Switzerland Travel Mart. October 20–23, 2019, Lucerne

Home , Chasseral, Diablerets, Dufourspitze, Finsteraarhorn, Piz Kesch, Rheinwaldhorn

Switzerland Travel Mart. October 20–23, 2019, Lucerne. MySwitzerland.com Contents.

Welcome 3

General information 4

Switzerland Tourism Program 6 P. O. Box CH-8027 Zurich Map of Lucerne 8 [email protected] MySwitzerland.com Hotels 10

Cover pictures Workshop floor plan 12 Lucerne (front page) Pilatus (rear page) Switzerland 14

Lucerne-Lake Lucerne Region 16 It is our pleasure to help plan your holiday: Swiss International Air Lines 18 00800 100 200 30 (free phone). Swiss Travel System 19 Mon–Fri 8 am to 6 pm Sat 10 am to 4 pm Notes 20 Map of Switzerland. Switzerland is a small but very Amsterdam 375 miles / 603 km diverse country. This map shows Brussels 348 miles / 560 km you the different tourism regions. Frankfurt 178 miles / 286 km Schaffhausen B o d e n s Rhein Thur e e Töss Frauenfeld

Limma A Aargau t Liestal Baden B Basel Region irs Aarau B B Delémont Herisau C Bern Appenzell in H Re e h

uss R Z ü Säntis D r 2502 Eastern Switzerland / i s Solothurn c ub h - s e o e D e L Zug Liechtenstein Z 2306

u g Churfirsten Aare e Vaduz r W s a e La Chaux- 1607 e lense e

L LIECHTENSTEIN

Chasseral i E Fribourg Region de-Fonds e n e s 1899 t r h e el Grosser Mythen Bi Weggis 1798 Glarus Rigi F Vierwald- Glärnisch Geneva C 1408 Schwyz Bad Ragaz 2119 2914 Neuchâtel re Napf stättersee Pizol Aa Pilatus Stoos Braunwald 2844 l te Stans La G Graubünden nd châ qu u Sarnen 1898 Altdorf Linthal art Ne Stanserhorn R Chur 2834 de e Flims u Piz Buin H Jura & Three-Lakes ac Weissﬂuh L 2350 s Davos 3312 E Engelberg s mm Brienzer Tödi e Rothorn Scuol e y Titlis 3614 Arosa I ro Fribourg Thun Brienz 3238 Inn Lake Geneva Region Yverdon B a Disentis/ Lenzerheide- L rs. les Bains E 2175 ze Mustér in Lai Nationalpark T n rhe Gantrisch h rie er un B A rd e a 3503 Vo 3294 J Lucerne-Lake Lucerne Schwarzsee me r r Müstair Sim s e e e 2998 Interlaken Sustenhorn Piz Beverin Piz Kesch I 2362 Grindelwald Region Niesen Wengen Andermatt ein Eiger 3970 rrh e 2970 L'Orbe 2002 nte n i i Mönch 4107 H 3056 Le Moléson r Schilthorn a S 4274 Piz Nair K Ticino a L 4158 Finsteraarhorn Adelboden r 3402 St.Moritz Jungfrau - e

h h Rheinwaldhorn

c c

s s L Montreux t t Valais Lenk e e a Gstaad l l L é m n A g 2973 1677 L e 2042 Wildstrubel 3272 Diavolezza La Dôle 4049 Rochers- 3244 Leukerbad 3934 Basòdino M Zurich Region de-Naye Bietschhorn Piz Bernina Crans- Montana T i c 3210 Ve i n Les Diablerets rzasca o Brig M

e sp a ôn a Sion h Vi g e R g L ia Locarno F L Bellinzona 3257 Champéry Haute Nendaz Dents 02040 80 km du Midi Saas-Fee Verbier 4545 Madrid 627 miles / 1,009 km Dent Blanche Dom 01020 40 miles

4357 LUGANO e o an Zermatt r ug i L Barcelona 396 miles / 637 km Matterhorn o d 3090 i 1701 Grand 4478 Gornergrat g Monte Combin g Dufourspitze Lago Generoso Paris 335 miles / 540 km 4314 a 4634

1097

FRANCE Monte S. Giorgio

Grand-St-Bernard a L

1546 Stuttgart 137 miles / 220 km Munich 162 miles / 261 km

GERMANY Schaffhausen

B o d e n s Rhein Thur e e Töss Frauenfeld Berlin 410 miles / 660 km

Limma t Vienna 375 miles / 603 km Liestal Baden irs Aarau B M Delémont A Herisau

Appenzell in AUSTRIA Re e h

uss R Z ü Säntis r 2502 i D s Solothurn c ub h - s e LIECHTENSTEIN o e D e L Zug Z 2306

