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A VERY SPECIAL “SHOUT OUT” IS APPROPRIATE FOR THE HISPANO CHAMBER CONVENTION AND TOURISM DEPARTMENT. THE HOTEL AND STAFF WERE ALL VERY HELPFUL, COURTEOUS AND PROFESSIONAL. THEY TOOK PRIDE IN SHOWCASING THE ELEGANT, WARM, FRIENDLY AND BEAUTIFUL ALBUQUERQUE. MARGARITA PINKOS, PRESIDENT, NABE SANTIAGO WOOD, EXECUTIVE DIRECTOR, NABE TABLE OF CONTENTS

16 Promoting Albuquerque 02 Message from the President and Vice President 18 Annual Events and Unique Partners 05 AHCC Board of Directors 26 International Trade 06 AHCC Convention & Tourism Committee and New Staff and Services Opportunties 14 Targeting Unique Markets 29 Advertising

1 The Albuquerque Hispano Chamber of Commerce (AHCC) is grateful for the opportunity to continue serving the City of Albuquerque as a contractor for Convention and Tourism (C&T) services for the Hispanic and Native American markets. We are mindful that our efforts are tied to both Lodgers' and Hospitality tax receipts and subject to the terms of our July 27, 2017, multi-year contract with the City of Albuquerque. In accordance with our contract, we are pleased to offer the 2018-2019 Annual Marketing and Operational Plan and we are confident that these efforts will ensure that we meet our commitments to the City of Albuquerque. We are excited that Jim Garcia has joined the AHCC staff as Vice President. Jim’s main responsibility is directing the work of the C&T Department. Jim is extremely well known in the city and comes from a long-established and successful hospitality background, which includes running his training company, HospiTotally, for over 20 years. Jim has an extensive customer service background and has already contributed to many conferences by showcasing his knowledge of tequila and chile via tastings and roastings for conference attendees. Jim adds to our C&T Department’s professional staff and well-established brand. Our brand is based on decades of focusing exclusively on the Hispanic and Native American markets, extensive travel experience and the understanding of the diversity within the Hispanic and Native American communities throughout the country as well as Mexico, Latin America and other Spanish-speaking countries and indigenous cultures outside of the United States. The C&T staff is uniquely qualified to solicit the Hispanic and Native American markets throughout the country and beyond in an effort to bring these diverse audiences to Albuquerque as a destination for their conventions and tourism. Our C&T Department efforts reflect a recent Marketing Insider article by Carlos Diaz, where he emphasized that it’s important for brands to speak authentically to diverse audiences with heterogeneous messages celebrating their unique characteristics. Diaz further states, "Brands have an opportunity to reach Hispanic audiences in their American lives while also connecting with them where they embrace their Hispanic heritage." New Mexico is home to twenty-three indigenous tribes and pueblos, including the

2 Navajo Nation and a considerable Urban Indian population. The AHCC has cultivated our relationships with Native Americans, which is evidenced by thank you letters from the Navajo Nation’s President’s Office following their Navajo Nation Chapter Summit, and from the American Indian College in Denver, Colorado after their week-long conference.

This coming year, we will continue our successful recruitment efforts for large Hispanic and Native American conferences, such as the Hispanic National Bar Association Corporate Counsel, and cultivating our relationship with the Mathews family from the Gathering of Nations. However, much of our effort will be devoted to Mexico and Latin America as we partner with the City of Albuquerque/Bernalillo County Trade Alliance and New Mexico Tech to bring students, conventions and visitors from south of the border to Albuquerque. We value our many partnerships with the hospitality industry, and we appreciate the support and confidence from Mayor Tim Keller and the Albuquerque City Council as we promote our great city to the Native American and Hispanic markets worldwide. This, together with our many unique attributes, renews our focus to propel Albuquerque to the top of the list as the ideal destination for Native American and Hispanic conventions and leisure travel.

Respectfully,

ERNIE C’DEBACA, PRESIDENT/CEO JIM GARCIA, VICE PRESIDENT

3 4 AHCC BOARD OF DIRECTORS

Executive Committee

Michelle Dennis Eric Mary Thomas Anthony Paul Rudy Hernandez Garcia Herrera Martinez Domme Tenorio Chavez Beserra Chair Chair-Elect Treasurer Secretary Vice-Chair Vice-Chair Vice-Chair Immediate Past Chair

Board of Directors

Scott Linda Gene Patrick Robin Morris “Mo” JP Erin Aeilts Alvarado Baca Baldonado Brule Chavez Espinoza Gandara

Samuel DJ Larry Melonie Sherman Johnny Gary Leonard Garcia Heckes Lujan Mathews McCorkle Montoya Sanchez Sanchez

