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MUSEUM A BENEFIT OF MEMBERSHIP IN THE AMERICAN ALLIANCE OF

2040Climate Citizen Artists and Truth and Resilience the New Economy Reconciliation PAGE 12 PAGE 23 PAGE 28 IT’S 2040 AND WE BELIEVE MUSEUMS WILL STILL BE HERE

WE CAN HELP YOU GET THERE, TOO.

Taking Out the Guesswork: Using Research to Build Audiences Learn about three tasks crucial to successful audience building: understanding potential audiences, creating effective promotional materials, and tracking and assessing progress.

The Road to Results: Effective Practices for Building Arts Audiences Based on case studies of 10 arts organizations that undertook audience-building projects as part of the Wallace Excellence Awards initiative, this guide and infographic pinpoint nine practices that successful efforts had in common.

Download these reports and many more for free at www.wallacefoundation.org.

3 and

Take: CONTENTS Reinventing

Institutions NOVEMBER/DECEMBER

Are Professionals 2040 23 Funder’s Artists Cultural A Our museum museum Citizen How

53 2040:

at

and Welcome the Future 16 for to Hello,

Healing Museums 14 and and

Advocates as Rights 28 Truth Reconciliation: Human Museums

Frontier

WALL

9 While and Ancestors MUSEUMS

SPOTLIGHT:

Ecosystem

SPOTLIGHT: Our

Green

Blockchain GUIDE Collections ISSUE CREDITS

SPOTLIGHT: Sustainability with Cultural of

Programs Liu-Rodriguez THE ALLIANCE

SHOWCASE: SPOTLIGHT: NEW? Outcomes ACCREDITED THE LEADERSHIP Next PHOTO

TAKE: NUMBERS THE

ACCREDITATION Newport BREAKING THEFOURTH ABOUT THIS MUSEUM-Bang FUNDER Jessica ACKNOWLEDGEMENTS AND MY The PARTNER INDUSTRY WHAT’S Health FROM BY PLEASE: INFORMATION, Maintaining EXHIBIT Standing RESEARCH Museum Sustaining NEWLY COMMUNITY ADVERTISER JUST PUBLISHED AROUND

3 9 5 5 5 6 3 7 5 4

1 2 3 5 8 5 6 DEPARTMENTS FEATURES 1 4 3 2 3 3 4 0 5 2 5 3 A 5 0 4 4 MUSEUM A BENEFIT OF MEMBERSHIP IN THE AMERICAN ALLIANCE OF MUSEUMS

ALLIANCE ROTATOR CEO

(2040–43) Cris Hon Garcia, MD

ALLIANCE BOARD OF DIRECTORS

OFFICERS

CHAIR (2038–40) Evelyn Garcia, Museo de Arte Contemporaneo Del Bronx THANKS TO OUR MEMBER DISCOUNT PROVIDERS VICE CHAIR (2039–40) Harley B. Campo, Western Alliance

TREASURER (2038–40) Alwin Ahmed, US Museum of Natural On the cover: IMMEDIATE CHAIR (2038–40) Supertrees at Singapore’s Ashley N. Meeks, Ailin Kabijuknen Museum Gardens by the Bay. TERMS OF OFFICE 2038–41 Idrissa Baker, Museum of Innovation Olivia A. Martin, National Museum of Human Ecology Val P. Reyna, Zoo of the Long Future Sydney Singh, Smithsonian Civil Rights Museum Luca Son, San Gabriel Conservation Society Isabella Wrosek, Maricopa County Heritage Center

TERMS OF OFFICE 2039–42 Temple , Borderlands Arts Center Ghable , Michigan Center Emma Le, Turing Museum of Innovation Amber J. Minton, Olentangy Arts Center K. Lamont Thompson, Fort Myers Heritage Center Joshua A. Wallis, Metropolis Museum of and

TERMS OF OFFICE 2040–43 Marion Benally, Newport Cultural Ecosystem Imani Butler-Lee, Anarcha Museum of Women’s History William R. Campbell, museum Kyle Lopez, Beverwyck Bryan Nez, EcoSphere Museum of Natural Sciences Erin J. Wright, George Devol Science Center

MUSEUM (ISSN 0027-4089) twitter.com/aamers November/December 2017, Volume 96, No. 6 Published bimonthly (J/F, M/A, M/J, J/A, S/O, N/D) facebook.com/americanmuseums by the American Alliance of Museums 2451 Crystal Drive, Suite 1005, Arlington, VA 22202; linkedin.com/groups/American- 202-289-1818; FAX 202-289-6578; www.aam-us.org. Alliance-Museums-2965314

