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Attachment Four – Virginia Lottery Brand Book We’Re Game Virginia Lottery Brand Book

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Attachment Four – Virginia Lottery Brand Book We’Re Game Virginia Lottery Brand Book Attachment Four – Virginia Lottery Brand Book we’re game virginia lottery brand book valottery.com virginia lottery brand book 01 At the Virginia Lottery, we work I’m game. Get ready, gamer, because here’s your chance to personalize your hard and play even harder. Virginia Lottery Brand Book. Tell us your favorite hobbies, activities and, of course, games. Ready, set… Go! Our job is to create excitement, This book belongs to encourage friendly competition Lottery team member since: Favorite board or card game: and motivate Virginians to love My lucky numbers are: games. Not just our games, but Favorite Lottery game: Favorite hobbies: all games! We are game gurus Favorite TV game show: with a passion for playtime, and Favorite sports team: Favorite Internet or Mobile game: we love inspiring everyone to join Favorite Virginia festival or event: Favorite video game: in the fun. After all, we’re game. virginia lottery brand book 03 Virginians love games and will make a game out of anything. GAME FACT: Leapfrog, the classic game in which players vault over each other’s stooped backs, we’re game for giant leaps has gone by this name since the late 16th century and was a popular pastime in Colonial America. we’re game valottery.com virginia lottery brand book 05 contributing to virginia’s future one play at a time We play an important role in supporting quality education for Virginia’s children. mission virginia lottery brand book 07 Every game is a chance to brighten Virginia’s future. GAME FACT: Hopscotch was invented by the Romans as a training exercise for soldiers. Children we’re game for education copied the exercises by marking out their own small courses and creating rules and a scoring system. we’re game valottery.com virginia lottery brand book 09 to become an innovative leader in delivering gaming products to the broadest possible consumer base vision virginia lottery brand book 11 We search for new ideas and aren’t afraid to be the first to do something. GAME FACT: During the Apollo 14 lunar mission, astronaut Alan Shepard hit two golf balls on the we’re game for amazing feats moon’s surface, taking the innovative spirit of “We’re Game” to bold new frontiers. we’re game valottery.com virginia lottery brand book 13 integrity innovation collaboration empowerment customer focus values virginia lottery brand book 15 Virginia’s most trusted name in gaming, we’re honest and play fair. We always stand by our players and behind our people. GAME FACT: Mario, Nintendo’s princess-saving plumber, company mascot and worldwide we’re game for powering up video game superstar, first appeared in the 1981 hit arcade game Donkey Kong. we’re game valottery.com virginia lottery brand book 17 It’s a whole new game. To grow the number of Virginians who play lottery games by 2015, we will transform the Virginia Lottery into a consumer-focused organization. We’re dedicated to connecting with and expanding the number of Virginians who play our games. About 29% of adult Virginians play lottery games regularly. We’re working to improve upon this by better defining both our current and potential players. Actively gaining insight into consumer needs, behaviors, habits and lifestyles, and continuously monitoring changes in trends and technology, will allow us to better engage with and attract potential players while retaining our core audience. Consumers drive our business. We will identify, meet and anticipate consumer needs and expectations. This will require all parts of our organization to evolve to become operationally agile and responsive to rapidly changing consumer needs. For consumers to be game, mobile we all have to be game. scan to access more fun game features or online at valottery.com/mobile strategy virginia lottery brand book 19 We weigh risks and rewards to find the right balance between lessons learned and futures realized. GAME FACT: Whether in sports or in scholastics, trophies are often awarded to those individuals and we’re game for taking risks teams who take the risks necessary to innovate, advance and achieve greater goals. we’re game valottery.com virginia lottery brand book 21 we’revalotter gamey.com brand virginia lottery brand book 23 GAME FACT: Punkin’ Chunkin’ is the sport of hurling a pumpkin by mechanical means for distance. we’re game for just about anything The current record for a “chunked” punkin’ is 5,545.43 feet, as recognized by Guinness World Records. we’re game valottery.com virginia lottery brand book 25 Baby, we were born