Not Pictured

Vivian Joan Joe James Jack Sisneros Jr. Tafoya Trimble Torres Vigil

5 CONVENTION & TOURISM STAFF & SERVICES

It’s been 42 years since the Albuquerque Hispano Chamber of Commerce (AHCC) formed our full-service Convention and Tourism (C&T) Department to promote Albuquerque as a destination for tourism and conventions. The department was specifically formed to service the Native American and Hispanic markets, but has expanded to all international visitors. We are a specialized department comprised of a highly qualified, professional and dedicated team with over 70 years of combined experience. While professionalism is at our core, we complement our partners by embracing our clients as extended family, “familia.” This hands-on approach is a major strength and a testament to our past and current success.

6 Jim Garcia, VP Yuriria Morales, Cecilia Marquez, Bea Davalos, International Destination Sales Destination Sales Markets Director Executive Native American Markets

"The AHCC is organized to promote economic development, to enhance economic opportunities and to provide business and workforce education with an emphasis on the Hispanic and small business community in Albuquerque and New Mexico." The C&T Department contributes to AHCC’s mission of promoting economic development opportunities by promoting the unique cultural diversity of our city throughout the country to Hispanic organizations, in sovereign nations and tribes, in Mexico, Spain and Latin America. Services As a result of decades of focusing exclusively on Hispanic and Native American markets combined with extensive travel experience, the C&T professional staff has a unique understanding of the diversity within the Hispanic and Native American communities throughout the country as well as Mexico, Latin America and other Spanish-speaking countries and indigenous cultures outside the United States. The C&T Department provides a number of complimentary services, including, but not limited to:

• Convention planning • Marketing and promotions of Albuquerque hotels and the convention • Event planning center at various trade shows • Assistance with registration at events • Statewide brochure distribution (mail and conferences inquiries and trade shows) • Los Amigos Welcome Ambassadors • Planning of spouse and youth events • Over 100 volunteers dedicated to promoting Albuquerque to the Hispanic • Setup of pre- and post-tours and Native American markets • Site visits to hotels and other venues • Assistance with competitive bids (hotel • Coordination of event agendas and and convention center bookings) itineraries • Welcome packets for dignitaries, with • Presentations to boards or planning information on Albuquerque and committees to attract conferences New Mexico and events

7 Convention and Tourism Department Highlights The Navajo Nation has been a great partner with AHCC in many ways. We hold regular meetings with the Legislative Planning Committee and sponsor The International Finals Rodeo and The Native American Championship Rodeo. We have serviced these events for the past three years and have them scheduled for 2018 and 2019.

8 The Sandia Peak Tramway is one of the top tourist attractions in the city that we partner with to enhance tourist visits. When construction on the new restaurant at the top of the Sandia Crest is complete, Albuquerque will have an even more spectacular world- class attraction that we will continue to showcase for special events, incentive travel groups and tourists.

9 While not directly in our market, The Albuquerque International Balloon Fiesta brings in an estimated $120M in economic impact to the city of Albuquerque. Partnering with Visit Albuquerque, AHCC C&T will bring a cultural spirit and energy as we join the event to host the media tent and numerous Mariachi and Folklorico dancers. The stages will be our canvas as we welcome the world to enjoy the great cultural diversity of Albuquerque.

10 This past year we hosted the National Association for Bilingual Education conference and enhanced the program by adding a New Mexico flavor. The fresh smell of roasted chiles and a tequila tasting were a big hit with the attendees.

11 One of the top events for classic and custom car shows is the Lowrider Super Show here at the Albuquerque Convention Center. The event has grown every year and brings in thousands of guests from all over the country. The two-day event is sponsored by the AHCC C&T Department and we are also involved with registration, sponsors and volunteers. “This is the second-best lowrider car show in the country and we plan our summer schedule around this event.”- Pablo Enrique, California

12 Through our partnership with The Albuquerque Isotopes we have created some new events to promote tourism for the city. The Gathering of Nations (GON) and AHCC have added an extra day called Native American Appreciation Day. This is a day game following GON where guests can get discount tickets while hotels can add room nights. In addition, Mariachis de Nuevo Mexico is a new event for the Isotopes and AHCC is a partner with them in the Copa series. The Isotopes won an award for the best event in May for Minor League Baseball.