u g Churfirsten Aare e Vaduz r W s a e La Chaux- e lense 1607 J e

L LIECHTENSTEIN

Chasseral i de-Fonds e n e s 1899 t r h e el Grosser Mythen Bi Weggis 1798 Glarus Rigi Vierwald- Glärnisch 1408 Schwyz Bad Ragaz 2119 2914 Neuchâtel re Napf stättersee Pizol Aa Pilatus Stoos Braunwald 2844 l te Stans La nd châ qu u Sarnen 1898 Altdorf Linthal art Ne Stanserhorn R Chur 2834 de e Flims ac u Weissﬂuh Piz Buin L 2350 s Davos 3312 E Engelberg s mm Brienzer Tödi e Rothorn Scuol e y Titlis 3614 Arosa ro Fribourg Thun Brienz 3238 Inn Yverdon B a Disentis/ Lenzerheide- L rs. les Bains 2175 ze Mustér in Lai Nationalpark T n rhe Gantrisch h rie er un B A rd e a 3503 Vo 3294 Schwarzsee me r r Müstair Sim s e e e 2998 Interlaken Sustenhorn Piz Beverin Piz Kesch 2362 Grindelwald G Niesen Wengen Andermatt ein Eiger 3970 rrh e 2970 L'Orbe 2002 nte n i i Mönch 4107 H 3056 Le Moléson r Schilthorn a Piz Nair S 4274 a L 4158 Finsteraarhorn Adelboden r 3402 St.Moritz Jungfrau - e

h h Rheinwaldhorn

c c

s s Montreux Lenk t t Gstaad e e é m a n l l 2973 L A g 1677 e 2042 Wildstrubel 3272 L Diavolezza La Dôle Rochers- 3244 3934 Basòdino K 4049 de-Naye Leukerbad Bietschhorn Piz Bernina Crans- Montana T i c 3210 Ve i n Les Diablerets rzasca o Brig M

e sp a ôn a Sion h Vi g Le R g ia Locarno Bellinzona 3257 Champéry Haute Nendaz Dents 02040 80 km du Midi Saas-Fee Verbier 4545 Dent Blanche Dom 01020 40 miles

4357 LUGANO e

no Zermatt r ga Lu Matterhorn o i 3090 i d 1701 Grand 4478 Gornergrat g Monte Combin g Lago Generoso 4314 Dufourspitze a 4634

1097

ITALY Monte S. Giorgio

Grand-St-Bernard a www.swisstravelcenter.ch

Milan 37 miles / 60 km 1546 Rome 430 miles / 692 km

Welcome to the Switzerland Travel Mart 2019.

A magical mountain panorama, a deep blue lake and a picturesque city – Lucerne is a microcosm of Switzerland and the perfect gateway to the holiday and travel destination of Switzerland.

Together with 360 Swiss providers at this year’s Switzerland Travel Mart in Lucerne, I am delighted to present Switzerland’s range of tourist offerings. Get ready to be amazed by our breathtaking mountains, authentic countryside and what we refer to as “boutique towns”. Discover an abundance of wonderful Swiss holiday experiences to take home to your customers.

Besides all the work, be sure to also make some time to enjoy Lucerne: wander through the historic old town, marvel at world-class architecture in the Culture and Convention Centre KKL Luzern and explore the Swiss Museum of Transport.

We wish you every success and a wonderful stay in Lucerne.

Martin Nydegger CEO Switzerland Tourism

Welcome. #STM19. 3 General information.

The Switzerland Travel Mart (STM), which reaches its 20th edition in 2019, is the most important event to promote Swiss travel products and services. The destination Lucerne-Lake Lucerne Region, Swiss International Air Lines, Swiss Travel System and Switzerland Tourism are honoured to welcome and host around 470 tour operators and travel trade journalists from over 50 countries, as well as 360 Swiss suppliers.

Accommodation Closing – buyers: The hoteliers of the destination Lucerne- special train to the Swiss Museum of Lake Lucerne Region are glad to host you. Transport, departing from Lucerne Buyers: Please make sure you check in as Main Station. STM buyer at the hotel reception. Supple- Closing – suppliers: mentary charges, such as phone calls, by public transport. drinks, etc., will be at your own expense. Return by public transport or STM shuttle back to your hotels. Transfers Opening: Buyers: Please check the transfers of your on foot or by public transport. delegation to the different events with your Workshop: tour escort. by public transport. Suppliers: Please refer to the official SBB Lucerne Dine Around: website sbb.ch on foot or by public transport, depending Thank you for being on time. This will enable on your hotel and Dine Around location. the proper conduction of the program.

4 #STM19. General information. Access Dress code Buyers: Your tour escort will hand out your Opening: badge. Suppliers: You can pick up your casual; indoor event. badge at the STM welcome desk at the Workshop: entrance of KKL Luzern on October 20 from business casual; indoor event. 16:00 or at the information desk at Messe Lucerne Dine Around: Luzern on October 21 from 7:30. The STM casual; indoor event. badge must be worn clearly visible at every Closing: event. casual; indoor event. Please be aware that temperatures might Information be low due to the cold season. For general information please visit the STM information desk at the entrance of Messe Post-Convention Tours for buyers Luzern. Information about the destination Switzerland Tourism, together with its part- Lucerne-Lake Lucerne Region is available ners, offer you up to three days of Post- there as well. Convention Tours. Please see the destination representatives at their tables if you have Appointments questions regarding your tour. For Post- Buyers and suppliers have scheduled Convention Tours please use your personal their appointments online prior to the STM. Swiss Travel Pass, which allows free travel However, additional time slots may be on the entire public transport system in booked directly at the supplier tables during Switzerland. the ongoing workshop. Public transport Internet access at workshops Please check the timetable of the public Your Internet access will be guaranteed via transport network on sbb.ch free Wi-Fi.

