Visma 2011 Annual Report
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Annual Report 2011 1 ARE YOU READY FOR TOMOrrOW? ANNUAL 2011 REPORT 2 Annual Report 2011 11 STEPS OF PURSUING SUCCESS Content Page Revenue by segment Key figures 2 1 Comments by Øystein Moan 4 Software 36.0 % Visma in brief 6 2 BPO Accounting & Payroll 31.3 % 3 Visma´s Management 10 Retail IT Solutions 12.4 % 4 A decade of brand building 14 Projects & Consulting 9.7 % Commerce Solutions 9.2 % 5 Visma´s Philosophy 16 Hosting 1.4 % 6 Visma as a Service 18 7 Software as a Service 20 Profitby segment 8 Visma´s Solutions 22 9 Corporate Social Responsibility 28 10 Structural growth and Risk control 30 11 Visma´s Board of Directors 32 Software 60.0 % BPO Accounting & Payroll 25.7 % Directors’ Report 34 Commerce Solutions 11.5 % Consolidated accounts 42 Projects & Consulting 6.4 % 2006 Parent company accounts 78 Retail 2.2 % Hosting 1.8 % Revenue Auditor´s Report 88 *the numbers do not include the category “others” NOK 2,305,616 Corporate Governance 90 2005 Revenue NOK 1,906,614 2004 Revenue NOK 1,665,578 2003 2002 Revenue Employees NOK 1,340,364 Revenue 2,512 NOK 1,151,840 2001 Revenue Employees NOK 831,299 2,347 Employees 2,097 Employees Employees 1,758 1,749 Employees 1,570 Annual Report 2011 3 2011 Revenue NOK 5,141,908 2010 Revenue NOK 4,167,689 2009 Revenue NOK 3,381,357 Employees 4,905 2008 Revenue NOK 3,045,613 2007 Employees Revenue 4,442 NOK 2,723,213 Employees 3,758 Employees 3,092 Employees 2,843 Key figures - 2007–2011 (NOK 1,000) 2 011 2010 2009 2008 2007 Operating revenues 5 141 908 4 167 689 3 381 357 3 045 613 2 723 213 Growth 23,4% 37% 11% 12% 18% EBITDA 934 104 815 103 684 179 555 395 489 969 Profit/(loss) after minority interests 307 519 374 405 275 370 297 027 154 998 Total assets 7 570 315 5 663 295 4 071 409 3 996 833 3 525 327 Current liabilities 1 884 110 1 328 543 1 071 555 1 384 773 1 015 251 Long-term liabilities 4 412 101 3 164 445 2 029 640 2 061 191 1 741 283 Equity 1 274 104 1 170 307 970 213 550 869 768 793 4 Annual Report 2011 by Øystein Moan Comments Comments A cloud of opportunities 1pursue efficiency of tomorrow 2011 was a year of several strategic acquisitions in Visma. Revenue increased by 23.4 percent. The largest acquisitions were Mamut in Norway and Passeli/Netvisor in Finland. Through these acquisitions, Visma had more than 330,000 business customers, in addition to over 300,000 hosting customers. The group had more than 4,900 employees. 2011 has been a year of steady, but some- This healthy performance is partly explained was approximately 18.3 percent of the Soft- what subdued development in the markets by the well diversified business of Visma, with ware Division’s revenue. Visma launched sev- where Visma is active. As the former finan- more than 330,000 customers. This includes eral new product families in 2011, particularly cial crises faded out the new, sovereign debt small and larger enterprises, customers in pri- within Software as a Service (SaaS). The new crisis developed, and financial crisis seems vate, non-profit and government organisations, products included Visma’s first on-demand to be the new normal. As such, the negative and customers in any key vertical segments like ERP system, Visma Avendo eAccounting. effects were limited and Visma saw healthy retail. Visma supplies “must-have” products at demand for the products and services at the high quality and at relatively low cost. Visma´s Visma had a very limited SaaS offering only end of 2011 continuing into 2012. vision is to cost-effectively provide Nordic three years ago, but has now grown its SaaS CFO’s with all the productivity enhancing tools revenues to over NOK 300 million in 2011, a In 2012, more companies are expected to in- and services that are important for their busi- growth of 31 percent. The SaaS solutions are crease the head-count which drives the need ness. The long-term effort to ensure high quality particularly provided, through the Software, BPO for more software licenses. Particularly in the and high customer satisfaction contributed to and Commerce Solution divisions of Visma, as Swedish market, the number of newly es- an all-time low customer churn in 2011. an integrated and important part of the product tablished companies increased sharply. The and service offerings to Visma customers. For growth in new companies is important for Visma concentrates its operations to the Nor- our customers, SaaS means a faster way to continued growth of Visma. We expect com- dic and Dutch markets. This focus has made it get access to advanced software without large panies to increase their investment budgets