13 TARGETING UNIQUE MARKETS

14 Both the Hispanic and Native American markets for conventions and leisure travel continue to grow. While relationship driven, the C&T Department is also using social media and videos to showcase the attributes of Albuquerque and enhance relationships within our markets. Using Boomtime, a local marketing company, and videos that will be created in conjunction with the City of Albuquerque’s One Albuquerque campaign, we will have the tools to entice new organizations and travelers to choose Albuquerque as a getaway destination. Hispanics are the fastest-growing segment of the American population. This community will represent more than half of all population growth in the U.S. for decades to come. In fact, by 2050, 28 percent of the U.S. population will be Hispanic. Currently, the Hispanic community generates $1.4T in annual household income and spends $5.7B annually on travel (Hispanic Travel Market 2006, Carrasio, Mario.). The Navajo Nation has been, and continues to be, a major market for the C&T Department. For the past few years our partnership with agencies, chapters and other groups from the Navajo Nation has grown significantly. According to the Navajo Nation, the estimated population on Navajo land is 184,462. Several presidents of the Nation have attended conferences at the AHCC, which is a testament to our strong relationship through several administrations. New Mexico has the highest percentage of Hispanic and Latino Americans and the second-highest percentage of Native Americans in the United States. There are over 500 federally recognized tribes within the US, about half of which are associated with Indian reservations as a population proportion. Our C&T Department has the experience and understanding of how to showcase Albuquerque as a destination to these communities. We have a business planning summit this year with the Native American Venture Fund. Our goal is to coordinate border community tribes and conventions to be hosted in Albuquerque. The Managing Partner, Principle John Cataldi, has identified our city as the premier location to host collaborative events and conferences.

Thank you so much for the great hospitality when Navajo Nation representatives and officers held their meetings there. I was very impressed with Hispano Chamber’s gracious assistance. I was praising your office’s great services at one of the Navajo Nation’s meetings. Again, thank you and I look forward to more meetings at your center.

LEONARD TSOSIE, COUNCIL DELEGATE NAVAJO NATION COUNCIL

15 PROMOTING ALBUQUERQUE • Convention Center • Hotel Partners • AHCC Visitor Center • Partner Marketing Opportunities

16 PROMOTING ALBUQUERQUE: “Because if you’re going to reach someone, you better know who they are so you can speak their language.” -Carlos Diaz

GOAL: Increase the number of hotel room nights by 2.5% from conventions, meetings, events and leisure travel by fiscal year-end.

Convention Center/Citywide • Work with SMG personnel to create a focused advertising campaign that markets to the target audience, showcasing the attributes of the convention center to meet and exceed goals. • Attend large conventions (UNIDOS US, NALEO, SHPE, International Pow Wow) and promote Albuquerque as a future destination for their conferences. • Travel with SMG personnel to specific conventions and conferences to market Albuquerque and the convention center. • Partner with Visit Albuquerque to bring the National Congress of American Indians and the Senior Olympic Games for 2019 to Albuquerque. Hotel Partners • Work with the Greater Albuquerque Innkeepers Association and local hotel personnel to create a focused advertising campaign that markets to the target audience, showcasing the attributes of a diverse hotel population to meet and exceed goals. • Utilize Boomtime and other marketing resources to promote area hotels as a destination for conventions, meetings, events and leisure travel. • Travel with hotel partners to the Navajo Nation and targeted conventions and conferences to market Albuquerque and area hotels. • Partner with New Mexico Tourism Department and Hospitality Association on leisure travel advertisements and marketing. Albuquerque Hispano Chamber Visitors' Center • Promote Albuquerque sights, museums and culture at the newly renovated visitors' center at the Chamber. • The Visitors' Center is located on the west campus in the lobby, where you can watch a video featuring the "Best of New Mexico." Our brochure rack is filled with current venues, places of interest, restaurants and tourist attractions. The comfortable sitting area is the perfect place to enjoy a cup of coffee and learn about all of the great places to visit here in Albuquerque. Partner Marketing Opportunities • City of Albuquerque's One Albuquerque Marketing Campaign • Partner with One Albuquerque to celebrate the diversity and maintain the essence of our great city through videos in English and Spanish. One Albuquerque is the perfect platform for each of us to contribute to a greater purpose and develop ownership in making the city a better place for all. The benefit will be measured in how Albuquerque is perceived by our tourists, conventioneers and citizens.

17 ANNUAL EVENTS AND UNIQUE PARTNERS The Albuquerque Hispano Chamber of Commerce C&T Department is involved in direct target marketing and advertising. We promote Albuquerque as a destination for leisure travel in key countries, states and cities. We strategically target certain out- of-state communities to drive attendance to annual cultural events and sights. The advertisements and collateral materials are used in out-of-state markets in Mexico and Latin America.

