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Bachelor Juliane Engelhardt Bollywood 12.08.2009 3 2 Fachbereich Medien Engelhardt, Juliane Sanna Das Geheimnis des Bollywoodfilms - Erfolg und Faszination der Hindi-Mainstreamfilme in Deutschland am Beispiel Indian Love Story - Bachelorarbeit - Hochschule Mittweida - University of Applied Sciences (FH) Hamburg - 2009 Fachbereich Medien Engelhardt, Juliane Sanna Das Geheimnis des Bollywoodfilms - Erfolg und Faszination der Hindi-Mainstreamfilme in Deutschland am Beispiel Indian Love Story - eingereicht als Bachelorarbeit - Hochschule Mittweida - University of Applied Sciences (FH) Erstprüfer Zweitprüfer Prof. Dr. phil. Ludwig Hilmer Dr. phil. Detlef Gwosc Hamburg - 2009 Engelhardt, Juliane Sanna: Das Geheimnis des Bollywoodfilms - Erfolg und Faszination der Hindi-Mainstreamfilme in Deutschland am Beispiel Indian Love Story. - 2009 - 136 S. Mittweida, Hochschule Mittweida (FH), Fachbereich Medien, Bachelorarbeit Referat Die vorliegende Bachelorarbeit beschäftigt sich mit der Rezeption indischer Mainstream-Filme bei deutschen Zuschauern. In Deutschland haben die Filme noch keine lange Tradition. Erst seit 2004 sind Bollywoodfilme hierzulande einem breiten Publikum bekannt geworden. Die Meinungen über die Filme sind gegensätzlich, Kritiker empfinden sie als kitschig und qualitativ schlecht produziert. Die Fangemeinde ist begeistert über Form und Inhalt der Filme. Die Bachelorarbeit setzt sich mit den Ursachen dieser Widersprüche auseinander und soll einen Beitrag zum besseren Verständnis deutscher Rezipienten für die indische Bollywoodfilme leisten. Es wird untersucht, welche spezifischen Eigenarten einen Hindi-Mainstreamfilm charakterisieren und ihn für ein deutsches Publikum über seine Fangemeinde hinaus interessant machen. In einem Filmvergleich werden Ähnlichkeiten der Dramaturgie und Filmsprache analysiert und Parallelen zu westlichen (Hollywood-) Filmen herausgestellt, die auch ohne spezifische Kenntnis der indischen Kultur für deutsche Zuschauer verständlich sind. Inhalt Abbildungsverzeichnis .................................................................................. VI Tabellenverzeichnis ..................................................................................... VII Abkürzungsverzeichnis ............................................................................... VIII Einleitung...................................................................................................... IX 1 Einführung in die indische Kinokultur ................................................11 1.1 Die Bedeutung des Kinos für indische Rezipienten .......................12 1.2 Hindifilme als wirtschaftlicher Faktor..............................................15 1.2.1 Die Finanzierung der Filme........................................................18 1.2.2 Der Einfluss der Musikindustrie .................................................19 1.2.3 Der Stellenwert indischer Stars..................................................21 1.2.4 Zielgruppe und Absatzmärkte....................................................22 1.2.5 Drehorte und Spielorte...............................................................24 2 Bollywood-, Heimat- und Musicalfilme ...............................................25 2.1 Der Film Indian Love Story ............................................................26 2.2 Der Film Moulin Rouge ..................................................................30 2.3 Der Film Wenn der weiße Flieder wieder blüht ..............................33 2.4 Gemeinsame Inhalte der Filme......................................................35 2.4.1 Genreklischees, Themen und Dramaturgie................................36 2.4.2 Stereotype Rollen......................................................................38 2.4.3 Liebe und Happy End ................................................................42 2.4.4 Komik und Unterhaltung ............................................................46 2.4.5 Musik und Tanz .........................................................................50 2.4.6 Familie.......................................................................................55 2.4.7 Religion und Heimat ..................................................................58 2.4.8 Moderne gegen Tradition...........................................................61 2.4.9 Erotik und Sexualität..................................................................64 2.4.10 Darstellung von Mann und Frau.................................................69 2.5 Fazit der Analyse...........................................................................72 3 Bollywood trifft Deutschland ...............................................................75 3.1 TV-Auswertung..............................................................................76 