Annual subscription rate is $38. Copies are mailed to all members. Single copy This issue of MUSEUM is printed is $7. Overseas airmail is an additional $45. Membership in the Alliance includes on 100% post-consumer paper. $22 from annual membership dues applicable to a subscription to MUSEUM, except for students and retirees. (This notice is required by the US Postal .) POSTMASTER: Send address changes to MUSEUM, 2451 Crystal Drive, Suite 1005, Arlington, VA 22202. Copyright 20 17, American Alliance of Museums. All rights reserved. No part of this magazine or its cover may be reproduced without written consent of the copyright proprietor. MUSEUM is indexed in The Art Index, which is published quarterly and available in public libraries. The magazine is available from ProQuest in the following formats: microform, electronic and paper. Opinions expressed by contributors are not necessarily those of the Alliance. Preferred Periodical postage paid at Arlington, VA, and additional mailing offices. Printed in the US by Lane Press, Burlington, VT. 5

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An 6,152,440 kWh population Amount of photovoltaic energy returned to the grid by the 20 largest science centers in the . This is enough to power 569 homes.

SENIORS In 2040, we have almost as many seniors (over 65) as children (under 18). Why? The 21% population of seniors OF US POPULATION has increased by 56 percent since 2015… ▲ 56% while the population of children has inched up a mere 6 percent. SOURCE: US Census Bureau

SOURCE: AAM’s Green CHILDREN Professional Network 24% OF US POPULATION ▲ 6% 2,132 museum schools serving more than half a million K–12 students in the 2040–41 school year “Museum schools” include schools that are run by museums as well as extinct schools that make significant use of museum resources in daily learning.

species MUSEUM SCHOOL successfully revived by the Zoo of the Long Future

5SOURCE: Zoo of the Long Future SOURCE: AAM Committee for School Education 6 museum 2040 NOVEMBER/DECEMBER BY THE NUMBERS #Museum2040 #ByTheNumbers

1,112 #MuseumSchools museums operating well-being and cognitive health centers

SOURCE: AAM Committee for Health and Wellness #MuseumsAndHealth $425, 280,000 Impact investments in museum programs to improve health and wellness outcomes (2039 data).

SOURCE: AAM Committee for Health and Wellness

Since 2017, increase in percentage of American adults visiting at least 18% one museum per year. 60% 2040 50%

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21

rst Angeles poetry and Culture, Birch, 2032. Art Laray poet-in-residence at the Los Metropolis Metropolis Museum of a leading slam workshop in NOVEMBER/DECEMBER

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23 Rachel Hatch Rachel Hatch is a program officer for community vitality at the McConnell Foundation and an alumna of Institute for the Future. This article is adapted from her presentation and panel at the Council on Foundations (April 2040).

#Museum2040 #CitizenArtists #BasicIncome #blockchain @rachelkeas

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museum 2040 NOVEMBER/DECEMBER

Curating in an Age of Human-Machine Symbiosis need to be well-versed in so-called “computational creativity” and associated issues. There are now 10 peer-reviewed journals he other piece we can’t ignore as we consider community dedicated to the topic, and new graduate degree programs are vitality is how the people in our communities interact with popping up every day. T their machine partners in the creative process. This applies to arts and culture just as it does to business. We are still working The upshot? This collaboration with our machine partners out the social and legal ramifications of these partnerships. The exposes humans to new genres of creativity that lead to a richer regulations surrounding intellectual property ownership for life experience. At the same time, it raises some fundamental artificial intelligence-generated works of art are still a conflicted questions about what differentiates humans as a species. As mess. Does the algorithm creator own the resulting work? Should they display this art, museums can help the public grapple with there be a “robot tax” on the productive output of AI? Many issues these disruptive questions of meaning and identity. remain unresolved. But art created through human-machine symbiosis is becoming Museums Professionals Address more common, not only in the coastal megacities but also in Middle America. The the Crisis of Meaning Kansas City ’s umans have been struggling to define what sets homo recent acquisition of sapiens apart for millennia. Think of Aristotle’s Metaphysics, Glisten (an AI-created piece H in which he declares that “the other than man live of art) sparked a debate by appearances and memories, and have but little of connected about who to credit as the experience; but the human race lives also by art and reasonings.” artist—the human who Let’s face it: today, we feel less differentiated in that regard. designed the algorithm, In the United States, one of the “connected experiences” that the human who purchased used to shape our days was traditional 9–5, place-based work. the canvas and presented The first jobs to be disrupted by robots and AI were those that it to the robot, the robot are routine or repetitive. The strongest job sectors now are itself, or all three? Works by Turing, an AI artist that those that require human empathy and high-order thinking. In Today, curators, registrars, went online in 2035, appear in the this context, the meaning-making and storytelling functions of and digital rights managers collections of ve major museums. museums rise in importance.

