WHO IS WHO
Round Table
‘Encouraging and Sustaining Healthy Food Choices’
Experts CB Bhattacharya Professor of Marketing at Boston University School of Management; E.ON Chair Professor in Corporate Responsibility, ESMT European School of Management and Technology Julie Caswell Professor and chairperson, Department of Resource Economics, University of Massachusetts Amherst. Louise Fresco Professor of international sustainable development, University of Amsterdam Klaus Grunert Professor at Department of Marketing and Statistics, Aarhus School of Business, University of Aarhus, director of MAPP Jean Kinsey Professor of applied economics, University of Minnesota; Director, The Food Industry Center Frans Kok Professor of nutrition and health and Head of the Division of Human Nutrition at Wageningen University R Craig Lefebvre Adjunct Professor of Prevention and Community Health at George Washington University Paul Madden Director of Advocacy & Education/Empowerment for PepsiCo Gert Meijer Vice-President R&D Nutrition at Unilever Barbara Rolls Professor of Nutritional Sciences and the Helen A. Guthrie Chair in Nutrition, The Pennsylvania State University Henning Steinfeld Head Livestock Information and Policy Branch of the Food and Agriculture Organization, Rome Hans van Trijp Professor of Marketing and Consumer Behaviour at Wageningen University Ricardo Uauy Professor of public health nutrition at the London School of Hygiene and Tropical Medicine and at the Institute of Nutrition and Food Technology INTA U of Chile Luk Warlop Professor of marketing at the University of Leuven Josephine M. Wills Director General European Food Information Council Ulrich Witt Director Evolutionary Economics Group at Max Planck Institute; Professor for Economics at University of Jena
Hosts Dick Boer President and CEO of Ahold Netherlands and COO Ahold Europe Aalt Dijkhuizen President and Chairman Executive Board of Wageningen UR Gerda Verburg Dutch Minister of Agriculture, Nature and Food Quality
Organizers Gé Backus Head Research Group Consumer & Behaviour, LEI Wageningen UR Onno Franse Program Director Healthy Living & Climate Action, Ahold
C.B. Bhattacharya
Professor of Marketing at Boston University School of Management E.ON Chair Professor in Corporate Responsibility, ESMT European School of Management and Technology
Key words Corporate social responsibility, marketing, stakeholder marketing
[email protected] C.B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology in Berlin, Germany. He is on leave from Boston University where he is the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management. His expertise is in the area of business strategy innovation aimed at increasing both business and social value. He believes that in today’s environment, companies need to go “beyond the 4P’s” and use “intangible assets” such as corporate identity and reputation, membership and brand communities, and corporate social responsibility to strengthen stakeholder relationships. He is the Faculty director of the “Stakeholder Marketing Consortium”, an initiative that studies how firms can best consider the welfare of multiple stakeholder groups in their decision making, which he started in 2007 with support from the Aspen Institute. He has served on the Editorial Review Board of the Journal of Marketing, Corporate Reputation Review and Business Ethics Quarterly and has also served as Editor of special issues of California Management Review, Journal of Business Research and Journal of Public Policy and Marketing . He has published several articles in journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, Organization Science, and many other journals. C.B won the William Novelli best paper award at the Social Marketing Conference in 1997 and the 2001 Broderick Prize for Research Excellence at Boston University. He was a finalist for the 2007 Faculty Pioneer Awards given by the Aspen Institute. C.B. is often interviewed and quoted in publications such as Business Week, Forbes, Newsweek, The New York Times and The Economist and on TV stations such as CBS, FOX and PBS. He also frequently delivers keynote talks at company and industry conventions.
Publications • Luo, X., and Bhattacharya, C.B. (2009). The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk. Journal of Marketing 73(6): 198-213. • Bhattacharya, C.B., Korschun, D., and Sen, S. (2009). Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics 85(2): 257–272. • Bhattacharya, C.B., and Korschun, D. (2008). Stakeholder Marketing: Beyond the Four P’s and the Customer. Journal of Public Policy and Marketing 27(1, Spring): 113–116. • Du, S., Sen, S., and Bhattacharya, C.B. (2008) Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. Journal of Consumer Research 35(3): 483 –494. Julie Caswell
Professor and chairperson, Department of Resource Economics, University of Massachusetts Amherst.
