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PlayNetwork Business Mixes 50s to Early 60s Marketing Strategy: Period themes, burgers and brews and pizza, bars, happy hour Era: Classic Compatible Music Styles: Fun-Time Oldies, Classic Description: All tempos and styles that had hits Rock, 70s Mix during the heyday of the 50s and into the early 60s, including some country as well Representative Artists: Elvis, Fats Domino, Steve 70s Mix Lawrence, Brenda Lee, Dinah Washington, Frankie Era: 70s Valli and the Four Seasons, Chubby Checker, The Impressions Description: An 8-track flashback of great music Appeal: People who can remember and appreciate from the 70s designed to inspire memories for the major musical moments from this era everyone. Featuring hits and historically significant album cuts from the “Far Out!,” Bob Newhart, Sanford Feel: All tempos and Son era Marketing Strategy: Hamburger/soda fountain– Representative Artists: The Eagles, Elton John, themed cafes, period-themed establishments, bars, Stevie Wonder, Jackson Brown, Gerry Rafferty, pizza establishments and clothing stores Chicago, Doobie Brothers, Brothers Johnson, Alan Parsons Project, Jim Croce, Joni Mitchell, Sugarloaf, Compatible Music Styles: Jukebox classics, Donut Steely Dan, Earth Wind & Fire, Paul Simon, Crosby, House Jukebox, Fun-Time Oldies, Innocent 40s, 50s, Stills, and Nash, Creedence Clearwater Revival, 60s Average White Band, Bachman-Turner Overdrive, Electric Light Orchestra, Fleetwood Mac, Guess Who, 60s to Early 70s Billy Joel, Jefferson Starship, Steve Miller Band, Carly Simon, KC & the Sunshine Band, Van Morrison Era: Classic Feel: A warm blanket of familiar music that helped Description: Good-time pop and rock legends from define the analog sound of the 70s—including the the mid-60s through the early-to-mid-70s that marked one-hit wonders and the best known singer- the end of an era. All solid hits and quality album cuts songwriters and bands of the decade so vital to this period Appeal: Wide appeal to boomers and lovers of iconic Representative Artists: Three Dog Night, pop, rock and oldies Supremes, Badfinger, Simon & Garfunkel, Herb Marketing Strategy: Period-themed, fast casual Alpert & the Tijuana Brass, Beach Boys, Animals, dining, burgers and brews, pizza, lunchtime almost Chicago, Byrds, Creedence Clearwater Revival, Neil anywhere Diamond, Donovan, Four Tops, Aretha Franklin, Grass Roots Compatible Music Styles: Adult Alternative, Classic Rock, 60s to Early 70s, Casual Country Feel: A feel-good mixed tempo and energy with a mixed bag of oldies, typical of Top 40 radio in this period Appeal: Wide appeal to boomers and second- generation lovers of oldies who have grown up with their parents’ music or had exposure to oldies radio. Everybody loves the great oldies! 8727 148th Ave. NE Redmond, WA 98052 T. 1-888-567-PLAY (7529) F. 425-497-8181 www.playnetwork.com Acid Jazz Compatible Music Styles: Adult Alternative, Soft Pop, Smooth Jazz & Vocals, Baroque & Chamber, Era: 90s to present Smooth Jazz Instrumentals Description: The jazz sound inspired by retro funk, hip hop beats and Brazilian and Latin grooves. Starting in the UK, this movement spread worldwide Adult Alternative through DJ/producers and live bands that help to Era: 70s to present create the modern “acid jazz” vibe. A touch of original 70s jazz-funk from the masters who founded this Description: A casually progressive variety of great sound are also sprinkled into the mix modern adult rock classics and time-honored Representative Artists: Greyboy, Thievery progressive album rock tracks with a dash of Corporation, Brand New Heavies, Naked Music NYC, motivating blues and reggae in a moderate to lively Roy Ayers, Chris Bangs, James Taylor Quartet, energy Soulstance, Incognito, Outside, Abstract Truth, Truby Representative Artists: Snow Patrol, R.E.M., KT Trio, Groove Collective, Gota, Slide Five, Quantic Tunstall, Coldplay, Beck, Los Lonely Boys, U2, John Soul Orchestra, Sharpshooters, others Hiatt, Sheryl Crow, Elvis Costello, Jack Johnson, Feel: Funky beat-oriented jazz sounds. Energy varies Stevie Ray Vaughan, Nada Surf, Rolling Stones, from laid-back, head-nodding to high-energy dance- Guster, Los Lobos, Counting Crows, Ryan Adams, floor fillers Pretenders, Dave Matthews, Bob Marley, Wilco, Van Morrison, David Byrne, Lucinda Williams, Tom Petty Appeal: Very broad appeal from stylish youth and Feel: Lively, with some moderation, rootsy current, hipper adults to nightclub fans and musicians accessibly hip Marketing Strategy: Fashion retail and accessories, Appeal: For the educated, discerning customer who lifestyle stores, cultural hubs, cafes, trendy bars, high- energy/volume restaurants, Xtreme Sports and seeks a cool place to hang, good conversation, accessories, modern furniture