EXPLORE RARE, EXOTIC AND NATIVE PLANTS FROM ALL CORNERS OF THE WORLD. VISIT TODAY. 25 museum 2040 NOVEMBER/DECEMBER

last year, the Youngstown Art Museum received a Healthcare Hero award from the Ohio Public Health Association. Soon after, Ohio Humanities honored the Akron Center for Science and the Imagination for its work with recently unemployed individuals.

Clearly, in an era that many describe as “a crisis of meaning,” museums have a lot to offer. Impacts on the Funding Landscape for Museums oday, we see modest but significant new income streams for museums. For instance, some dollars from the education T sector are being channeled to museums for rapid retraining and workforce redeployment. In the healthcare sector, we are One of the best examples of museums’ empathic work can be seeing an uptick in impact investments in museum programs found in Wilmington, North Carolina, where staff of the Museum that produce measurable improvements in well-being. As of History and Culture have partnered with New Hanover has long been the trend, we see a fair number of high-wealth County to battle an opioid epidemic that is now in its second full individuals founding, and funding, their own museums, such as generation. Structural unemployment spurred by automation the Cambridge Robotic Art Center in Massachusetts and the has a high correlation with increased opioid use, and Wilmington Post-Industry Memorial in Detroit. is struggling with both low employment rates and high rates of addiction. Wilmington, like many other cities, is capitalizing on The real challenge for funders in 2040 and beyond will be the demonstrated ability of cultural organizations to contribute to generate a set of robust frameworks (and accompanying to health and well-being. How do museums change when they metrics) for how museums are contributing to community embrace this role? vitality in this transformed environment. We have indeed underappreciated the role museums are playing in buffering Many museums now see themselves primarily as communal our experience of economic transformation. It is up to us to centers for cultural production and interpretation, rather than as more accurately see and assess the value of this work, and buildings where important objects are stored and displayed. The to support the changing role of these cultural institutions in efficacy of this approach is beginning to gain recognition. Just moving us forward.

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28 TRUTH museum Omar Eaton-Martínez, PhD SECRETARY OF THE Dr. Eaton-Martínez has long described himself as a change agent, scholar, advocate, In Bible student, and . To this list, he now adds: the president’s dad. 2040 2032, #Museum2040 #MuseumHealing #MuseumsCombatOppression #US_TRC NOVEMBER/DECEMBER @OEatonMartinez toward policiesimmigration incongruent and inflicted by damage the from heal Africa South help (TRC) Commission Reconciliation and TruthTruth force force President Kamala Harris established a and long-term impact of States has not fully dealt with the atrocities a then SenatorSanai Eaton-Martínez, issued her recommendations Elect will past Now, “Mea cause acknowledged In mrcn government American systems barbarities,murders, humility that people REC RECONCILIATION eot ht ocue ta te United the that concluded that report her enable Americans enable first have on a on in Eaton-Martínez Culpa,” of to victory as the to 1995 in established one the like and repentance and of reconciliation. actions morally she of feasibility the study been oppression. wake apartheid. President-Elect modeled speech, the silenced accepted of as of the of role the POTUS and has to She true

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29

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As we celebrate both our 91st anniversary in 2040 and the milestone of producing our 1,000th major exhibition, we are most proud of our track record of producing more Presidential museums than any other fabricator.

Jimmy Carter and Museum – 2009 Lyndon B. Johnson Presidential Library and Museum – 2012 In one remarkable 35-year period, 1979 to 2014, D&P fabricated and installed eight major exhibitions for Presidential museums.