Event pictures Free download of high-resolution pictures on bit.ly/STM19pictures

Social media #STM19 instagram.com/stnetnews twitter.com/stnetnews

General information. #STM19. 5 Program.

Sunday, October 20

During the day Arrival in Lucerne, individual programs

@Buyers: bus transfer / walk to KKL Luzern together with your tour escort @Suppliers: individual transfer to KKL Luzern

17:00 Welcome aperitif at KKL Luzern 1

Official opening ceremony and dinner at KKL Luzern 1

Later, optional Nightcap at Roadhouse, Pilatusstrasse 1, Lucerne

Monday, October 21

From 07:30 @Suppliers: individual transfer and possibility to set up your table at Messe Luzern @Buyers: bus or train transfer to Messe Luzern together with your tour escort

08:30–09:00 @Buyers: possibility for last-minute reservation of time slots at suppliers’ table

09:00–17:00 Workshop day 1 – Messe Luzern 2 Buyers meet suppliers, 20-minute time slots

11:30–13:30 Individual lunch break with ongoing STM

17:00 End of workshop day 1

From 17:00 Individual transfer by train or public bus back to your hotels

18:30 Meet at the according location for the Lucerne Dine Around (see map on page 8–9)

Later, optional Nightcap at Roadhouse, Pilatusstrasse 1, Lucerne

Tuesday, October 22

@Buyers: bus or train transfer to Messe Luzern together with your tour escort @Suppliers: individual transfer to Messe Luzern

09:00–17:00 Workshop day 2 – Messe Luzern 2 Buyers meet suppliers, 20-minute time slots

11:30–13:30 Individual lunch break with ongoing STM

17:00 End of workshop day 2

From 17:00 Individual transfer by train or public bus back to your hotels

@Buyers: meeting point according to your tour escort

18:30 @Suppliers: welcome aperitif at the Swiss Museum of Transport

18:45 @Buyers: departure by Gotthard Panorama Express to the Swiss Museum of Transport

19:00 Official closing at the Swiss Museum of Transport 4

Individual return to hotels by public transport or by STM shuttle running every 20 minutes from 01:00 to 02:20 (last bus)

Later, optional Nightcap at Roadhouse, Pilatusstrasse 1, Lucerne

6 #STM19. Program. Wednesday, October 23

Morning @Buyers: meeting point in front of KKL Luzern 1 and transfer to Post-Convention destinations or individual departure back home

October 23–25 Post-Convention Tours for buyers, according to previous selection

MICE program For registered MICE buyers and suppliers only

Monday, October 21

Morning Individual breakfast at your hotel

08:30 Meeting point at the water tower on the wooden bridge (Chapel Bridge)

09:45 One-to-one free-floating meetings on the MS Cirrus cruise

13:00 Mountain experience and lunch on Mount Pilatus

14:00 Discover the MICE infrastructure of Mount Pilatus and outdoor activity

16:47 Back in Lucerne and time to refresh

Evening According to overall program

Media program For registered media representatives only

Monday, October 21

08:30 Meeting point at Swissporarena in Lucerne 3 Welcome coffee

09:00–09:45 Media breakfast and expert exchange, interview opportunities subsequently

Time at leisure

11:30–13:30 Lunch available at the STM venue, Messe Luzern 2

Tuesday, October 22

Media program “The City. The Lake. The Mountains – Switzerland in a Nutshell”

08:00 Guided city tour with cultural and culinary stops Boat trip and mountain experience, visit to the Bürgenstock Resort

13:00 Tasting of regional products

15:00 Visit of the Rosenau vineyard including wine tasting

Evening According to overall program

Program. #STM19. 7 Map of Lucerne.

13 12 6 2 6 16 5 11 18

9 4 7 4 8 8 20 1 10 14 1 3 19 17 5 1 2 10 15

Lucerne

8 #STM19. Map of Lucerne. Main events 1 Opening ceremony, KKL Luzern 2 Workshop, Messe Luzern 9 3 Media breakfast, Swissporarena

11 4 Closing ceremony, Swiss Museum of Transport

Lucerne Main Station 4

Hotels Lucerne Dine 1 Anker Around 2 Astoria 1 Sauvage Hotel Wilden 3 CASCADA Mann 4 Château Gütsch 2 Kitchen Club 5 Continental Park Art Deco Hotel 6 De la Paix Montana 3 7 Des Alpes Le Châlet Restaurant 8 Des Balances Brasserie Flora 9 Grand Hotel 4 Des Alpes Europe 5 Rebstock 10 AMERON Luzern Hofegge Hotel Flora 6 Hofgarten 11 Grand Hotel 7 National Bürgenstock Resort-Verbena 12 Hofgarten 8 SGV Diamant 13 ibis Styles 9 Stadtkeller 14 MONOPOL 10 Thai Garden 15 Radisson Blu 7 Hotel Astoria 16 Rebstock 11 VILLA 17 Renaissance Schweizerhof 18 Schweizerhof 19 Waldstätterhof 20 Wilden Mann

Map of Lucerne. #STM19. 9 STM hotels.

