Governs the Making of Photocopies Or Other Reproductions of Copyrighted Materials
Warning Concerning Copyright Restrictions The Copyright Law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted materials. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction is not to be used for any purpose other than private study, scholarship, or research. If electronic transmission of reserve material is used for purposes in excess of what constitutes "fair use," that user may be liable for copyright infringement. Cerne i University of Nevada, Reno Use of Images on Social Media and How That Effects Consumer Engagement for Online-Only Clothing Brands: Lulu’s, Nasty Gal, and Tobi A thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Business Administration in Marketing and Honors Program by Kathryn E. Cerne Professor Bob Felten, Thesis Advisor May, 2015 Cerne ii UNIVERSITY OF NEVADA THE HONORS PROGRAM RENO We recommend that the thesis prepared under our supervision by KATHRYN E. CERNE entitled Use of Images on Social Media and How That Effects Consumer Engagement for Online-Only Clothing Brands: Lulu’s, Nasty Gal, and Tobi be accepted in partial fulfillment of the requirements for the degree BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION IN MARKETING ______________________________________________ Professor Bob Felten, Thesis Advisor ______________________________________________ Tamara Valentine, Ph. D., Director, Honors Program May, 2015 Cerne i ABSTRACT The purpose of this study is to research how each visual element affects consumer engagement of Lulu’s, Nasty Gal, and Tobi’s social media accounts, Pinterest and Instagram.
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