As we have for nearly a century, since 1949, our core services include:

• Project Management • Exhibit Fabrication • Mountmaking Eisenhower Presidential Library and Museum – 2003 Ronald Reagan Presidential Library & Museum – 2011 • Archival Casework • Graphic Production • Media Systems Hardware • Gallery Lighting

New services include:

• Artificial Reality • Time-Shift Theaters • Antigravity Machines • Unobtainium Materials Gerald R. Ford Presidential Museum – 1981

www.d-and-p.com George W. Bush Presidential Center – 2013 John F. Kennedy Presidential Library – 1979 35

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Justice. Do we need to be more freelance Climate

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Museums On the Pacific coast, there are fears of tropical storms that could be as damaging as of years. Hurricane Edith in 2038. Inland, further increases in global temperatures are transforming 30

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facilities and staff are secure and resilient, and serve HELP is grounded in experience: the AMA has become Joy coalitionofmuseumsforclimatejustice.wordpress.com cultural communities during and after crises. a leader in emergency preparedness over the past few decades as many institutions in Alberta have coped with floods, wildfire, and other natural disasters. Overflowing rivers have devastated museums, making them inaccessible for days, damaging buildings, and putting collections,

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along with smoke and soot damage. right, By facilitating institutional disaster planning and providing Tawkin; specific and detailed resources tailored to the needs Jason of museums, HELP can ensure that your institution is Left, prepared and ready in the face of a natural disaster or any other emergency. Photos:

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Above left: Flooding in Calgary, Alberta, June 21, 2013. The operations manager for the National Music Centre updates rst responders from the street outside the museum. Above right: Volunteers remove damaged materials belonging to the National Music Centre ALARMED BY THIS LOOK INTO THE FUTURE? from basement storage. HELP! An Emergency Preparedness Manual for Museums, 2nd Edition is available for purchase at www.museums.ab.ca. IS YOUR MUSEUM READY?

Image: The Museum of the Highwood

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780.424.2626 @AlbertaMuseums museum 2040 NOVEMBER/DECEMBER AROUND THE ALLIANCE

Marking the 20th Anniversary HOW FAR WE’VE COME of AAM Diversity Standards

t’s been 20 years since the museum field united has shown that increasing board diversity in turn to create Standards Regarding Diversity. Since influences the demographics of staff, volunteers, the field-wide adoption of t h e standards, we h ave and even visitors. seen museums exponentially diversify in line with the outlined criteria. In 2020, 22 percent This drive toward diversity was facilitated by the Iof museums were in substantial compliance with Alliance’s participation in the pan-organizational the standards. By 2040, that figure has risen to Governance Recruitment and Training Program 87 percent. (GRTP). Designed and operated by the Nonprofit AAM DIVERSITY STANDARDS Governance Coalition, GRTP helps cross-fertilize “I am particularly encouraged by the statistics,” noted governing boards by encouraging experienced board members Veress, chief researcher at BoardSource. “When the to rotate through boards in various sectors. This approach has Alliance released Museum Board Leadership 2017, the levels also facilitated the rise of hybrid organizations that combine of board diversity were distressingly low. That report and functions formerly divided among libraries, museums, the subsequent articulation of the standards have prompted community centers, social service organizations, schools, and museum boards to lead by example.” houses of worship. Drawing on the diverse board experience from these areas of practice has helped museums reach, serve, Accredited institutions reflect a greater breadth and depth employ, and reflect the diversity of their communities. of diversity among board, staff, and visitor participation than their non-accredited peers. Ninety-three percent of accredited Sarit Bunyasarn, chief diversity advocate at the Lenexa museums meet or exceed all of the standards. This is in part Museum in Florissant, Missouri (and one of the Accreditation because requirements for diversity have been a component Commissioners who helped the diversity standards back of the Accreditation Characteristics of Excellence since the in 2020), noted that “the tenets of these standards have become early 1990s. In addition, the 2021 retooling of the leadership, so elemental to how we as a field operate that I foresee the day organizational, and community engagement assessments when those of us in the role of chief diversity advocate will be of the Museum Assessment Program was key to the rapid like the fossils in our museums: extinct species transformation in the makeup of museum boards. Research from an era long past…and that’s exactly how it should be.” 44 museum 2040 NOVEMBER/DECEMBER AROUND THE ALLIANCE

immediately connected to our peer reviewer, who was 3,000 miles away. It was amazing to be able to do all of the activities virtually. They were able to view all of the museum’s spaces and even participated in our board meeting and led a staff roundtable discussion. We could see them, they could see us, and they were able to maneuver everywhere they needed to go. We were not restricted by travel costs or scheduling limitations, and were able to have several full and useful days of review. We can’t wait to read our report recommendations from our peer reviewer. Thank you, AAM, for making it possible for us to participate in this program.”