3.2 Kino- und DVD-Auswertung...........................................................79 3.3 Das deutsche Zuschauerprofil .......................................................81 3.4 Fachzeitschriften und andere Auswertung.....................................84 4 Schlussbetrachtungen .........................................................................87 Literaturverzeichnis.......................................................................................93 Anlagen ......................................................................................................105 Verzeichnis der Anlagen.............................................................................106 VI Abbildungsverzeichnis Abbildung 1: Satine und Christian auf Wolke 7...................................44 Abbildung 2: Massentanzszene Mahi Ve ............................................52 Abbildung 3: Willys Auftritt in Wiesbaden............................................54 Abbildung 4: Therese, Willy und die Heimat .......................................61 Abbildung 5: Aman und Naina im Liebestraum...................................66 Abbildung 6: Satine, die gefeierte Kurtisane .......................................67 Abbildung 7: Satine und der Duke ......................................................70 Abbildung 8: Stammbaum und Konstellationen der Familie Kapur aus Indian Love Story ..................................................107 Abbildung 9: Figurenkonstellation in Indian Love Story .....................107 Abbildung 10: Figurenkonstellation in Moulin Rouge ..........................108 Abbildung 11: Figurenkonstellation in Wenn der weiße Flieder wieder blüht .............................................................................108 VII Tabellenverzeichnis Tabelle 1: Top 5 der Boxoffice-Bruttoeinnahmen aus Indien aus dem Jahr 2003 ..........................................................................17 Tabelle 2: Top 11 der Übersee-Einnahmen indischer Filme ...............23 Tabelle 3: Kommerzielle und künstlerische Einschätzung von aus- gewählten Kinofilmen auf dem deutschen Kinomarkt.........29 Tabelle 4: Zuschauer und Marktanteile der gesendeten Bollywoodfilme auf RTL2 im Zeitraum von 2004 bis 2006..77 Tabelle 5: Übersicht der Entwicklung der Marktanteile von Bollywoodfilmen auf RTL2 von 2004 bis 2006 (Liniendiagramm)...............................................................78 Tabelle 6: Bollywoodfilme in den DVD-Charts 2005 ...........................80 Tabelle 7: Umfrage über die Meinungen über Bollywoodfilme von Zuschauern 2007...............................................................83 Tabelle 8: Umfrage über beliebte Elemente in den Bollywoodfilmen von Fans und Nicht-Fans 2006..........................................84 Tabelle 9: Weltweite Einspielergebnisse ausgewählter Filmbeispiele.89 Tabelle 10: Nach Ausstrahlungstermin sortierte Bollywoodfilme mit Marktanteilen auf RTL2....................................................109 Tabelle 11: Sequenzprotokoll Indian Love Story .................................110 Tabelle 12: Sequenzprotokoll Moulin Rouge ......................................115 Tabelle 13: Besucherzahlen (F) und Verkaufszahlen (GB) von Moulin Rouge ..................................................................118 Tabelle 14: Sequenzprotokoll Wenn der weiße Flieder wieder blüht ...120 Tabelle 15: Gegenüberstellung der Sequenzen der ausgewählten Vergleichsfilme ................................................................124 Tabelle 16: Fernsehjahres-Marktanteile der 14- bis 49-Jährigen von ausgewählten Fernsehsendern von 2000 bis 2009 ...126 Tabelle 17: Umfrage Bollywood im TV…............................................126 Tabelle 18: Umfrage Wie oft gehen Sie ins Kino? ..............................127 Tabelle 19: Artikel-Informationen zu Bollywood-DVDs bei Saturn Hamburg Altstadt .............................................................128 Tabelle 20: Umfrage Aus welchem Genre haben Sie in den letzten 6 Monaten DVDs mit Spielfilmen gekauft? .......................133 Tabelle 21: Umfrage über beliebte Elemente in den Bollywoodfilmen von männlichen Fans.......................................................134 Tabelle 22: Umfrage über beliebte Elemente in den Bollywoodfilmen von weiblichen Fans ........................................................135 VIII Abkürzungsverzeichnis ARD Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland Arte Association Relative à la Télévision Européenne Aufl. Auflage DVD Digital Video Disc Erw. Erwachsene F Frankreich GB Großbritannien GfK Gesellschaft für Konsumforschung Hrsg. Herausgeber IMDb The Internet Movie Database INR indische Rupie Kabel1 privater deutscher Fernsehsender MA Marktanteile Mio.
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