Key words Food quality, food certification, traceability and labeling
[email protected] http://www.umass.edu/resec/faculty/caswell/index.shtml
Julie Caswell's work focuses on understanding the operation of domestic and international food systems, analyzing how well they work, and evaluating how government policy affects their operation and performance. Her particular interest is in the economics of food quality, especially the quality attributes of safety and nutrition. She is also interested in the economics of certification, traceability, and labeling for quality attributes. Examples of her work include how to prioritize the importance of different foodborne risks, whether regulatory programs such as Hazard Analysis at Critical Control Points (HACCP) will enhance food safety at a reasonable cost, how benefit and risk information can be balanced and effectively communicated to consumers, and how international trade agreements influence food quality. Julie Caswell works with federal agencies, international organizations, and groups of researchers to produce economic analysis of the benefits and costs of government regulatory programs and private quality control programs for food products. Her work includes consultation with the U.S. Food and Drug Administration, National Academies, U.S. General Accounting Office, Congressional Research Service, Organization for Economic Cooperation and Development, and the Food and Agriculture Organization of the United Nations. Furthermore, she is also a founding member of the Food Safety Research Consortium, formed by seven leading institutions to develop improved risk analysis and analytical tools for food safety decision making, priority setting, and resource allocation.
Publications • Caswell, Julie A. 2006. A Food Scare a Day: Why Aren’t We Better at Managing Dietary Risk? Human and Ecological Risk Assessment 12:9-17. • Caswell, Julie A., Tanya Roberts, Elise Golan, and Elisabete Salay. 2008. The Interaction of Public and Private Incentives in Promoting Food Safety Innovation in the U.S. Meat Industry. In Handbook of Innovation in the Food and Drink Industry , ed. Ruth Rama, pp. 141-169. Binghamton, NY: Haworth Press Inc. • Caswell, Julie A. 2006. Quality Assurance, Information Tracking, and Consumer Labeling. Marine Pollution Bulletin 53 (10-12): 650-656. Louise O. Fresco
Professor of international sustainable development, University of Amsterdam Visiting professor, Insititute of Earth Sciences, Stanford University and David and Lucille Packard Foundation Distinguished professor, Wageningen University
Key words Food systems, agriculture, sustainability [email protected]
Louise O. Fresco's exciting career has involved more ten years of field work in tropical countries, travel to over 80 countries, a PhD cum laude in tropical agronomy (Wageningen), chairs and lectureships at prestigious universities such as Wageningen, Uppsala, Louvain and Stanford. She held several leading positions within the FAO of the UN. The permanent theme of her life is a strong commitment to international development, agriculture and food. She also published seven books (of which three acclaimed novels) and over one hundred scientific articles. Currently, as a university professor in Amsterdam, she writes a syndicated newspaper column, is an adviser to the Dutch government on socio-economic policy, science and sustainability, including sea level rise. She serves as a non executive director of Unilever and on the supervisory board of Rabobank. She is a member of the Trilateral Commission, a vice chair of the Board of the UNU and a member of the Council of Advisors of the World Food Prize. She has been ranked the 4th most influential woman in The Netherlands in 2009 and is involved in a large number of cultural and social activities. She appears regularly in the media and talked at TED 2009.
Publications • Fresco, L.O. et al., 2005. A little fine-tuning will put food on all our tables. In: The Times Higher Education Supplement. • Fresco, L.O. 2007, From Kyoto to Sustainability: new challenges for the 21 century. Position papers from colloquium participants, Addendum, November 21, 2007, Global Colloquium of University Presidents, New York University. • Fresco, L.O. 2008, Challenges for food system adaptation today and tomorrow. Environ.Sci. Policy.
Klaus Grunert
Professor at Department of Marketing and Statistics, Aarhus School of Business, University of Aarhus Director of MAPP - Centre for research on customer relations in the food sector
Key words Food marketing, consumer behaviour [email protected]
Klaus has been a guest lecturer at numerous institutions around the world and is member of several editorial boards (Agribusiness, Appetite, Food Quality and Preference, Journal of Business Research, Journal of Customer Behaviour, Marketing ZFP). Klaus has been president of European Marketing Academy.He has been serving on many scientific advisory boards, for example for ILSI Europe, Vion Food, Max Rubner Institute, KLICT and TransForum. He has also been serving as board member of several companies. His research interests are in improving companies' competitive advantage by better understanding of human decision-making - i.e., decision-making by consumers, by industrial buyers, by managers. His work has been mostly in the areas of consumer behaviour, managerial cognition, and market research. He has written or edited 10 books and published numerous scientific articles, including the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, and Journal of Economic Psychology as outlets. Klaus G. Grunert has been a visiting professor at the University of Innsbruck, Austria, the University of Otago, New Zealand, and Thammassat University, Thailand.
