a publication of the Issue no. 25, Winter 2007 World Lottery Association Dedication to Good Causes is one of the Chilean national lottery’s Polla Chilena’s core values. Pictured here is lottery chief Verónica Montellano with Rodolfo Valdés, President of the Children’s Village that now benefits extended family from lottery funding. Page 22 XPDF0- Building excellence, supporting good causes Contents This issue of the WLA Magazine continues to underline the tremendous value of the material and emotional support that 5 Letter from the President most of our members contribute to the societies around them. Polla Chilena’s support for projects on the ground is making A Manifesto for Excellence Chilean society a better place – and our Good Causes theme 6 Hans Savonije outlines the challenges and opportunities continues with their story. of Building Sustainable Excellence. What leads us to underscore these contributions? Why is this Association business so important? As technology races ahead, people risk losing 8 Continued partnership with sports federations and news the sense for the simple things. The human values of sharing from the Regional lottery associations. and teaching, warmth and trust. Retail security What we can learn from these questions as lottery operators is 10 Canadian lotteries have been swift to act on vulnerabilities that they provide huge opportunities for our future. Connecting in the retail process. with consumers as a “trusted friend” is key to our success. Our ability to build a brand with a personality, a brand that # WLA Responsible Gaming Framework is warm, respected and trusted, determines whether or not 16 A unique tool to leverage worldwide best practice. consumers prefer our products over others. - 9 Global RFP Best Practice So our job is to leverage tools such as our unique Responsible #- 18 The WLA standard helps to streamline a technology Gaming Framework and learn from others to build excellent procurement in the Netherlands. lottery operations and brands. Everything communicates, -9 our products, our distributors and our interactions with our #9 Security consumers and stakeholders. It’s all part of our joint mission of #-9 19 Ed Stefan reports on the continuing need for public Building Sustainable Gaming Excellence. awareness in the fight against lottery scams. + This issue reports on a fantastically organized World Meet, for Special series: Lottery beneficiaries which we thank NASPL and the Kentucky Lottery team, and 22 The Chilean national lottery takes a hands-on approach to includes coverage of the legal situation and analysis of our key community projects. tools as well as news about our contributor partners. A draft agenda of the 2008 WLA Academy program will also give you World Meet 2007 a flavor of how we plan to link in with the different parts of the 26 Louisville, Kentucky: a report from the global lottery world. community’s landmark event of 2007 Yes, 2007 was a good year – and 2008 will be even better! The The case continues WLA team wishes all of you a constructive and healthy 2008, 30 Lynne Roiter, Philippe Vlaemminck and Annick Hubert assess and a year of Excellence in all we do... together! the legal and regulatory situation around the world People 34 Nichelle Anthony, Minority and Community Affairs Coordinator, Kentucky Lottery Corporation Hans Savonije, Executive Director, WLA The learning curve 36 Short reports from recent WLA seminars and an outline of the WLA MAGAZINE is published by the Publication Director: Hans Savonije, WLA Academy program for the first part of 2008. World Lottery Association, WLA Executive Director Lange Gasse 20, P.O. Box, Editor, layout and coordination: Corporate news CH-4002 Basel, Switzerland Paul Peinado, 40 Selected news highlights from members of the WLA phone: +41 61 284 1111 WLA Communications Coordinator Contributors Program fax: +41 61 284 1350 Contributing Editor: John Smellie e-mail: [email protected] Printed by: Werner Druck AG, www.world-lotteries.org Basel, Switzerland 2 Winter 2007 3 SAGjeux_210X297_GB 25/10/07 13:47 Page 1 Letter from the Gaming industry is a serious thing. President Once again, fall has been an extremely ence addressing Building Sustainable ordinated and attended the Uruguay sem- active time for the WLA and the region- Excellence in Times of Change & the WLA’s inar. Reports of these seminars are also al associations. It kicked off with a joint Security Standards, and Funding for Good included in this issue. Congratulations NASPL/WLA World Meet ’07 conference Causes & the WLA’s Responsible Gaming and thanks to the National Lottery of Togo in Louisville. My Kentucky Lottery staff, Framework, respectively. Further details and La Banca de Quinielas de Montevideo the NASPL and WLA staffs, and I greatly regarding the conferences are featured (Lottery) for serving as hosts for these appreciated the opportunity and honor of in this issue. Congratulations to Carlos seminars. hosting nearly 1,400 of our lottery mem- Borges, outgoing