Music Rights Specialists
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Live Festival Recordings Promotional & Commercial Opportunities 1. Live Webcast Performances will be streamed through the at&t blue room (blueroom.att.com) with a prominent link directly from the festival website (www.lollapalooza.com - 3.3 million unique visitors / 16.1 million page views in 2006) ! 117,000 unique viewers of last year’s Lollaplaooza webcast ! During the performance, a link to your band’s website will be prominently featured in the blue room media player ! Past blue room participants include Dave Matthews Band, The Killers, Bjork, Depeche Mode, Tom Petty, Oasis, Yeah Yeah Yeahs, Trey Anastasio, Bloc Party, Jack Johnson, The Pixies, Widespread Panic, My Morning Jacket, Franz Ferdinand, The Arcade Fire, Arctic Monkeys and many more ! at&t provides major online & radio promotion for the webcast – over 43 million impressions o Extensive online media buys on sites such as Real Networks, MP3.com, Jam Base, Pandora, Billboard, and more o Radio promo in major markets throughout the country Online feedback from fans who watched performances from previous Lollapalooza and Austin City Limits Music Festivals on the at&t blue room: “This is the best idea I have seen for a live music festival ever! I have already bought several CDs and songs based on the performances.” “Keep up the great work! It is amazing because you can hear SOOOO clearly and no noise, wind, screams, etc....It is the best streaming presentation I have ever seen. Upclose, clear and very very easy to use. It is perfect and plays no matter what other apps are running on the computer! I LOVE it! I'm looking forward to more, especially more performances next year at ACL music festival. YEAH!” 2. On-Demand Archived Video Streaming Non-downloadable archived video streaming through the AT&T blue room (blueroom.att.com) of three band-approved festival recordings for 60 days post- festival ! at&t’s blue room averages over 4.8 million page views per month ! Additional promotional opportunities available through at&t’s Cellular & VOD channels for select artists 3. Audio Digital Downloads Participating artists will own their recordings and can make both promotional and commercial use of them. Download Promotion ! iTunes – C3 has an exclusive, multi-year partnership with iTunes, who provides major promotion of the downloads. Last year, the promo included: ! Within iTunes ! Major feature in New Music Tuesday emails (20mm+ circulation) ! Top tile on iTunes Main Page ! Top tile on Alternative Main Page ! Top tile on iTunes Latino Main Page ! iTunes 360 online advertising program (MySpace, eBay, ArtistDirect, Google) Questions? Contact Milton Hopkins at [email protected] or 512.505.4439 Revised 6/14/07 ! Major promotion through Lollapalooza’s own email database (150,000+ rabid festival- goers / 45% average open rate / 17% average click-through rate) ! Press releases sent to database of 400+ industry outlets through our PR Firm, Fresh & Clean Media. 2006 downloads got coverage in outlets from the biggest to the most targeted and relevant: ! Print Coverage: Major outlets like Rolling Stone (main feature on “Download Now” section) ! Online Coverage: Front page of PitchforkMedia.com, blog coverage from industry blogs like Stereogum.com, My OldKentuckyBlog.com, Gorilla vs. Bear, etc. Download Program Terms: ! Master Rights Royalty o 25% of retail price per download ! Publishing Royalty (based upon 100% of the composition) o Full current statutory rate of $0.091 per song per download ! Territory – Worldwide ! Term – 18-month holdback period to be followed by artist/label ownership in perpetuity Charity Beneficiary – VH1 Save the Music Foundation gets 100% of Festival proceeds: VH1 Save The Music Foundation purchases new musical instruments for elementary schools to restore music education programs that have been cut due to budget reductions. C3 is proud to support this important cause, and will donate 100% of its share of revenues from 2007 download sales (approximately $0.25/download) to VH1’s Save the Music Foundation. On-Site Recording Details >> Who’s Producing It? Lollapalooza promoter C3 Presents has extensive experience in producing live recordings: ! Co-producers of the legendary Austin City Limits television show on PBS ! Producers of live internet simulcasts for Lollapalooza (2005 and 2006) and the Austin City Limits Music Festival (2004, 2005 and 2006) ! In-house production of CD and DVD compilations from the 2005 Austin City Limits Music Festival (distributed by Image Entertainment. Sample available upon request.) >> Technical Details Audio and video will be captured from the four largest stages at the festival: ! Audio: dedicated 48-track pro-tools mix ! Video: digital capture by 3 to 6 cameras (depending on stage and time of performance) ! Festival investing over $300,000 in video & audio at the festival to ensure high-quality capture of festival performances Questions? Contact Milton Hopkins at [email protected] or 512.505.4439 Revised 6/14/07 .