Peter Hutton CEO Eurosport

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Peter Hutton CEO Eurosport Peter Hutton is CEO of Eurosport, the number one sport destination in Europe, which fuels the passion of fans and connects them with the greatest sports events in the world. It reaches 236 million cumulative subscribers across 94 countries in Europe, Asia-Pacific, Middle East and Africa. As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before - bringing fans closer to their local heroes through year-long storytelling. Part of Discovery Communications and firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport has a TV portfolio incorporating Eurosport 1, telling the greatest sports stories in 158 million homes in 71 countries, Eurosport 2, reaching 68 million homes in 55 countries, and Eurosportnews. Based in Paris, Peter joined Eurosport in 2015, charged with strengthening and localising the brand worldwide. Peter is delivering a strategy which will see large scale development of Eurosport to create more locally relevant content with homegrown talent and dedicated feeds in key markets encouraging a number of strong, local channels for future growth. Peter’s goal is to push hard to maintain stability within the network’s strong pillar sports in the coming years: cycling, motorsport, football, tennis and Olympic sports. Peter is also responsible for growing Eurosport Player, the premium live and on demand OTT service for the greatest events on the calendar, anytime and on any device. Peter is currently overseeing the expansion of this flagship product to improve the viewer experience further. Building on the digital capabilities of Eurosport, Peter also oversees Eurosport.com, Europe’s most visited online sports destination available in 10 languages worldwide. With up to 14.5 million unique users per month in Europe alone, it provides over 60,000 stories per year (one every 90 seconds). Prior to joining Eurosport in 2015, Peter worked in the sports industry for over 30 years in a variety of roles all over the world. Most recently, he was CEO at the MP and Silva sports rights agency, and previously he was part of Fox International Channels, driving the launch of their sports business outside the Americas, including the acquisition of Setanta Sports in Africa and ESPN/Star Sports in Asia. He became CEO of ESPN/Star Sports based out of Singapore and oversaw its change into Fox Sports in Asia and Star Sports in India. Peter’s career began at the grassroots of sport; at 16 years old he was commentating on cricket, football and rugby for local radio stations in West Yorkshire whilst still at school. Graduating from Cambridge University, he became sports editor of Radio Aire in Leeds, then with BBC TV, where he covered the Hillsborough football disaster and subsequent inquiry, before joining the launch team at BSB’s sports channel in 1990 and going on to present and commentate on a variety of sporting events for Sky Sports. .

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Sport in Asia: Globalization, Glocalization, Asianization
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