Publications • Grunert, Klaus G. (2010) European consumers' acceptance of functional foods .. Annals of the New York Academy of Sciences. • Lähteenmäki, Liisa ; Lampila, Piritta ; Grunert, Klaus G. ; Boztug, Yasemin ; Ueland, Øydis ; Åström, Annika ; Martinsdottir, Emilia. I (2010) Impact of health-related claims on the perception of other product attributes . Food Policy. • Grunert, Klaus G. ; Fernandez-Celemin, Laura ; Wills, Josephine M. ; Bonsmann, Stefan Storckdieck genannt ; Nureeva, Liliya. (2010) Use and understanding of nutrition information on foodlabels in six European countries. Journal of Public Health. • Olsen, Svein Ottar; Grunert, Klaus G.(2010) The role of satisfaction, norms and conflict in families' eating behaviour. European Journal of Marketing. • Perez-Cueto, Federico J.A. ; Verbeke, Wim ; de Barcellos, Marcia Dutra ; Kehagia, Olga Chryssochoidis, George ; Scholderer, Joachim ; Grunert, Klaus G.(2010) Food-related lifestyles and their association to obesity in five European countries . Appetite.
Jean Kinsey
Professor of applied economics, University of Minnesota Director, The Food Industry Center
Key words Consumption economics, food industry structure and distribution [email protected] www.apec.umn.edu/Jean_Kinsey.html
Jean Kinsey is a Professor in the Department of Applied Economics at the University of Minnesota, where she has been on the faculty since 1976. She is also the Director of The Food Industry Center, a University wide center funded by the Sloan Foundation. The consumer driven food market is now a full blown reality and the Center is dedicated to studying how this affects food retail, distributor and processor responses. These responses, in turn, affect what and how agriculture is organized and what farmers produce. Jean Kinsey has a long standing interest in consumer behavior, food consumption and how well the food and agricultural system serves the needs of both consumers and producers. She conducted research on consumers' preferences for characteristics and safety features of food (meat), food safety issues including pesticides, the welfare effects of nontariff trade barriers resulting from health and safety regulations, and product quality and government regulations, trends in food consumption and retail food sales, structure of the food industry and the effect of electronic technology on efficiency. Jean published in American Journal of Agricultural Economics, Journal of Consumer Affairs, Food Policy, Choices, Journal of Nutrition and several book chapters. She was Chair of the Board of Directors of the Federal Reserve Bank of Minneapolis 1996-1997; coauthor of book Food Trends and the Changing Consumer,1991, President of American Agricultural Economics Association 2001-2002.
Publications • Jean Kinsey, Wes Harrison, Dennis Degeneffe, Gustavo Ferreira, and Sakiko Shiratori, (2009) “Index of Consumer Confidence in the Safety of the United States Food System,” American Journal of Agricultural Economics , 91:5. pp.1470-1476. • Mancino, Lisa and Jean Kinsey, (2008) Is Dietary Knowledge Enough? Hunger, Stress and Other Roadblocks to Healthy Eating, USDA, ERS, Economic Research Report, Number 62, http://www.ers.usda.gov/Publications/ERR62/ERR62.pdf • Minh Wendt and Jean Kinsey. 2007. "Do eating patterns follow a cohort or change over a lifetime? Answers emerging from the literature". Working paper 2007-01, The Food Industry Center, University of Minnesota. November 2007. • Jean D. Kinsey (2001) The New Food Economy: Consumers, Farms, Pharms, and Science Amer. J. Agr. Econ . 83 (5): 1113–1130. • Andrea Carlson, Jean Kinsey, Carmel Nadav (2005) Consumers' retail source of food: a cluster analysis.(analysis of food shopping patterns): Family Economics and Nutrition Review.
Frans J. Kok
Professor of nutrition and health and Head of the Division of Human Nutrition at Wageningen University
Key words Human nutrition research, nutrition and health
Frans Kok studied human nutrition in Wageningen and epidemiology at the Harvard University in Boston (US). He is specialised on the areas diet and chronic disease prevention, eating habits and overweight.He is also the author of more than 250 scientific articles and appears regularly in the media as an expert on nutrition. Frans Kok is a member of various scientific committees within and outside the Netherlands. He was chair of the National Health Council which provided the Dietary Guidelines 2006 for the Dutch public. Frans Kok is a member of the program council of the top institute Food & Nutrition, a public-private partnership of food companies (Unilever, FrieslandCampina, DSM, CSM, VION) and knowledge institutes, co-financed by the Ministry of Economic Affairs.
Publications • Eilander A, Gera T, Sachdev HPS, Transler C, van der Knaap HCM, Kok FJ, Osendarp SJM. Multiple micronutrient supplementation for improving cognitive performance in children: Systematic review of randomised controlled trials. Am J Clin Nutr 2010; 91: 115-30. • Viskaal-van Dongen M, De Graaf C, Siebelink E, Kok FJ. Hidden fat facilitates passive overconsumption. J Nutr 2009; 139: 394-9. • Engberink MF, Geleijnse JM, de Jong N, Smit HA, Kok FJ, Verschuren WMM. Dairy intake, blood pressure and incident hypertension in a general Dutch population. J Nutr 2009;139: 582-7. • Van de Rest O, Geleijnse JM, Kok FJ, van Staveren WA, Olderikkert MGM, Beekman ATF, De Groot CPGM. Effect of fish oil supplementation on quality of life in a general population of older Dutch subjects: a randomized, controlled trial. J Am Geriatr Soc 2009; 57: 1481-6.