showrooms, hair quality goods and a variety of quality adult rock salons Marketing Strategy: Active establishments including Compatible Music Styles: Stylish Pop, Smooth Jazz casual dining, cafes, bars, pubs, coffee/espresso, & Vocals, Urban Adult—Upbeat, Club & Dance bookshops, and alternative clothiers/boutiques, home furnishings/accessories Compatible Music Styles: Classic Rock, Modern Acoustic Vocals & Instrumentals Rock Alternative, Electric Blues, Mainstream Rock, Adult Pop—Upbeat, 70s Mix, Americana, Totally Era: 70s to present Awesome 80s Description: The acoustic side of pop and adult alternative from singer-songwriters and instrumentalists in the jazz and acoustic, new age Adult Alternative (Recurrent) genre. Lots of acoustic guitars and piano Description: Adult Alternative recurrent hits from the Representative Artists: James Taylor, Crosby, Stills, past one to two years. (See Adult Alternative for full Nash & Young, Paul Simon, Ottmar Liebert, Cat description and access to more content.) Stevens, Joni Mitchell, Eagles, Leo Kottke, Linda Ronstadt, Will Ackerman, Bob Dylan, Shawn Colvin, Norah Jones, Ray LaMontagne, Jack Johnson, Josh Adult Alternative (Top Plays) Ritter Description: Adult Alternative hits from the past year. Feel: Mellow to moderate with an organic feel, (See Adult Alternative for full description and access appropriate for a relaxed, natural setting and wood to more content.) décor. Wears well over the course of a relaxing day Appeal: Conservative, multigenerational, safe, conservative, family, mass appeal Adult Alternative—Select Marketing Strategy: Family restaurants and Please Note: This new mix may contain many cuts steakhouses, general public, on-hold, that do not exist yet on the C400 hard drive. An waiting/common areas, grocers, drug stores, spas, update disc or network broadcast may be required to medical, office building, malls, nature shops, garden fulfill adequate song inventory supplies and plants, environmental settings or viewpoints 2 Adult Alternative for Divas Adult Contemporary (Recurrent) Era: 70s to present Description: Adult Contemporary recurrent hits from the past one to two years. (See Adult Contemporary Description: “AA for Divas” is an eclectic mix of for full description and access to more content.) female singer-songwriters, female pop and adult alternative. Though not all the artists contained in this mix are female, all the selections have female appeal (no hard rock or hip hop). Though there’s a strong Adult Contemporary (Top Plays) emphasis on contemporary music, this mix does offer Description: Adult Contemporary hits from the past some classic selections from the 70s, 80s and 90s year. (See Adult Contemporary for full description and Representative Artists: Alicia Keys, Coldplay, U2, access to more content.) Aretha Franklin, Maroon 5, Amy Winehouse, Ben Harper, Madonna, Lenny Kravitz, Van Morrison, En Vogue, Sheryl Crow Adult Contemporary—Select Feel: Fun, upbeat and empowering to women Please Note: This new mix may contain many cuts that do not exist yet on the C400 hard drive. An Appeal: Demographically “Adult Alternative for Divas” update disc or network broadcast may be required to will offer broad appeal to both young and old (covers fulfill adequate song inventory nearly four decades of music) Marketing Strategy: Female fashion retailers, beauty salons and personal care products and services or Adult Pop—Soft just any female-oriented business that wants to spice up the energy Era: Contemporary Compatible Music Styles: Adult Pop—Upbeat, Pop Description: Highly familiar, quality adult pop, Divas, Adult Alternative, Women in Song all have polished and contemporary arrangements of singer- crossover artists and compatibility songwriters Representative Artists: Michael Bublé, Eric Clapton, Norah Jones, Natalie Grant, James Blunt, Faith Hill, Adult Contemporary Mariah Carey, Ben Taylor, Jim Brickman, Rod Stewart, Kelly Clarkson, John Mayer, Celine Dion, Era: 70s to present Bliss, Howie Day, Queen Latifah, Colbie Caillat and Description: A comfortable blend of eclectic, others contemporary music for mainstream, mature listening Feel: Mellow to moderate, digestible, easy-going, in a public forum. This music mix is relaxed and smooth, contemporary and unobtrusive. This concept conservative featuring the latest adult contemporary is more of the glossy and polished sound, appropriate hits of yesterday and today for more contemporary environments. Use the Representative Artists: Kelly Clarkson, John Mayer, “Acoustic Pop and Instrumentals” for a change of Everything but the Girl, Taylor Swift, Daughtry, pace or for more of a “woody, down-home” setting. Or Natasha Bedingfield, Chris Rice, Ingrid Michelson, use Adult Pop—Upbeat
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