18 Gathering Of Nations (GON) The Albuquerque Hispano Chamber of Commerce C&T Department assists in promoting marketing efforts for GON, our largest event. We also assist in recruiting, training and managing hundreds of volunteers. During the event we have our senior team assist in managing the event in whatever capacity needed. We have partnered with the Albuquerque Isotopes to add another day of celebration with Native American Appreciation Day. Any guest with a GON ticket may attend the game at a discounted rate and in 2018 Miss Indian World sang the national anthem in Navajo. We believe that the GON is only going to get bigger and better. This family friendly event has a $21M direct economic impact on the City of Albuquerque and we embrace our relationship with the Mathews family. “It’s about praying, singing and dancing,” said Derek Mathews, Principal of GON, as we began our pre-event meetings. Gathering of Nations is the largest Pow Wow in the United States and North America. It is held annually the fourth weekend in April at Expo NM. Over 565 tribes from around the United States and 220 from Canada travel to Albuquerque to participate. There are 36 dance categories and age group categories including Elders, Golden Age, Adults, Teens and Tiny Tots. Other competitions include Northern Singers, Southern Singers, Women’s Back-up Singing, competition for Drum Groups and Drummers and other various special competitions. There is also the Indian Traders Market featuring artists, crafters and traders selling Native American and indigenous arts and crafts. Stage 49, a contemporary music and performance space, features native musicians and others who experience performance on a professional stage and in front of a large audience. Recently GON has added the native horse and rider regalia parade, honoring the horse culture among tribes, as well as the teepee village. GON also participates annually in a literacy program, delivering over four thousand books to children registered to dance. The Gathering of Nations Pow Wow has an estimated attendance of 50,000 people from all over the world including visitors from as far as Germany and Australia. Over 775 tribes participate in the spiritual and cultural activities, including the annual crowning of Miss Indian World. GON’s live web cast attracts over 331,000 viewers from over 160 countries and over 6.3 million people viewed GON’s Facebook and Twitter in 2018.

19 Miss Indian World The Miss Indian World Pageant takes place annually at Gathering of Nations. The inaugural pageant was held in 1984 and since its inception, young Native American women aged 18-25 have traveled from all regions of the continent to represent their tribes and compete for the coveted crown. Its purpose is to give these young women an opportunity to showcase their tribes and cultures while serving as a cultural ambassador of Native Americans by demonstrating the pride and continuance of the diverse cultures of Native people. This program is about Native American culture and positive imaging for the young women who compete for the title. On the evening of April 28, 2018, before a sold-out crowd of Gathering of Nations Pow Wow 10,000+ attendees, including a record 3,600+ registered dancers, 25-year- old Taylor Susan was crowned the 35th Miss Indian World. A member of the White Mountain Apache/Walker River Paiute tribes, Susan was one of 30 contestants vying for the prestigious title. Taylor, who hails from White River, Arizona, impressed the judges' panel throughout the competition, which spanned four days. Taylor is a student at the University of Arizona and is the daughter of Anize Susan and Lloyd Susan. The Miss Indian World pageant has a reputation for crowning winners who display a profound knowledge of their tribe’s traditions, history, ancestors and culture. Throughout the four-day competition, contestants accumulate points based on strong showings in the areas of public speaking, traditional talent, interview, essay and dance. Qualifying contestants must be of native or indigenous American descent, single, with no childrem and never married. In addition to the title, contestants are able to win individual awards based on their scores.

20 21 Festival Flamenco Internacional de Albuquerque A highly-regarded annual series of flamenco workshops and performances, Festival Flamenco Internacional de Albuquerque engages 475 unique students, 57 local teachers and professional artists who benefit from ongoing professional development and audiences of 13,000 annually. Each year, at least 45 world-renowned flamenco artists directly benefit from engaging with those in the Albuquerque community, shaping their creative context through the infusion of New Mexican perspectives that artists then carry back with them to Spain and other communities around the world. According to an economic impact study done by the University of New Mexico Bureau of Business and Economic Research (UNM BBER), Festival Flamenco generated over $1.3M economic impact dollars and has an average student and patron retention rate of 35 percent, creating repeat tourism for Albuquerque and New Mexico.

22 23 Mariachi Spectacular The Albuquerque Hispano Chamber of Commerce is not only a proud sponsor of this amazing event but our Convention and Tourism Department handles all registration, volunteers, organization and execution. Mariachi Spectacular Conference’s Arts Education offers an extensive and in-depth presentation of mariachi history through lectures, complete with interviews with figures of historical importance. Music classes include instrument technique and are taught primarily by internationally recognized folk artists, many third- to sixth-generation musicians. The Showcase Concert has proven to foster growth among school and community groups. The group receiving the highest score opens the Spectacular concert for the world-renowned groups. Judges’ comments are used as teaching tools by directors. The Spectacular Concert held at Sandia Amphitheater presents renowned international groups in an ideal setting where students are able to appreciate the music performed by the best mariachi role models in the world.

