Is your course well played--at night?

It can be, to the benefit of everyone • New golfers are attracted to the concerned, with the help of Wide- sport. Lite floodlights. • Pro shops, snack bars and restau- • Golfers who start late in the rants do more business. afternoon can finish up on Why not find out more about how lighted holes on the back nine. Wide-Lite floodlights are turning • Weekend golfers become week- night into golf at courses from Can- day-or weeknight-golfers. ada to Miami?

Just mail the no-obligation coupon. NOW'S THE TIME WIDE-UTE CORPORATION Dept. ZB 111 TO SEND IT! 4114 Gulf Freeway • Houston, Texas Send more golf lighting information. No obligation, of course. ~ NAML- _ WIDE·lITE CORPORATION ORGANIZATION ADDRESS _ A Division of Esquire, Inc. In Canada: CITY ZONL- STATE _ Wakefield lighting Limited

July, 1962 61 THE LOGICAL WAY TO SHIP GOLF CARS! --VhCPd7eQ-HH Enc/pset:/ I'WnS' • Eliminate Crating and Uncrating • Finest Modern Vans Carry Up to 20 Cars • Fully Protected from Road Gravel and Weather Damage • No Unloading Facilities Needed at Club • Cars Ready for Instant Use at Destina- tion in Perfect Condition • Obviously the Most Economical Way to Ship!

servant there may be a voluntary assump- dcr the USGA handicap system, and wl. tion of the risk of a known danger, which belong to regular USGA member clubs. will debar one from recovering compen- Entry applications must be received by sation in case of injury to person or prop- the USGA, 40 E. 38th st., New York 16, erty therefrom.' (Citations) not later than 5 p.m, on Wednesday, Aug. ~ "While the burden of proving assump- ] 5. Sectional qualifying rounds of 36 holes tion of risk was upon the defendant (Cita- will be played at 34 locations on Sept. 4. tion), the plaintiff's own evidence demon- and 5. The Championship rounds will, of strated that he knew the conditions under eour e, be played at match with 200 play- which he was

Golfdoll/ STANDARD of the Golfing World

If you were to vi it any ten, hundred, or even thou and golf courses anywhere in the world ... chances are you'd find STANDARD flags, poles, cups and marker . For almo t half a century "TANDARD ha been the world's principle maker of golf cour e equipment. The name has become synonymou with quality and value. Today, nearly 200 distributor carry the ST DARD line. And you "will find them anxious to be of ervice.

.T. D RD IA UF CTURI G C ., CEDAR FALLS, IO'V

63 lilly, 1962 with its championship Ailsa and Arran Golf Courses, venue of the 1963 Match, A MECCA overlooking the sea and in the heart of the Bums Country, near Culzean Castle. Also a miniature FOR GOLFERS , tennis courts, indoor swimming the Famous Scottish Resort pool and a private cinema. Dancing. OPEN ALL THE YEAR Turnberry Hotel is adjacent to the international TURNBERRY airport at Prestwick. Full details may be obtained from the Resident Manager, Turnberry Hotel, Ayrshire, Scotland, or HOTEL from British & Irish Railways Inc.; New York: 630 Fifth Avenue. Los Angeles: Ayrshire 510 West Sixth Street, Chicago: 39 South La Salle Street, Toronto: 4 King Street (West). Vancouver: 409 Granville Street. lDIuwDUilWDm •••• n ••II •••••••••• II ••• IIU.IIIIIIIII •• IIIIIIIIII •• II •• 1I11111111111111111111111111111111111111111111111111111111 •• 1••••11 •• 1•• 1,11111