The numbers refer to the map on the previous page.

1 Anker 6 De la Paix Pilatusstrasse 36, 6003 Lucerne Museggstrasse 2, 6004 Lucerne Phone +41 (0)41 220 88 00 Phone +41 (0)41 418 80 00 hotel-restaurant-anker.ch de-la-paix.ch

2 Astoria 7 Des Alpes Pilatusstrasse 29, 6003 Lucerne Rathausquai 5, 6004 Lucerne Phone +41 (0)41 226 88 88 Phone +41 (0)41 417 20 60 astoria-luzern.ch desalpes-luzern.ch

3 CASCADA 8 Des Balances Bundesplatz 18, 6003 Lucerne Weinmarkt, 6004 Lucerne Phone +41 (0)41 226 80 88 Phone +41 (0)41 418 28 28 cascada-luzern.ch balances.ch

4 Château Gütsch 9 Grand Hotel Europe Kanonenstrasse, 6003 Lucerne Haldenstrasse 59, 6006 Lucerne Phone +41 (0)41 289 14 14 Phone +41 (0)41 370 00 11 chateau-guetsch.ch europe-luzern.ch

5 Continental Park 10 AMERON Luzern Hotel Flora Murbacherstrasse 4, 6002 Lucerne Seidenhofstrasse 5, 6002 Lucerne Phone +41 (0)41 228 90 50 Phone +41 (0)41 227 66 66 continental.ch ameronhotels.com/de/hotel-flora-luzern

10 #STM19. Hotels. 11 Grand Hotel National 16 Rebstock Haldenstrasse 4, 6006 Lucerne St. Leodegarstrasse 3, 6006 Lucerne Phone +41 (0)41 419 09 09 Phone +41 (0)41 417 18 19 grandhotel-national.com rebstock-luzern.ch

12 Hofgarten 17 Renaissance Stadthofstrasse 14, 6006 Lucerne Pilatusstrasse 15, 6002 Lucerne Phone +41 (0)41 410 88 88 Phone +41 (0)41 226 87 87 hofgarten.ch marriott.com

13 ibis Styles 18 Schweizerhof Friedenstrasse 8, 6004 Lucerne Schweizerhofquai 3, 6002 Lucerne Phone +41 (0)41 418 48 48 Phone +41 (0)41 410 04 10 accorhotels.com schweizerhof-luzern.ch

14 MONOPOL 19 Waldstätterhof Pilatusstrasse 1, 6002 Lucerne Zentralstrasse 4, 6003 Lucerne Phone +41 (0)41 226 43 43 Phone +41 (0)41 227 12 71 monopolluzern.ch hotel-waldstaetterhof.ch

15 Radisson Blu 20 Wilden Mann Lakefront Centre, 6005 Lucerne Bahnhofstrasse 30, 6003 Lucerne Phone +41 (0)41 369 90 00 Phone +41 (0)41 210 16 66 radissonhotels.com wilden-mann.ch

Hotels. #STM19. 11 Workshop floor plan. 1 1 1 1 1 9 9 11 1 1 1 1 1 1 1 9 1 11 1 1 1 19 1 1 1 1 9 1 1 19 11 1 B 19 1 A 1 1 C 1 1 1 1 1 1 9 11 T

04 1 1 1 1 9 S 1 1 19 1 D 11 11 1 1 1 1 1 1 11 1 9 1 1

1 1 1 1 1 E 1 F 1 1 1 S 1 1 1 19 11 1 9 1 G 1 9 1 1 1 1 1

12 #STM19. Workshop floor plan. 1 1 1 1 1 9 9 11 1 1 1 1 1 1 1 9 1 11 1 1 1 19 1 1 1 1 9 1 1 19 11 1 B 19 1 A 1 1 C 1 1 1 1 1 1 9 11 T

04 1 1 1 1 9 S 1 1 19 1 D 11 11 1 1 1 1 1 1 11 1 9 1 1

1 1 1 1 1 E 1 F 1 1 1 S 1 1 1 19 11 1 9 1 G 1 9 1 1 1 1 1

Partners Swiss International Air Lines 01 Swiss Travel System 02 STC Switzerland Travel Centre 03 HERTZ SWITZERLAND 04 Mammut Sports Group AG / Mammut Alpine School 05 Gübelin 06 Hotels recommended by ST | Health & Wellness 07 Kirchhofer Watches & Jewellery 08 Switzerland Cheese Marketing 09 Kambly Experience 10 Maison Cailler – Switzerland’s favourite chocolate experience 11 S Liechtenstein Marketing 12 Europcar & amag Chauffeur Drive 13

Workshop floor plan. #STM19. 13 Tables.

