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Bsc (Honours) Tourism Management Sheffield Business School BSc (Honours) Tourism Management Title A Review of the Development of Heritage Tourism in Hong Kong Name CHEUNG MUI KUEN Student No 91204744 Month Year April 2010 Sheffield Hallam University Sheffield Business School Title A Review of the Development of Heritage Tourism in Hong Kong FULL NAME CHEUNG MUI KUEN STUDENT No 91204744 Supervisor: Dr. Connie Mok In partial fulfilment of the requirements for the degree of Bachelor of Science in Tourism Management. Month Year April 2010 Acknowledgements I would like to express my thankfulness to my supervisor, Dr. Connie Mok, with her help in the ten learning sets that she guided me the way of thinking and the method of study in my dissertation. Moreover, my two friends, Nicole Lee and Bess Lam, they gave me opinions and assisted me how to review the heritage development. I Abstract Hong Kong is not only an international city, but also a city with many heritages. Heritage tourism was introduced 20 years ago that mean it was not a new term in Hong Kong. However, why does heritage tourism cannot become great attraction to tourists? The aim of this dissertation is going to review the development of heritage tourism in Hong Kong and the researcher will find out what problems in the development through literatures review. And another purpose of review the development of heritage tourism is aiming to make recommendations for improvement, no matter in heritage preserving, heritage management, the usage of heritage in tourism. The topic is going to review the development of heritage tourism in Hong Kong so that it will be a qualitative study using the case study method. This method is about to descript an actual situation in heritage development. Through reading different sources of secondary data, the researcher can summaries the problems of heritage tourism development and what factors affect its development. The factors affect the development of heritage tourism in Hong Kong are including: heritage tourism product, the intentions of different stakeholders of developing II heritage tourism, heritage management, visitors marketing, visitors’ attitude to Hong Kong heritage tourism. Those factors connect each other tightly and they affect each other in two ways. III List of Figures Fig 1, Formal and working relationship of AMO within the Government Planning and Home Affairs Bureau Culture and Heritage Lands Antiquities Authority Advise Commission Department (Secretary of HAB) (Policy) Environment Statutory duty support Lord Wilson Protection Operation Leisure and Cultural to Advise Heritage Trust Depart Service Department (Seek donations) Antiquities Government Operation Advisory Property Agent Antiquities and Monument Lord Wilson Board Office (Operation) Support Heritage Trust Architectural (Approve Service Secretariat applications) Department Liaise Other departments, Urban Hong Kong Chinese Education Museums including: Renewal tourism Temples Department Committee Highways, Authority Board Committe Buildings, Fire Service IV List of Tables 1. The percentage of tourists from different countries in 2008: The Americas 4.70% Europe Africa &Middle East 5.70% Australia, New Zealand & South Pacific 2.40% North Asia 6.80% South& Southeast Asia 12.90% Taiwan 6.40% Mainland China 58.20% Source: Visitor Arrival Statistics—Dec 2008, HKTB 2. The percentage of tourism from different countries participated in visiting museums or cultural activities venues in 2008: The Americas 8.00% Europe Africa &Middle East 6.00% Australia, New Zealand & South Pacific 6.00% North Asia 4.00% South& Southeast Asia 3.00% Taiwan 2.00% Mainland China 1.00% Source: Visitor Profile Report –2008, HKTB V Contents Acknowledgements ........................................................................................................ I Abstract ......................................................................................................................... II List of Figures .............................................................................................................. IV List of Tables ................................................................................................................. V Contents ....................................................................................................................... VI CHAPTER 1 INTRODUCTION .............................................................................. 1 1.1 Current Situation of Hong Kong Tourism Industry ....................................... 1 1.2 Purpose of Study ............................................................................................ 2 1.3 Outline of Structure ........................................................................................ 4 CHAPTER 2 LITERATURE REVIEW .................................................................... 6 2.1 Definitions...................................................................................................... 6 2.1.1 Heritage .............................................................................................. 6 2.1.2 Heritage Tourism ................................................................................ 7 2.2 Similarities and Differences between Cultural and Heritage Tourism ........... 8 2.3 The Importance of developing Heritage Tourism in Hong Kong ................ 11 2.3.3 Sustainable Development................................................................. 12 2.3.4 Economic Value ............................................................................... 13 2.4 The Development of Heritage Tourism in Hong Kong ................................ 13 2.5 The Institutions of Managing Heritage ........................................................ 14 2.5.1 Antiquities and Monuments Office .................................................. 14 2.5.2 Antiquities Advisory Board (AAB) ................................................. 15 2.5.3 Home Affairs Bureau (HAB) ........................................................... 15 2.5.4 Urban Renewal Authority ................................................................ 16 2.6 Legal framework of protecting heritage ...................................................... 18 2.7 The Type and Number of Heritage .............................................................. 18 2.7.1 Built Heritage ................................................................................... 18 2.7.2 Declared Monuments ....................................................................... 19 2.7.3 Heritage Trail ................................................................................... 20 2.8 The Institution of Promoting Heritage Tourism ........................................... 21 2.8.1 Hong Kong Tourism Board .............................................................. 21 2.8.2 Tourism Commission ....................................................................... 22 2.9 Characteristics of Heritage Tourists ............................................................. 23 2.9.1 Tourists at Heritage Sites ................................................................. 23 2.9.2 Heritage Tourists .............................................................................. 23 2.10 Good Practices of Heritage Tourism from Other Regions ........................... 24 2.10.1 Macau’s Experience ......................................................................... 24 VI 2.10.2 Britain’s Experience ......................................................................... 27 2.10.3 China’s Experience .......................................................................... 28 CHAPTER 3 METHODOLOGY ........................................................................... 31 3.1 Case Study ................................................................................................... 31 3.2 Secondary Research ..................................................................................... 32 3.2.1 What Secondary Research is ............................................................ 32 3.2.2 Source of Secondary Data ................................................................ 32 3.2.3 Limitations of Secondary Data ........................................................ 36 CHAPTER 4 FINDINGS ........................................................................................ 38 4.1 The Factors that Affect Heritage Tourism Development in Hong Kong ..... 39 4.1.1 Heritage Tourism Products ............................................................... 40 4.1.2 Intentions of Stakeholders of Developing Heritage Tourism ........... 42 4.1.2.1 Government.............................................................................. 42 4.1.2.2. Entrepreneurs/Business ............................................................ 42 4.1.2.3 Public ....................................................................................... 43 4.1.3 Heritage Tourism Management ........................................................ 44 4.1.4 Relevant Heritage Tourism Accessories .......................................... 45 4.1.5 Visitor Marketing in Heritage Tourism ............................................ 46 4.1.6 Tourists’ Attitude to Heritage Tourism ............................................. 47 CHAPTER 5 RECOMMENDATIONS AND CONCLUSIONS .............................. 50 5.1 Having a Clear Grading System .................................................................. 50 5.2 Incentive policy to the private owner of heritage .......................................
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