands and COO Ahold Europe Aalt Dijkhuizen President and Chairman Executive Board of Wageningen UR Gerda Verburg Dutch Minister of Agriculture, Nature and Food Quality Organizers Gé Backus Head Research Group Consumer & Behaviour, LEI Wageningen UR Onno Franse Program Director Healthy Living & Climate Action, Ahold C.B. Bhattacharya Professor of Marketing at Boston University School of Management E.ON Chair Professor in Corporate Responsibility, ESMT European School of Management and Technology Key words Corporate social responsibility, marketing, stakeholder marketing [email protected] C.B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology in Berlin, Germany. He is on leave from Boston University where he is the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management. His expertise is in the area of business strategy innovation aimed at increasing both business and social value. He believes that in today’s environment, companies need to go “beyond the 4P’s” and use “intangible assets” such as corporate identity and reputation, membership and brand communities, and corporate social responsibility to strengthen stakeholder relationships. He is the Faculty director of the “Stakeholder Marketing Consortium”, an initiative that studies how firms can best consider the welfare of multiple stakeholder groups in their decision making, which he started in 2007 with support from the Aspen Institute. He has served on the Editorial Review Board of the Journal of Marketing, Corporate Reputation Review and Business Ethics Quarterly and has also served as Editor of special issues of California Management Review, Journal of Business Research and Journal of Public Policy and Marketing . He has published several articles in journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, Organization Science, and many other journals. C.B won the William Novelli best paper award at the Social Marketing Conference in 1997 and the 2001 Broderick Prize for Research Excellence at Boston University. He was a finalist for the 2007 Faculty Pioneer Awards given by the Aspen Institute. C.B. is often interviewed and quoted in publications such as Business Week, Forbes, Newsweek, The New York Times and The Economist and on TV stations such as CBS, FOX and PBS. He also frequently delivers keynote talks at company and industry conventions. Publications • Luo, X., and Bhattacharya, C.B. (2009). The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk. Journal of Marketing 73(6): 198-213. • Bhattacharya, C.B., Korschun, D., and Sen, S. (2009). Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics 85(2): 257–272. • Bhattacharya, C.B., and Korschun, D. (2008). Stakeholder Marketing: Beyond the Four P’s and the Customer. Journal of Public Policy and Marketing 27(1, Spring): 113–116. • Du, S., Sen, S., and Bhattacharya, C.B. (2008) Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. Journal of Consumer Research 35(3): 483 –494. Julie Caswell Professor and chairperson, Department of Resource Economics, University of Massachusetts Amherst. Key words Food quality, food certification, traceability and labeling [email protected] http://www.umass.edu/resec/faculty/caswell/index.shtml Julie Caswell's work focuses on understanding the operation of domestic and international food systems, analyzing how well they work, and evaluating how government policy affects their operation and performance. Her particular interest is in the economics of food quality, especially the quality attributes of safety and nutrition. She is also interested in the economics of certification, traceability, and labeling for quality attributes. Examples of her work include how to prioritize the importance of different foodborne risks, whether regulatory programs such as Hazard Analysis at Critical Control Points (HACCP) will enhance food safety at a reasonable cost, how benefit and risk information can be balanced and effectively communicated to consumers, and how international trade agreements influence food quality. Julie Caswell works with federal agencies, international organizations, and groups of researchers to produce economic analysis of the benefits and costs of government regulatory programs and private quality control programs for food products. Her work includes consultation with the U.S. Food and Drug Administration, National Academies, U.S. General Accounting Office, Congressional Research Service, Organization for Economic Cooperation and Development, and the Food and Agriculture Organization of the United Nations. Furthermore, she is also a founding member of the Food Safety Research Consortium, formed by seven leading institutions to develop improved risk analysis and analytical tools for food safety decision making, priority setting, and resource allocation. Publications • Caswell, Julie A. 2006. A Food Scare a Day: Why Aren’t We Better at Managing Dietary Risk? Human and Ecological Risk Assessment 12:9-17. • Caswell, Julie A., Tanya Roberts, Elise Golan, and Elisabete Salay. 2008. The Interaction of Public and Private Incentives in Promoting Food Safety Innovation in the U.S. Meat Industry. In Handbook of Innovation in the Food and Drink Industry , ed. Ruth Rama, pp. 141-169. Binghamton, NY: Haworth Press Inc. • Caswell, Julie A. 2006. Quality Assurance, Information Tracking, and Consumer Labeling. Marine Pollution Bulletin 53 (10-12): 650-656. Louise O. Fresco Professor of international sustainable development, University of Amsterdam Visiting professor, Insititute of Earth Sciences, Stanford University and David and Lucille Packard Foundation Distinguished professor, Wageningen University Key words Food systems, agriculture, sustainability [email protected] Louise O. Fresco's exciting career has involved more ten years of field work in tropical countries, travel to over 80 countries, a PhD cum laude in tropical agronomy (Wageningen), chairs and lectureships at prestigious universities such as Wageningen, Uppsala, Louvain and Stanford. She held several leading positions within the FAO of the UN. The permanent theme of her life is a strong commitment to international development, agriculture and food. She also published seven books (of which three acclaimed novels) and over one hundred scientific articles. Currently, as a university professor in Amsterdam, she writes a syndicated newspaper column, is an adviser to the Dutch government on socio-economic policy, science and sustainability, including sea level rise. She serves as a non executive director of Unilever and on the supervisory board of Rabobank. She is a member of the Trilateral Commission, a vice chair of the Board of the UNU and a member of the Council of Advisors of the World Food Prize. She has been ranked the 4th most influential woman in The Netherlands in 2009 and is involved in a large number of cultural and social activities. She appears regularly in the media and talked at TED 2009. Publications • Fresco, L.O. et al., 2005. A little fine-tuning will put food on all our tables. In: The Times Higher Education Supplement. • Fresco, L.O. 2007, From Kyoto to Sustainability: new challenges for the 21 century. Position papers from colloquium participants, Addendum, November 21, 2007, Global Colloquium of University Presidents, New York University. • Fresco, L.O. 2008, Challenges for food system adaptation today and tomorrow. Environ.Sci. Policy.

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