A Lucerne-Lake Lucerne Region Fribourg Region B18 / B19 AMERON Hotels A01 Hotel Schweizerhof Bern & THE SPA / B20 Astoria Group Lucerne A02 Kursaal – Hotel Allegro Grand Hotel National Lucerne A03 Bern Welcome / Hotel Bären am Bundesplatz B21 Holiday Inn Express Luzern-Kriens A04 Destination Gstaad / Le Grand Bellevue B22 Hotel Continental Park A05 C Geneva & Lake Geneva Region Hotel Rothaus Lucerne & Peruvian Culinary Art A06 Geneva Tourism / Bristol Hotel Geneva C01 Radisson Blu Hotel Lucerne A07 Geneva Tourism / Manotel Hotel Group Geneva C02 Hotel Waldstätterhof Luzern A08 Geneva Tourism / Swiss Luxury Apartments C03 Hotel Wilden Mann Luzern A09 Geneva Tourism / AD Hotels (Tiffany & Eastwest) C04 Hotel Schweizerhof Luzern A10 Geneva Tourism / Hotel Ramada Encore Genève C05 Bucherer Watches & Jewellery A11 InterContinental Genève & Crowne Plaza Geneva / C06 Lake Lucerne Navigation Company A12 Accor Geneva Lucerne Festival & Mount Stoos – A13 La Réserve Hotel SPA & Villas / C07 Steepest funicular railway in the world Rey Hôtels & Résidences Mount Rigi A14 Lausanne C08 / C09 / C10 Mount Pilatus A15 VAUD – Lake Geneva Region C11 / C12 Verkehrshaus – Swiss Museum of Transport A16 GoldenPass Line C13 Holiday Region Mythen & A17 Highlights Lake Geneva Region 1 / 2 C14 / C15 Klewenalp Mountain, Lucerne Château d’Oex – Leysin C16 CabriO Mount Stanserhorn A18 Montreux Riviera 1 / 2 / 3 C17 / C18 / C19 Bürgenstock Hotels & Resort & Park Hotel Vitznau A19 Villars – Les Diablerets C20 / C25 The Chedi Andermatt & Radisson Blu Hotel A20 Yverdon-les-Bains Region C21 Reussen Montreux Riviera 4 / 5 / 6 C24 / C23 / C22 Lucerne Tourism A21 / A22 / A23 / A24 PALACE Luzern & Melchsee-Frutt A25 D Ticino & Valais ART DECO HOTEL MONTANA & A26 Valais Wallis Promotion & Matterhorn Region D01 UNESCO Biosphere Entlebuch Zermatt-Matterhorn: Mountain Exposure & D02 Luzern–Interlaken Express A27 Zermatt Tourism Engelberg-Titlis Tourismus A28 Zermatt-Matterhorn: Matterhorn Group AG & D03 TITLIS Cableways, Hotels & Restaurants A29 Zermatt Tourism Zermatt-Matterhorn: Hotel Schweizerhof & D04 B Bern Region & Fribourg Region Zermatt Tourism Interlaken holiday region B01 / B02 / B03 / B04 / B05 Zermatt-Matterhorn: Zermatt Bergbahnen AG D05 Interlaken holiday region B06 / B07 / B08 / B09 Zermatt-Matterhorn: Taxi Fredy AG & D06 SCHILTHORN CABLEWAY Ltd / Outdoor Interlaken B10 Hotel La Ginabelle SCHILTHORN CABLEWAY Ltd B11 Zermatt-Matterhorn: Hotel Albana Real & D07 Jungfrau Region Tourism B12 Hotel Sonne

Ö Zermatt-Matterhorn: Seiler Hotels & Grindelwald: Romantik Hotel Schweizerhof / B13 D08 Swiss Quality Hotel BelvedereÀ Zermatt Tourism Wengen Classic Hotels / B14 Aletsch Arena D09 Wengen–Männlichen Cableway Crans-Montana D10 GriwaRent / Hotel Kreuz & Post Grindelwald, B15 Pauli services & Hohsaas cable cars D11 Meiringen–Hasliberg Cableways, Aare gorge Saas-Fee / Saastal Tourism & D12 Jungfraujoch – Top of Europe B16 / B17 Walliserhof Grand-Hotel & Spa Tables.