Meran Purzak, a 15-year veteran peer reviewer, was asked to participate in our beta test with the Whittier Cultural Museum. Purzak was recently involved in an accident and now has limited mobility. Because of TEAL, he is again able to serve as a peer reviewer. He had this to say about the opportunity: “This new option is fantastic. I am thrilled to be able to participate in MAP reviews once again now that my mobility issues are not a barrier. Without the demands of travel, the site visit pacing could also be less rushed, and I could do it from my Alliance peer reviewer Meran Purzak chats with sta of the office or home. I applaud AAM’s investment in technology in Golden Gate Park during an early test of the TEAL system. that both helps to address climate change factors and promotes inclusivity.”

TeleBot Industries, an Alliance Affinity Partner, is providing discounts and subsidies to help museums that don’t yet own telepresence robots purchase, customize, and maintain the AAM Launches TEAL to appropriate model to serve their needs. Support Virtual Site Visits Photo: Casey Kelbaugh fter six months of beta testing, AAM is officially launching TEAL, or Telepresence Excellence A Assessment Liaison. This proprietary new software enables peer reviewers for the Museum Assessment and Accreditation Programs to conduct virtual site visits via museums’ existing telepresence robots and drones.

TEAL integrates seamlessly with the Alliance’s Excellence Management System, archiving video of the visits for later review. Cecelia, the Alliance’s AI chatbot, interfaces with TEAL to monitor conversations between peer reviewers, staff, and boards in order to identify and deliver resources related to any issues that arise. By eliminating costs and accessibility issues related to travel, TEAL also makes MAP and Accreditation more affordable for participating museums, expands the diversity of peer reviewers, MA and PhD in , and supports AAM’s commitment to reducing carbon emissions. Design History, The Whittier Cultural Museum, located in one of the most remote Students at Bard Graduate Center in New York City study the and hard-to-access towns in the United States, was a host for of the material world from the arts of antiquity to the the beta test. Its director, TiNoi Dut, remarked: “We had long twenty-first century. wanted to participate in MAP, but we just couldn’t handle the logistics of bringing someone to our corner of Alaska. Now, AddressAddressAddressAddress Deadline for applications For more information we just downloaded TEAL to our telepresence robot and were 38 West 86th Street, NYC January 5, 2018 [email protected] BO CO 1O bgc.bard.edu/admissions 45 Do you have these essential resources from the AAM Press?

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The Arizona-Sonora Desert Museum A VIEW OF THE PAST AND A PEEK INTO THE FUTURE

By Craig Ivanyi, Executive Director

Above: This photo, Almost a century ago, while working for the American Museum of Natural History, William titled Sonoran Desert Landscape, was taken by H. Carr was offered the opportunity to develop a combination zoo and museum for Bear Jay Pierstor. It shows Mountain Park in New York State. His passion and unique educational approach developed the Sonoran Desert landscape with saguaro into a novel concept—Bear Mountain Trailside Museum & Zoo. This museum featured a cacti and a brilliant Arizona sunset surrounding the variety of small “museums” that focused on natural and cultural history in a beautiful Arizona-Sonora Desert outdoor setting. This was a groundbreaking concept for its time. Museum, Tucson Mountain Park (within the Saguaro National Forest, West). Nearly two decades later he moved to Tucson and When the museum first opened it was almost solely discovered a lack of appreciation for the local environment. focused on environmental education. The initial purpose Vowing to change this, he set his sights on a project was to offer the public opportunities to observe desert similar to Bear Mountain, but on a grander scale. Working biota in a relatively natural setting. Closely coupled in collaboration with Arthur Pack and a few others, the with this was a desire to educate visitors about these idea for the Arizona-Sonora Desert Museum was . organisms and their interrelationships. Soon afterwards, the museum team moved more formally into conservation At times I’m still amazed that the concept of a regional measures with education programs and exhibits like nature park not only survived but flourished. Once Water Street and direct action such as advocating for people started seeing and hearing about the Desert the protection of islands in the Gulf of California. Museum, its staff was frequently contacted by people who were planning something similar in their corner Since then the museum’s work in research and of the world. Organizations sprouted up near and far, conservation has broadened and deepened. We provide from California to . We still get requests for a positive influence on efforts to save the Mexican wolf, consultations to this day. understand the paleoecology of the region, highlight the ADVERTISEMENT

The Ironwood Gallery is one of the new key features of the Arizona-Sonora Desert Museum. Renfrow Robert Photo: status and future of migratory pollinators, catalogue and protect the biodiversity in the Gulf of California, and provide sanctuary for a wide variety of regional fishes, amphibians, and reptiles in danger of disappearing from the natural landscape.