24 ¡Globalquerque! The City of Albuquerque and the AHCC C&T Department are involved in the planning stages of this event and have been part of Globalquerque since its inception in 2005. We’ve assisted with the event’s growth, which now includes Global Fiesta, offering educational workshops, activities and performances free to the public. This event includes Global Village, which offers international crafts, cuisine and culture; Globalquerque International Cinema series in partnership with Instituto Cervantes; Globalquerquito, a mini-festival for children and families; and other small events throughout the city. Each year the C&T Department and its volunteers greet and direct the event’s entertainers when they arrive at the Sunport, or via Amtrak and Greyhound. We have set the standard for Globalquerque’s entertainers, who travel from all around the world, and showcase Albuquerque’s legendary hospitality by starting off the event with a gesture of “welcoming the world” to our city.

25 INTERNATIONAL TRADE COMMITTEE (ITC) AND NEW OPPORTUNITIES

26 The International Trade Committee (ITC) was established to formalize efforts and work cooperatively with foreign trade organizations and government agencies to strategically support international trade efforts. Among other goals, the ITC will organize at least two international trade missions to countries in Latin America and will host missions and visitors to build better relationships. New partnership with the New Mexico Institute of Mining and Technology (NM Tech) Including, but not limited to:

• Promotion of economic development through convening groups of international experts in the area of education, government and trade chambers, among others. • Promotion of international summits in science and technology for the benefit of NMTech and the AHCC. • Participation in and support of conferences of high state officials and mayors to promote international collaboration between cities, higher education institutions, municipal public safety courses and also for commercial development among municipalities of the Americas.

The AHCC C&T Department organizes and facilitates meetings of professionals interested in international trade. Its membership is diverse and includes, among others, Economic Development Department employees from New Mexico, the City of Albuquerque/Bernalillo County Trade Alliance and private sector importers and exporters. The ITC is chaired by Dr. Juan de Dios Pineda. Currently, he is the Special Assistant to the Vice President for Research & Economic Development and Head of the Research Office's Latin American Initiatives with NMTech. He was also formerly a member of the Salinas Administration in Mexico.

MEXICO AS A TARGET AUDIENCE: "The United States is the primary destination for Mexican travelers. In 2016, 19.15 million Mexicans traveled to the United States, representing 24.8 percent of the total of foreign arrivals to the country. This represents a four percent increase over 2015. Mexico remains the second largest source of international travelers to the United States after Canada. Once again, the volume of Mexican travelers to the United States increased." (www.export.gov/article?id=Mexico-Travel-and-Tourism-Services)

27 THE HISPANO CHAMBER HAS BEEN AN INDISPENSABLE PARTNER FOR THE TRADE ALLIANCE, NOT ONLY HELPING CONNECT THE BUSINESS COMMUNITY TO OUR EXPORT ASSISTANCE RESOURCES, BUT ALSO PARTNERING WITH US TO HOST NUMEROUS FOREIGN DELEGATIONS AND "HOW TO" INTERNATIONAL BUSINESS DEVELOPMENT SEMINARS. RANDY TRASK, PRESIDENT, ALBUQUERQUE-BERNALILLO COUNTY TRADE ALLIANCE

WE WANT TO THANK THE ALBUQUERQUE HISPANO CHAMBER OF COMMERCE CONVENTION AND TOURISM BUREAU FOR THE KIND AND GENEROUS SUPPORT YOU HAVE GIVEN TO GLOBAL TIES ABQ IN THE PAST. WE DEEPLY APPRECIATE YOUR PARTNERSHIP IN OUR INTERNATIONAL VISITOR PROGRAMS AND GIVING OUR INTERNATIONAL VISITORS A WONDERFUL EXPERIENCE WITH YOUR RECEPTIONS. YOUR PARTNERSHIP WITH US HELPS US TO ACHIEVE OUR MISSION OF FOSTERING WORLD PEACE BY CONNECTING EMERGING LEADERS FROM AROUND THE WORLD TO THE PEOPLE OF NEW MEXICO. ADELLE LEES, EXECUTIVE DIRECTOR, GLOBAL TIES ABQ 28 ADVERTISING We promote Albuquerque as a destination in many collateral marketing products throughout the Southwest, Mexico and Latin America. Our partnership with Vidalturismo, an influential tourism magazine in Mexico, produces a monthly feature that showcases Albuquerque in Spanish. Some of the features from last year were the Sandia Peak Tramway, Sandia Peak Ski Area, Route 66, Balloon Fiesta, Mariachi Spectacular, Flamenco Festival, Breweries and Downtown Albuquerque. This year we will be producing a monthly video in conjunction with the City of Albuquerque and One Albuquerque to promote Albuquerque’s destinations and attractions. We will feature events and conventions with our display in the baggage claim area of Albuquerque’s airport. We have also contracted with Clear Channel Outdoor to utilize targeted displays to welcome tourists and convention attendees.