D Ticino & Valais F Basel Region & Zurich Region Mont-Blanc Express – Martigny Region D13 Swiss Quality Hotels International F01 / F02 Crans-Montana Hotels D14 Hyperion Hotel – GAIA Hotel F03 Nendaz-Veysonnaz D15 AccorHotels & Mövenpick Hotel F04 Saas-Fee / Saastal Tourism D16 Basel Tourism – Hotel Euler F05 Ticino Tourism / Swissminiatur D17 Basel Tourism – Swissôtel Le Plaza F06 Ticino Tourism / Monte Generoso Railway D18 Basel Tourism – Grand Hotel Les Trois Rois F07 Hotel Belvedere Locarno / Vigezzina – Centovalli D19 Basel Tourism – Dorint Hotel F08 Railway Zurich Tourism F09 / F10 / F11 / F12 / F13 Ascona – Locarno / The Living Circle D20 Zurich Tourism F14 / F15 / F16 / F17 Lugano Region / Hotel Lugano Dante Center D21 Ticino Tourism / Grand Hotel Villa Castagnola G Switzerland D22 Lugano AlpTransfer & AlpExcursion G01 Ticino Hotels Group / Hotel Splendide Royal Lugano D23 Best of Switzerland Tours G02 THE VIEW Lugano D24 Erlebnis Schweiz G03 Ticino Tourism / Hotel & SPA Internazionale D25 Eurotrek AG G04 Bellinzona OTP Swiss Holidays & SwissPasses.com G05 E Eastern Switzerland / Liechtenstein & railtour suisse sa G06 Graubünden So. Experience A Journey – DMC G07 Kulm Hotel St. Moritz & E01 Swiss Discovery G08 Grand Hotel Kronenhof Pontresina Swiss Moments G09 Art Boutique Hotel Monopol & E02 Swiss Incoming Travel & Trade Hub G10 Kempinski Grand Hotel des Bains STC Switzerland Travel Centre London G11 PEAKS PLACE APARTMENT-HOTEL & SPA / E03 STC Switzerland Travel Center Stuttgart G12 railtour suisse sa STC Switzerland Travel Centre Hong Kong G13 Engadin St. Moritz Mountains AG & Diavolezza / E04 Corvatsch Rail Europe G14 Hotel Waldhaus Sils & Grand Tour of Switzerland – Grand Train Tour of G15 E05 Hotel Schweizerhof Pontresina Switzerland / STC Weisse Arena Gruppe LAAX E06 Gotthard Panorama Express G16 Davos Klosters Mountains / E07 Flugbus.ch G17 Mountain Hotels & Resorts Glacier Express G18 Davos Klosters / InterContinental Davos E08 Matterhorn Gotthard Bahn – Gornergrat Bahn G19 Davos Klosters / Hilton Garden Inn Davos E09 European Walking Tour G20 Liechtenstein Marketing E10 USP Touristik / Edel & Stark G21 Arosa Lenzerheide Mountains / E11 Rhätische Bahn AG 1 G22 Arosa Kulm Hotel & Alpine Spa Rhätische Bahn AG 2 G23 Chur – The Alpine City E12 Chocolat Frey Visitor Centre / G24 St.Gallen-Bodensee / Hotel Oberwaid E13 UNESCO World Heritage Switzerland Schaffhauserland / Lake Constance IBT E14 Private Selection Hotels & Tours G25 Maestrani’s Chocolarium – the Chocolate Factory E15 The Bristol Bern & Hotel Astra Vevey G26 of Happiness / Hotel Säntispark Swiss Hospitality Collection & Einstein Hotel G27 St. Gallen H-Hotels.com G28 What about Switzerland? 8.64 metres 390 kilometres The clock on the St. Peter’s The 390 kilometres of the Via Alpina cross 14 of Church tower in Zurich the most beautiful Alpine passes through 6 Swiss 152.8 metres is the largest in Europe: cantons. The 152.8-metre-high the dial has a diameter of Hammetschwand panoramic 8.64 metres. 1905 lift brings the guests in around The Jura Crest Trail is the oldest long-dis - one minute up on the impres - tance hike in Switzerland. Signposting on sive panoramic terrace of the the route – starting in Zurich and ending just Bürgenstock. before Geneva – began in 1905 already. 11,674 steps Dielsdorf The Niesen is home to the world’s longest staircase: 11,674 steps lead to the 2,362-metre-high You are Vaduz summit. Walking those steps is, here however, allowed only during the yearly “Treppenlauf”. 110% The Stoosbahn reaches a 800 hectares gradient of up to 110% With more than (47 degrees); this has made 800 hectares, it since 2017 the steepest the terraced funicular railway in the world. vineyards of Nyon the UNESCO Montreux 1914 World Heritage Founded in 1914, the Swiss National site Lavaux 13 Park is the oldest national park in the form Switzerland’s Corippo is the small- Alps. Extending over 170 square kilo - largest contiguous vineyard area. est village in Switzer- metres, it is the largest protected area land, counting only in Switzerland and the country’s only 13 inhabitants. national park.