to play. Virginians love games, and at the Virginia Lottery we love making them. It’s not just what we do, it’s in our DNA. Whether it’s a winner-take-all wastebasketball showdown or an impromptu office chair Funovation. We are the spark in someone’s derby, we Virginians never tire of playing, day, creating moment-of-fun experiences and imagination-inspiring escapes. Fun starts here. watching or inventing games. We live in a state of play. Literally. In fact, Virginians were playing games Connected. We share a common purpose and at Jamestown long before there even was a Virginia — stand with each other as a team to reach our goals. or the Virginia Lottery! And while we are a state agency, All for fun and fun for all. That’s us. the Virginia Lottery is really a game company at heart. BFFs. We treat our players like we treat our best Our brand celebrates Virginians’ love for friends. Every game is a connection, and we listen carefully to create unique gaming experiences just games of every kind, not just lottery games. for our players. When people play our games it’s a We’re always happy to help everyone scratch their gaming sign of trust, and we’ll never let our friends down. itch and want to engage whole new audiences who have not yet associated that passion for gaming with the Virginia Glimmer. We are positive and see challenges as Lottery. That’s why “We’re Game.” opportunities to create fun, new experiences for our BFFs. That means making a game out of almost So how do we do this? It begins simply enough with anything. That’s how we roll. something we already were born to do — having fun! virginia lottery brand book 27 Games fit anywhere and everywhere. “We’re Game” isn’t just a tag line, it’s the driving principle behind everything we do in fulfilling our commitment to brightening Virginia’s future. We’re Game for retailers. Retailers are our foundation. We’re Game to “be” our brand instead of We must strive to make working with us easier and more talking about it. The world is constantly changing and fun. We must identify and tear down barriers to working advancing, and so will we. Our actions will be our words with us, even if that means making big changes in how we as we focus on connecting with new consumer segments do business. We must engage retailers in making them avid when they are in a playful state of mind. The Virginia Lottery “We’re Game” ambassadors, for they are the front lines of will become an engaging, entertaining and amazing gaming our bottom-line success. experience that people don’t just buy, they feel. We’re Game for education. Every day, we contribute We’re Game for your department. No matter about $1.2 million to K-12 education. From Super Teacher what we say, all that really matters is what we do. Before to the Literary Fund, our widely recognized contributions to we can “Be Game” with our retailers, core players and new Virginia’s public schools showcase how “We’re Game” for consumers, we must “Be Game” inside. How will you bring education in all sorts of amazing ways. the “We’re Game” brand to life in your department? We’re Game when it comes to new and amazing games. Our “We’re Game” brand focuses on creating new experiences that appeal to new consumer segments like Alphas, Calgons and iDrenalinz. We’ll create digital experiences that utilize smart technologies like mobile devices and iPads to connect gamers to us and each other, and encourage spontaneous play. We’re not just Scratchers and draw games anymore. We’re all games. virginia lottery brand book 29 Games aren’t just a part of our culture, games are our culture. GAME FACT: There are 108 double stitches on a regulation baseball and they are sewn by hand, we’re game for pitching in using 88 inches of waxed red thread. The first and last stitches are completely hidden. we’re game valottery.com virginia lottery brand book 31 Meet “Game Guy.” Sporting an infectious charm, humor and passion for games, Game Guy represents every Virginian’s love of playing games. All games. Any games. A true “games guru for all,” Game Guy Game Guy doesn’t replace Lady Luck. They is Virginia’s ambassador of fun, friendly have different roles. Game Guy is a real person and competition. Overflowing with a positive, playful attitude, “man of the people” who represents every Virginian who Game Guy is likable, real and always itching to play a game with wants to play every game out there. Lady Luck is a fictional anyone — even if they need a friendly little nudge to do so. “luck expert.” Game Guy is a regular guy “games expert.” He shares his charismatic personality and infectious energy with everyone as he travels all over Virginia creating games, playing games, watching games and talking about games.
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