George Sargent, Pro Builder of He came from to be pro at Royal Ottawa (Can.) GC, then moved to U. S. Golf, Dies in the U.S. to the pro post at Hyde Manor , 79, died June 18 in (Vt.) CC, then to Chevy Chase in Wash- Atlanta after an illness of several years. ington, Interlachen in Minneapolis, Scioto He was U.S. Open champion in 1906, Ca- in Columbus, 0., and to East Lake in At- nadian Open champion in 1912, one of lanta from which post he retired 15 years the founders of the PGA in 1916 and pres- ago to be succeeded by his son, Harold, ident, 1921-26, a founder of the PGA who also became a president of the PGA. Seniors organization in 1937 and in in- Bob Tones remarked at a dinner a few numerable other activities a builder of years ago, "The best thing I ever did for ~ golf, amateur and professional, in the East ,~ake was to bring the Sargents U.S. there. George pioneered the use of slow mo- Three of the ten children of the Sar- tion photography in developing American gents became golf professionals. Harold playing technique and the effectiveness is at East Lake, Jack is at Peachtree, also of instruction. in Atlanta, and Alfred, who died some Started Cup Competition years ago, was at Inverness in Toledo, and A He was instrumental in starting the Hinsdale (Ill. ) ce. Mrs. Sargent, nine competition. His first major children, 20 grandchildren and two great- tournament play was in the 1900 British grandchildren survive. Open. For many years he, Freddie Me- Leod and Jock Hutchison were the fir t group to tee off in the Masters. Accurate Boomerang George was born at Dorking, , A St. Paul golfer, Stanley Moucha, hit Eng. He entered golf at 12 as an assist- a beautiful slice recently at the Phalen GC ~ ant to Tom McWhat at Epsom Downs. in that city. It hit a tree and caromed When he was 17 he was selected by Har- right back and struck him in the face. He ry Vardon to be Vardon's assistant at the had to be taken to a hospital and treated golf club. for a face bone fracture.

64 Goljdom Nan Berry Named Publicity School, attended Colorado Women's Col- lege for two years and, in 1957, received Director for Ladies PGA a degree from the Tournalism school of Nan Berry has been named public re- the University of . She is a well lations director for the Ladies PGA. In known amateur golfer and competed for her new position, which three years on the LPGA circuit as an she will assume later amateur. this month, Miss Berry will work with Leonard Enid Wilson Pens Book P. Wirtz, LPGA tourna- on Women Golfers ment director, in the co- ordination of business A Gallery of Women Golfers. By Enid and promotional func- Wilson. Published by Country Life Ltd., tions of the women's 2-10 Tavistock St. London, \V.C.2, Eng. professional organiza- $6. tion. Miss Wilson has won British and Eng- Nan has been with lish women's championships and numer- the' PGA for the last ous other events, played on British Curtis four years. Since [anu- Nan Berry Cup teams and for some time has been ary, 1961, she has been managing editor writing on women's golf for the Daily of the Professional Golfer, the PGA's of- Telegraph and for Golf Illustrated of Lon- ficial monthly publication. She also has don. She is a expert observer and a clear, served as production manager and writer instructive and entertaining writer. She's and researcher in the PGA's public rela- a fine photographer, too. Her book has tions dept. hundreds of fine instruction and news pictures of women's golfers on both sides Star Amateur Player of the Atlantic. This book is one the Nan is a native of Atchison, Kans. and American woman golfer had better hide moved to Quincy, Ill. at the age of five. from her husband until she has fini hed She was graduated from Quincy High it.

THE IMPORTANT NAME WORIHU.StON TO LOOK FOR WH EN YOU BUY A GOLF BALL

Self-confidence-confidence in the equiprnent=both vital !o good golf! And you can point with confidence to the name "Worthington" on any golf ball you sell. Worthington knows golf balls- and how to make them from core to cover. We've specialized in golf balls since 1904-pioneered most of the major developments since that time. Golf balls aren't just another sideline with us. So whether the ball carries the famous Sweet Shot label, or some lesser known name on a lower priced ball, the Worthington name assures your golfer that he can hit it with confidence. As always-every Worthington ball is guaranteed to meet the most exacting perform- ance specifications, to give the very maximum in distance W and durability that can be built into a golf ball today.