1,150 metres a.s.l. 494 metres 23 kilometres 1.9 kilometres Below the unspoilt country- With its 494 metres, With a size of 80 square No other country in the whole 02040 80 km side of Visperterminen, the the Charles Kuonen kilometres, a length of world has such a dense and 01020 40 Miles Heida wine village lies be- suspension bridge 23 kilometres and a comprehensive network of paths tween 650 and 1,150 metres at Randa is the weight of about 11 billion as Switzerland. On average, a.s.l., making it the highest longest suspen- tons, the Large Aletsch Switzerland has 1.9 kilometres of wine village in Europe. sion bridge in the Glacier is the mightiest and hiking trails per square kilometre. world. largest glacier of the Alps. 14 #STM19. Switzerland. What about Switzerland? 8.64 metres 390 kilometres The clock on the St. Peter’s The 390 kilometres of the Via Alpina cross 14 of Church tower in Zurich the most beautiful Alpine passes through 6 Swiss 152.8 metres is the largest in Europe: cantons. The 152.8-metre-high the dial has a diameter of Hammetschwand panoramic 8.64 metres. 1905 lift brings the guests in around The Jura Crest Trail is the oldest long-dis - one minute up on the impres - tance hike in Switzerland. Signposting on sive panoramic terrace of the the route – starting in Zurich and ending just Bürgenstock. before Geneva – began in 1905 already. 11,674 steps Dielsdorf The Niesen is home to the world’s longest staircase: 11,674 steps lead to the 2,362-metre-high You are Vaduz summit. Walking those steps is, here however, allowed only during the yearly “Treppenlauf”. 110% The Stoosbahn reaches a 800 hectares gradient of up to 110% With more than (47 degrees); this has made 800 hectares, it since 2017 the steepest the terraced funicular railway in the world. vineyards of Nyon the UNESCO Montreux 1914 World Heritage Founded in 1914, the Swiss National site Lavaux 13 Park is the oldest national park in the form Switzerland’s Corippo is the small- Alps. Extending over 170 square kilo - largest contiguous vineyard area. est village in Switzer- metres, it is the largest protected area land, counting only in Switzerland and the country’s only 13 inhabitants. national park.

Lucerne Tourism welcomes all participants to Lucerne. The Lucerne- Lake Lucerne Region is situated in the heart of Switzerland, and the city of Lucerne itself is a stronghold of culture. Nestling in a magnificent landscape that is characterised by mountains and the eponymous lake, this city offers more to see than you will find anywhere else.

The Lucerne-Lake Lucerne Region is a premi- ing a wide range of attractions. A charming um destination for holidays and business travel city, Lucerne is brimming with things to do, in the centre of Switzerland, and will be your and sights that have survived centuries, such host region for this Switzerland Travel Mart. as the Chapel Bridge, the Lion Monument “We are very happy to welcome you all and and the historic old town provide an exciting hope you will also find some time to get to contrast to the city’s more contemporary side: know the legendary charm of Lucerne and the the avant-garde KKL Luzern, the abundance outstanding surrounding mountain and lake of restaurants and an attractive range of landscape,” explains Marcel Perren, CEO of shopping opportunities, museums, festivals Lucerne Tourism. and events. Known as the Festival City, Lu- cerne delights throughout the year, with blues, City experiences jazz, rock, comic or the splendidly colourful Lucerne is the ideal starting point for discover- Carnival. The Lucerne Festival has a top-class ing the Lucerne-Lake Lucerne Region, offer- program of classical events with world-fa-

16 #STM19. Lucerne-Lake Lucerne Region. mous artists. The Rosengart Collection and dise, providing active recreation including the Swiss Museum of Transport are two of our attractive canoeing, skating, cycling and greatest museum highlights. e-bike tours. The peace and relaxation offered by our insider tips in the Lucerne Region, on Mountains and nature the other hand, will delight you: discover The area surrounding the charming city of lovely lakes, enchanting castles, first-class Lucerne is just as fascinating. The unique cuisine and beautiful nature. mountain and lake landscape of the Lucerne- Lake Lucerne Region offers countless options Premium business events for excursions in summer and in winter. No- Lucerne is also a premium destination for where else will you find so much Switzerland business. Easy to reach and unbeatably good in such a small area. The abundance of excur- when it comes to holding conferences, semi- sion destinations just a short trip away from nars or conventions, you can expect a profes- Lucerne and the wide selection of transport sionally organised event that runs perfectly. options such as steamboats, railways, post- Excellent business infrastructures and a di- buses and cogwheel and cable railways are verse range of hotels ensure that all require- unique. We also have some superlatives in ments are met: whether it be in the world- store: the world’s steepest cogwheel railway famous KKL Luzern (Culture and Congress will bring you up Mt. Pilatus, the first cableway Centre), in the Messe Luzern Exhibition Cen- in Europe takes passengers up Mt. Rigi, the tre, in the Swiss Museum of Transport or the world’s steepest funicular railway travels up many multifunctional event centres and hotels. Mt. Stoos, the first rotating cable railway takes And don’t forget the ideal surroundings for you up Mt. Titlis and the world’s first double- “premium” accompanying programs: the decker open-air cable railway travels up gorgeous lake-side location and the Alpine Mt. Stanserhorn. Switzerland’s first nature peaks, which seem close enough to touch, reserve, the UNESCO Biosphere Entlebuch, invite you to go on unforgettable excursions. offers unspoilt nature with its pristine, wild The city of Lucerne and its excellent transport landscape. links guarantee an abundance of sights, and cultural and shopping experiences. Leisure and the good life Lucerne’s guests can experience real pleasure and take an active break from everyday life, surrounded by unspoilt nature and new sto- ries to discover. With its accessible history, its More information: wealth of tradition and customs, and its first- All about the Lucerne-Lake Lucerne Region: class cuisine, the Cradle of Switzerland has a luzern.com lot to offer explorers. The authentically Swiss For travel trade: cantons along Lake Lucerne charm visitors luzern.com/traveltrade with their traditions and living customs. The For media: region is also a hiking and winter sports para- luzern.com/media

