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Otter Spotter Rochester Institute of Technology RIT Scholar Works Theses Thesis/Dissertation Collections 2-6-2012 Otter spotter: The rC eation and evaluation of an educational resource for the association of zoos and aquariums, Rochester Institute of Technology, and the Seneca Park Zoo Emily Coon-Frisch Follow this and additional works at: http://scholarworks.rit.edu/theses Recommended Citation Coon-Frisch, Emily, "Otter spotter: The rC eation and evaluation of an educational resource for the association of zoos and aquariums, Rochester Institute of Technology, and the Seneca Park Zoo" (2012). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by the Thesis/Dissertation Collections at RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact [email protected]. OTTER SPOTTER: THE CREATION AND EVALUATION OF AN EDUCATIONAL RESOURCE FOR THE ASSOCIATION OF ZOOS AND AQUARIUMS, ROCHESTER INSTITUTE OF TECHNOLOGY, AND THE SENECA PARK ZOO Emily Coon-Frisch February 6, 2012 A thesis submitted in partial fulfillment of the requirements for the degree of Masters of Science in Environmental Science at Rochester Institute of Technology Rochester, New York 14623-5603 Approved: ________________________________ Dr. Lei Lani Stelle Thesis Advisor ________________________________ Dr. Paul Shipman _________________________________ David Hamilton __________________________________ Dr. Karl Korfmacher Environmental Science Program Department of Biological Sciences Rochester Institute of Technology Rochester, NY 14623 TABLE OF CONTENTS TABLE OF FIGURES..........................................................................................................................3 TABLE OF TABLES.............................................................................................................................3 AKNOWLEDGEMENTS......................................................................................................................4 ABSTRACT............................................................................................................................................5 INTRODUCTION..................................................................................................................................6 Working Together to Help Otters...............................................................................................6 The History of Zoos and the Association of Zoos and Aquariums.............................................6 Conservation Programs in Modern Zoos...................................................................................8 Education in Modern Zoos.........................................................................................................9 The Seneca Park Zoo...............................................................................................................11 Otter Species Survival Plan (SSP)...........................................................................................11 Otter Exhibit at the Seneca Park Zoo......................................................................................12 North American River Otter Biology and History in Western New York................................13 Work at RIT..............................................................................................................................13 Objective of the Project............................................................................................................14 MATERIALS AND METHODS.........................................................................................................15 Website Design and Layout......................................................................................................15 Content Development................................................................................................................15 Curricula Development.............................................................................................................15 Webcam.... ................................................................................................................................16 Lesson Plan Evaluation............................................................................................................16 AZA Educator Evaluation.........................................................................................................17 Wordpress Information and Statistics .....................................................................................17 RESULTS.............................................................................................................................................18 Website Content ......................................................................................................................18 Lesson Plans ............................................................................................................................20 Wordpress Statistics ................................................................................................................22 AZA Educator Survey Results .................................................................................................25 Otter Spotter Workshop ...........................................................................................................28 Webcam....................................................................................................................................30 DISCUSSION......................................................................................................................................30 Layout and Design...................................................................................................................30 Otter Spotter Usage Trends and Increasing Page Views.........................................................30 Otter Spotter as a Resource for AZA Institutions ....................................................................33 Otter Spotter as an Educational Resource...............................................................................34 Effectiveness of Otter Spotter lesson plans...................................................................... ........35 Making Connections.................................................................................................................38 Challenges and Rewards..........................................................................................................40 CONCLUSIONS AND FUTURE WORK...........................................................................................41 LITERATURE CITED........................................................................................................................44 APPENDIX..........................................................................................................................................46 A...............................................................................................................................................46 B...............................................................................................................................................72 C...............................................................................................................................................97 D...............................................................................................................................................98 2 TABLE OF FIGURES Fig. 1: Screen capture of home page ...................................................................................................18 Fig. 2: Screen capture of Otter Diversity page....................................................................................19 Fig. 3: Screen capture of Otter Research and Conservation page.......................................................19 Fig. 4: Screen capture of the Teacher Resources ...............................................................................19 Fig. 5: Sample Otter and Friends Matching Game .............................................................................20 Fig. 6: Sample Teeth and Tools Matching Game.................................................................................21 Fig. 7: Sample math worksheet ...........................................................................................................22 Fig. 8: Page Views by Month in 2011..................................................................................................23 Fig. 9: Top ten most viewed pages (not including the homepage) ......................................................24 Fig. 10: Top ten search engine terms resulting in a page view............................................................24 Fig. 11: AZA Educator survey results n=36.........................................................................................25 Fig. 12: AZA Educator survey results 2, n=36.....................................................................................26 Fig. 13: Results for what resource on the website was found most useful by AZA Educators. ...........27 TABLE OF TABLES Table 1: The grade level, subject, and NYS learning standard met for each lesson plan provided ...21 Table 2: Write in comments and suggestions from AZA educator survey ...........................................28
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