PREMIER NAME IN GOLF BALL DEVELOPMENTS SINCE 1904 ~ liI"'~'" SUBSIDIARY OF VICTOR COMPTOMUER CORPORATIONIl 111",•••_ •. New Look In Pro Shop Story Many professionals have commented & rn~1JlY~[Ki about the pro shop illustration in the R •••••• Acushnet ad that ran in May GOLFDOM. ~®n\!TI l..SLr •••••• • ••••• • ••• • •• • GO ••• • • • ·HAND •• • • •••• IN : •• HAND: • •• •• • • • • .:• •.. •••••• WE CALL IT GLOVEMANSHIP .... It's The picture, which was taken in 1934, top quality leather handcrafted into golf came from GOLFDOM files but didn't gloves that surpass every standard for carry identifying names. The label were performance, comfort and appearance. lost years ago. The shop was that of Harry Par-Mate glovemanship provides the Robb at Milburn CC, Overland Park, smooth-os-silk fit and tacky grip. Kans. The fellows in the picture were (l to r }: George Smith, Bev Small, Harry Write for Free JIIusfrated Catalog. Robb and Ray Briggs. The Milburn shop in 1934 was one of PAR-M~TE 10 West 33rd St. the neatest, best run member service oper- New York 1. N. Y. ations in the country. The club's members today rate their shop in that class. It is operated by Harry Robb, jr., who suc- ceeded his father as Milburn's pro. Left to right (above) in the latest photo of the Milburn shop are [ohn Charles Muehlberger, Buster Mi11s and Harry evi» Robb, jr. Henry H. Russell Heads USGA putter Green Section Committee Henry H. Russell of USGA Executive committee has been named to head the a k your USGA Green Section committee, filling the unexpired term of the late Wm. C. ,hapin, who was killed in an airplane crash several months ago. Russell, whose role in Southern golf matters has been extended to national scope since he became active as a U GA committeeman, is experienced in course construction and maintenance and is a club official and owner. He is well known to supts. and turf scientists, especially in the outheast. He also heads the Bob Tones Award REDUCES GREEN J\TTERS committee of th USGA and ha been among those active ill the developm nt CHICOPEE • MASSACHUSETTS of the U GA publicity and information Great Britain Patent NI). 879553 Patent Pending USA and Canada program. His address is PO Box 57-697, Miami, 57, Fla.

66 Gol/doll/ I p s L

Certain-teed Products Corpo- ration takes pleasure in an- nouncing the acquisition of Keasbey & Mattison Asbestos- Cement Pipe. Now one of the most famous names in pipe has joined the other high quality products of Ce rta in -teed Prod ucts Corporation. This is your assurance there will be no changes in the pro- duction or distribution of "K&M"® Pipe Products. All the manufacturing standards, all the modern research and development facilities, all K&M Sales Offices, Pipe Sales Agents and Field Sales Per- sonnel will remain the same. In addition, you will now be assured of still greater help and satisfaction in all ap- plications of "K&M" As- bestos-Cement Pipe Products through the added service, buying assistance and backing of the vast facilities of Certain-teed Products Corporation. We will continue the com- plete K&M line of pipe products in- cluding pressure pipe, sewer pipe, building sewer pipe, irrigation pipe and air duct.

If you are a present user of "K&M" Pipe, please note the new address of K&M "pipe headquarters" below. If you K-M are not yet familiar with the proved performance and econ- omy of "K&M" Asbestos- Cement Pipe Products, we suggest you consider them "11 more seriously than ever. $~P~ ··1 For information, write: Asbestos-Cement Pipe Sales --~e~R~ Division, Certain-teed Prod- ucts Corporation, Ardmore, Pennsylvania. PRESSURE PIPE. SEWER PIPE. BUILDING SEWER PIPE. IRRIGATION PIPE. AIR DUCT

lui', IlJ62 67 THIS STRONGER "HEST assures H I G HER GOLF CAR PROFITS

The "heart" of your golf car is the battery. When it fails, rental profits vanish. This Hester Golfmaster assures longer, dependable, day-in, day-out service, charge after charge-BECAUSE ... it is built with larger, heavier, power-packed prates-BECAUSE ... it is the highest·quality golf car battery made. Yet it costs no more. LET US PROVE IT! START and GO w

let us show you why so many leading golf clubs have stondardized on HESTERS. The facts can mean extra dollars to you! Writ. HESTER 8A TTERY MFG. CO. ~H.E4>~:fE·R' HESTER PARK Dependable Batteries For NASHVILLE 10, TENNESSEE Almost Half-A-Century

Take A Sales Lesson one-half year since 1953. (Continued from page 38) What Clubs Last "Too Long"? Every experienced professional looks at reason for believing that the standard of golf market statistics in a way that should automobile salesmanship is higher than help him determine the facts at his club. that of the good businessman pro, so why He probably will find in his storage racks shouldn't the pro be thinking in a similar quite a few sets of clubs that have been way about people who are using old play- used more in two years than the average ing equipment? member plays in five or six years. So who The automobile salesman generally de- knows - and why - if golf clubs last pends on advertising to bring prospects too long? into the showroom. In most cases, the golf The professional, not the amateur who professional already has his prospective buys and uses clubs, knows the right an- customer frequently coming into his show- swer to the useful life of clubs. The pro room. The golfer often depends on the knows that the answer is not based on professional to get him to buy what is the calendar, but on developments in golf needed. club design, materials and construction. I have heard it said that golf equip- Thoughtlessness is a fact in determining ment lasts too long. You don't hear that the life of clubs. What member knows complaint about automobiles. Figures in- when he bought his clubs? The pro who dicate that the golf ball now is played us s old clubs, even an old putter, isn't about twice as long as the ball of 1940 giving his members a good example. was played. Extensive surveys of pro If an automobile dealer had 250 cars shops and studies of golf club production, garaged back of his salesroom and saw sales and markets indicate that the top that 50 or 60 of them had old-fashioned quality woods in bags in the racks at gear shifts, 70 to 80 of them lacked power private clubs are about seven years old steering, 200-or-so didn't have air-condi- and the irons are only slightly less in tioning, there'd be a lot of high-powered average age. The average age of the clubs selling action by his salesmen. There is in private club storage has increased about foundation for the criticism that the auto-