possible to achieve strong market positions, investments. We see a clear market trend that somewhat during 2012. high brand-awareness, operational efficien- customers are moving away from capital ex- cies and competitiveness. Visma´s ambition penditures over to operational expenses based Visma’s revenues increased by 23.4 percent is to be the country and regional leader in its on usage. In 2012, Visma will launch new and in 2011 and EBITDA improved by 15 percent product categories in order to achieve a local ground-breaking SaaS ERP and Payroll systems. compared to 2010. The EBITDA margin of scale that also results in competitive advan- 18.2 percent was lower compared to 2010 tage versus global competitors. Rather than 2011 has proven that Visma continues to grow (19.6 percent). The explanation is mainly over-extending and spreading resources too and that there continue to be numerous stra- related to acquisitions of some companies thin, Visma tries to be the strongest and most tegic acquisition opportunities. Visma has the with lower margins, and associated one- profitable supplier in the few markets where financial and management capacity to acquire time integration expenses. While Mamut is we operate. There are still a multitude of and integrate over 10 companies and busi- of strategic importance, the margins were growth opportunities, and the current market nesses per year. With total growth in 2011 of lower than Visma and changes of accounting size allows for at least a doubling of Visma. 23.4 percent, Visma’s overall revenue growth practices, relative to those of Visma, resulted and its EBITDA growth has been greater than in lower margins in the second half of 2011. Investments in product development and in- its peers and the overall market for 2011. We However, strong market and cost synergies novation are key success factors for Visma. believe that this superior growth is a result of are anticipated during 2012 and Mamut will The willingness to invest in these areas will consistent investment over the last decade have a positive contribution to the perfor- continue. Visma has maintained development in product development and innovation, a mance of Visma. at high levels through 2011, and R&D spend dedication to superior customer support and Annual Report 2011 5 Visma’s mission is to help companies and “ “government bodies maintain their competitive edge through the automation of administrative processes. service, and long-term investment in our peo- ple and systems. Because of these long-term investments Visma will be able to sustain consistent growth in the future as well. Visma has as an ambition to double its revenue from 2011 to 2015. Visma’s mission is to help North European companies and government bodies maintain their competitive edge through the automation of administrative processes. Even with higher labour costs and a high tax level, Northern Eu- ropean companies have achieved world-class productivity through their investments in mod- ern ERP, HRM and CRM solutions. 2012 will be a year with focus on organic growth and launch of new SaaS product of- ferings. There will likely be acquisitions, but less than 2011, as energy will be focused on realizing the substantial synergies from the acquisitions made during 2011. The economies where Visma operates are in relatively good health, and Visma will act upon growth opportunities while controlling costs at the same time. Customer satisfaction and retention, as well as, acquisition of new cus- tomers will be main themes for Visma in 2012. Øystein Moan CEO, Visma 6 Annual Report 2011 in Brief Visma Building a growth strategy 2on a platform of success Visma knows the value of being ready for tomorrow. For Visma important success factors have been strategic willpower and op- erational excellence combined with good timing and calculated risk assessments. The difference is that tomorrow is constantly getting closer. Looking back it seems obvious. Now we have it at our fingertips. Tomorrow is here now. Visma has always looked ahead and tried to itself ready for tomorrow. Visma utilized the Revenue by country for the Group foresee what it means to be ready for to- new era to create fast and substantial growth morrow. On that basis, the company’s top both organically and structurally. On this ba- management decided to change the strate- sis, it is fair to say that Visma knows the true gic path of Visma during the late 1990’s. The value of preparing for the future. The differ- Norway 48.8 % result was one of the largest divestments ence is that tomorrow is constantly getting Sweden 31.3 % Denmark 6.9 % and business sales within the Norwegian closer.