R Craig Lefebvre
Adjunct Professor of Prevention and Community Health at George Washington University and chief maven, socialShifting, Sarasota, FL.
Key words Public health, social marketing, health communication
An internationally recognized expert in social marketing and health communication, Craig's work has addressed a multitude of health risks, aimed at various diverse audiences, and often featuring local implementation strategies. He is the author of over 60 peer reviewed articles and chapters in the areas of community health promotion, social marketing and behavioral medicine. His work has earned him the William D. Novelli Award for Innovations in Social Marketing with the NCI’s 5 A Day media campaign and a Silver Anvil from the Public Relations Society of America for the USDA Team Nutrition program. He is a Fellow in the Society for New Communication Research and an elected member of the American Academy of Health Behavior. Craig's professional service includes the Technical Expert Panel - Assessment of the Healthy People Objective - setting Framework and Process; the Behavior Change Expert Panel for the National Bone Health Campaign; Program Chair of the 2003 Innovations in Social Marketing Conference; participation on two National Cancer Institute Special Emphasis Review Panels for Centers of Excellence in Cancer Communications Research; Advisory Board of the Social Marketing Institute; National Advisory Committee, University of South Florida, College of Public Health’s Prevention Research Center; Co-editor of Social Marketing Quarterly ; and Founding Member of the Health Communication Focus Area Working Group, Healthy People 2010.
Publications • Lefebvre, RC (2009). The change we need: New ways of thinking about social issues. Social Marketing Quarterly 15:142-144. • Lefebvre, RC (2001). Theories and models in social marketing. In PN Bloom & GT Gundlach (Eds.), Handbook of Marketing and Society, Newbury Park, CA: Sage Publications. • Lefebvre, R. C.; Doner, L.; Johnston, C.; Loughrey, K.; Balch, G. I.; and Sutton, S. M. (1995). "Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' '5 a Day for Better Health' Program." In Designing Health Messages: Approaches from Communication Theory and Public Health Practice . eds. E. Maibach and R. Parrot. Thousand Oaks, CA: Sage. • Lefebvre, C., and Flora, J. A. (1988). "Social Marketing and Public Health Intervention." Health Education Quarterly 15(3):299–315.
Paul Madden
Director of Advocacy & Education/Empowerment PepsiCo
Key words Diabetes, obesity, enhancing lives of diabetes
Paul works with his colleagues and key international medical, academic, foundation, government and business leaders to develop initiatives that support individuals and families to more frequently make healthier choices with foods, beverages and activity helping people realize healthier, more balanced lives. Developing these shared, sustainable programs ensures that PepsiCo's growing number of healthier products are enjoyed by people helping to ensure healthier, more balanced lifestyles throughout the world. Paul served in numerous new leadership roles at Joslin Diabetes Center a Harvard Medical School Affiliate including Special Assistant to the President, behavioral medicine, corporate development, advocacy, exercise, camp administrator/director... With the Johnson & Johnson diabetes companies he served as the Director of Medial Affairs securing and developing new and successful business, education and empowerment opportunities for patients, their families, staff and health care professionals. Each of these new programs are financially sustainable and continue to positively influence the health and well being of people throughout the world. He has designed and implemented award winning, revenue generating programs for kids, adults and families as part of a 30+ year career. Paul is an accomplished author serving in numerous leadership roles on national and international boards including: the American Association of Diabetes Educators (AADE), Chairs the AADE Education & Research Foundation, the Diabetes Exercise and Sports Association, the Diabetes Education and Camping Association, the International Diabetes Federation (IDF), the IDF’s Youth Empowerment Initiative, the American Diabetes Association, the Juvenile Diabetes Research Foundation and the National Certification Board for Diabetes Educators. Creating new winning solutions to create value and growth for organizations and the people being served is what Paul does best. He empowers, educates and inspires people to explore and adopt healthier lifestyles. Paul touches the soul of the people he works with enabling them to address the challenges of life more fully and positively!
Gert Meijer
Vice-President R&D Nutrition at Unilever
Key words Nutrition, health [email protected]
Dr. Gert Meijer is Vice-President Nutrition at Unilever R&D, based in Vlaardingen, The Netherlands. He received his B.Sc. and M.Sc., cum laude , in Human Nutrition from the Agricultural University in Wageningen, and his Ph.D., cum laude , in 1991, at the University of Utrecht in The Netherlands. Dr. Meijer worked at the National Institute of Public Health in The Netherlands, from 1991 to 1994. In 1994 he joined the Unilever Nutrition Centre in Vlaardingen. Before his transfer to the USA in 1999, he coordinated the program of clinical studies to establish the cholesterol-lowering efficacy of plant sterol esters. Until September 2003, Dr. Meijer was the Director of Nutrition Science for Unilever Bestfoods North America. Before assuming his current role, he was the Director of the Unilever Health Institute.