Lucerne-Lake Lucerne Region. #STM19. 17 Welcome aboard the Airline of Switzerland.

SWISS connects Switzerland with Europe and the world. True to its roots, the airline is dedicated to providing the highest possible quality in all its products and services to meet its customers’ individual needs.

Serving over 100 destinations in more than enthusiasts. And as the Airline of Switzerland, 40 countries, SWISS understands the full SWISS is the natural choice to get there. depth and breadth of its customers’ require- Guests flying with SWISS benefit from compli- ments, whether it is the exclusiveness of a mentary transportation of their ski or snow- long-haul flight in SWISS First, the comfort board equipment, so they can start their trip and peace of SWISS Business or simply off right. Just one example of Swiss hospital- the friendliness of the service provided in ity, and a reflection of the SWISS commitment SWISS Economy. to customer service.

Elevating flight experiences Stopover Switzerland For an even more enjoyable travel experi- In collaboration with Switzerland Tourism, ence above the clouds, guests can custom- SWISS recently launched Stopover Switzer- ise their trip with a range of SWISS Choice land. Now, guests can get to know Switzer- services. From reserving their preferred seat land on their way to another destination. They in advance to surprising a travel companion can easily add a single- or multi-destination with a bottle of champagne or treating them- package to their flight with SWISS and con- selves to an upgrade. veniently discover the nation’s most picturesque places when time is precious. Free transportation of ski equipment Switzerland’s snow-capped mountains and Information and bookings: endless slopes are a paradise for winter swiss.com/stopover

18 #STM19. Swiss International Air Lines. Switzerland by train, bus and boat.

The most delightful way to explore Switzerland. Trains, buses and boats are geared up to take travellers to their destinations – comfortably and right on time. Navigating the world’s densest transport network, trains run like clockwork: on all routes and always at the same minute after every full and half hour. Get on board – it’s worth it!

All highlights on one single route Free travel to, from and during the STM The Grand Train Tour of Switzerland Use your Swiss Travel Pass from your arrival merges all panoramic lines into one breath- airport or train station to Lucerne and back taking route. Year-round, this train ride of again, as well as during your Post-Convention 1,280 kilometres leads from the most Tour. Call in at our STM booth where a warm charming Swiss cities to Alpine hotspots, welcome awaits you. through UNESCO World Heritage Sites and past world-famous sights and landmarks. For further information, sales documents as well as photo and video material, visit our The best way to experience Switzerland media & trade platform: mystsnet.com/stm19 Whether fascinating panoramic routes such as the Glacier Express or the public transport network in more than 90 Swiss towns and cities, whether free admission to over 500 exciting museums throughout the coun- facebook.com/SwissTravelSystem try or the most stunning mountain summits twitter.com/Media_STS at half price – visitors can experience all of it instagram.com/swisstravelsystem with one single ticket: the Swiss Travel Pass. #grandtraintour, #swisstravelsystem

Swiss Travel System. #STM19. 19 Notes.

20 #STM19. Notes. Notes.

Notes. #STM19. 21 Partners.

Recommended by Switzerland Tourism. MySwitzerland.com / strategicpartners

Strategic premium partners

The trade association of the Swiss Switzerland by train, bus and boat The airline of Switzerland hotel industry mystsnet.com swiss.com hotelleriesuisse.ch

Strategic partners

American Express Swiss Chocolate Since 1936 in Switzerland Retail and wholesale trade in Switzerland since 1819 coca-cola.ch coop.ch americanexpress.ch cailler.ch

Car rental Zurich Airport GastroSuisse Exquisite Swiss biscuit europcar.ch zuerich-airport.com gastrosuisse.ch specialities kambly.ch

Switzerland Cheese Marketing #FeelLimitless #MyVictorinox cheesesfromswitzerland.com valser.ch victorinox.com

Official partners

appenzellerbier.ch bmc-switzerland.com bookfactory.ch gubelin.com swisstravelcenter.ch

hero.ch hertz.ch holycow.ch kirchhofer.com landquartfashionoutlet.com

mammut.com odlo.com swisseducation.com swiss-ski-school.ch swissinfo.ch

swissrent.com visana.ch swisswine.ch

partnerseite_alle_sprachen_ab_2019.indd 1 23.09.19 17:18 Organisers

Event partners