68 Goljdom What Rolling Green G. C. thinks of --- the new Agrico Country Club 12-4-8 "Although we've throughout the growing season. Applying used AGRICOferti- AGRICOandAGRINITEhydraulically through- lizers for years, the out the summer gives us healthier turf dur- - ..• results we've gotten ing this normally critical period. In fact, with new AGRICO some of our usually weaker areas have .•. - COUNTRYCLUB12- been transformed into tight, thick turf." 4-8 and AGRINITE Ask your Agrico Representative about an surpass anything Agrico Country Club-Agrinite Feeding Pro- V.L. Payson we've ever had," gram for your course. Or write: The Amer- says V. L. Payson, superintendent at Roll- ican Agricultural Chemical Company, 100 ing Green Golf Club, Media, Pennsylvania. Church St., New York 7, N.Y. In Canada: "Combining AGRICOCOUNTRYCLUB12-4-8 Agricultural Chemicals Ltd., 1415Lawrence and AGRINITEgives us dense, colorful turf Avenue W., Toronto 15, Ontario.

AGRICO® COUNTRY CLUB FERTILIZER For LONG LASTING Results that Count add WORKERS to Your Soil "Really and Truly" odorless, Dr. Allen's True Organic is not a fast shot. Contains billions of living bac- teria to give long lasting results in

I a few short weeks. Digested there- fore Non-Burning - economical. Keeps replenishing your soil's life.

mobile business depends on advertising losing to price-cutters the business of peo- and trade-in allowances, rather than per- ple who should be buying from you be- sonal salesmanship, to do its selling - cause of your expert knowledge of clubs. but it has to get rid of its stock. Have you ever wondered about the Now compare the hypothetical situation amount of business you may be losing be- ill a garage with the condition of 2.50 sets cause your customers don't know their of dubs in storage back of a lot of pro clubs are not first grade by today's stand- shops. ards? Arc any of your members using From the soles of clubs to the tips of clubs made and bought when the Edsel the grips there have been hundreds of automobile was being made? changes - improvements and develop- Style Can Sell Clubs, Bags ments - made in clubs in the past five The professional whose shirt and years. Does the pro's customers realize sw eater business has increased because of that progress has been made in clubs? style changes rather than because of wear Does Pro Know What's New should investigate thoroughly how the The professional and his assistants ought same factor of out-of-style that applies to to know every single one of the details of apparel applies to golf playing equipment. improvement in clubs. He should get this To get right down to specifics on what information from manufacturers and their the professional and his assistants can do salesmen. Many times he can get printed to serve the customer better by reducing information from manufacturers to mail to the time lag in selling him (or her) clubs his prospective customers or have this in- with built-in aids to scoring, obtain from formation attractively and conveniently manufacturers all possible information to displayed in the shop. pass along to potential customers on: The professional is expected by his cus- GRIPS - ature of material, charac- tomer to be the top authority on golf ter of "feel", security of connection, re- clubs and to pass along his expert knowl- liability regardless of weather conditions edge. Sometimes this actually is the case; and physical and emotional condition of sometimes it is not. Yon, alone, know what player, method of securing grip to shaft, tile answer is at your club or at your retention of most desirable feel of grip course. You, alone, know whether you are material, sensitive "touch" of grip, appear-

~1b ODrtlJarllmurf Nurseries ~ (lrd,arla ~ C 52 CREEPING BENT STOLONS Ralph R. Bond - P. O. Box 350, Madison 1, Wisconsin West Coast Branch: Cal-Turf Nurseries, Inc., Camarillo, Calif. THE G EENS ARE THE FOUNDATION OF ALL SUCCESSFUL GOLF COURSES

70 CuI/dam