The European Markets and Strategies to Watch for Maximum Opportunity
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THE EUROPEAN MARKETS AND STRATEGIES TO WATCH FOR MAXIMUM OPPORTUNITY BRIAN MADSEN ONLINE AUCTIONS IT SOLUTIONS SMART DATA 1 THE SPEED OF CHANGE IS FASTER THAN EVER 2 THE NEW NORMAL 3 CHANGE OF INCREASE IN INCREASES YOUNG DEMAND AND SUPPLY OWMERSHIP PRIVATE LEASINGCHALLENGESUSED CAR INVENTORY 4 WE FIGHT WITH CHANGES AND AGAINST OTHER NEEDS 5 PRODUCT MIX ONLINE OEM SALES NEW PLAYERS 6 CHANGE OF INCREASE IN INCREASES YOUNG DEMAND AND SUPPLY OWMERSHIPHOW TO CREATEPRIVATE OPPORTUNITIES LEASING USED CAROUT INVENTORY OF CHALLENGES 7 USED CAR USE DIGITAL SOLUTIONS TO MOBILE ADAPT COMMUNICATION LEASING MATCH CARS WITH BUYERS SOLUTIONS TO CUSTOMER NEEDS 8 WE ALL NEED TO BE BETTER ONLINE 9 216 MILLION 16 MILLION 45 MILLION 6 MILLION PASSENGERS CARS NEW CARS SOLD USED CARS SOLD CARS FOR SALE ON THE ROAD PER YEAR PER YEAR ONLINE EVERY DAY 10 43% 47% 33% 4% PUBLISHED ONLINE WITHOUT PRICE CHANGE 2 MIO CARS ARE WITHOUT PHOTO FOR MORE FOR MORE MISSING INFORMATION FOR MORE THAN 90 DAYS THAN 30 DAYS THAN 30 DAYS 11 TIME IS IMPORTANT FOR THE RETAIL SELLER 12 TIME STARTS BEFORE AND IS PART OF REMARKETING 13 PRIVATE LEASE INVENTORY TCO MONTHLY COST DEMAND UC PRICE RV SALES USED CARS 14 REMARKETING WORKFLOW MANAGEMENT 15 38 % 6 % 49 % 24% FOUND A BUYER HIGHER PRICES PAID BY USED CARS SOLD BY NON CARS OFFERED OUTSIDE THE COUNTRY NON FRANCHISE DEALERS FRANCHISE DEALERS AND SOLD UPSTREAM AUTOROLA CASE STUDY 16 RETAIL DRIVEN REMARKETING 17 HOW DO WE FIND THE RIGHT BUYER FOR EACH VEHICLE ? 18 GEO PRICING VALUE REMARKETING CHALLENGES RV TCO MORE CHAIN DATA SALES SMART PROCESS DATA EXPERIENCE RV TCO RV SALES VALUE VELOCITY BETTER FACTS TURN STOCK BIG DATA SUPPORT DISCUSS ANALYTICS RETAIL DRIVEN WHOLESALE VOLUME 19 USED CAR SALES USED CAR SALE WHO SELL WHAT MODEL MIX AND BY MARKET BY MODEL STOCK TURN AGE PER COUNTRY PRICES PER INVENTORY MARKET DAYS AVERAGE SALES CHANNEL LEVEL SUPPLY SALES DAYS 20 MARKET DAYS SUPPLY Legend Over Market Average Market Average Under Market Average Toyota Toyota Peugeot Mercedes-Benz Renault Mercedes-Benz Renault Skoda Renault Toyota Renault Skoda Skoda Renault BMW Toyota Renault Skoda Peugeot VW BMW Opel BMW VW Peugeot Peugeot Audi BMW Over or above market Toyota Toyota Ford Toyota Opel Mercedes-Benz Toyota Toyota Ford VW VW Audi average Opel BMW Mercedes-Benz Peugeot Audi Ford Toyota Mercedes-Benz Ford BMW Skoda Opel VW Ford VW Audi Renault Skoda BMW Mercedes-Benz Opel Renault Toyota Toyota Peugeot Peugeot Mercedes-Benz Renault VW Opel Ford Peugeot Ford Skoda Peugeot Opel Ford Renault Skoda Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Under or below Peugeot Peugeot Skoda Ford VW Renault VW Audi Audi Renault Opel Skoda Mercedes-Benz market average VW Opel Opel Mercedes-Benz Mercedes-Benz VW Renault Peugeot BMW VW Mercedes-Benz Ford Ford Skoda Audi BMW Audi Audi Opel VW Opel Mercedes-Benz BMW Toyota Opel BMW Ford BMW Skoda Skoda Ford Mercedes-Benz Audi Audi Audi Peugeot Audi BMW Austria Belgium Denmark France Germany Italy The Poland Portugal Spain Sweden Turkey United Kingdom Netherlands 21 GEO PRICING Finland COUNTRY PRICE MDS VOL Norway Russia NO 15 000 90 70 Sweden Estonia PL 14 600 30 20 Latvia Lithuania NL 14 300 60 150 Denmark Russia Ireland Belarus FR 14 200 25 100 Great The Netherlands Britain Poland Germany Ukraine PT 14 100 45 30 Belgium Luxembourg Czech Rep. Slovakia SE 13 900 130 30 Moldova France Austria Hungary ES 13 600 110 40 Switzerland Romania Slovenia Croatia Serbia Bosnia and Herzegovina Montenegro Bulgaria Italy Turkey Portugal Macedonia Albania HIGH MID LOW Spain Greece Cyprus Malta 22 Finland Norway Russia Sweden Estonia Latvia Lithuania Denmark Russia USED CAR LEASING TIME Ireland SMART DATA Belarus FIND THE RIGHT BUYER Great Netherlands Britain Poland Germany Ukraine Belgium Luxembourg Czech Rep. Slovakia Moldova France Austria Hungary Switzerland Romania Slovenia Croatia Serbia Bosnia and Herzegovina Andorra Montenegro Bulgaria Italy Turkey Portugal Macedonia Albania Spain Greece Cyprus Malta 23 THE EUROPEAN MARKETS AND STRATEGIES TO WATCH FOR MAXIMUM OPPORTUNITY BRIAN MADSEN AUTOROLA +46 705 59 54 44 [email protected] 24.