This year marks our 65th anniversary of conservation work, along with 45 years of the docent program and 20 years since the establishment of the Art Institute. It’s a great time for us to reflect on and celebrate our rich and wonderful past, while anticipating all we must do in the future to continue to uphold our mission. The mission of the Arizona-Sonora Desert Museum is to inspire

We know the museum has had a positive people to live in harmony with the natural world by fostering impact on several fronts, but our work is far love, appreciation, and understanding of the Sonoran Desert. from complete. Folks today appear to be more aware of people and places halfway around the globe than they are the life-forms surrounding them in their own region. This is why we pour our hearts, souls, time, and money into delivering on the promise that the museum makes with its mission statement. It’s why we’re constantly looking for new ways to engage and educate our guests.

The timing for redoubling our conservation efforts couldn’t be better. It’s not only what we want and need to accomplish, but also what the public demands. A recent nationwide survey conducted by PGAV Destinations asked participants to express their feelings on zoos, aquariums, and conservation organizations. Their responses provide insight into important things to consider as we design and implement new programs and exhibits. called Packrat Playhouse will open, offering Left: This portrait, titled Brand New, is a an active, dynamic, and fun natural history scratchboard created by Priscilla Baldwin. The research shows that the public expect experience for children of all ages. It depicts a desert bighorn sheep with its zoos to support wildlife conservation, engage one-day-old newborn, which is a favorite with schoolchildren, conduct research on rare Another example of our dedication to serving live exhibit at the Arizona-Sonora Desert and endangered species, support prevention new audiences as we move into the future is Museum. The sheep is native to the deserts of habitat loss, and raise awareness of our Art Institute. This program’s continual of the southwestern United States and climate change. Respondents also reported growth is due to our members’ interests in northwestern Mexico. a high level of interest in engagement and connecting to the natural world in a creative Center: Gila Monster is an acrylic portrait educational opportunities, advocacy, and way. Integrating education with by John Agnew that is part of the collection transparency about the conservation and care helps our mission of conservation spread of ASDM. It shows an iconic Sonoran Desert of an institution’s living collection. even further. reptile that is one of only two venomous lizards in the world. Thanks to members and donors, new The combination of our rich history and exhibits, educational programs, and a range future vision demonstrates our continuous Right: Ocelot, an oil portrait by Edward of conservation projects have grown or sprung commitment. This commitment will keep us on Aldrich, is part of the collection of ASDM, showing a museum resident that is part of to life in recent years, providing our guests the forefront of natural history interpretation a Sonoran Desert endangered species. with a variety of ways to continue learning and exhibitry as we engage and inform the about the Sonoran Desert Region. And in generations of today and those yet to come. the near future a new interactive experience Learn more at www.desertmuseum.org. 50 h has She practice 23 Impact the Social chair endowed colleagues collections. Program Community of KUDOS on NEW JOBS museum COMMUNITY Arts, years founding Museum,Springdale. Kabijuknen Museum, Kabijuknen to Ailin Kabijuknen Ailin Rana ElizondoRana museum futurist, museum ARKANSAS

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ADVERTISER PAGE Alberta Museums Association 42–43 Museum Educators: Arizona-Sonora Desert Museum 48–49 Are you ready to take the lead? Artex Services 38 Bank Street College of Education 52 Keep your job. Get a master’s degree. Bard Graduate Center 45 Spend one weekend a month Beck Inside Back Cover in New York City. ClickNetherfield Back Cover Denver Botanic Gardens 25 Design and Production Incorporated 34 Displays2go 22 Dorfman Museum Figures 24 Dynamic Air Quality Solutions 47 GLASBAU HAHN America 27 Imagine Exhibitions Inc. 2 Lighting Services Inc. 11 MuseumNext 21 The Leadership in Museum Education Program is designed for working professionals. Apply what you MuseumRails 26 are learning directly to your job. For information on National Archives Foundation 44 the program and the Kress Foundation Fellowships, Radical VR 36 please contact us at 212.875.4704. Rowman & Littlefield 46 Takiya USA 1 Bank Street College of Education, New York City The Wallace Foundation Inside Front Cover www.bankstreet.edu/gs Weldon Exhibits 52–53 212.875.4704

we have 1.7 seconds to make a lasting effect.