Publications • Meijer GW; Weststrate JA: Interesterification of fats in margarine - effect on blood-lipids, blood enzymes, and hemostasis parameters. European Journal of Clinical Nutrition (1997) 51, 527-534. • Weststrate JA; Meijer GW: Plant sterol-enriched margarines and reduction of plasma total- and LDL-cholesterol concentrations in normocholesterolaemic and mildly hypercholesterolaemic subjects. European Journal of Clinical Nutrition (1998) 52, 334- 343. • Nijman CA; Zijp IM; Sierksma A; Roodenburg AJ; Leenen R; van den Kerkhoff C; Weststrate JA; Meijer GW: A Method to improve the nutritional quality of foods and beverages based on dietary recommendations. Eur J Clin Nutr (2007) 61:461-71. • Dötsch, M; Busch, J; Batenburg, M; Liem, G; Tareilus, E; Mueller, R; Meijer, G: Strategies to Reduce Sodium Consumption: A Food Industry Perspective. Critical Reviews in Food Science and Nutrition (2009) 49:841-51.
Barbara Rolls
Professor of Nutritional Sciences and the Helen A. Guthrie Chair in Nutrition, The Pennsylvania State University
Key words Dietary strategies, human ingestive behaviour, obesity
Barbara J. Rolls is Professor of Nutritional Sciences and the Helen A. Guthrie Chair in Nutrition at The Pennsylvania State University. Dr. Rolls also holds positions at Penn State as Professor in Biobehavioral Health, Professor of Neural and Behavioral Sciences in the College of Medicine, and is a faculty member in the Intercollege Graduate Program in Physiology. Her research interests are psychological and environmental controls of food intake and food selection in normal weight and obese humans and dietary strategies for weight management. She was the 2001 recipient of the International Award for Modern Nutrition. In 2003 she was awarded Honorary Membership in the American Dietetic Association. In 2006 she was elected a fellow of the American Association of the Advancement of Science and received the Evan G. and Helen G. Pattishall Outstanding Research Achievement Award, College of Health & Human Development, Penn State. She was selected as the 2007 W.O. Atwater Lecturer at Experimental Biology (sponsored by USDA's 2007 Agricultural Research Service and the American Society for Nutrition), Washington, DC. In 2008, Dr. Rolls received the Centrum Center for Nutrition Science Award at the Experimental Biology Annual Meeting.
Publications • Rolls, B.J. (2009).The relationship between dietary energy density and energy intake. Physiology & Behavior, 97:609-615 • Flood-Obbagy, J.E. and Rolls, B.J. (2009). The effect of fruit in different forms on energy intake and satiety at a meal. Appetite, 52:416-422. • Ello-Martin, J.A., Roe, L.S., Ledikwe, J.H., Beach, A.M. and Rolls, B.J. (2007). Dietary energy density in the treatment of obesity: A year-long trial comparing two weight-loss diets. American Journal of Clinical Nutrition, 85:1465-1477.
Henning Steinfeld
Head Livestock Information and Policy Branch of the Food and Agriculture Organization, Rome
Key words Livestock, food policy, public health
Henning Steinfeld is an agricultural economist and graduated from the Technical University of Berlin, Germany (now Humboldt University). He is head of the livestock sector analysis and policy branch at the Food and Agriculture Organization of the UN in Rome, Italy. He has been working on agricultural and livestock policy for the last 15 years, in particular focusing on environmental issues, poverty and public health protection. Prior to that, he has worked in agricultural development project in different African countries.
Publications • Livestock to 2020: The Next Food Revolution (1999) Christopher Delgado, Mark Rosegrant, Henning Steinfeld, Simeon Ehui, Claude Courbois. • Livestock's Long Shadow (2006) Environmental Issues and Options Henning Steinfeld, Pierre Gerber, Tom Wassenaar et al 414 pages, Food and Agriculture Organisation
Hans van Trijp
Professor of Marketing and Consumer Behaviour at Wageningen University
Key words Marketing, consumer behaviour, new product development [email protected]
Hans van Trijp is specialised in marketing and consumer behaviour in relation to food and agribusiness, consumer behaviour in relation to acceptance of new technology, consumer oriented new product development and marketing research methodology. Hans van Trijp also holds the position of advisor for Unilever, he is scientific director of Transforum Agro & Groen
Publications • Van Trijp, H.C.M. (2009) Consumer Understanding and Nutritional Communication. European Journal of Nutrition (in press) • Ronteltap, A., van Trijp, and Renes, RJ (2009), Consumer acceptance of nutrigenomics based personalised nutrition. British Journal of Nutrition 101, 132-144 • Trijp, H.C.M. van; Lans, I.A. van der (2007) Consumer perceptions of nutrition and health claims. Appetite 48 (3). - p. 305 - 324. • Trijp, H.C.M. van; Brug, J.; Maas, R. van der (2005) Consumer determinants and intervention strategies for obesity prevention In: Food, diet and obesity / Mela, D., Cambridge (UK).
