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Gordon/Maxin's New Label

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Gordon/Maxin's New Label Penny Farthiing: `Sexual I.Q Test' LP Bows Atlantic In Expansion, Exec Gordon/Maxin's New Label Paris Sets New Functions Shift NEW YORK - In a new departure based on Dell's best-selling book of LP's; Quad Bow for LP records, a sex test given on the same title, created, written and NEW YORK - Larry Page, pres- the recently formed Gordon-Maxin la- published by David Gordon and NEW YORK-Atlantic Records op- ident of the Larry Page Group of bel requires the listeners to self -score Lawrence Gordon, New York publish- ens its "April In Paris" sales con- Companies, Ltd., reports that its a test answer sheet to determine their ers. vention, sporting 19 new albums, at Penny Farthing Records division has sexual I.Q. The 12 -inch album, "Sex- The concept, claims Maxin, is the the Hotel Meridien in Paris this embarked on a major reorganization ual I.Q. Test," is the first of its kind first of its kind. "Our objective is to Thursday (12). and expansion program. and serves as a pilot for future re- motivate listeners to participate and The sales meet, which will last On May 12, Keith Wilkinson, corded self -scoring tests on other sub- communicate with one another more four days, will be attended by all of formerly of Festival Records in New jects to be produced by David Gordon so than in any other medium," he Atlantic's top execs, including Ahmet Zealand will join Penny Farthing as and Arnold Maxin, former president said. Ertegun, president, Jerry Wexler, assistant to the president operating of MGM Records. The exec vp, Nesuhi Ertegun, vp & presi- "Sexual I.Q. Test" goes on sale dent of WEA Int'l., Asylum presi- out of the London world headquar- The album, at $5.95 list, contains nationally during the week of April 9 ters. enough answer sheets for a group and has already brought sales from dent David Geffen, Jerry Greenberg, Terry Noon, managing director of simultaneously taking the test, and a such New York outlets as Korvettes, senior vp & general manager, Shelly the Page Group of Companies' rating guide that determines individu- Vogel, promo vp, Henry Allen, mar- Larry Sam Goody and King Karol retail vp, Page Full of Hits publishing divi- al scores. One hundred intimate ques- stores. A promotional keting vp, Dave Glew, advertising and advertising Bob Rolontz, Tommy Dowd, Arif Mar - sion, is now a director of Penny tions are asked on the sex test by a campaign is accompanying each store Farthing Records as well. Currently man and woman in clinical but sensu- tie-in. din, Joel Dorn, Bob Kornheiser and al tones. The "Sexual I.Q. Test" is all members of the company's sales, in the United States with Larry In addition to the "Sexual I.Q. promo, publicity, artist relations, and Page, Noon will be making frequent Test" album, the Gordon/Maxin team country spending a A&R staffs. It will also be attended trips to this produced the first public sex test ever by RSO president Robert Stigwood, good deal of his time in Los Angeles Starday-King given, at Carnegie Recital Hall last Clean label president Earl McGrath, as well as New York. His authority Thursday (15) to more than 300 men as well as WEA branch managers, will include representing both Penny Expands Via and women. The initial public event salesmen, promo men, and WEA chiefs Farthing Records and Page Full of initiates a series of public tests to be Joel Freidman. WEA International Hits in all phases of their oper- given in Los Angeles, San Francisco, brass from Europe and the Far East ations. Reconstruction Chicago and other cities. As an added are also expected to be there. Tim Yale, previously with the gimmick, Gordon/Maxin company London office of Robbins Music has NEW YORK - Hal Neely president plans to initiate lunch-time tests on 19 New Albums now become the head of promotion of Starday-King Records Nashville, sex and other subjects in major high - of Penny Farthing Records. has announced that the King offices traffic areas of a city, such as The convention will see the intro- Terry Fenn, who has been in have been undergoing heavy rebuild- midtown Manhattan, or similar loca- duction of 19 new albums on Atlan- charge of administration for Penny ing and construction; the result of tions. tic, Ateo, Asylum and RSO labels, in Farthing Records since the company which will be expansion possibilities the rock, blues, pop, and jazz cate- The main office The Carnegie Recital Hall audience was formed three years ago, was within the company. took the sex test and turned over to gories. Presentation of the new re- named Financial Controller for the building, a three-story complex in leases will be made by a film starring been the Gordon/Maxin team anonymous Atlantic's label. the suburbs of Nashville has copies