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LOS COLORES

delALBUQUERQUE: sab or de Rojo Y Ver de

a gastronomía de Albuquerque es Otra tradición de Nuevo México es el bien conocida por su cocina local bizcochito, que es el símbolo de galleta única, mezcla de sabores nativos, estatal oficial. Hecha de anís y canela, americanos y españoles, y prepa- ésta fue introducida por los primeros espa- raciones con nuestros ingredientes ñoles en el siglo XVI. Hoy en día se usan exclusivos: chiles rojos y verdes. El durante celebraciones especiales como: toque de sabor fresco de los chiles ver- bodas, bautizos, la temporada navideña Ldes recién tostados y la afrutada salsa de y otras fiestas. chile rojo son la columna vertebral de la cocina de Nuevo México. La gastronomía del estado, es como todo lo que caracteriza a esta región, una com- “¿Rojo o verde?” es la pregunta oficial del binación de culturas que es parte de nues- estado. Como una tradición gastronómica tra historia. Los españoles trajeron su coci- y cultural, la mezcla de ambos chiles es na que se mezcló con la de los indígenas. ya un ícono de la región, a la que llama- Introdujeron trigo, arroz, carne de res, cor- mos “Christmas”. A menos que le gusten dero, entre otras delicias. Posteriormente, las sorpresas, o su paladar esté acostum- cuando Nuevo México se convirtió en brado, asegúrese de preguntar qué chile parte Estados Unidos, hubo una influencia es más picante. por los gustos culinarios estadounidenses. Esta historia que entrelaza las diferentes En Nuevo México, al igual que en Mé- costumbres, ha hecho que la cocina local xico, la gente se refiere al chile cuando tenga una diferencia significativa en com- habla de las vainas picantes, o de salsa paración con otros estados de la Unión hecha con esas vainas; no como en Texas Americana, qué aunado al clima y al tipo que llaman chili a la mezcla de especias de tierra favorable para el cultivo, hace que acompañan con carne o frijoles. que la gastronomía sea otro atractivo para ofrecer a nuestros visitantes. Como parte de la historia de la cocina tradicional de Nuevo México, tenemos la Consulte nuestras sugerencias culinarias aportación de la educadora y escritora en la página web, y permítanos deleitar Fabiola Cabeza de Baca Gilbert, quien a su paladar. en 1931 publicó “Historic Cookery”. Su POR QUÉ DEBES VISITAR trabajo ayudó a introducir el chile como ingrediente en la cocina Estadounidense. ALBUQUERQUE CONSULTA: www.siabq.org O CONTÁCTANOS: TEL. (505) 842-9003 [email protected]

30 34 vida a los sentidos vida a los sentidos 35

LOS COLORES

delALBUQUERQUE: sab or de Rojo Y Ver de

31 vida al placer 13

a Reunión de Naciones PowWow (Gathering of Nations, LGON), es un tradicional evento de Albuquerque, Nuevo México, que este año se llevará a cabo los días 26, 27 y 28 de abril, comenzando el jueves con Miss Indian World Talent Presentation, festejo que tendrá lugar en el Auditorio Kiva del Centro de Convenciones, en el que jóvenes americanas nativas se presentan como embajadoras culturales de sus pueblos nativos, y una se coronará como Miss Indian World el día sábado.

Más de 2,500 indígenas, nativos americanos, bailarines y can- tantes indios que representan a más de 500 tribus de Canadá y los Estados Unidos, vienen a la Reunión de las Naciones PowWow cada año para participar social y competitivamente.

32 28 vida ala laplacer cultura vida a la cultura 29

forma a su perspectiva y contexto creati- vo que luego llevan consigo a España y a otras comunidades de todo el mundo. En la edición 2012, recibió la distinción del Gobierno de España así como del Festival de Jerez (Jerez de la Frontera, Es- paña), como “El festival de flamenco más importante fuera de España”. Y para el 30 aniversario del Festival Flamenco, en 2017, la Directora Ejecutiva y Fundadora del Instituto, Eva Encinias, recibió el pre- mio de la Orden de Isabel la Católica del Embajador de España, en reconoci- miento a su dedicación y contribución al arte del flamenco.

