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Should I Market My Translation Or Interpreting Services on Social Media? The Voice of Interpreters and Translators THE ATA Nov/Dec 2020 Volume XLIX Number 6 SHOULD I MARKET MY TRANSLATION OR INTERPRETING SERVICES ON SOCIAL MEDIA? A Publication of the American Translators Association American Translators Association 225 Reinekers Lane, Suite 590 Alexandria, VA 22314 USA Tel: +1-703-683-6100 Fax: +1-703-683-6122 Email: [email protected] Website: www.atanet.org Editorial Board Jost Zetzsche (chair) FROM THE PRESIDENT Paula Arturo TED R. WOZNIAK Lois Feuerle [email protected] Ben Karl Barbara Inge Karsch Ted Wozniak State of the Association Publisher/Executive Director Walter Bacak, CAE 020 has certainly been a unique and spurred on and supported by ATA [email protected] challenging year for ATA, as it has members working on advocacy. 2 been for all of us. The Association, But all is not peaches and cream. ATA Editor or should I say the hundreds of volunteer continues to face financial challenges, Jeff Sanfacon members and ATA Headquarters staff, have primarily due to a very slow but steady [email protected] demonstrated a degree of resilience and decline in individual membership. We have fortitude in the face of an unprecedented seen about a 15% decline in individual Advertising global health and economic crisis of which membership since its peak in 2010. [email protected] we can all be proud. Tel: +1-703-683-6100, ext. 3007 ATA remains strong, vibrant, and ATA must continue to work Fax: +1-703-683-6122 flexible. We have adjusted to the Design & Production temporary reality and restrictions imposed on improving and expanding Blue House DC on us by the pandemic. ATA Headquarters its professional development www.bluehousedc.com staff have maintained their high standards for member services while working from program and other member The ATA Chronicle (ISSN 1078-6457) is published home. All our volunteers—from division benefits to increase the value six times per year by the American Translators listserv moderators and blog or newsletter Association, 225 Reinekers Lane, Suite 590, editors, to the members of the various proposition of membership. Alexandria, VA 22314 USA. Periodicals postage standing and special committees—have paid at Alexandria, Virginia, and additional risen to the challenge and advanced their mailing offices.POSTMASTER: Send address work during these challenging times. changes to The ATA Chronicle, 225 Reinekers While they all deserve recognition, the That’s why ATA must continue to Lane, Suite 590, Alexandria, VA 22314 USA. people involved in our professional work on improving and expanding its The American Translators Association (ATA) development program deserve special professional development program and was established in 1959 as a not-for-profit thanks for rapidly expanding our other member benefits to increase the professional society to foster and support the value proposition of membership. And we professional development of translators and free training offerings, especially for need to do a better job of demonstrating interpreters and to promote the translation and interpreters who have been particularly and selling that value proposition. interpreting professions. The subscription rate for hard hit by the impact from the pandemic. One positive change in membership a member is $25 (included in the dues payment). These individuals have worked to increase is that the share of voting members The U.S. subscription rate for a nonmember is $65. both the quantity and quality of remote (active and corresponding) versus non- Subscribers in Canada and Mexico add $25; professional development opportunities voting associate members has increased all other non-U.S. subscribers add $45. for our members. by almost 10 full percentage points in Statements of fact or opinion are the ATA’s advocacy efforts have also the past 10 years, from 21.0% in 2010 responsibility of the authors alone and do not been running at full steam this year as to 30.4% in July 2020. I would like to imply an opinion on the part of the officers or the we worked to obtain amendments to see the day when almost all individual members of ATA. California Assembly Bill 5. While not as members are voting members. successful as we would have wished due Thank you for your support and ©2020 American Translators Association to the political realities in California, we membership in 2020. Together, we will would not have achieved the exemptions continue our work building a stronger Reprint Permission we did get without the grassroots efforts association in these challenging times. Requests for permission to reprint articles should be sent to the editor of The ATA Chronicle at [email protected]. 