Ricardo Uauy
Professor of public health nutrition at the London School of Hygiene and Tropical Medicine and at the Institute of Nutrition and Food Technology INTA U of Chile.
Keywords Ageing, child health, chronic diseases, malnutrition, population based interventions.
Ricardo Uauy M.D. Ph.D. born Dec/29/1948, received his Medical Doctor University of Chile/1972, Ph.D. Nutritional Biochemistry MIT/1977. Trained in Pediatrics Harvard Children's Hospital/Boston and Neonatology Yale New-Haven Hospital; Board Certified in Pediatrics and Neonatal-Perinatal Medicine (USA). President of the International Union of Nutrition Sciences IUNS (2005-09). Professor of Public Health Nutrition at Institute of Nutrition (INTA) University of Chile and London School of Hygiene and Tropical Medicine, UK. INTA Associate Professor in 1977, became Professor in 1981. Director of INTA University of Chile 1994-2002. Has participated as expert in multiple WHO/FAO expert committees (Protein Energy 81, Fats and Oils 93, FBDGs 95, Vitamin and Minerals 98, Nutrition in the Elderly 98, Human Energy needs 01, chair WHO/FAO Nutrition Diet and Chronic Disease 02, and Global Strategy WHO/03; WHO/FAO Scientific Update on CHO 06 and on Trans Fats 07, chair FAO/WHO Expert Consultation on Fats and Fatty Acids in Human Nutrition in 08. McCollum Lecture award ASN (USA) 2000, member Chilean Academy of Medicine 2002. Lawton Chiles International Lecturer Award NIH 2003, Spanish Nutrition Society Award and PAHO/WHO Abraham Horwitz award for Leadership in Inter-American Health 2005; in 2006 received the Kellog’s International Nutrition Award from the ASN; in 2008 the Rank Lecture Award/UK Nutrition Society and the British Nutrition Foundation Prize.
Publications • Lobstein, T.; Baur, L.; Uauy, R.; Obesity in children and young people: a crisis in public health. Obes Rev, 2004; 5 Suppl 1:4-104. • Galgani JE, Uauy RD, Aguirre CA, Díaz EO. Effect of the dietary fat quality on insulin sensitivity.Br J Nutr. 2008; 8:1-9 • Uauy R, Corvalan C, Dangour AD.Rank Prize Lecture. Global nutrition challenges for optimal health and well-being. Proc Nutr Soc. 2009 Feb;68(1):34-42. • Corvalán C, Kain J, Weisstaub G, Uauy R..Impact of growth patterns and early diet on obesity and cardiovascular risk factors in young children from developing countries. Proc Nutr Soc. 2009 68:1-11. • Dangour AD, Allen E, Elbourne D, Fletcher A, Richards M, Uauy R. Fish Consumption and Cognitive Function among Older People in the UK: Baseline Data from the Opal Study. J Nutr Health Aging. 2009;13(3):198-202. • Nishida C, Uauy R. Scientific Update on health consequences of trans fatty acids: introduction. Eur J Clin Nutr. 2009 May;63 Suppl 2:S1-4. • Dangour AD, Dodhia SK, Hayter A, Allen E, Lock K, Uauy R. Nutritional quality of organic foods: a systematic review. Am J Clin Nutr. 2009 90:680-5.
Luk Warlop
Professor of marketing at the University of Leuven
Key words Consumer behavior, judgment and decision making, social marketing
www.econ.kuleuven.be/luk.warlop
Luk Warlop (Ph.D., University of Florida, 1995) studies individual consumer decision making, mainly from a public policy perspective, and using experimental methodology. Relevant recent research programs (with several doctoral students) study the determinants of consumer’s ability to control eating and money spending, the cross-domain effects of temptation, and social influence techniques to foster pro-social environmental behavior . His research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Personality and Social Psychology, Psychological Science, the Journal of Public Policy and Marketing and others. He co-chaired several editions of the EMAC doctoral colloquium and the 2005 La Londe Conference. He serves as area editor for consumer research at the International Journal of Research in Marketing, and on the review board of Journal of Consumer Research.