We create dynamic learning experiences that transform peoples lives. Call 415.883.7074 www.weldonexhibits.com 52 museum 2040 NOVEMBER/DECEMBER JUST PUBLISHED A History of Blockchain Provenance AUTHOR: NESHELE HOLLMAN

s we look back on the adoption A History of Blockchain Provenance chronicles of digital within the museum blockchain’s history from its donor security community, who would have beginnings through its adoption as the thought that blockchain, of all the internationally recognized museum standard Atechnologies, would have the most impact for tracking collections provenance following on who we are and what we do? the seminal keynote at the 2020 Digital Provenance conference, co-convened by In the early 21st century, blockchain AAM’s Collections Stewardship and Media emerged as a digital platform to provide and Technology Professional Networks. But an open, distributed ledger for recording this account really comes to life as Hollman transactions between two parties in a chronicles the embrace of blockchain’s verifiable, permanent way. First used to of open but protected data to power digital currencies such as Bitcoin, track creative practice and protect artists’ e-Dinar, and eCFA, blockchain was quickly rights and intellectual property. The adopted by collections managers following intertwining of high-tech data security and the successful phishing of billionaire artistic expression, fueling each other’s startup wunderkind Tirius Livingstone, innovation and development, is poetically which was traced to an unsecured donor handled, leaving the listener or reader with a database managed by LA’s Metropolis Available from the Alliance sweeping understanding of the setbacks and Museum of Art and Culture. The resulting Bookstore in December 2040 triumphs of this symbiotic relationship. lawsuit fundamentally changed how museums viewed donor and membership FORMATS: This is recommended as a standard text » n» » n» security, and blockchain began its PRINT DIGITAL AUDIO for all learners pursuing microcredentials unstoppable march into museum in museum stewardship and digital data management. adoption issues.

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We create dynamic learning experiences that transform peoples lives. Call 415.883.7074 www.weldonexhibits.com 53 54 museum ACKNOWLEDGEMENTS Joelle Seligson CONTRIBUTING EDITOR Elizabeth Merritt GUEST Gail Ravnitzky Silberglied SENIOR EDITOR WHAT’S FRONT Laura L. Lott ALLIANCE PRESIDENT AND CEO 703-402-9713 [email protected] Al Rickard ADVERTISING Bennett DeOlazo, StudioB DESIGN »n »n »n »n »n »n »n professor Storage: Therese Quinn, FutureVault Satellite Collections Dr. Vizcaya MuseumandGardens: content Information, Please:Cecelia Walls, Sustainable My Take: Sarah Sutton, Jim principal, By director From inclusion, Board at Studies of of Interpretive and Modern UTS public Museum

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About This Version of the Future

This issue of Museum is set in a future that might result from existing limits and challenges playing out over the coming decades. This scenario, dubbed A New Equilibrium, was developed with the input of many people inside and outside the museum field, drawing on mainstream research and projections about demographics, technology, the economy, the environment, and other sectors. For example, in this version of 2040:

»» The US population is older and more diverse »» Immersive, multisensory virtual reality rigs are as than it was in 2017. The ratio of retired people affordable and common in 2040 as large-screen to working-age people (the so-called old-age televisions were in 2017. dependency ratio) has climbed from 25 percent » to 38 percent. » Impact philanthropy has become the dominant guiding principle of individual and foundation »» Economic stratification has continued to increase funding. Nonprofits are expected to provide in the past few decades. The top 10 percent of concrete, measurable data showing how they have families now hold 85 percent of the wealth in the improved the environment, or people’s lives, in United States, while the bottom 60 percent of order to secure support. families hold 1 percent of the wealth. The full text of A New Equilibrium appears on the »» In education, the number of private schools has Center for the Future of Museums’ blog. Other grown significantly, and charter schools now scenarios will be published by the Alliance throughout serve 15 percent of the public school population 2018, together with a guide to using these stories as (compared to 5 percent in 2014). a tool for institutional planning.

“The best way to predict the future is to create it.” For 10 years, the Alliance’s Center for the Future of Museums (CFM) has been helping museums explore today’s challenges and shape a better tomorrow.

»» We get museums to take a longer view—several decades instead of the usual one to five years covered by an institutional plan.

»» We deliver specific, credible information about trends that will affect museums and the communities they serve.

