THE EUROPEAN MARKETS AND STRATEGIES TO WATCH FOR MAXIMUM OPPORTUNITY
BRIAN MADSEN
ONLINE AUCTIONS IT SOLUTIONS SMART DATA
1 THE SPEED OF CHANGE IS FASTER THAN EVER
2 THE NEW NORMAL
3 CHANGE OF INCREASE IN INCREASES YOUNG DEMAND AND SUPPLY OWMERSHIP PRIVATE LEASINGCHALLENGESUSED CAR INVENTORY
4 WE FIGHT WITH CHANGES AND AGAINST OTHER NEEDS
5 PRODUCT MIX ONLINE OEM SALES NEW PLAYERS
6 CHANGE OF INCREASE IN INCREASES YOUNG DEMAND AND SUPPLY OWMERSHIPHOW TO CREATEPRIVATE OPPORTUNITIES LEASING USED CAROUT INVENTORY OF CHALLENGES
7 USED CAR USE DIGITAL SOLUTIONS TO MOBILE ADAPT COMMUNICATION LEASING MATCH CARS WITH BUYERS SOLUTIONS TO CUSTOMER NEEDS
8 WE ALL NEED TO BE BETTER ONLINE
9 216 MILLION 16 MILLION 45 MILLION 6 MILLION PASSENGERS CARS NEW CARS SOLD USED CARS SOLD CARS FOR SALE ON THE ROAD PER YEAR PER YEAR ONLINE EVERY DAY
10 43% 47% 33% 4%
PUBLISHED ONLINE WITHOUT PRICE CHANGE 2 MIO CARS ARE WITHOUT PHOTO FOR MORE FOR MORE MISSING INFORMATION FOR MORE THAN 90 DAYS THAN 30 DAYS THAN 30 DAYS
11 TIME IS IMPORTANT FOR THE RETAIL SELLER
12 TIME STARTS BEFORE AND IS PART OF REMARKETING
13 PRIVATE LEASE
INVENTORY TCO
MONTHLY COST DEMAND UC PRICE RV SALES USED CARS
14 REMARKETING WORKFLOW MANAGEMENT
15 38 % 6 % 49 % 24%
FOUND A BUYER HIGHER PRICES PAID BY USED CARS SOLD BY NON CARS OFFERED OUTSIDE THE COUNTRY NON FRANCHISE DEALERS FRANCHISE DEALERS AND SOLD UPSTREAM
AUTOROLA CASE STUDY
16 RETAIL DRIVEN REMARKETING
17 HOW DO WE FIND THE RIGHT BUYER FOR EACH VEHICLE ?
18 GEO PRICING VALUE REMARKETING CHALLENGES RV TCO MORE CHAIN DATA SALES SMART PROCESS DATA
EXPERIENCE
RV TCO RV SALES VALUE VELOCITY BETTER
FACTS TURN STOCK BIG DATA SUPPORT DISCUSS ANALYTICS
RETAIL DRIVEN WHOLESALE VOLUME
19 USED CAR SALES USED CAR SALE WHO SELL WHAT MODEL MIX AND BY MARKET BY MODEL STOCK TURN AGE PER COUNTRY
PRICES PER INVENTORY MARKET DAYS AVERAGE SALES CHANNEL LEVEL SUPPLY SALES DAYS
20 MARKET DAYS
SUPPLY Legend Over Market Average
Market Average
Under Market Average
Toyota
Toyota Peugeot Mercedes-Benz Renault
Mercedes-Benz Renault Skoda Renault Toyota Renault Skoda Skoda Renault BMW Toyota
Renault Skoda Peugeot VW BMW Opel BMW VW Peugeot Peugeot Audi BMW
Over or above market Toyota Toyota Ford Toyota Opel Mercedes-Benz Toyota Toyota Ford VW VW Audi average Opel BMW Mercedes-Benz Peugeot Audi Ford Toyota Mercedes-Benz Ford BMW Skoda Opel VW
Ford VW Audi Renault Skoda BMW Mercedes-Benz Opel Renault Toyota Toyota Peugeot Peugeot
Mercedes-Benz Renault VW Opel Ford Peugeot Ford Skoda Peugeot Opel Ford Renault Skoda
Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average Market Average
Under or below Peugeot Peugeot Skoda Ford VW Renault VW Audi Audi Renault Opel Skoda Mercedes-Benz market average VW Opel Opel Mercedes-Benz Mercedes-Benz VW Renault Peugeot BMW VW Mercedes-Benz Ford Ford
Skoda Audi BMW Audi Audi Opel VW Opel Mercedes-Benz BMW Toyota Opel
BMW Ford BMW Skoda Skoda Ford Mercedes-Benz Audi Audi
Audi Peugeot
Audi
BMW
Austria Belgium Denmark France Germany Italy The Poland Portugal Spain Sweden Turkey United Kingdom Netherlands
21 GEO PRICING
Finland COUNTRY PRICE MDS VOL Norway Russia NO 15 000 90 70 Sweden Estonia PL 14 600 30 20 Latvia
Lithuania NL 14 300 60 150 Denmark Russia Ireland Belarus
FR 14 200 25 100 Great The Netherlands Britain Poland Germany Ukraine PT 14 100 45 30 Belgium Luxembourg Czech Rep. Slovakia SE 13 900 130 30 Moldova
France Austria Hungary ES 13 600 110 40 Switzerland Romania Slovenia Croatia Serbia Bosnia and Herzegovina Montenegro Bulgaria Italy Turkey Portugal Macedonia Albania HIGH MID LOW Spain Greece
Cyprus Malta 22 Finland
Norway Russia Sweden
Estonia
Latvia
Lithuania Denmark Russia USED CAR LEASING TIME Ireland SMART DATA Belarus FIND THE RIGHT BUYER
Great Netherlands Britain Poland Germany Ukraine Belgium Luxembourg Czech Rep. Slovakia Moldova
France Austria Hungary Switzerland Romania Slovenia Croatia Serbia Bosnia and Herzegovina Andorra Montenegro Bulgaria Italy Turkey Portugal Macedonia Albania Spain Greece
Cyprus Malta 23 THE EUROPEAN MARKETS AND STRATEGIES TO WATCH FOR MAXIMUM OPPORTUNITY BRIAN MADSEN AUTOROLA +46 705 59 54 44 [email protected]
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