Publications • Geyskens, K., Pandelaere, M., Dewitte, S., Warlop, L. (2007). The backdoor to overconsumption: the effect of associating 'low-fat' food with health references. Journal of Public Policy & Marketing, 26(1), 118-125. • Goukens, C., Dewitte, S., Warlop, L. (2009). Me, myself, and my choices: The influence of private self-awareness on choice. Journal of marketing research. • Smeesters, D., Yzerbyt, V., Corneille, O., Warlop, L. (2009). When do primes prime? The moderating role of the self-concept in individuals' susceptibility to priming effects on social behavior. Journal of Experimental Social Psychology (45) 211-216. • Geyskens, K., Dewitte, S., Pandelaere, M., Warlop, L. (2008). Tempt me just a little bit more: The effect of prior food temptation actionability on goal activation and consumption. Journal of Consumer Research, 35(4), 600-610.
Josephine Wills
Director General European Food Information Council
Key words Food information [email protected]
Having qualified from the Royal Veterinary College in London in 1981, Jo spent several years in veterinary practice and earned her PhD from the University of Bristol Veterinary School, in 1986. After several years postdoctoral research at the University of Manchester Medical School, she joined the company Masterfoods, where she worked in science, communication, and regulatory roles for 18 years, latterly as European Head of Scientific and Regulatory Affairs for all product categories. In January 2006, Jo was appointed to Director General of the European Food Information Council, based in Brussels. Jo has published over 80 scientific papers, edited four books and lectured extensively worldwide.
Publications • Grunert, Klaus G. ; Fernandez-Celemin, Laura ; Wills, Josephine M. ; Bonsmann, Stefan Storckdieck genannt ; Nureeva, Liliya. (2010) Use and understanding of nutrition information on foodlabels in six European countries. Journal of Public Health. Published on-line 6th January 2010 ahead of print , DOI 10.1007/s10389-009- 0307-0 • Klaus G. Grunert, Josephine M. Wills (2008) A Review of European Research on Consumer Response to Nutrition Information on Food Labels Journal of Public Health, Vol. 15, No. 5, pp. 384-399 .
Ulrich Witt
Director Evolutionary Economics Group at Max Planck Institute Professor for Economics at University of Jena
Key words Evolutionary economics, economic growth, economics [email protected] www.econ.mpg.de/english/staff/evo/witt
Ulrich Witt's research interests are in the conceptual basis of an evolutionary approach which he applies in several fields of economics, focusing on the historical transformations and the endogenous changes that occur. He received several fellowships, among others a Heisenberg- Fellowship from the German Research Fund (DFG) and a Thyssen-Foundation Fellowship at the Santa Fe Institute. He was awarded the William F. Kapp Prize of the European Association for Evolutionary Political Economy and served as Honorary Visiting ESRC Professor at the Centre for Research on Innovation and Competition, University of Manchester 1997-99. In 2003 he received a honorary doctorate degree from the University of Witten-Herdecke. Recently he was appointed honorary member of the Japan Association for Evolutionary Economics. Ulrich Witt is a member of the Economics and Philosophy Institute Erasmus University Rotterdam, since 1997. He is an editorial board member of several well known journals like Journal of Bioeconomics, Journal of Evolutionary Economics, Mind and Society, The Independent Review.
Publications • “Symbolic consumption and the social construction of product characteristics”. Structural Change and Economic Dynamics (2010): doi:10.1016/j.strueco.2009.11.008 • “What is specific about evolutionary Economics?", Journal of Evolutionary Economics 18(5) 2008, 547-575. • "Observational learning, group selection, and societal evolution", Journal of Institutional Economics 4:1 (2008), 1–24. • "Evolutionary Economics and Psychology", chapter 20 in: Lewis, A. (ed) The Cambridge Handbook of Psychology and Economic Behaviour, Cambridge: Cambridge University Press, 2008, pp. 493-511.
Dick Boer
Member of the CEB of Ahold
President & CEO of Ahold Netherlands and COO Ahold Europe [email protected]
After graduating from University, Dick made his own entrance into food retail by taking a job at Unigro, which is now part of leading Dutch food retailer, Laurus.
By the end of the 1980s, Dick was starting the international portion of his career, working for the food division of the Dutch conglomerate SHV. He began at Gastronoom (now Deli XL) and in 1993 became country manager of cash and carry chain Makro in Greece, before being called back to the Netherlands to sort out problems at the Maxis hypermarket chain. In 1998, Dick joined Ahold to expand its activities in the Czech Republic.
In 2003, Dick became president and CEO of the Albert Heijn arena, which also includes drugstore chain Etos, wine and whiskey store Gall & Gall, Ahold Coffee Company and Ahold Vastgoed (Ahold Real Estate). During this same year, under Dick's leadership, Albert Heijn started its price repositioning, which has proven to be extremely successful in bringing customers back into the stores.
