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Making Business Social LEADERSHIP UNLOCKING EXECUTIVE SUMMIT: THE POWER INTERVIEW: REINVENTING OF THE AHOLD CEO THE FUTURE CROWD SPEAKS SUMMER 2013 RSMThe Alumni and Corporate Relations MagazineOutlook of Rotterdam School of Management, Erasmus University MAKING BUSINESS SOCIAL The business school that thinks and lives in the future Page 1; B&T13229 Outlook Leadership Summit It’s been said that the best way to predict the future is to invent it. But in today’s unpredictable business climate, we The RSM Leadership Summit is the flagship annual have to go a step further: we have to reinvent the event at which you have the opportunity to meet the future. Find out how the leaders of multinational world’s most influential senior executives, and to business are re-invigorating, re-innovating, and network with the entire RSM community – alumni, literally reinventing their (and our) future: VIPs, corporate relations, faculty and staff. Don’t Join us at the 5th annual RSM Leadership Summit: miss it! RSM.NL/SUMMIT Reinventing the Future. To reinvent your future, save the date! Friday, 4 October 2013 - 13.00 to 18.00 Beurs - World Trade Center Rotterdam ROTTERDAM SCHOOL OF MANAGEMENT ERASMUS UNIVERSITY RSM OUTLOOK / SUMMER 2013 Contents 26 28 The potential scope for RSM’s new Energy Affinity Group to be a valuable platform for sharing information is a big incentive to take part. - p30 30 32 MAIN FEATURE MAKING BUSINESS SOCIAL Page 26 Page 28 Page 30 Page 32 Improving the impact The business Helping communities Social change through of social business of social media through crowdfunding a circular economy Business is a powerful tool From blogs to crowdsourcing, Social ventures can improve Is today’s linear economy for solving social problems. there is no escaping the the lives of communities outdated, and if so, would a However, more businesses power of social media, and all over the world, and with radical shift towards a circular need to focus on social businesses that ignore its the power of the crowd at economy bring greater issues if a greater impact is to potential do so at their your disposal, the potential benefits to both business be achieved. own peril. is unlimited. and society? RSM OUTLOOK SUMMER 2013 03 Page 1; B&T13128-RSM Career Services tbv Outlook 10mei13 RSM OUTLOOK / SUMMER 2013 LOOKING FOR TALENT? PROFILE YOUR ORGANISATION AT RSM! RSM OUTLOOK SUMMER 2013 RSM OUTLOOK is published by 18 | The reshaping of retail Rotterdam School of Management, CEO of Ahold, Dick Boer, and Klaas Erasmus University Miedema, Senior VP of HR and DEAN Steef van de Velde Management Development, talk to RSM’s MARKETING DIRECTOR Dean, Prof Steef van de Velde about the Willem Koolhaas management challenges faced by the MANAGING EDITOR retailing sector. Russell Gilbert EDITORS Justine Whittern Dorine Schreiner EDITORIAL BOARD 24 | Inspiring alumni Theo Backx Hetty Brand-Boswijk In 2012, Layla El Zein took part in RSM’s Dianne Bevelander Kilimanjaro Leadership Project. It was an Irene Broekmans-Versluijs Chantal Dammann experience that gave Layla the self-belief to Wilfred Mijnhardt Jennifer Ritfeld make a life-changing decision about her future. Marianne Schouten Marno Verbeek Eric Waarts DESIGNERS UNIT20. DISTRIBUTION 40 | The virtuous circle Madelon Fontein When science and business are CONTRIBUTORS united in a neutral environment Brian Bollen, Joe Figueriedo, Christine Hayes, Rebecca Morris, Tim Skelton, Kevin Titman, where common goals can be Miriam Young explored, the outcomes yield © 2013 Rotterdam School of Management, benefits for everyone. Erasmus University. All rights reserved. At RSM you will find a vast resource of world-class talent for your organisation AND MORE... and opportunities to engage the Netherlands top management institution. 06 | Letter from the Dean 34 | Reinventing the future 42 | Refining tomorrow’s Participants in the Bachelor, Masters and MBA programmes range from motivated Steef van de Velde, Dean of RSM, provides With so much uncertainty in the world managers young business professionals to experienced senior executives. Representing over an update on the school’s recent Strategic today, how can executives plan for the A new management programme set up by 40 nationalities, they have a wealth of global business and intercultural expertise. Review and looks forward to RSM 3.0. future? The answers can be found at this RSM for Kuwait Petroleum International year’s RSM Leadership Summit, which is proving to be a great success. Engagement opportunities for organisations include; 08 | News from RSM takes place in October. A summary of news and activities from 45 | Events round-up • On-site company visits the world of RSM. 36 | Campus under A preview of forthcoming events you’ll • On campus company presentations construction want to make a note of in your diary. • Consulting projects 16 | International accolades The first phase of the redevelopment of • Internships Recent high-profile awards for senior the Woudestein campus will be completed • Online CV platform and job boards faculty members at RSM reinforces the to coincide with the 100th anniversary of school’s mantra that science should Erasmus University Rotterdam. As well as customised services to promote your organisation at Rotterdam School serve the business world. of Management, Erasmus University. 