CIBELAE President and ber and vendor community associates. Jose Manuel Avilés Morales, incoming Another manifestation of the change we Entitled Racing for Excellence, Winning CIBELAE President, and CEO of Lotería constantly deal with is the career chang- for Good Cause, this was NASPL’s third Nacional de Beneficencia, as well as es of key WLA leaders. Within the last World Meet Conference, the previous two Henry Chan, APLA Chairman and Endoh two months, Reidar Nordby, Jr., Basile having been held in Vancouver, British Yasuhiko, President of the Japan Lottery Neiadas, and John Branscombe resigned Columbia in 1996 and in Albuquerque, Association for their roles in leading and their positions with Norsk Tipping, OPAP New Mexico in 2001. hosting these highly successful confer- and Camelot Group. Consequently, Reidar ences. and Basile will be vacating their positions * During the last week of October, Lotería on the Executive Committee and John will Nacional de Beneficencia, the National Hans has done an excellent job outlining be stepping down as Chair of the Security Lottery of El Salvador, hosted the 11th some of the challenges that lie ahead of & Risk Management Committee. I’m sure CIBELAE Congress in San Salvador, us in this ever-changing world through his you join me in thanking all of them for which was themed “Safe Guarding the Manifesto for Excellence. He touches on their service and leadership to the WLA Common Good”. The Japan Lottery the lightning fast advances in technology, and our common lottery business over the Association hosted the third regional APLA changes in consumer preferences, buy- last several years. We wish them every A V2) Conference in Tokyo, during the last week ing patterns and channels, our members’ success in their future endeavors. Thanks of November. The conference’s title and and sponsoring governments’ struggles to also to Carlos Borges for his service as central theme was Synergy, Sustainability, adapt to these changes, the need for us to CIBELAE President and its representative and Social Value. The central themes of strive for excellence in our lottery opera- on the WLA Executive Committee over the all three conferences were consistent with tions, and the underpinnings of our public last two years. Carlos continues in his role the WLA’s vision of Building Sustainable acceptance – the integrity with which we with Caixa, but will be replaced on the Gaming Excellence and featured presen- conduct our business, and ultimately the Executive Committee by the new CIBELAE tations of our core emphasis programs trust and confidence our public and play- President Jose Manuel Avilés Morales. CSR/Responsible Gaming Framework and ers place in us. Security Control Standards, as well as Clearly, 2007 was a year of change, a high Photo : Daniel Podva. - * Photo : Française des Jeux. (11 V touching on the best practices in market- Successful and meaningful WLA Academy level of activity, significant progress, and ing, advertising, and retail channel dis- seminars were held in Lomé, Togo on the accomplishment. We look forward to an singulier - tribution. Hans attended the CIBELAE subject of Lottery Business from A to Z even more exciting and successful year conference and presented our Responsible during the last week of August and on in 2008. Gaming Framework. Both he and I were Excellence in the Sports Betting Arena, featured speakers at the APLA confer- held in Punta Del Este, Uruguay during With 100 000 lottery terminals put into service worldwide in the last 10 years, Sagem Sécurité the last week of November. Hans conduct- is a leading manufacturer offering a wide range of terminals. But what our clients appreciate ed the Togo seminar, presenting it himself Arch Gleason most about Sagem Sécurité, even more than our technology, is our ability to innovate and find in French. Paul Peinado and Mélissa Azam WLA President solutions for all their needs. So, if you need cost-efficient terminals that meet your unique demands, don’t forget to of the WLA Basel and Montréal offices co- call Sagem Sécurité ! [email protected] - www.sagem-securite.com 4 Winter 2007 5 The WLA: A Manifesto for Excellence Following the successful and greatly environmental factors and basic operating sentation, most of our members enjoy a Most of our members have shared their principles are shared, or should be. significant lead in terms of reputation over “Consumers deserve experiences and learned from each oth- appreciated World Meet ‘07 in the wilder offshore and other competitors, our best efforts er for many years. One of the latest tools Kentucky, and at the end of a year Allow me to outline the most important many of which have hastily put together that will help them to do this is the on- ones for your thought and reflection: an operation but without the trust fun- and they deserve going revision and realignment of the of challenges and change, it is an damentals needed to build solid and sus- transparency.” WLA Academy.