Así que este año, no puedes perderte este espectáculo de arte flamenco de Albuquerque para el mundo. ¡TE ESPERA- MOS! Para obtener más información sobre el festival, llame al 505.242.7600 o visite www.ffiabq.org

FESTIVAL Desde su creación, el objetivo principal de este proyecto ha sido preservar y pro- mover el arte flamenco entre las comunidades nacionales e internacionales. Cada año, al menos 45 artistas de flamenco de FLAMENCO renombre internacional interactúan y se benefician mutuamente con la comunidad internacional de Albuquerque y Nuevo México, dando DE ALBUQUERQUE Sábado 9/Jun, 8 pm Martes 12/Jun, 8 pm COMPAÑÍA VANESA COLOMA: FLA- COMPAÑÍA ALFONSO LOSA: CON- l gran Festival Flamenco Internacional MENKLÓRICA SECUENCIA Ede Albuquerque, llega este año a su Rodey Theatre, UNM Rodey Theatre, UNM edición número 31, presentando como Domingo 10/Jun, 8 pm Martes 12/Jun, 10 pm siempre a los mejores artistas flamencos COMPAÑÍA PEDRO CÓRDOBA COMPAÑÍA SARA CALERO: PETISA del mundo del 9 al 16 de junio. En este FEAT. JAVIER LATORRE Y GEMA MONEO: LOCA magno evento participan 475 estudian- OTROS GENIOS NEW-LATE NIGHT AT THE X! tes, 57 maestros locales y profesionales Rodey Theatre, UNM Experimental Theatre, UNM del arte que se ven beneficiados por la Lunes 11 /Jun, 8 pm Miércoles 13/Jun, 8pm promoción, en presencia de aproxima- COMPAÑÍA GUADALUPE TORRES: ROBLE COMPAÑÍA ISABEL BAYÓN: DJU DJU damente 13,000 personas entre público Rodey Theatre, UNM Albuquerque Journal Theatre, NHCC y patrocinadores. Talleres, espectáculos, Jueves 14/Jun, 8 pm historia y cultura del flamenco, son parte COMPAÑÍA DE LOS REYES: LA FAMILIA del contenido que engalana este festival DE LOS REYES que inició en 1987 como una pequeña ce- Rodey Theatre, UNM POR QUÉ DEBES VISITAR lebración de todo un día, y que se ha con- Viernes 15 y Sábado 16/Jun, 8 pm ALBUQUERQUE CONSULTA: vertido en el más grande fuera de España. FIESTA FLAMENCA GALA PERFORMANCE www.siabq.org A STAR-STUDDED EVENT O CONTÁCTANOS: Albuquerque Journal Theatre, NHCC TEL. (505) 842-9003 PROGRAMA [email protected] 33 vida a la cultura vidavida a la alcultura placer

Peak dura 15 minutos de muelle a muelle. Éste te transporta por encima de pro- fundos cañones y un terreno impresionan- te a una distancia de 2.7 millas. Desde lo alto se pueden observar las bellezas más dramáticas de la naturaleza desplegadas ante ti. Al atardecer, los cielos desérticos producen una espectacular variedad de colores, y su punto de observación desde la plataforma a 10.378 pies de San- dia Peak en el Bosque Nacional Cíbola, ofrece una vista panorámica de 11,000 l invierno está por llegar, y los destinos TELEFÉRICO DE SANDÍA PEAK millas cuadradas del Valle de Río Gran- Ede nieve son una magnífica idea para El Sandia Peak Tramway es un tranvía aé- de y la Tierra del Encanto, ubicada en el disfrutar de esta temporada en la que es- reo ubicado junto a Albuquerque en Nue- borde oriental de Albuquerque en Sandia quiar se convierte en el atractivo estelar. vo México. Se extiende desde el extremo Foothills al final de Tramway Road. LA ENCANTADORA NIEVE DE noreste de la ciudad hasta la cima de las No cualquier lugar tiene la magia de contar montañas Sandia, y tiene el tercer tramo Te esperamos en esta temporada para con TODO, sí, con TODO. Albuquerque, más largo del mundo. que disfrutes de este espectacular paseo ALBUQUERQUE además de ofrecerte arte, cultura, gastro- por las alturas, hasta llegar a la gran di- nomía y entretenimiento, cuenta con una Esta transportación realiza un viaje cada versión que te espera en la montaña San- de las montañas más visitadas en Estados 20-30 minutos a lo largo de las horas de dia Peak. Unidos: Sandia Peak, ubicada dentro del operación. El viaje en el teleférico Sandia Bosque Nacional de Cíbola, y a tan solo un tramo de distancia de Albuquerque. Este espectacular lugar para esquiar, es además muy accesible en costos, contrario a lo que comúnmente sucede con esta actividad. Aquí puedes tomar clases de snowboard o esquí en la Escuela de Deportes de Nieve, que ofrece diferentes paquetes para todas las edades. Cuenta con una tienda de renta muy completa, ya que maneja una amplia línea de esquís y tablas de snowboard así como todo el equipo necesario para ambas actividades. Tiene también una cafetería y su tienda deportiva Sandia Peak. El área de esquí se encuentra a tan solo 45 minutos desde el metro de Albuquerque, y está total- mente equipado para tener un divertido día sobre las pendientes de la montaña.