»» We teach the basics of strategic foresight—how to question the assumptions that underlie our daily decisions, imagine different futures, DEMOGRAPHIC CHANGEand integrate • thisMIGRATION information into AND a museum’s REFUGEES planning • process. CROWDSOURCING • SOCIAL ENTREPRENEURSHIP •

PERSONALIZATION»» We • encourage CLIMATE museums CHANGE to be creative • SLOW and takeCULTURE risks, because • ROBOTS through • ARTIFICIAL INTELLIGENCE • FUTURE OF EDUCATION • WEARABLEinnovation we TECHNOLOGY discover the strategies • BIG and tacticsDATA that • workFUTURE in the future. OF WORK • ETHICAL CONSUMERISM • POP-UP EXPERIENCES • AUGMENTED AND VIRTUAL REALITY • MICROCREDENTIALLING • 3-D SCANNING AND PRINTING • EFFECTIVE ALTRUISM • IMPACT INVESTING • MULTISENSORY EXPERIENCE • WEARABLE TECHNOLOGY • OPEN DATA • HAPPINESSHelp • REPRESENTATIONcreate a better AND future IDENTITY for museums. • DEMOGRAPHIC CHANGE • MIGRATION AND REFUGEES • CROWDSOURCINGSupport • SOCIAL CFM ENTREPRENEURSHIP today. Visit AAM-us.org/donate • PERSONALIZATION • CLIMATE CHANGE • SLOW CULTURE • ROBOTS • ARTIFICIAL INTELLIGENCE • FUTURE OF EDUCATION • WEARABLE TECHNOLOGY • BIG DATA • ETHICAL CONSUMERISM • POP-UP EXPERIENCES • AUGMENTED AND VIRTUAL REALITY • MICROCREDENTIALLING •

3-D SCANNING56 AND PRINTING • EFFECTIVE ALTRUISM • IMPACT INVESTING • MULTISENSORY EXPERIENCE • MUSEUM | SCIENCE CENTER | VISITOR CENTER | HERITAGE

Sheikh Zayed Desert Learning Center UAE

ConocoPhillips Museum USA LONDON, UK

International Wetland Park Visitor Center HONG KONG DEMOGRAPHIC CHANGE • MIGRATION AND REFUGEES • CROWDSOURCING • SOCIAL ENTREPRENEURSHIP • National Museum of Scotland PERSONALIZATION • CLIMATE CHANGE • SLOW CULTURE • ROBOTS • ARTIFICIAL INTELLIGENCE • FUTURE OF EDINBURGH, UK EDUCATION • WEARABLE TECHNOLOGY • BIG DATA • FUTURE OF WORK • ETHICAL CONSUMERISM • POP-UP EXPERIENCES • AUGMENTED AND VIRTUAL REALITY • MICROCREDENTIALLING • 3-D SCANNING AND PRINTING • EFFECTIVE ALTRUISM • IMPACT INVESTING • MULTISENSORY EXPERIENCE • WEARABLE TECHNOLOGY • OPEN DATA • HAPPINESS • REPRESENTATION AND IDENTITY • DEMOGRAPHIC CHANGE • MIGRATION AND REFUGEES • CROWDSOURCING • SOCIAL ENTREPRENEURSHIP • PERSONALIZATION • CLIMATE CHANGE • SLOW CULTURE • THE WORLD’S LEADING MUSEUM FABRICATOR ROBOTS • ARTIFICIAL INTELLIGENCE • FUTURE OF EDUCATION • WEARABLE TECHNOLOGY • BIG DATA • ETHICAL CONSUMERISM • POP-UP EXPERIENCES • AUGMENTED AND VIRTUAL REALITY • MICROCREDENTIALLING • www.beckinteriors.com Carol See: [email protected] +44 20 8974 0500 3-D SCANNING AND PRINTING • EFFECTIVE ALTRUISM • IMPACT INVESTING • MULTISENSORY EXPERIENCE • 2451 Crystal Drive, Suite 1005 Arlington, VA 22202

CLICKNETHERFIELD THROUGH THE DECADES CELEBRATING OVER 80 YEARS OF YOUR FAVOURITE SHOWCASE COMPANY

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Museum Odyssey 2040 T 1 856 234 3448 Here’s to another 80 years of extraordinary E [email protected] museum showcase innovation from the By Appointment to HM the Queen Suppliers Click Netherfield Limited www.clicknetherfield.com world-leading ClickNetherfield!