of the answer sheets. These Jerry Greenberg and the "The restructuring of Penny Far- completely renovated and now com- firm's sales and promo staffers. There answers will be computed on a na- will also be thing Records not only strengthens fortably houses new A&R, sales, tional level for future use in books, a film on the history of the firm generally," noted Page, "but promotion and publishing facilities records and public sex tests. Atlantic Records created by Braver- will give me the opportunity to as well as vaults of tapes and record man Productions. The films, after ini- spend more time in the studio pro- masters that date back to the compa- New Market tial premieres in Paris, will be pre- ducing." ny's beginnings in Cincinnati. sented to dealers in major markets Just completed, is a new in-house Maxin sees a future in self -scoring throughout the country in late April, LP Set art department, under the direction record tests. He believes a new mar- with the presentation of the firm's of Victoria Wise; complete with pho- ket exists not only for regular record new releases. Film will be shown on Page is planning to record an LP who college campuses in the fall with the Larry Page Orchestra with tographic studios including video buyers, but for people appreciate of the cassette equipment. self -evaluation and self-criticism of year. which he had success and whose prod- their basic knowledge in various fields The agenda of the sales convention uct is still in demand although they The building adjoining Starday- of interest. "I think there are millions includes seminars on sales techniques, have not cut a new album in years. King's major office complex has just of people who don't buy records, but marketing and merchandising pro- As producer and manger of Kincade been purchased and now houses a re mail operation for who can harness the record medium to grams, advertising campaigns and and Daniel Boone, Page will concen- -activated direct enhance their individual interests. I promotion. There will be a seminar trate on followup product to the three country music record clubs: also am convinced that record listen- on trade paper best-selling charts by world-wide hits both acts have Country Music Records Club, Rec- ers can turn ino talkers, and our goal Marty Ostrow of Cash Box, Tony Lan- scored within recent months. He will ords Unlimited, and Blue Grass Fes- is to stimulate discussion. Taking a zetta of Billboard and Sid Parnes of also be producing Johnny Pearson, tival. test, which is self -scoring, is a sure Record World. one of the top orchestras in the One of the major investments has way to do it." United Kingdom, with consistent hit been the refurbishing of the King 1 Quad Disk product in Recording Studios. $40,000 worth of Maxin and David Gordon, former both the UK and on the TV Continent. work has been done on the sixteen - -movie writer -producer now turned Atlantic's first quad release will be track studio which is now operating publisher, have formed Gordon/Maxin played for the assembled delegates One of the top projects in which Productions, Inc., specifically to Page is currently involved is the on a twenty-four hour a day sched- on Friday (13), chaired by Atlantic production, management and intro- ule run by house engineers Mike create, produce and distribute the vice president Tom Dowd. There will Stone and Don Cody. To newly conceived "audience -response be quad disk seminars every day duction of the incredible James facilitate records." The new team will be Boys. One of the prime reasons for use of the studio, King has set up also throughout the remainder of the con- engaged in music publishing, record- vention. Dowd spearheaded the Atlan- Page's current U.S. trip is to confer three guest houses for their acts, ing, and other relato,I music -business and, also construction, is tic team investigating quad techni- with Bell Records, which distributes under a activities. ques and Penny Farthing in this country, on special rehearsal room. systems. promotion plans for the duo. The James Boys are Stuart and Bradley James, ages 10 and 12. Page Tape Peddler's 1st Pirate has retained the p.r. firms of Les Court Orders Perrin in London and Dick Gersh in New York and plans to bring The Goods Seized Equip. Seizure Conviction James Boys to the U.S. within the month for TV and to expose them to MIDDLETOWN, N.Y. - New York the teen magazines. State Police here seized 500 pirated In Canada 8 -track tape cartridges and arrested a Via Copyr't Act man who was peddling them from the EDMONTON, ALTA., CANADA trunk of an automobile parked in COLUMBUS, 0.-In the first litiga- The first conviction - GAS Fete Draws tion Sound Record- under the Canadi- front of a service station in Goshen, brought under the an Copyright Act, which has been in N.Y.
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