POR QUÉ DEBES VISITAR ALBUQUERQUE CONSULTA: www.siabq.org O CONTÁCTANOS: TEL. (505) 842-9003 [email protected]

16 17 50 vida a los sentidos vida a los sentidos 51

de su sector cervecero. Utah tuvo resultados similares a la Tierra del Encanto con $ 1.5 mil millones USD.

Pero aun así, Nuevo México está viendo un crecimiento en su industria cervecera. Go- zigian compartió datos con Albuquerque ALBUQUERQUE Business First sobre la cantidad de fábricas y tabernas en los últimos años. En 2011 TE DELEITA CON SU CERVEZA cuando eran los inicios en escena de la cerveza local, había 19 cervecerías en todo el estado. Actualmente son 57. Esto es sólo una muestra del gran crecimiento.

i lo que busca es saborear un produc- Sto local, Albuquerque y sus alrededo- res tienen las opciones ideales. La cerveza artesanal es representativa aquí, ya que ha logrado obtener reconocimientos rica, reveló que esta industria en Nuevo como uno de los 10 mejores destinos de México generó más de $ 1.6 mil millo- cerveza de Travelocity, y varios cervece- nes de dólares en producción económica ros locales han recibido medallas en even- ese mismo año. “Los fabricantes de cerve- tos prestigiosos como el “Great American za en el estado están logrando llenar la Beer Festival”. brecha en la economía que otros produc- tores no están llenando”, dijo John Gozi- UNA INDUSTRIA QUE CRECE EN gian, Director Ejecutivo de New Mexico NUEVO MÉXICO Brewers Guild. Aquí hay algunas buenas noticias para los fanáticos de la cerveza: el recuento de Un estudio de impacto económico diseñado cervecerías y tabernas (pub’s) de Nuevo por el Beer Institute y National Beer Whole- México se ha más que triplicado en los salers Association (grupo a favor de apoyar POR QUÉ DEBES VISITAR últimos seis años. a la industria cervecera), publicó hallazgos ALBUQUERQUE CONSULTA: nacionales y estatales. Si bien $1.6 billones www.siabq.org La industria cervecera del estado propor- USD es una cifra significativa, se descubrió cionó en 2016 cantidades significativas que otros estados produjeron mucho más O CONTÁCTANOS: de empleos, salarios y productos. Un dinero. Arizona, por ejemplo, tuvo más de TEL. (505) 842-9003 informe publicado por Beer Serves Ame- $ 6 mil millones de dólares en producción [email protected]

Gozigian especificó que estas 57 cerve- de que hace 10 años las cervecerías eran cerías son miembros del Gremio de Cer- básicamente inexistentes, estadísticamente, veceros reconocidos, sin embargo, hay ahora estamos realmente en el mercado hasta 10 nuevas cervecerías mexicanas y eso me parece algo genial”, dijo. “El que no pertenecen a dicho gremio. Am- número de fábricas de cerveza continúa bas partes contribuyen al total de más de creciendo y la cantidad de personas em- 13,076 puestos de trabajo conectados al pleadas por esas cervecerías también au- sector cervecero del estado. menta”. Agregó que la industria cervecera del estado ahora está generando empleos Gozigian dijo que esos números sólo au- más diversos y mejor pagados como resul- mentarán con el tiempo. “Dado el hecho tado de la maduración de este sector. “Es una imagen realmente brillante y preveo que mejorará aún más”, dijo Gozigian. 35 Cada vez hay más cervecerías y tabernas adicionales que surgen rápidamen- te alrededor de Albuquerque. Tractor Brewing Co., por ejemplo, abrió su tercera sucursal a mediados de agosto, y sin duda, otras más nos seguirán de- leitando con el particular sabor de la CERVEZA DE ALBUQUERQUE.