2 The ATA Chronicle | November/December 2020 www.atanet.org Nov/Dec 2020 Volume XLIX CONTENTS Number 6 FEATURES 22 Language for the Good of All: 7 ATA Members Make a Difference in the ATA Introduces Six New Awards at ATA61! National Language Service Corps Attendees at ATA’s 61st Annual Conference Volunteers for the National Language Service came together virtually for a special awards Corps (NLSC), a U.S. Department of Defense presentation to recognize colleagues for program authorized by Congress, provide their contributions to the Association and linguistic expertise and cultural competencies the translation and interpreting professions. across the entire federal government. Learn ATA introduced six new ATA awards this what three ATA members have to say about year—Advocacy, Dynamo, Impact, Innovation, their experiences working with NLSC and why Mentoring, and Rising Star. Read on to find you should consider signing up. out who was honored! 7 11 ADVERTISING DIRECTORY Should I Market My Translation or 29 DePaul University Interpreting Services on Social Media? http://go.depaul.edu/languages Translators and interpreters raise this question 32 Certification Commission for pretty frequently. But here’s the thing. If you’re Healthcare Interpreters (CCHI) planning to market your business on social http:/CCHIcertification.org media, keep in mind that it’s a long-term 36 Alliant strategy. The more you show up and the more http:/ata.alliant.com authentically you engage, the more you’ll get out of the social media platform(s) you choose for your business. COLUMNS 14 14 2 From the President Six Remote Simultaneous Interpreting 4 From the President-Elect Platforms and Zoom 4 ATA Social Media Remote simultaneous interpreting (RSI) is the new reality. So, what are some of the RSI 5 From the Executive Director platforms out there and what features do they 6 International Translation Day Recap offer? What are the technical requirements to support these platforms on your workstation? 10 School Outreach Winner Let’s get a better idea of what to look for in 25 Resource Review terms of functionality by comparing some of the more popular platforms on the market. 30 Interpreters Forum 31 Entrepreneurial Linguist Looking for Member News and Humor 33 Geekspeak and Translation? These columns are found in the Chronicle-Online edition: 22 34 New Certified Members www.atanet.org/chronicle-online! 35 Certification Forum Connect www.atanet.org http://bit.ly/ATA-LinkedIn with ATA www.twitter.com/atanet http://bit.ly/ChannelATA http://bit.ly/ATA-Facebook http://bit.ly/ATA-Pinterest http://bit.ly/ATA-Instagram ATA SOCIAL MEDIA FROM OUR MEMBERS There’s a little something for everyone! As always, members receive a reduced rate on all professional development offerings, so look for more information in ATA Newsbriefs and on ATA’s website. If you joined us live for ATA61, I hope 35,623 you had the chance to take advantage of FACEBOOK FANS FROM THE PRESIDENT-ELECT the Exhibit Hall and Job Fair. I have to say, I was happy that I didn’t have to run MADALENA SÁNCHEZ ZAMPAULO to the Exhibit Hall on the last day this [email protected] year just to meet with vendors before Twitter handle: @mszampaulo everything closed down. It was all at my fingertips and I could peruse their offerings on my own time. I also found the Job Fair easy to maneuver. Avoiding 17,100 long lines was a definite plus of the virtual experience! I hope you had the TWITTER FOLLOWERS ATA61: A same experience. Team Effort While this year has taught us a lot about being resilient, it has e did it! We reached the tail end of what’s turned out to be also provided a lesson to those of quite a year, and we had a very 12,191 W us in ATA leadership to see how successful virtual Annual Conference. LINKEDIN MEMBERS While I never expected to organize a fully we can best serve members. virtual conference, it was truly a pleasure to take on this challenge on behalf of our members. Thanks to the more than 1,500 attendees, the countless hours from If you would like to “re-live” the volunteers, and the intensive behind-the- conference experience, be sure to visit scenes work of the ATA Headquarters ATA’s YouTube channel and check out the staff, it was definitely a team effort! conference video from this year’s Annual 4,926 While this year has taught us a lot Conference. We got a chance to see various INSTAGRAM FOLLOWERS about being resilient, it has also provided colleagues’ “conference in your home a lesson to those of us in ATA leadership office” experiences and catch an exciting to see how we can best serve members in glimpse into ATA62 in Minneapolis! a way that will add value to your lives and Looking ahead to next year, we’re TOP TWEETS careers while supporting you wherever planning for a hybrid conference for you are. ATA62. As we all know, virtual events Even though we couldn’t put on a are here to stay.
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