In May of 2006, Dick was nominated for appointment by the Supervisory Board to the Ahold Corporate Executive Board and asked by Anders Moberg to lead a review tasked with developing recommendations to accelerate the plans to drive and fund identical sales volume growth across Ahold's businesses.
Later in the year, in November, Dick was named Chief Operating Officer of Ahold's European continental platform. In this role, he has management responsibility for Albert Heijn and Albert/Hypernova and is responsible for European continental synergies. He also has company-wide oversight of retail marketing strategies. At the same time, Dick continues in his role as President and CEO of the combined retail operations of Albert Heijn, Gall & Gall and Etos.
Aalt Dijkhuizen
President and Chairman Executive Board of Wageningen UR
Aalt Dijkhuizen completed his masters agricultural economics at Wageningen University in 1977, cum laude. He took his PhD in animal health economics at the University of Utrecht. From 1977 to 1984 Aalt Dijkhuizen was assistant professor of agricultural economics at the Veterinary School at the University of Utrecht. For the following eight years he was associate professor of agricultural economics at Wageningen University. In 1992 he became professor in Animal Health Economics at Wageningen University.
He is author and co-author of more than 450 scientific papers.
In 1998 Aalt Dijkhuizen joined Nutreco, an international feed and food company listed at the Amsterdam Stock Exchange, and became Managing Director of the Business Group Agri- Northern Europe and Corporate Director Food Safety. He also became a member of the Nutreco Management Committee. In 2002 he was appointed President and Chairman of the Executive Board of Wageningen UR.
Aalt Dijkhuizen is Honorary Professor at Massey University, Palmerston North, New Zealand and Visiting Professor at Fuzhou University, Fujian Province (China), and serves in many advisory and supervisory boards.
Gerda Verburg
Minister of Agriculture, Nature and Food Quality
Gerda Verburg was from 1980 to 1982 general secretary of the Protestant Young Farmers Association (South Holland and North Brabant chapters). She then worked for the Construction Workers Union (affiliated to the National Federation of Christian Trade Unions (CNV)), where she was responsible for youth issues. She was chair of the CNV youth organisation until 1990. From 1990 to 1997 she was a member of the committee of the CNV.
Ms Verburg was a member of the House of Representatives of the States General for the Christian Democratic Alliance (CDA) from 1998 to 2007. Ms Verburg has also been a member of the Social and Economic Council and the Labour Foundation. She has served on the executive committee of the European Trade Union Confederation, and on the boards of the Interchurch Organisation for Development Cooperation, the Royal Dutch Equestrian Sports Federation (KNHS) and Stichting Geuzenverzet.
On 22 February 2007 Ms Verburg was appointed Minister of Agriculture, Nature and Food Quality in the fourth Balkenende government.
Gé Backus
Head research group Consumer Behaviour LEI Wageningen UR
Key words incentive system design, supply chain management, animal production systems [email protected]
Gé Backus is the newly appointed head of the research group Consumer & Behaviour at LEI Wageningen UR. Starting 2010 Gé is also leader of the research program ‘supply chain management and logistics’ for the research institutes of Wageningen UR. His expertise is in the area of supply chain management and animal production and marketing systems. He has extensive experience in sustainable animal production systems. He assisted major agribusiness and food companies in developing and analysing future scenarios, and the public sector in developing environmental policies. He has a special interest in the interaction between public and private incentives and instruments.
Publications • Sijtsema, S.J., Backus, G.B.C., Linneman, A.R., and Jongen, W.M.F. (2009) Linking perception of health-promoting food attributes to tangible product characteristics. British Food Journal: 111(3): 207-222. • Backus, G.B.C. and King, R.P. (2008) An Incentive System for Salmonella Control in the Pork Supply Chain. European Review of Agricultural Economics; 35 (4) pp. 547– 562. • Aramyan, L.H., C.P.A. van Wagenberg, and G.B.C. Backus (2009) EU policy on GM soy ; Tolerance threshold and asynchronic approval.The Hague.
Onno Franse
Program Director Healthy Living & Climate Action Royal Ahold
Key words Corporate responsibility, healthy living, climate action [email protected]
Onno Franse has been responsible for the Healthy Living program within Ahold since 2004.
He added the new role of Program Director Climate Action to his responsibilities in 2007. As director of these programs, he develops insights and strategies, and facilitates cooperation and knowledge sharing between Ahold companies in these areas. Onno has over 25 years experience in international food manufacturing and marketing, with a focus on new business development and emerging trends. Prior to his current positions, Onno was Program Director Corporate Brands at Royal Ahold.
He has also worked for specialist players in the food industry including Gammaster Food Irradiation, International Flavors & Fragrances (IFF) and Bush Boake Allen.