38 | Making a name in 22 | Enterprising alumni Amsterdam Stef van Dongen, CEO and Founder Since opening, the response to RSM’s Contact: +31 (0)10 408 2010 | [email protected] | www.rsm.nl/careerservices of Enviu, talks about social Amsterdam office from businesses in entrepreneurship, and the influence RSM the Zuidas area and beyond has been had in shaping his views of the world. welcoming and enthusiastic. ROTTERDAM SCHOOL OF MANAGEMENT 04 RSM OUTLOOK SUMMER 2013 ERASMUS UNIVERSITY Page 1; B&T13128-RSM Career Services tbv Outlook 10mei13 LOOKING FOR TALENT? PROFILE YOUR ORGANISATION AT RSM! At RSM you will find a vast resource of world-class talent for your organisation and opportunities to engage the Netherlands top management institution. Participants in the Bachelor, Masters and MBA programmes range from motivated young business professionals to experienced senior executives. Representing over 40 nationalities, they have a wealth of global business and intercultural expertise. Engagement opportunities for organisations include; • On-site company visits • On campus company presentations • Consulting projects • Internships • Online CV platform and job boards As well as customised services to promote your organisation at Rotterdam School of Management, Erasmus University. Contact: +31 (0)10 408 2010 | [email protected] | www.rsm.nl/careerservices ROTTERDAM SCHOOL OF MANAGEMENT ERASMUS UNIVERSITY LETTER / FROM THE DEAN LETTER FROM THE DEAN I had the honour and pleasure of congratulating more than 200 of our newly graduated alumni at the MFM, MBA and EMBA graduation ceremony in Rotterdam recently. It gave me the opportunity to speak about the outcome of RSM’s recent Strategic Review, which is important for new graduates as Netherlands are capped by law, so it will remain well as all of our alumni and stakeholders. Staff, faculty and a challenge to attract and retain them. A second trend is the gradual decline of state even buildings come and go, but alumni are a permanent part funding and an increasingly tighter government of the school. rein on universities that not only prescribes what needs to be done but also how things need to be done. We must resist the pressure to n the past, state funding provided us with gravitate to the average, which is the enemy of a stable financial basis that enabled us excellence. RSM 3.0 needs autonomy to meet I to grow from a teaching-based business those challenges. school – ‘RSM 1.0’ – into a research-based So what will RSM 3.0 look like? Its foundation business school or ‘RSM 2.0’, which is what we is the research-based business school RSM are now. But as the Strategic Review highlights, 2.0, but we need to develop new sources of there are currently restrictions in our operating private funding, and we will continue to enhance model. To continue our rise in recognition and the reputation of the school through the quality rankings as a top-tier international business of the students we deliver to the job market. school, we need to become RSM 3.0. These two elements can produce a synergy to reinforce each other. We will rely more on national and European funding for individual research and collaborative The social capital invested in our projects; we are developing new programmes, alumni holds huge potential, so we put particularly for the MSc market and for Executive Education, and we will expand to other locations, great effort into making RSM a place as we did when we opened the new RSM office in Amsterdam last year [see pages 38-39]. with which you want to stay connected.” We must reject the simplistic paradigm, which defines the reputation of the school only by its scientific output and academic papers from There are two trends. First is the faculty. Instead, I believe the reputation of the increasingly global market for management school is defined by its social capital: the value and business education, which gives students that the school generates for society through its more choices about where they study. Our high networks of faculty, staff, students, alumni, and FT rankings for MSc help us to capitalise on corporate relations. The social capital invested this, but the number of high quality business in our alumni holds huge potential, so we put schools elsewhere in the world is growing and great effort into making RSM a place with which attracting top faculty. Salaries for faculty in the you want to stay connected. 06 RSM OUTLOOK SUMMER 2013 LETTER / FROM THE DEAN The forthcoming annual RSM Leadership Summit, which takes place on Friday 4 October, is a perfect example of the mutual value of the alumni network.
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